Augmented Reality Statistics and Facts Last updated on: November 20, 2025

Introduction

Augmented Reality Statistics: Augmented Reality (AR) has quickly become a game-changing technology, significantly impacting a wide range of industries. By blending digital elements with the physical world, AR provides an immersive and interactive experience for users. Its adoption is growing in sectors like retail, healthcare, gaming, automotive, and education, where it improves both user engagement and operational effectiveness.

The increasing integration of AR into mobile devices, headsets, and other hardware has accelerated its growth, enabling businesses to deliver unique and innovative experiences. As AR technology continues to evolve, its potential to transform industries, create new business opportunities, and redefine how people engage with their environment is becoming increasingly apparent.

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• The AR market is currently valued at over US$32 billion.
• AR revenue is expected to surpass US$50 billion by 2027.
• Roughly 1.4 billion active AR consumer devices are in use globally.
• Around 75% of adults under the age of 44 are aware of AR technology.
• Nearly 50% of consumers are encouraged to spend more due to AR-based shopping experiences.
• A 2020 survey revealed that 70% of technology leaders anticipate the AR market will generate more revenue than VR, with 57% of them citing the ease of adding AR features to existing applications as a key factor.
• By the end of 2024, it is projected that 1.73 billion people will be using AR on mobile devices.
• In 2023, approximately 2.7 billion deskless workers adopted AR technologies, representing around 80% of the global workforce.
• According to ARRIS Composites, around 70% of U.S. residents are expected to engage with AR by 2024.
• The AR market is projected to grow by US$11.58 billion by the end of 2023, with the combined revenue of the AR/VR market reaching US$31.12 billion.
• In the U.S., there were more than 1,027 AR startups in 2023.

Augmented Reality Market Size Statistics

• According to Market.us, the augmented reality market is expected to rise from $29.6 billion in 2024 to $591.7 billion by 2033, representing a compound annual growth rate (CAGR) of 5% from 2024 to 2033.
• The growth of the Augmented Reality (AR) market is driven by technological advancements and increasing consumer demand for immersive experiences, fueled by the widespread availability of smartphones and internet connectivity.
• In 2023, the AR market was divided into hardware and software segments, with the hardware segment commanding over 61% of the market share due to the critical role of advanced hardware in supporting AR experiences.
• The Head-Mounted Display (HMD) segment held over 57% of the AR market share in 2023, driven by its adoption in gaming, military training, and healthcare for immersive experiences and precise simulations.
• The Industrial & Manufacturing segment led the AR market with more than 25% market share in 2023, benefiting from AR’s ability to boost efficiency and accuracy in processes like assembly, maintenance, and quality control.
• North America dominated the AR market in 2023, holding 36% of the global share, driven by advanced infrastructure and substantial investments in AR technologies, with demand reaching US$7.6 billion.

Moreover

• The number of AR users on mobile devices is expected to reach 73 billion by 2024.
• 64% of consumers believe that AR can improve their shopping skills.
• AR revenue is projected to surpass US$340 billion by 2028.
• 67% of media buyers and planners are ready to include AR/VR ads in digital marketing campaigns.
• AR users are primarily in the 16-34 age group.
• The AR market is anticipated to be worth over US$29.6 billion in 2024.
• 86% of people first experienced AR through their smartphones.
• The AR market was valued at around US$21.2 billion in 2023.
• The UK represents 9% of the global immersive reality market.
• By the end of 2023, AR users globally are expected to total 4 billion.
• Nearly 50% of Americans use AR technology without realizing it.
• 70% of consumers believe AR can aid in learning new personal and professional skills.
• Around 32% of Americans are interested in playing augmented reality-based video games.
• 56% of individuals aged 45-54 are familiar with AR, while 44% of those between 55-64 know about AR technology.
• Over 90% of Gen Z consumers show interest in AR shopping experiences.

(Source: Market.us)

Augmented Reality and Virtual Reality Market Size Statistics

• According to Market.us, the augmented reality and virtual reality market is projected to grow from $38.9 billion in 2024 to $2 billion by 2033, representing a compound annual growth rate (CAGR) of 11.8% from 2024 to 2033.
• The AR and VR market’s growth is fueled by the increasing demand for immersive technology in industries like gaming, training, and remote collaboration, with advancements in technology making these solutions more accessible and widely adopted.
• In 2023, the Augmented Reality (AR) segment dominated the AR and VR market, securing more than 61% of the market share due to its broad range of applications and versatile capabilities.
• In 2023, the Hardware segment led the AR and VR market with over 67% of the market share, driven by the essential role hardware components, such as headsets, glasses, gloves, and sensors, play in delivering immersive AR and VR experiences.
• The Gaming and Entertainment sector accounted for more than 32% of the AR and VR market share in 2023, owing to the immersive, interactive experiences these technologies provide, transforming how users engage with digital content.
• Asia-Pacific led the AR and VR market in 2023, capturing more than 35% of the market share, driven by rapid technological progress, a large consumer base, and significant investments in AR and VR technologies, especially in countries like China, Japan, and South Korea.

