Global Vegan Egg Market By Product Type (Powder, Liquid), By Nature (Organic, Conventional), By Application (Bakery and Confectionery, Creamy Sauces, Ice cream and Frozen Desserts, Mayonnaise, Noodles and Pasta, Salad Dressings, Others), By End-use Application (Food Processing Industry, Food Service Providers, Retail/Household), By Sales Channel (Convenience Stores, Discount Stores, Modern Trade, Grocery Stores, Online Retail, Specialty Stores, Wholesalers, Others) , By Region And Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, And Forecast 2024-2033

Report Overview

The Global Vegan Egg Market size is expected to be worth around USD 3569.1 Mn by 2033, from USD 1327.0 Mn in 2023, growing at a CAGR of 10.4% during the forecast period from 2024 to 2033.

The vegan egg market has seen significant growth as consumers increasingly seek plant-based alternatives to traditional animal products. A vegan egg is a plant-based substitute designed to replicate the taste, texture, and functionality of conventional eggs without the use of animal ingredients.

These alternatives are typically made from a variety of plant sources, such as mung beans, soy, peas, chickpeas, or other legumes, which are processed to mimic the binding and consistency properties of eggs in cooking and baking.

Vegan eggs are commonly available in two forms liquid and powdered mixes, which can be reconstituted with water. They are widely used in various dishes, including scrambled eggs, omelets, baked goods, and as a binding agent in recipes that traditionally rely on eggs.

Government initiatives are playing a pivotal role in driving the growth of the vegan egg market. For instance, the European Union (EU) has introduced regulations and provided incentives to support the production of plant-based products, aligning with broader environmental and sustainability objectives.

In 2022, the EU invested approximately EUR 100 million to promote plant-based agriculture and food innovation, which is expected to further boost the demand for alternatives like vegan eggs. Similarly, in the United States, the U.S. Department of Agriculture (USDA) has supported plant-based food innovation through programs such as the Plant-Based Foods Association, which advocates for the expansion of plant-based alternatives.

The market for vegan eggs is also being fueled by significant investments in plant-based food companies. For example, Eat Just Inc., makers of JUST Egg, raised over USD 200 million in funding since its inception. The company has significantly expanded its retail presence, seeing a 35% increase in sales in 2023 alone.

This indicates strong consumer demand for plant-based egg substitutes. Furthermore, the growth of retail sales of plant-based egg alternatives in the U.S. increased by 40% in 2022, showcasing the rising shift toward plant-based diets.

The plant-based food market, valued at USD 7 billion in North America in 2022, continues to gain momentum as more food manufacturers, including partnerships between plant-based brands and traditional egg producers, enter the market. This growing market indicates that vegan eggs are becoming a prominent segment within the broader plant-based food industry.

Key Takeaways

• Vegan Egg Market size is expected to be worth around USD 3569.1 Mn by 2033, from USD 1327.0 Mn in 2023, growing at a CAGR of 10.4%.
• Powder held a dominant market position, capturing more than a 69.5% share of the global vegan egg market.
• Conventional held a dominant market position, capturing more than a 63.4% share.
• Bakery & Confectionery held a dominant market position, capturing more than a 37.5% share.
• Food Processing Industry held a dominant market position, capturing more than a 46.8% share.
• Convenience Stores held a dominant market position, capturing more than a 36.4% share.
• North America held a dominant position in the market, capturing 48.3% of the total market share.

By Product Type

In 2023, Powder held a dominant market position, capturing more than a 69.5% share of the global vegan egg market. The growth of this segment can be attributed to the increasing demand for convenient and easy-to-use alternatives in cooking and baking. Powdered vegan eggs are popular due to their long shelf life, ease of storage, and versatility in a wide range of applications, such as in baked goods, pancakes, and scrambled egg replacements.

The liquid segment, while smaller in comparison, is expected to see steady growth, driven by its appeal in ready-to-use products and applications that require a liquid form. Liquid vegan egg substitutes are typically favored for their close resemblance to traditional eggs in texture and functionality, making them a preferred choice in recipes requiring a more natural, liquid consistency.

By Nature

In 2023, Conventional held a dominant market position, capturing more than a 63.4% share of the global vegan egg market. The popularity of conventional vegan eggs is primarily driven by their affordability and widespread availability. These products cater to a broad consumer base, including those seeking plant-based alternatives for their cost-effectiveness and everyday use in cooking and baking.

The Organic segment, though smaller, is experiencing growth as consumers become more health-conscious and environmentally aware. Organic vegan eggs are seen as a premium choice, appealing to individuals who prioritize clean labels, sustainability, and non-GMO ingredients. As interest in organic food continues to rise, this segment is expected to expand, albeit at a slower rate compared to conventional options.

By Application

In 2023, Bakery & Confectionery held a dominant market position, capturing more than a 37.5% share of the global vegan egg market. This segment’s growth is driven by the increasing demand for plant-based alternatives in baked goods such as cakes, muffins, and cookies. Vegan eggs are commonly used in these products to replicate the texture and binding properties of traditional eggs, making them a key ingredient for both commercial bakeries and home bakers.

The Creamy Sauces segment is also witnessing growth, fueled by the rising popularity of vegan and plant-based diets. Vegan eggs are used in creamy sauces to provide smoothness and consistency, offering an egg-free alternative in dishes like vegan Alfredo or carbonara. This segment is gaining traction, especially in the foodservice industry, as more restaurants and cafes adopt plant-based options.

Ice Cream & Frozen Desserts is another growing segment, driven by the demand for dairy-free and egg-free frozen desserts. Vegan egg substitutes help achieve the creamy texture and stability that is characteristic of traditional ice cream, without using animal products.

Mayonnaise, which traditionally contains eggs, is another key application where vegan eggs are gaining significant traction. The growing preference for plant-based foods is pushing the demand for egg-free mayonnaise, which is used as a healthier and cruelty-free alternative to the traditional version.

The Noodles & Pasta segment is also expanding, driven by the increasing adoption of plant-based diets. Vegan egg substitutes are used to replace eggs in pasta dough, helping to create a similar texture and flavor in a variety of noodle products.

Salad Dressings, like mayonnaise, are increasingly made with vegan eggs to meet the needs of consumers seeking egg-free alternatives. This segment is benefiting from the trend towards plant-based and healthier food options.

By End-use Application

In 2023, the Food Processing Industry held a dominant market position, capturing more than a 46.8% share of the global vegan egg market. The growth of this segment is driven by the increasing use of vegan egg substitutes in mass-produced food products.

Vegan eggs are widely used in the production of baked goods, ready-to-eat meals, snacks, and other processed foods. Their versatility, long shelf life, and cost-effectiveness make them an attractive choice for food manufacturers looking to meet the rising demand for plant-based alternatives.

The Food Service Providers segment is also growing, driven by the increasing number of restaurants, cafes, and fast food chains offering plant-based menu options. Vegan eggs are used in a variety of dishes, including vegan omelets, sandwiches, and pastries, as more consumers opt for plant-based dining experiences. As the plant-based food trend continues to rise, food service providers are increasingly incorporating vegan eggs into their menus to cater to vegan, vegetarian, and flexitarian customers.

The Retail/Household segment is seeing steady growth as well, driven by the rising consumer demand for plant-based products in home cooking. Supermarkets and grocery stores are expanding their offerings of vegan eggs, which are now available in both powdered and liquid forms.

Retail consumers are increasingly purchasing these products for use in baking, cooking, and meal preparation. This segment is expected to continue growing as more individuals embrace plant-based lifestyles and seek convenient, versatile alternatives to traditional eggs.

By Sales Channel

In 2023, Convenience Stores held a dominant market position, capturing more than a 36.4% share of the global vegan egg market. The popularity of vegan eggs in convenience stores is largely due to the growing demand for quick and easy access to plant-based products. These stores offer consumers a convenient option for purchasing vegan eggs in smaller, on-the-go packaging, which is appealing to busy shoppers looking for quick meal solutions or snacks.

The Discount Stores segment is also experiencing significant growth, driven by the increasing availability of affordable vegan egg options. Discount retailers often offer competitive pricing, making vegan eggs more accessible to price-sensitive consumers. As plant-based products become more mainstream, discount stores are becoming a key distribution channel for both low-cost and high-quality vegan alternatives.

