Global Hand Blender Market by Product (Corded, Cordless) By End-Use (Residential, Commercial) By Distribution Channel (Online, Offline) As well as by Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast: 2022-2032

Hand Blender Market Overview

The Hand Blender Market size is expected to be worth around USD 669.41 Million by 2032 from USD 287.10 Million in 2021, growing at a CAGR of 8.0% during the forecast period 2022 to 2032.

This hand blender market growth is expected to be boosted by increased household spending on kitchen appliances that makes cooking easier. This market is also expected to be driven by the shift in preferences among middle-income individuals towards a luxurious home lifestyle, including the use of hand blenders and advanced kitchen appliances.

A hand blender is a tool used to blend, purée, or emulsify foods and other ingredients. Such blenders are made up of rotating blades that aid in blending an item in a container rather than having a container of its own. Commercial use calls for the use of large hand blenders to blend larger quantities of ingredients.

Normal hand blender uses include blending liquids, sauces, and soups. The global hand blender market is growing as a result of changing lifestyles and a tendency to spend less time cooking. Batch blending is necessary and takes time in regular blenders.

Global Hand Blender Market Scope:

Product analysis

In terms of ‘Product’, the Corded Blender segment was the most popular in 2021, accounting for more than 74.3% of 2021’s total revenues. These products are energy-consuming because they have high power rating labels. Corded products are efficient and can be used from home. The convenience and ease of use that cordless products offer are rapidly making them popular options. These batteries require higher voltages and are being developed by manufacturers.

Manufacturers also offer blenders with different attachments to multi-purpose foods, as well as at various speeds settings, in an effort to progress the device’s functionality. Manufacturers are focusing their efforts on new product launches to meet the growing demand for technological blenders.

Braun GmbH’s new, technologically advanced MultiQuick 9 hand blender MQ 9087X was launched in October 2016. This product features the first ACTIVEBlade technology in the world. According to the company, the ACTIVEBlade’s up-and-down motion blends foods with 40% less effort.

Distribution Channel analysis

With respect to ‘Distribution Channel’, in 2021, the ‘Offline’ segment accounted for 74.8% of this market’s total revenue share. These channels will continue to be a preferred channel for buyers in developing countries like India, Thailand, and Vietnam. Major retail chains such as Reliance, Croma, and Vijay Sales have opened up new stores to increase their hand blender market share.

The fastest growing segment is the ‘Online Distribution’ channel. It is predicted to grow at 8.7% CAGR, between 2023 and 2032, due to the ease of shopping and platform convenience. Online marketing mediums such as social media and Google ads play an important part in influencing consumer preferences when purchasing home electronic devices such as hand blenders, through e-Commerce platforms like Rakuten, Amazon, and Walmart.

Online channel growth for electronic products is slated to be fueled by the availability of smartphones in developing countries like India, China, and Indonesia, as well as the increasing speeds of the internet. These companies have launched their own online stores where customers can directly purchase genuine products.

Кеу Маrkеt Ѕеgmеntѕ

By Product

• Corded
• Cordless

By End-Use

• Commercial
• Residential

By Distribution Channel

• Offline
• Online

Market Dynamics:

On account of fast-paced lifestyles, consumers have shifted their preference to portable kitchen appliances. As a result of the transition towards healthy, home-cooked meals, the popularity of multipurpose and compact kitchen appliances has increased among working-class individuals . With a growing female workforce and a decline in household size, kitchen appliances are being adopted by consumers for their space-saving and multifunctional capabilities. Additionally, consumers are interested in preparing nutritious foods and beverages at home rather than relying on processed and packaged foods, which is another factor further propelling the hand blender market to certain extent.

These kitchen appliances can be used for both commercial purposes and household purposes, including in bakeries or small food establishments. To maximize their market penetration, major kitchen appliance manufacturers are now investing more in developing countries.

Innovations in improving the quality of hand blenders are expected to boost the growth of the hand blender market. Manufacturers are coming up with innovative technologies such as faster mixing and blending. High-precision and hygiene – two of the most crucial elements in this industry – are all offered by major companies.

These advancements in processing technology allow producers of food and beverages the freedom to select equipment that can effectively mix and combine. These factors are expected to increase revenue growth prospects for the players engaged in this market.

De’Longhi Group, for example, announced in September 2018, that it would expand its portable kitchen product range, including hand blenders and mixers. These products were previously known as ‘Braun’ products. The company plans to also launch the bestselling hand blender, the ‘Braun MultiQuick 5 Baby. It features a 350-watt motor and two speed settings. This blender can also be used to make impeccable baby food purees.

The COVID-19 outbreak temporarily halted various production activities, as a direct result of stringent restrictions that have been imposed by respective authorities concerning the movement of individuals, as well as other disruptions in various supply-chain activities of several industries such as the pharmaceuticals industry, the logistical sector, etc. This factor negatively impacted the production aspect of this market to a considerable extent.

