Global Ready To Drink (Rts) Coffee Market Size, Share, And Business Benefits By Coffee Variety (Espresso-Based, Black Coffee, Specialty Coffees, Coffee Concentrates, Cold-brew, Others), By Flavour (Original, Flavoured (Vanilla, Hazelnut, Caramel, Chocolate, Others)), By Packaging Material (Glass and PET Bottles, Cartons, Cups, Cans, Others), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Others), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2025-2034

Report Overview

The Global Ready To Drink (Rts) Coffee Market is expected to be worth around USD 55.0 billion by 2034, up from USD 28.5 billion in 2024, and grow at a CAGR of 6.8% from 2025 to 2034. Asia-Pacific dominates RTD Coffee Market with 42.10% share, revenue USD 11.9 Bn.

Ready to drink (RTD) coffee is a convenient beverage option for coffee lovers on the go. It’s pre-made coffee that’s packaged for easy consumption, typically found in cans or bottles. This product appeals to those who want the taste and caffeine boost of coffee without the time it takes to brew a cup. RTD coffee can range from black coffee to those with milk, sugar, and various flavors, catering to a broad range of taste preferences.

The RTD coffee market has been growing steadily, driven by the increasing pace of modern lifestyles, which demand convenient and quick beverage options. This market segment captures a diverse audience, from students who need a quick caffeine fix to busy professionals who appreciate the efficiency of grabbing a coffee on the move.

Fast Coffee, a coffee startup, has successfully raised $1 million in a seed funding round, which includes $400k from a previous pre-seed round. The funding was contributed by unnamed angel investors and the VC firm Bloom International Ventures. In another development, Blue Tokai, a specialty coffee and bakery brand, has secured $35 million in a fresh round led by Belgium’s Verlinvest, a family-backed investment firm.

Existing investors Anicut Capital and A91 Partners also participated in this round, valuing the startup at approximately Rs 1,500 crore (about $180 million), a significant increase from around Rs 700 crore at the beginning of 2023.

Additionally, specialty coffee brand First Coffee has raised $1.2 million in its seed round led by BEENEXT. Moreover, Pickup Coffee, a coffee startup based in the Philippines, has raised US$40 million in new funding at a valuation of US$130 million, as reported by Tech in Asia.

Key Takeaways

• The Global Ready To Drink (Rts) Coffee Market is expected to be worth around USD 55.0 billion by 2034, up from USD 28.5 billion in 2024, and grow at a CAGR of 6.8% from 2025 to 2034.
• Espresso-based RTD coffees hold a significant 37.30% share of the market by coffee variety.
• Original flavor dominates the RTD coffee market, accounting for 67.30% of its flavor segment.
• Glass and PET bottles are the leading packaging materials, comprising 61.2% of the market.
• Supermarkets and hypermarkets are the primary distribution channels, capturing 41.20% of the market.
• In 2024, RTD Coffee sales reached USD 11.9 Bn in Asia-Pacific, 42.10% globally.

By Coffee Variety Analysis

Espresso-based RTD coffee holds a significant market share of 37.30%.

In 2024, Espresso-Based held a dominant market position in the By Coffee Variety segment of the Ready To Drink (RTD) Coffee Market, with a 49.2% share. This segment’s strength can be attributed to the robust flavor and higher caffeine content that espresso-based RTD coffees offer, aligning well with consumer preferences for strong, quick caffeine solutions. The popularity of espresso drinks, traditionally consumed in cafes, has transitioned seamlessly into the RTD format, capturing a significant portion of the market.

Espresso-based RTD coffee appeals particularly to traditional coffee enthusiasts who seek the depth and intensity of espresso without the inconvenience of brewing it themselves. The convenience of these products, combined with the familiar and beloved espresso flavor, supports sustained consumer interest and market growth in this category.

The robust market share of 49.2% is indicative of the strong foothold espresso-based beverages have gained, driven by consumer desire for both convenience and quality in their coffee experiences.

By Flavour Analysis

Original flavor dominates the market, capturing 67.30% of preferences.

In 2024, Original flavor held a dominant market position in the By Flavor segment of the Ready To Drink (RTD) Coffee Market, with a 49.2% share. This segment’s significant market share is primarily driven by consumer preference for the classic coffee taste, which continues to resonate strongly with a broad audience.

The Original flavor in RTD coffee offers the quintessential coffee experience, mirroring the traditional cup of black coffee that many consumers start their day with.