Modern Trade, including large supermarkets and hypermarkets, continues to play an important role in the vegan egg market. This segment benefits from the growing trend toward plant-based eating, with many consumers seeking vegan alternatives in one-stop shopping environments. Modern trade outlets provide a wide range of vegan egg products, from powders to liquids, catering to the diverse preferences of consumers.

Grocery Stores, as a more localized channel, are seeing steady demand for vegan eggs as the popularity of plant-based diets spreads across various communities. These stores often carry familiar, trusted brands, making them a convenient choice for consumers who prefer shopping closer to home.

Online Retail is rapidly expanding, driven by the convenience and flexibility it offers consumers. The ability to order vegan eggs from the comfort of one’s home has led to increased sales in the e-commerce space. Online platforms allow consumers to explore a broader variety of vegan egg products, often with home delivery options, making it an attractive channel for tech-savvy, health-conscious shoppers.

Specialty Stores, including health food and organic stores, cater to a niche market of consumers looking for premium, organic, or non-GMO vegan egg products. These stores often target health-conscious individuals who prioritize clean labels and sustainable sourcing, supporting the growth of the organic vegan egg segment.

Wholesalers serve as an important distribution channel for bulk purchases, catering primarily to the food service and food processing industries. As demand for vegan eggs increases, wholesalers help supply large volumes of products to businesses in these sectors.

Key Market Segments

By Product Type

• Powder
• Liquid

By Nature

• Organic
• Conventional

By Application

• Bakery & Confectionery
• Creamy Sauces
• Ice cream & Frozen Desserts
• Mayonnaise
• Noodles & Pasta
• Salad Dressings
• Others

By End-use Application

• Food Processing Industry
• Food Service Providers
• Retail/Household

By Sales Channel

• Convenience Stores
• Discount Stores
• Modern Trade
• Grocery Stores
• Online Retail
• Specialty Stores
• Wholesalers
• Others

Drivers

Health Consciousness and Nutritional Benefits

The growing emphasis on health-conscious eating has played a key role in driving the adoption of vegan eggs. Many consumers are increasingly aware of the health risks associated with high cholesterol intake from traditional eggs, leading them to seek healthier alternatives.

Vegan eggs, which are typically free from cholesterol and contain plant-based proteins, appeal to those looking to reduce their intake of animal-derived fats and proteins. Studies show that a significant portion of plant-based consumers is motivated by health benefits; for instance, 40% of consumers in the U.S. cite health concerns as a primary reason for reducing animal product consumption.

This trend is supported by government and public health campaigns highlighting the benefits of plant-based eating for overall health, especially in relation to heart disease, obesity, and diabetes. The health-conscious trend is expected to continue influencing the growth of the vegan egg market, as more consumers opt for healthier, plant-based alternatives.

Government Regulations and Support for Plant-Based Foods

Government regulations and initiatives supporting plant-based food innovation are also playing a major role in the expansion of the vegan egg market. In the European Union, regulations promoting sustainable agriculture have been aligned with the goal of reducing animal farming’s environmental impact.

For example, the EU Green Deal aims to reduce carbon emissions by 55% by 2030, and one of its components focuses on promoting plant-based diets to lower the environmental footprint of food production. Similarly, in the U.S., the Department of Agriculture (USDA) has been supporting the plant-based sector with funding and research grants, totaling approximately USD 50 million in 2022 for plant-based food innovations.

These government-led efforts create a conducive environment for the growth of vegan food products, including vegan eggs. Such initiatives not only help reduce the environmental impact of animal agriculture but also encourage innovation in plant-based food technologies, which directly benefits companies producing vegan egg alternatives.

Increasing Investments and Corporate Innovation

The surge in private investments and corporate innovation is also a major factor propelling the growth of the vegan egg market. In 2023, companies such as Eat Just Inc. (makers of Just Egg) raised over USD 200 million to expand their production capacity and increase market penetration.

The funding has enabled these companies to scale up production, reduce costs, and improve product offerings, thus making vegan eggs more accessible to a broader range of consumers. In addition to new product development, major food corporations are increasingly acquiring smaller plant-based startups to strengthen their portfolios.

