Report Overview

The Global Champagne Market size is expected to be worth around USD 12,434.93 million by 2032 from USD 6,943.60 million in 2022, growing at a CAGR of 6% during the forecast period from 2022 to 2032.

The key growth factor for this industry is expected to be an increase in alcohol consumption across the globe, primarily driven by the increasing purchasing power of individuals. A prominent market trend is expected to be the higher spending of bars, hotels, and lounges to offer various champagne flavors. This market is also driven by changing consumer lifestyles, champagne in luxury hotels, increasing brand awareness, and the evolving use of champagne variants in cocktails and cuisines.

Global Champagne Market Scope:

Type Analysis

On the basis of ‘Type’, the ‘Blanc de Blancs’ segment accounted for a major factor in this global market’s revenues in 2022 and remained the most popular brand. This product variant, also known as soul champagne, is made entirely from Chardonnay. Because of its high natural sourness and distinctive minerality, it is very popular among consumers. It ages well due to this combination. This product segment can also be paired well with a wide range of foods, including shellfish, turbot, and sea bass. The most well-known varieties include Krug Clos du Mesnil, Palmer & Co Blanc de Blancs, Taittinger Comtes de Champagne Blanc de Blancs, and Pol Roger Blanc de Blancs.

The ‘Prestige Cuvee’ segment is made with the best grapes and can often produce premium vintage champagne. These premium products are available in a range of price points, ranging from US$145 to US$160 per bottle, and sometimes exceeding US$200. Moet & Chandon’s Dom Perignon and Louis Roederer’s Cristal are two of the most well-known brands. These champagnes are highly regarded for their complex flavors.

Distribution Channel Analysis

In terms of ‘Distribution Channel, the largest market share of more than 88% was accounted for by the ‘Off-Trade’ segment channel in 2022. This is due to the high market visibility of liquor stores as a key source of purchase for consumers. A bottle of champagne is less expensive when purchased from a store than at a bar. This makes it more profitable. To ensure maximum sales, store owners adhere to strict laws and customer requirements.

The ‘On-Trade’ channel is expected to grow in the foreseeable future. This category includes restaurants, pubs, and gastropubs that offer a variety of beverages. These venues are expected to draw/attract consumers who enjoy champagne paired with various cuisines.

Key Market Segments:

By Product

• Prestige Cuvée
• Blanc De Noirs
• Blanc De Blancs
• Rosé Champagne
• Other Products

By Distribution Channel

• Off-Trade
• On-Trade

Market Dynamics:

In recent years, a growing number of bars have focused on increasing their wine and spirit selections. Market growth is also expected to be influenced by the growing popularity of vintage wines due to a greater awareness of authentic flavors. Lufthansa, the Emirates, and other airlines offer champagne and vintage wines to their business-class passengers.

Airlines are now looking for unique selling points to increase their reach. As a result, airport expansion projects in emerging economies such as China, India, and Thailand now include a bar/lounge serving premium alcohol. This is due to supportive government policies that aim to boost the domestic aviation sector. This is expected to create new growth opportunities for industry players across the value chain.

Manufacturers have continued to develop new flavors of champagne to appeal to changing palates. This strategy has successfully attracted consumers who may find traditional champagne too bland. Champagne has been used by bartenders and chefs all over the globe in signature cocktails and culinary creations.

Regional Analysis:

Europe was the largest regional market, accounting for over 48% of global revenues in 2022. Due to high product acceptance by consumers in France, Belgium, and Germany, this region will continue its dominance over the forecast period. The online delivery of alcohol has been legalized across several countries, including the U.K., Germany, and France.

This makes it easier to find a product and more convenient to order. Comite Champagne and other trade associations have made efforts to support the economic growth rate by monitoring winegrowers and houses that buy and market wine. Comité has launched both an iOS and Android app, as well as a website called Champagne Campus, with the aim of increasing brand awareness.

The Asia Pacific is projected to be the fastest-growing regional market, between 2023 and 2032. This is due to increasing product consumption in Australia, Japan, China, Hong Kong, and Taiwan. This market is being fueled by changing lifestyles, increasing disposable incomes, pop culture influence, and the increased availability of international brands. Product demand has been influenced by the increase in corporate and social events taking place in the Asia Pacific.

Key Regions and Countries Covered in this Report:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Spain
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Rest of Asia-Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• MEA
  • GCC
  • South Africa
  • Israel
  • Rest of the Middle East & Africa

Market Share & Key Players Analysis:

The Global Champagne Market innovation of product lines is a key factor focus for key industry companies, as they aim to introduce new flavor variations to ensure their product offerings remain competitive.

Key Market Players:

• Arvitis
• Piper-Heidsieck
• Pommery
• Taittinger
• Pernod Ricard,
• Diageo plc
• Pinot Blanc
• Laurent-Perrier Group
• Centre Vinicole – Champagne Nicolas Feuillatte
• Veuve Clicquot Ponsardin
• Moet Hennessy USA Inc.
• Andre Champagne Cellars
• Thiénot Bordeaux-Champagnes
• Vranken – Pommery Monopole
• Champagne Taittinger CCVC
• Champagne Piper-Heidsieck
• Champagne AYALA
• Champagne GH Martel & Co
• Champagne Laurent-Perrier S.A.S.
• Champagne Louis Roederer

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For the Champagne Market research study, the following years have been considered to estimate the market size: