Global Watermelon Drink Market Size, Share, And Business Benefits By Type (Watermelon Juice, Watermelone Soda, Others), By Packaging Type (Bottles, Cans, Cartons, Pouches, Bulk Packaging, Others), By Flavor (Pure Watermelon, Watermelon Mint, Watermelon Lemonade, Watermelon Coconut, Watermelon Berry Mix, Others), By Distribution Channel (Supermarkets and Hypermarkets, Online Retailers, Health Food Stores, Convenience Stores, Food Service Outlets, Others), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2025-2034

Report Overview

The Global Watermelon Drink Market is expected to be worth around USD 3.0 billion by 2034, up from USD 1.3 billion in 2024, and grow at a CAGR of 8.6% from 2025 to 2034. Strong demand for natural beverages drives USD 0.5 Bn growth in North America.

Watermelon drink is a refreshing beverage made primarily from watermelon juice, often blended with water, lemon, mint, or other natural flavors. It’s a popular summertime drink known for its hydrating properties, natural sweetness, and vibrant red color.

Some versions are completely natural, while others may contain added sugar or carbonation. Its appeal lies in being both healthy and flavorful, making it a go-to choice for health-conscious consumers and casual drinkers alike. UAE-based Watermelon Ecosystem raised $4 million in Series A funding in July 2024, achieving a post-money valuation of $29 million. This funding aims to enhance its technological offerings and expand its market presence in the F&B sector.

The demand for watermelon drink is rising due to growing health awareness among consumers. As people shift away from sugary sodas and artificial beverages, naturally hydrating options like watermelon drinks gain traction. Rich in vitamins A and C and packed with antioxidants, it’s seen as a tasty alternative that supports wellness goals.

One of the key growth factors is the increasing preference for plant-based and clean-label products. Consumers are reading ingredient lists more closely, and watermelon drinks, with their simple, natural components, meet that demand. The beverage fits well into detox diets and post-workout hydration routines, driving interest across age groups.

Opportunities in this space are expanding as innovation in flavor infusions and packaging picks up. Ready-to-drink formats, sustainable packaging, and sugar-free variants are helping brands capture attention in new retail channels.

Key Takeaways

• The Global Watermelon Drink Market is expected to be worth around USD 3.0 billion by 2034, up from USD 1.3 billion in 2024, and grow at a CAGR of 8.6% from 2025 to 2034.
• Watermelon juice dominates the watermelon drink market with a 68.30% share due to its freshness.
• Bottles lead the watermelon drink market with 43.20% share owing to portability and convenience.
• Pure watermelon flavor captures 41.20% market share due to demand for clean, authentic taste.
• Supermarkets and hypermarkets hold a 38.30% share in the watermelon drink market due to wide availability.
• The regional market size in North America is valued at USD 0.5 billion.

By Type Analysis

Watermelon juice dominates the market, holding a strong 68.30% share.

In 2024, Watermelon Juice held a dominant market position in the By Type segment of the Watermelon Drink Market, with a 68.30% share. This strong market presence can be attributed to its growing consumer preference for natural, refreshing beverages with high hydration properties.

Watermelon juice, being rich in antioxidants and electrolytes, has gained popularity among health-conscious consumers, particularly in tropical and subtropical regions. The segment also benefited from the rising demand for clean-label and minimally processed drinks, where watermelon juice is perceived as a pure and functional beverage option.

The segment’s dominance was further supported by increasing product availability across supermarkets, convenience stores, and online platforms. Beverage manufacturers have responded to the demand surge by expanding their portfolios to include organic, cold-pressed, and no-added-sugar watermelon juice variants. Seasonal promotions and attractive packaging also enhanced product visibility and consumer engagement.

The remaining share in the By Type segment was held by other watermelon-based drinks, such as flavored watermelon beverages, carbonated watermelon drinks, and watermelon-based smoothies. However, these alternatives lagged in volume and revenue generation compared to pure watermelon juice due to limited consumer trust in synthetic ingredients and flavorings.

By Packaging Type Analysis

Bottles lead the packaging segment, accounting for 43.20% of the total market share.

In 2024, Bottles held a dominant market position in the By Packaging Type segment of the Watermelon Drink Market, with a 43.20% share. This leading position was primarily driven by consumer preference for convenience, portability, and resealability offered by bottled formats. Bottles remained the go-to choice for both on-the-go consumption and in-home use, especially in urban markets where busy lifestyles demanded easy-to-carry beverage options.

The bottle segment also benefited from broad availability across retail channels, including supermarkets, hypermarkets, and convenience stores. Their structured shape and durability made them suitable for storage, display, and transportation, which appealed to both retailers and consumers. Additionally, bottles allowed for innovative and visually appealing packaging designs, which helped enhance shelf visibility and brand recognition.