For instance, Cargill has partnered with various startups to enhance its plant-based protein offerings, including vegan eggs, as part of its broader strategy to meet the growing demand for sustainable food products. Corporate investment in research and development is expected to continue, bringing further innovations in taste, texture, and price reduction, which will help expand the vegan egg market globally.

Restraints

Limited Consumer Awareness and Familiarity

Despite the growing interest in plant-based foods, limited consumer awareness and familiarity with vegan egg products continue to restrict market growth. Many consumers, particularly in non-vegan-friendly regions, may not yet be fully aware of the availability of vegan eggs, or they may be skeptical about their taste, texture, or functionality in cooking.

A report by the Plant Based Foods Association noted that in 2023, while the plant-based food market was valued at USD 7 billion in the U.S., only a small percentage of consumers were actively replacing traditional egg products with vegan alternatives. This lack of awareness and the need for consumer education around vegan egg products creates a barrier to widespread adoption.

Furthermore, some consumers may be hesitant to transition to vegan eggs due to perceptions about nutritional value or unfamiliarity with plant-based proteins. As a result, companies are increasing marketing efforts, but building trust and consumer understanding will take time.

Regulatory and Ingredient Sourcing Challenges

Another restraining factor is regulatory hurdles and ingredient sourcing challenges. While the plant-based food market is expanding, regulatory frameworks for plant-based egg alternatives are still evolving, particularly in markets outside North America and Europe.

In some regions, food labeling laws may create confusion about how to position vegan egg products, making it difficult for manufacturers to effectively communicate their benefits to consumers. For example, in countries like China and India, which have large populations with rising interest in plant-based diets, there are still few formal regulations governing plant-based food products.

This can slow the introduction and growth of vegan egg products in these regions. Additionally, sourcing the necessary plant proteins to produce vegan eggs can be challenging, especially in regions where the required raw materials are not readily available or are subject to price volatility. The global supply chain for plant-based food ingredients is still maturing, which can lead to shortages or price fluctuations, further limiting production scale.

Consumer Taste Preferences and Texture Matching

Lastly, one of the biggest challenges faced by the vegan egg market is consumer preferences for taste and texture. Eggs are widely appreciated for their unique texture and flavor, and replicating these characteristics using plant-based ingredients has proven to be difficult.

Although significant progress has been made in improving the taste and texture of vegan egg substitutes, many consumers still find that plant-based alternatives do not match the original product in terms of flavor or texture, particularly in dishes like omelets or scrambled eggs. This challenge is compounded by regional differences in taste preferences, which can make it harder for vegan egg products to gain widespread acceptance.

According to data from the Good Food Institute, nearly 30% of consumers in major markets such as the U.S. and Europe still prefer traditional eggs over vegan substitutes due to concerns over taste and texture. While innovations in product formulations are addressing these issues, gaining full consumer acceptance for plant-based eggs remains a key barrier to wider market penetration.

Opportunity

Increased Consumer Interest in Sustainable Foods

One of the key growth opportunities for the vegan egg market lies in the growing interest in sustainable foods. As global concerns about climate change, deforestation, and the environmental impact of animal agriculture intensify, more consumers are choosing plant-based alternatives. The environmental impact of traditional egg production, which involves high water usage and greenhouse gas emissions, has led many consumers to seek more sustainable options.

In fact, a survey by the Good Food Institute found that 43% of U.S. consumers are actively trying to reduce their consumption of animal-based products due to environmental concerns. With vegan eggs being a more sustainable alternative to animal eggs, the segment is benefiting from this shift.

Governments around the world are also incentivizing plant-based food innovation to reduce the environmental footprint of food systems. In the EU, for example, the Green Deal emphasizes reducing agriculture’s carbon footprint, creating a favorable environment for vegan products to thrive.

Advancements in Product Development and Innovation

Advancements in product development and innovation present another major growth opportunity for the vegan egg market. In 2023, leading vegan egg producers, such as Eat Just Inc., have made significant strides in improving the taste, texture, and functionality of plant-based eggs.

Their flagship product, Just Egg, for example, has become widely accepted as a viable alternative to conventional eggs in various food applications, including scrambled eggs and omelets. The continued focus on improving the sensory qualities of vegan egg substitutes—such as creating products that replicate the cooking properties and mouthfeel of real eggs—will likely drive further market expansion.