The enduring popularity of the Original flavor is indicative of a consumer base that values the authentic taste and simplicity of coffee without added flavors or sweeteners. This preference has been crucial in maintaining the Original flavor’s leading position within the RTD coffee market.

The segment’s appeal is bolstered by its versatility and wide acceptance among different demographic groups, from young adults to older generations, who appreciate the uncomplicated yet rich coffee experience it provides.

By Packaging Material Analysis

Glass and PET bottles are preferred for packaging, comprising 61.2%.

In 2024, Glass and PET Bottles held a dominant market position in the By Packaging Material segment of the ready-to-drink (RTD) Coffee Market, with a 49.2% share. This considerable market share highlights the strong consumer preference for these types of packaging due to their practical and aesthetic attributes.

Glass bottles are favored for their ability to preserve the taste and quality of coffee, providing a premium appearance that appeals to consumers looking for high-quality products. PET bottles, on the other hand, offer durability, lightweight characteristics, and convenience, which are crucial for consumers on the go.

The combination of glass and PET bottles caters to a diverse range of consumer needs, from those who prioritize product safety and flavor preservation to those who value convenience and recyclability. This dual appeal has effectively captured nearly half of the market in the packaging segment of RTD coffees, reflecting a balanced demand across different consumer segments.

By Distribution Channel Analysis

Supermarkets and hypermarkets are major distributors, accounting for 41.20% of sales.

In 2024, Supermarkets/Hypermarkets held a dominant market position in the By Distribution Channel segment of the ready-to-drink (RTD) Coffee Market, with a 49.2% share. This segment’s prominence is indicative of the strong consumer preference for purchasing RTD coffee from large retail outlets that offer a wide variety of choices under one roof. Supermarkets and hypermarkets are preferred for their convenience, accessibility, and the ability to provide competitive pricing through economies of scale.

The significant market share held by supermarkets/hypermarkets demonstrates their pivotal role in the distribution of RTD coffee. These outlets cater to a broad customer base, providing a one-stop-shop experience that aligns well with the busy lifestyles of modern consumers who appreciate the efficiency of obtaining their groceries and preferred beverages during routine shopping trips.

The availability of multiple coffee brands and varieties in these settings enhances consumer exposure to new and different products, further boosting sales in this channel. With a 49.2% share of the market, supermarkets/hypermarkets are essential to the RTD coffee industry’s distribution strategy, serving as a primary channel through which consumers access these beverages.

Key Market Segments

By Coffee Variety

• Espresso-Based
• Black Coffee
• Specialty Coffees
• Coffee Concentrates
• Cold-brew
• Others

By Flavour

• Original
• Flavoured
  • Vanilla
  • Hazelnut
  • Caramel
  • Chocolate
  • Others

By Packaging Material

• Glass and PET Bottles
• Cartons
• Cups
• Cans
• Others

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Others

Driving Factors

Growing Demand for Convenient Beverage Options

One of the top driving factors in the ready-to-drink (RTD) Coffee Market is the increasing consumer demand for convenience. As modern lifestyles become more hectic, people are constantly looking for ways to save time, and RTD coffee fits perfectly into this scenario. It offers a quick, efficient solution for coffee enthusiasts who might not have the time to brew a fresh cup.

The ease of grabbing a chilled coffee beverage from a supermarket shelf or a convenience store cooler is appealing to a broad demographic, including busy professionals, students, and commuters. This trend is supported by the rise in fast-paced work environments and the growing number of people who prefer on-the-go consumption, driving the popularity of RTD coffee products.

Restraining Factors

Health Concerns Over Sugar and Additives

A significant restraining factor for the ready-to-drink (RTD) Coffee Market is the growing consumer awareness of health issues associated with sugar and artificial additives. Many RTD coffee products contain high levels of sugar, which can deter health-conscious consumers who are wary of the potential health risks. This concern is particularly relevant in a market that increasingly values wellness and healthy lifestyle choices.

As consumers become more educated about the ingredients in their beverages, there is a noticeable shift toward products that offer natural, low-sugar, or no-additive options. This health trend challenges the RTD coffee market to innovate and adapt, potentially limiting the growth of traditional sugary and artificially enhanced offerings.

Growth Opportunity

Expansion into Health-Oriented Coffee Alternatives

A prime growth opportunity within the ready-to-drink (RTD) Coffee Market lies in the expansion into health-oriented coffee alternatives. As consumers increasingly prioritize health and wellness, there is a rising demand for coffee products that not only provide convenience but also offer health benefits. This includes RTD coffees that are infused with vitamins, minerals, and other health-promoting ingredients like protein or antioxidants.