(Source: Market.us)

General Augmented Reality Statistics

• A survey revealed that 49% of respondents consider consumer privacy and data security concerns as a major legal risk when developing immersive AR/VR technology applications and content.
• The AR and VR market is predicted to double between 2024 and 2028.
• VR glasses can range significantly in weight, from the heaviest at over 550 grams to the lightest at just 76 grams.
• The market for LED AR glasses display chips is projected to grow dramatically, reaching US$41 million by 2026.
• Around 72% of luxury fashion consumers in the UK expect AR to be incorporated into their shopping experience.
• In 2023, approximately 90 million people in the United States were using AR technology.
• The number of AR users in the U.S. is expected to grow as follows: 5 million in 2024, 100.1 million in 2025, 103.9 million in 2026, and 106.9 million in 2027.
• Approximately one-seventh of the global population is currently using augmented reality.
• The AR market is anticipated to exceed US$50 billion in the next two years.
• Facebook has acquired a total of 11 AR/VR companies to expand its immersive technology portfolio.
• AngelList, the leading platform for startups in the U.S., currently lists 2,332 augmented reality firms.
• Nearly 97% of the brands featured on Forbes’ list of the most valuable companies have incorporated augmented reality into their operations.
• Businesses utilizing augmented reality report a 40% increase in conversion rates.
• According to 32% of surveyed companies, user experience challenges remain a significant barrier to the widespread adoption of AR technology.
• The game has surpassed 800 million downloads and generated $2 billion in revenue over the past two years, significantly contributing to the growth of the augmented reality market.

(Source: Meetanshi Technologies LLP, Statista, Enterprise Apps Today)

Augmented Reality Adoption Statistics

• In 2023, there were approximately 4 billion active AR-enabled devices, with the number expected to grow to 1.73 billion by 2024.
• Currently, only 30% of Americans actively use AR technology.
• Of those, 10% use AR less than once a month, while the remaining 20% are divided evenly across those who use it monthly, weekly, several times a week, and daily.
• In 2024, global mobile AR users are projected to reach around 03 billion, based on monthly active users of AR experiences through mobile apps, web AR, and visual search.
• By 2025, mobile AR users are expected to increase to 07 billion, with the number rising to 1.19 billion by 2028.

(Source: Statista, ARtillery Intelligence, Vorhaus Advisors)

Consumer Behavior and Trends in Augmented Reality Statistics

• Nearly 50% of consumers are inclined to spend more on products through AR-enabled shopping experiences.
• A large majority of consumers express a preference for shopping experiences that integrate AR technology.
• 75% of individuals aged 16-44 are aware of AR technology.
• The primary reason for using AR is the level of immersion it provides.
• 70% of technology leaders predict that AR revenue will surpass that of VR.
• Over 90% of Gen Z consumers show interest in AR-based shopping experiences.
• AR is associated with a 40% increase in conversion rates.
• In 2022, retail usage accounted for 5% of all AR applications.
• 67% of advertising agencies are increasing their usage of AR technology.
• Gaming remains the most popular application of AR technology.
• Around 32% of Americans are interested in playing AR-based video games.
• More than two-thirds of U.S. residents foresee AR becoming a regular part of daily life, with 82% planning to use AR and VR more often.
• 70% of shoppers believe AR apps would encourage them to shop more frequently.

Further

• 64% of customers feel that AR enhances their loyalty to brands.
• 40% of AR gamers agree that more immersive gameplay and access to more affordable AR glasses would enhance their gaming experience.
• 38% of users believe advancements in AR technology are needed to make gaming experiences more engaging.
• 79% of consumers are keen on using AR to interact with a product before making a purchase decision.
• 73% of consumers express interest in experiencing AR at events and conferences.
• 84% of consumers are eager to use AR for educational purposes.
• 83% of consumers show interest in using AR maps for navigation assistance.
• The e-commerce sector has seen a noticeable increase in AR users, contributing 2% of the total AR market revenue.
• 78% of consumers are interested in using AR for wellness and fitness activities.
• 72% of brands believe that AR ensures products and events are accessible to everyone.
• 83% of consumers feel that AR can help reduce product returns, benefiting the environment.
• 80% of AR users report that AR ads offer opportunities for deeper and more meaningful engagement.
• 81% of shoppers feel more confident about their purchases after using AR.
• 75% of consumers would be interested in using AR for instructional purposes.