In addition to improving texture and taste, innovations are also being made in the nutritional profile of vegan eggs, with products fortified with vitamins and minerals that are typically found in animal eggs, such as B12, Omega-3 fatty acids, and iron. These innovations are expected to meet the needs of a growing, health-conscious consumer base, providing vegan egg alternatives that are not only ethical and sustainable but also nutritionally comparable to traditional eggs.

Expanding Distribution Channels and Global Market Reach

The expansion of distribution channels and market reach offers significant growth potential for the vegan egg market. In 2023, retail outlets, including convenience stores, supermarkets, and discount retailers, are increasingly stocking plant-based products, making vegan eggs more accessible to a wider audience.

For example, major grocery chains such as Whole Foods and Walmart have increased their plant-based product offerings, recognizing the growing demand for vegan and vegetarian alternatives. Additionally, e-commerce platforms are playing a growing role in distributing vegan egg products, making it easier for consumers to purchase these alternatives from the comfort of their homes.

The availability of vegan eggs through both physical and online retail channels is expected to increase, especially in markets where plant-based diets are still gaining momentum. Geographically, the market is expanding beyond traditional plant-based food hubs like North America and Europe, with growing interest in countries such as India, China, and Brazil. These regions, where plant-based eating is still emerging, present lucrative opportunities for expansion as local consumer preferences shift toward plant-based diets.

Trends

Rise in Plant-Based Innovation and Product Diversification

One of the most significant trends in the vegan egg market is the continuous innovation in plant-based egg substitutes. Companies are focusing on improving the taste, texture, and nutritional profile of their products to better mimic real eggs and appeal to a wider consumer base. For example, Eat Just Inc., known for its plant-based egg product Just Egg, has made substantial strides in improving the versatility of its product, enabling it to be used in a wide range of applications from scrambled eggs to baked goods.

In 2023, Just Egg reported sales growth of over 30% year-on-year, highlighting the growing consumer acceptance of plant-based egg alternatives. Companies are now focusing on enhancing the performance of vegan eggs in cooking, improving their texture to create products that resemble traditional eggs more closely, and expanding the number of dishes where vegan eggs can be used as substitutes.

This trend is expected to continue as manufacturers innovate with new plant proteins, such as mung beans and chickpeas, to create more cost-effective and nutritionally rich alternatives.

Health-Conscious and Functional Vegan Egg Products

Consumers’ growing demand for healthier and functional food options has spurred the development of vegan egg products that are fortified with additional nutrients. Many plant-based eggs are now being enhanced with vitamins, minerals, and proteins to cater to health-conscious consumers looking for functional foods.

Products fortified with nutrients like Omega-3 fatty acids, Vitamin B12, and iron are particularly popular, as they help address common nutritional gaps in plant-based diets. According to the Good Food Institute, about 40% of U.S. consumers are choosing plant-based foods for their perceived health benefits, which has led to a rise in demand for functional foods.

The inclusion of these nutrients in vegan eggs is helping to position these products as a more complete and health-focused alternative to traditional eggs. Additionally, there is a growing trend toward clean label products, where consumers seek transparency in ingredient sourcing. As a result, brands are focusing on using fewer, more recognizable ingredients, further enhancing the appeal of vegan egg products.

Increased Retail Availability and Consumer Access

The expanding availability of vegan eggs in mainstream retail channels is another key trend shaping the market. As demand for plant-based foods grows, vegan egg products are becoming more widely available in supermarkets, convenience stores, and specialty retailers across the globe.

In 2023, plant-based egg products were introduced in major retail chains such as Walmart, Tesco, and Costco, as these chains recognized the rising consumer interest in plant-based alternatives. A report by the Plant-Based Foods Association revealed that the plant-based food sector was valued at USD 7 billion in the U.S. in 2023, with vegan eggs being one of the fastest-growing categories.

This increased retail presence makes vegan eggs more accessible to consumers, boosting adoption and making these products easier to find in everyday shopping environments. Moreover, the expansion of e-commerce platforms has played a key role in the market’s growth, offering consumers a more convenient way to purchase vegan egg alternatives. The ease of online shopping combined with expanding retail shelves ensures that consumers in a wide range of geographic regions can access vegan egg products.