The COVID-19 outbreak has had financial and economic ramifications on global supply-chain activities, from the supply of raw materials to the distribution of finished products. Moreover, supply shortages and manufacturing facility closures across various networks are causing a domino effect, which in turn is expected to result in further operational disruptions.

COVID-19 has caused a slowdown of various industries, which in turn led to a decline in revenue generation capabilities for numerous businesses. As markets begin to gradually recover from the losses indexed by the onset of this pandemic, it must be noted that concerned industry players are now more equipped to handle various circumstances that previously hampered business operations by implementing new strategies such as digital marketing, partnerships, acquisitions, collaborations, etc.

The global Hand Blender market for hand blenders continues to expand over the course of this pandemic due to the increasing usage of hand blenders for residential use/purposes.

Drivers:

The increase in consumer disposable incomes and women’s propensity to spend less time cooking are major factors driving the global hand blender industry forward. Market is growing as a result of a working woman’s preference to spend less time cooking. The global hand blender market is being constrained, nonetheless, by a lack of awareness concerning effective hand blender usage techniques among the general populace.

The trend of using hand blenders is gaining steadily popularity among consumers, which is reflected in the growth of the hand blender market. Consumers have felt the need to maximize space as homes and kitchens have shrunk, especially in metropolitan areas. Due to this, smaller hand-held blenders have recently become more popular and outsold traditional table-top blenders.

Trade relations between various nations are developing, thereby increasing the import and export of products such as these. The rise to prominence of e-Commerce platforms has had a favorable impact on customer purchases.

The food & beverage industry leverages e-Commerce sales channels to reach-out to the largest possible number of consumers in each country, as well as to expand their respective market footprint, thereby positively influencing the revenue growth trajectory of the global hand blender market.

Restraints:

The lack of knowledge concerning the benefits of these products, as well as rising energy and power costs are elements predicted to act as market restraints on the further development of this industry in the years to come. The biggest and most important obstacle to this market’s expansion would be the intensifying competition among current producers as well as a greater demand for large capital investments.

Companies that manufacture and sell machinery have been active in this market for many years, but it is largely controlled by well-known international firms. A number of new local businesses, or SMEs, have recently entered this market, creating, manufacturing, and selling a variety of hand blenders in corresponding local markets at a significantly lower price.

Due to their restricted product offerings and operations, SMEs need not pay higher manufacturing costs for this equipment, which allows them to provide their product portfolio at cheaper price points. This is causing market disruptions that is resulting in competitive pricing.

However, these businesses might be unable to provide help and after-sales service to the players in the food & beverage industry because of limited human resources or expertise, which may lead in reducing the impact of these players in this global market.

In addition, the projected timeline is expected to create opportunities for the global hand blender market due to the growing number of hotels and restaurants in emerging nations like China and India.

Regional Analysis

North America was the largest market with a 30.1% revenue share in 2021. This is due to the high demand for modular kitchen appliances in Canada and the U.S. Consumers are also increasingly choosing to use portable, technologically advanced kitchen products such as cookware and kitchenware.

The Asia Pacific is expected be the fastest growing region, and is projected to expand at a CAGR 8.5%, between 2023 and 2032, due to the presence of two of the fastest-growing economies, India and China. These countries offer strong potential markets for compact kitchen appliances, including hand-operated mixers. To meet the growing demand for hand-operated blenders, domestic manufacturers are creating new products. Bajaj Electricals Ltd., an Indian electrical equipment manufacturing company, introduced its new hand blender in April 2018. It is called the ‘Bajaj HB10″.

Key Regions and Countries Covered іn This Rероrt:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Spain
  • Rest of Europe
• APAC
  • China
  • Japan
  • Korea
  • India
  • Rest of Asia-Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• MEA
  • GCC
  • South Africa
  • Israel
  • Rest of MEA

Market Share & Key Players Analysis:

Due to the presence of several strong players and new entrants, the hand blenders market is fragmented. The introduction of innovative technological products helps industry major players gain a given market share. Key manufacturers are also adopting a strategy to innovate products that will expand their buyer base.

Smeg S.p.a., an Italian home appliance manufacturer, released its compact and technologically advanced hand blender, the HBF02, in October 2017. It has been ergonomically designed and equipped with an anti-slip handle. It is powered by a 700W motor and has a variable speed control.

Маrkеt Кеу Рlауеrѕ:

• BSH Home Appliances Group
• Koninklijke Philips N.V.
• Panasonic Corporation
• Whirlpool Ltd.
• Wonderchef Home Appliances Pvt. Ltd.
• Braun GmbH
• TESCOM
• Iris Ohyama
• Other Key Players