(Source: Statista, SpdLoad, G2.com, Inc.)

Augmented Reality in Gaming Statistics

• 66% of respondents are excited about AR gaming, not only for home use but also for on-the-go gaming experiences.
• 90% of American adults own smartphones, providing wide accessibility to AR games like Pokémon Go and Minecraft Earth.
• 32% of Americans (about 1 in 3) express interest in playing augmented reality video games.
• 43% of gamers show a strong interest in AR sports, with 25% of consumers planning to use AR during exercise in the next five years.
• 75% of gamers are interested in a variety of AR activities, including AR gaming, AR TV and video viewing, and AR home planning.
• 40% of AR gamers believe the gaming experience would improve with more immersive games, affordable AR glasses, and enhanced battery life.
• By 2026, 25% of Americans are expected to spend at least an hour per day in the metaverse.
• The metaverse is projected to contribute an additional US$5 trillion to the global economy by 2030.
• Roblox leads the metaverse gaming space with 230 million active users. Followed by Fortnite with 65 million and Minecraft with 165 million.
• Among current AR gamers, 60% cite immersive experiences as a primary factor for playing AR games.

(Source: Statista, G2.com, Inc.)

What Will Make AR Gaming More Engaging?

• 38% of users feel that AR gaming would become more engaging if the technology advanced further.
• 36% believe AR games would be more enjoyable if device battery life were longer.
• 36% think that reducing the cost of AR apps and glasses would enhance the gaming experience.
• 36% of players prefer AR games that are tailored to their personal preferences.
• 32% feel that AR gaming would be more appealing if it didn’t require a phone or tablet.
• 32% would find AR gaming more enjoyable if it could be combined with physical activities and exercise.
• 31% think AR games would be improved if they offered multiplayer options.
• 29% would be more interested in AR gaming if they had access to devices that fully support AR.

(Source: Ericsson, FinancesOnline)

Augmented Reality Shopping Trends Statistics

• 100 million consumers are projected to use AR for shopping, both online and in physical stores, in 2020.
• 48% of consumers prefer to shop with AR-enabled retailers.
• Only 15% of retailers have currently implemented AR in their operations.
• 70% of media planners aim to leverage AR to enhance advertising and engage customers more effectively.

(Source: Deloitte, BRP Consulting,  Gartner, KommandoTech)

Augmented Reality Shopping Usage by Generation Statistics

• Gen Z leads in using AR for shopping, with 94% using it for furniture or decor, 92% for clothes, shoes, and accessories, 91% for paint colors, and 90% for makeup or hair color selection.
• Millennials also heavily engage with AR shopping, with 92% using it for furniture or decor, 90% for clothing and accessories, 91% for paint color visualization, and 87% for makeup or hair color.
• Gen X shoppers use AR for a variety of products, with 87% using it for furniture or decor, 84% for clothing and accessories, 85% for paint colors, and 82% for makeup or hair color.
• Boomers are less likely to use AR but still engage with it, with 75% using it for furniture, 65% for clothing, 73% for paint colors, and 60% for makeup or hair color.
• Silent Generation shoppers use AR the least, with 64% using it for furniture, 57% for clothing, 58% for paint colors, and 62% for makeup or hair color.

(Source: Statista, Kooc Media Ltd., Coolest Gadgets)

Augmented Reality Use Cases

• SAP reported an impressive 91% engagement rate for direct mail campaigns incorporating AR.
• L’Oreal saw a 50% increase in sales after implementing AR-based virtual try-on experiences.
• Ulta experienced a 700% surge in user engagement by integrating AR-powered virtual try-ons.
• The Chignari app achieved 30 million downloads within three months, thanks to its AR-based Video Editor SDK.
• The MNFST app reached 1 million installs with the help of the Banuba Face Filter SDK.

(Source: EngineCreative, Forbes, Ulta, Banuba )

Conclusion

Augmented reality (AR) is transforming a wide range of industries, especially in retail, gaming, and consumer engagement. The technology is set for significant expansion, with millions of consumers anticipated to embrace AR for both online and in-store shopping experiences. Retailers adopting AR are witnessing improved engagement, higher conversion rates, and stronger customer loyalty.

However, the full-scale adoption of AR remains limited, as many retailers and advertisers have yet to tap into its potential fully. As AR technology progresses, it is expected to fuel further innovation. Improving user experiences and revolutionizing how consumers interact with products and brands.

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