Regional Analysis

The Vegan Egg Market is witnessing significant growth across various regions, driven by increasing demand for plant-based protein alternatives and changing consumer preferences. In 2023, North America held a dominant position in the market, capturing 48.3% of the total market share, valued at approximately USD 636.9 million.

This dominance can be attributed to the region’s strong consumer shift towards plant-based diets, driven by health-consciousness, environmental concerns, and ethical considerations. North America, particularly the U.S., is home to key players in the vegan food sector such as Eat Just Inc., which has helped popularize plant-based egg products. The extensive retail distribution networks and high consumer adoption rates of plant-based products further fuel this market’s growth.

In Europe, the demand for vegan eggs is also strong, with the market expected to grow at a CAGR of 8.5% over the forecast period. Europe’s growing commitment to sustainability and plant-based eating, along with increasing vegan and flexitarian populations, drives the demand for vegan egg substitutes. Countries like the UK, Germany, and France are key contributors to this growth, with a well-established vegan food market.

The Asia Pacific region, with its burgeoning middle class and growing interest in plant-based diets, is emerging as a key growth area. Though the market is still in its nascent stage, demand for vegan eggs is rising steadily, particularly in countries such as India and China, where vegetarianism is common.

Middle East & Africa and Latin America are also witnessing gradual growth, though they remain smaller markets compared to North America and Europe. However, as plant-based diets gain traction, these regions are expected to experience increased market penetration in the coming years.

Key Regions and Countries

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA

Key Players Analysis

The Vegan Egg Market is characterized by a diverse set of players driving innovation and expanding product offerings in the plant-based food sector. Eat Just Inc., a leader in the plant-based egg space, is at the forefront with its flagship product, Just Egg, which has gained significant market share due to its versatility and taste.

Another notable player, Beyond Eggs, is also working on improving plant-based egg alternatives by leveraging technology to create better egg substitutes that mimic the taste and texture of traditional eggs. Companies like Clara Foods are focusing on bioengineering to produce high-quality vegan egg proteins, positioning themselves as pioneers in creating egg proteins without using animal agriculture.

Other key companies in the market include Arla Foods Ingredients, Atlantic Natural Foods LLC, and Moving Mountains, each contributing to the growth of the vegan egg segment with their unique product innovations.

For instance, Arla Foods Ingredients specializes in providing vegan egg formulations for food manufacturers, while Atlantic Natural Foods LLC focuses on plant-based products, including egg alternatives. Similarly, Mycorena AB and Fooditive B.V. are making advancements in using fungal fermentation and other plant-based innovations to create more sustainable, affordable, and nutritious vegan egg alternatives.

Companies like Follow Your Heart, The Vegg, Zero Egg, and Vezlay Foods Private Limited are also key players in the market, helping to expand the availability of vegan egg products across global retail and food service channels.

Greenline Foods, Inc., Prolupin GmbH, and Terra Vegane are other significant contributors, working to meet rising consumer demand for ethical and sustainable food options. As consumer preferences shift toward plant-based eating, the collective efforts of these players are set to further fuel the growth of the vegan egg market.

Top Key Players in the Market

• Arla Foods Ingredients
• Atlantic Natural Foods LLC
• Beyond Eggs
• Clara Foods
• Dr. Cowan’s Garden
• Eat Just Inc.
• EVO Foods
• Follow Your Heart
• Fooditive B.V.
• Free and Easy
• Gleneagles Global Enterprises
• Greenline Foods, Inc.
• Hooray Foods
• JUST Inc.
• Moving Mountains
• Mycorena AB
• Nourish Ingredients
• Now Foods
• Orgran Foods
• Planted
• Prolupin GmbH
• Terra Vegane
• The Vegg
• Vezlay Foods Private Limited
• Zero Egg

Recent Developments

In 2023, Atlantic Natural Foods focused on scaling its plant-based egg alternatives by leveraging its expertise in plant proteins, particularly from sources like soy and pea proteins.

In 2023, Arla Foods Ingredients launched a plant-based egg alternative powered by its Mecalin platform, which utilizes pea protein to create versatile, high-functioning vegan egg products.

Report Scope