Bottled watermelon drinks were available in various materials, such as PET and glass, catering to different consumer preferences and pricing tiers. PET bottles were particularly favored for their light weight and cost-effectiveness, while glass bottles targeted premium offerings.

Other packaging formats, such as cans, pouches, and cartons, held the remaining market share but trailed behind bottles due to limitations in resealability, higher production costs, or lower consumer familiarity. Bottles are expected to maintain their lead, backed by consistent demand and strong retail integration.

By Flavor Analysis

Pure watermelon flavor is the most popular, capturing 41.20% market share globally.

In 2024, Pure Watermelon held a dominant market position in the By Flavor segment of the Watermelon Drink Market, with a 41.20% share. This leadership can be attributed to the rising consumer demand for authentic, natural-tasting beverages without artificial flavors or additives. The pure watermelon flavor resonated strongly with health-conscious consumers seeking clean-label drinks that retain the original taste and nutritional value of fresh fruit.

The segment’s performance was also boosted by growing awareness of watermelon’s health benefits, including hydration support, antioxidant content, and low-calorie profile. These attributes made pure watermelon drinks particularly appealing among fitness enthusiasts, wellness-driven buyers, and consumers in warm climates.

Product innovation within the pure flavor segment also contributed to its strong market share. Brands introduced cold-pressed and organic versions, aligning with evolving preferences for minimally processed functional beverages. Additionally, the simplicity and familiarity of pure watermelon flavor provided a broad appeal across different age groups and regions.

Other flavors in the category, such as watermelon-mint, watermelon-lime, and mixed fruit blends, accounted for the remaining market share. While they offered variety, they lacked the widespread consumer trust and preference commanded by pure watermelon options. The segment is expected to sustain its lead, supported by ongoing health and wellness trends.

By Distribution Channel Analysis

Supermarkets and hypermarkets dominate sales, contributing 38.30% of total market revenue.

In 2024, Supermarkets and Hypermarkets held a dominant market position in the By Distribution Channel segment of the Watermelon Drink Market, with a 38.30% share. This segment benefited from high consumer footfall, extensive shelf space, and wide product visibility, making it a preferred channel for both manufacturers and buyers. The ability to showcase multiple watermelon drink brands and formats under one roof significantly boosted consumer engagement and purchase rates.

Consumers favored supermarkets and hypermarkets for their convenience, promotional pricing, and bundled offers, which encouraged impulse purchases and repeat buying behavior. The presence of refrigerated sections also supported the availability of chilled watermelon beverages, further enhancing the shopping experience.

Additionally, strategic product placements, in-store tastings, and promotional displays within these large-format retail spaces played a key role in increasing product awareness. Manufacturers prioritized this channel for product launches and seasonal promotions, leveraging the channel’s scale to reach a broader audience.

Other distribution channels, such as convenience stores, online platforms, and specialty stores, held the remaining market share. However, they lagged in comparison due to limited shelf space or lower consumer trust in online quality for perishable beverages. Supermarkets and hypermarkets are expected to retain dominance due to strong brand visibility and consumer access.

Key Market Segments

By Type

• Watermelon Juice
• Watermelon Soda
• Others

By Packaging Type

• Bottles
• Cans
• Cartons
• Pouches
• Bulk Packaging
• Others

By Flavor

• Pure Watermelon
• Watermelon Mint
• Watermelon Lemonade
• Watermelon Coconut
• Watermelon Berry Mix
• Others

By Distribution Channel

• Supermarkets and Hypermarkets
• Online Retailers
• Health Food Stores
• Convenience Stores
• Food Service Outlets
• Others

Driving Factors

Rising Health Awareness Boosts Natural Drink Demand

One of the top driving factors in the Watermelon Drink Market is the growing awareness of health and wellness among consumers. People are now more cautious about what they consume and are actively shifting away from sugary, carbonated beverages.

Watermelon drinks, especially those made with natural ingredients and no added sugars, are gaining popularity as a healthier alternative. These drinks are rich in antioxidants, vitamins, and hydration properties, which makes them ideal for fitness-conscious individuals and those seeking clean-label beverages.

The demand is particularly strong among younger consumers, athletes, and people living in hot climates. This health-focused trend is pushing more brands to launch watermelon-based drinks with fewer additives and more functional benefits, fueling steady market growth.

Restraining Factors

Limited Shelf Life Challenges Market Growth

A significant challenge in the Watermelon Drink Market is the beverage’s limited shelf life. Watermelon juice is highly perishable due to its natural sugar content and lack of preservatives, leading to a shorter duration before spoilage compared to other fruit juices.

This perishability poses difficulties for manufacturers and retailers in storage, distribution, and maintaining product quality on store shelves. Additionally, consumers may be hesitant to purchase products with short expiration dates, impacting sales.

To address this, companies are exploring methods like pasteurization and the use of natural preservatives to extend shelf life without compromising the drink’s natural appeal. However, balancing shelf life extension with consumer demand for fresh, minimally processed beverages remains a complex issue in the market.

Growth Opportunity

Rising Demand for Healthy Summer Hydration Drinks

One big growth opportunity in the watermelon drink market is its rising popularity as a healthy summer drink. Consumers are becoming more health-conscious and prefer drinks that are natural, low in calories, and refreshing.

Watermelon juice fits perfectly—it’s hydrating, packed with vitamins, and has natural sweetness without added sugar. In hot regions, people look for cooling options, and watermelon drinks are becoming their go-to choice.

This is especially true in Asia-Pacific and the Middle East, where summer temperatures are high. Brands that market watermelon juice as a clean-label, functional beverage for hydration and recovery can grow fast. Even flavored variations or sparkling watermelon drinks are catching on. This shift in seasonal demand is a strong growth driver.

Latest Trends

Innovative Watermelon Beverages Capturing Consumer Interest

A notable trend in the watermelon drink market is the emergence of innovative beverages that blend watermelon with other flavors and functional ingredients. Companies are introducing unique combinations like watermelon with lime, mint, or ginger, creating refreshing options that appeal to health-conscious consumers.

For instance, Culture Pop offers a Watermelon & Lime soda infused with probiotics, catering to those seeking gut-friendly alternatives. Additionally, brands like Mela Watermelon Water are targeting younger demographics by emphasizing the natural taste and versatility of watermelon-based drinks.

This trend reflects a growing consumer preference for beverages that are not only flavorful but also offer health benefits, positioning watermelon drinks as a popular choice in the functional beverage market.​

Regional Analysis

North America holds a 43.20% share of the global watermelon drink market.

​The global watermelon drink market exhibits varied growth patterns across different regions, influenced by factors such as consumer preferences, production capabilities, and health trends. North America stands out as a significant market, particularly in the United States, where the popularity of healthy beverages has propelled the watermelon drink segment to command a 43.20% market share, translating to approximately USD 0.5 billion.

This dominance is attributed to the region’s robust demand for natural and functional drinks. Europe follows with a growing inclination towards exotic and health-oriented beverages, with countries like Spain and Italy leading in watermelon production and consumption.

The Asia-Pacific region, spearheaded by China and India, showcases substantial potential due to their massive production volumes and increasing urban consumer base seeking nutritious drink options.

Latin America, with key contributors like Brazil and Mexico, benefits from favorable climates for watermelon cultivation, supporting a steady market for both fresh and processed watermelon products. In the Middle East and Africa, emerging markets are witnessing a rise in watermelon drink consumption, driven by health awareness and expanding food service sectors.

Key Regions and Countries

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of MEA

Key Players Analysis

In 2024, the global watermelon drink market is gaining traction due to rising demand for natural hydration and clean-label beverages. Among the key players shaping this landscape are PepsiCo Inc., Nestlé S.A., and Melawater—each contributing distinctively to the category’s growth.

PepsiCo Inc. continues to leverage its expansive distribution network and innovation-driven strategy to tap into fruit-based drinks. The company’s experience in marketing flavored water and sports beverages offers a competitive edge. By integrating watermelon-based SKUs into its existing health-conscious portfolio, PepsiCo appeals to millennials and Gen Z consumers prioritizing low-calorie refreshment with functional appeal.

Nestlé S.A. is capitalizing on the wellness trend with a strong focus on plant-based and fruit-infused drinks. Its product development emphasizes natural ingredients and minimal additives, aligning well with the clean-label movement. Nestlé’s global reach and emphasis on sustainability also resonate with environmentally aware consumers, giving it brand trust and loyalty in the hydration space.

Melawater, a niche player, brings authenticity and product purity to the forefront. Specializing exclusively in watermelon water, the brand differentiates itself through minimal processing and clear ingredient transparency. Though smaller in scale, Melawater connects strongly with the premium organic beverage segment, especially in urban markets and health-focused retail channels.

Top Key Players in the Market

• WTRMLN WTR
• LemonConcentrate S.L.
• NAWON
• PepsiCo Inc
• Nestl S.A.
• Melawater
• RITA Food & Drink Co.,Ltd
• WTR, Caribe Juice Inc
• AI RAWABI
• Mevive International
• Asclepius Wellness Private Limited
• Harney
• Tan Do
• Tsamma Juice

Recent Developments

• In July 2024, Mela, founded by two Seattle entrepreneurs inspired by watermelon water in Vietnam, introduced its watermelon juice products targeting the U.S. market, aiming to appeal to Gen Z consumers.
• ​In March 2024, PepsiCo introduced bubly burst™, a lightly sweetened sparkling water available in flavors like Watermelon Lime, offering a refreshing beverage with zero added sugar and minimal calories.

Report Scope