Additionally, options that cater to dietary restrictions, such as sugar-free, organic, or plant-based milk, are gaining traction. By tapping into this health-conscious market segment, RTD coffee brands can differentiate themselves and attract a broader audience, potentially increasing their market share and customer loyalty in a competitive industry.

Latest Trends

Surge in Plant-Based and Organic Offerings

A key trend in the ready-to-drink (RTD) Coffee Market is the surge in plant-based and organic offerings. This trend is driven by the growing consumer interest in sustainability and healthier lifestyle choices. Many customers are now seeking out RTD coffee products that not only satisfy their caffeine needs but also align with their ethical and health-related values.

Organic RTD coffees assure consumers of pesticide-free ingredients, while plant-based options cater to vegans, vegetarians, and those lactose intolerant or simply avoiding dairy for health reasons. This shift is influencing manufacturers to innovate and expand their product lines to include more eco-friendly and health-conscious beverages, thereby meeting the evolving preferences of modern consumers.

Regional Analysis

Asia-Pacific holds 42.10% of the RTD Coffee Market, valued at USD 11.9 Bn.

The Ready To Drink (RTD) Coffee Market is witnessing varied growth dynamics across different regions, with Asia-Pacific, North America, Europe, Middle East & Africa, and Latin America each presenting unique market landscapes.

Asia-Pacific is the dominating region in the RTD Coffee market, holding a substantial 42.10% share, which translates to USD 11.9 billion in revenue. This significant market presence is driven by a robust coffee culture in countries like Japan and South Korea, combined with rising consumer interest in convenient beverage options across the region.

North America follows, with a strong preference for premium and health-oriented RTD coffee variants, reflecting the region’s focus on quality and wellness. Europe also shows considerable market activity, where traditional coffee preferences are gradually shifting towards convenient RTD options, mirroring broader lifestyle changes.

Meanwhile, the Middle East & Africa is experiencing growing demand, fueled by increasing urbanization and the expansion of retail infrastructure, making RTD coffee more accessible to consumers. Latin America, though smaller in comparison, is seeing growth influenced by its rich coffee production heritage and the increasing young population adopting Western consumption habits.

Key Regions and Countries

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of MEA

Key Players Analysis

In 2024, the global ready-to-drink (RTD) Coffee Market has been notably influenced by key players such as Asahi Group Holdings, Ltd., Danone S.A., and The Coca-Cola Company, each bringing unique strengths and strategies to the table.

Asahi Group Holdings, Ltd., with its strong foothold in the Asia-Pacific region, capitalizes on local consumer preferences for both traditional and innovative coffee flavors. The company’s commitment to high-quality ingredients and sustainable practices has enabled it to capture a significant share of the market, particularly in Japan where RTD coffee is a cultural staple. Asahi’s strategic partnerships and acquisitions have also expanded its distribution network, enhancing its visibility and accessibility across various markets.

Danone S.A., traditionally known for its health-oriented products, has successfully integrated these values into the RTD coffee sector. By focusing on organic and health-enhancing ingredients, Danone caters to the growing segment of health-conscious consumers. Their emphasis on sustainability and ethical sourcing appeals to the global consumer’s increasing environmental awareness, helping Danone to strengthen its brand loyalty and market presence.

The Coca-Cola Company leverages its massive global distribution infrastructure to dominate the RTD coffee landscape in numerous markets. Coca-Cola’s ability to innovate and market effectively, combined with its strategic acquisitions in the coffee space, allows it to offer a diverse range of RTD coffee products. This adaptability has been crucial in meeting varied consumer tastes and preferences worldwide, from classic coffee flavors to trendy, artisanal blends.

Top Key Players in the Market

• Asahi Group Holdings, Ltd.
• Danone S.A.
• The Coca‑Cola Company.
• JAB Holding Company
• Lotte Chilsung Beverage Co Ltd
• McDonald’s Corporation
• Nestle S.A.
• PepsiCo
• Suntory Beverage & Food
• Dr. Pepper Snappel Group.
• Starbucks
• Unilever
• Ajinomoto General Foods Inc.
• Suntory Beverage & Food

Recent Developments

• In October 2024, JAB Holding acquired Mondelez’s €2.16bn stake in JDE Peet’s, raising its ownership to 68%. The move strengthens JAB’s global coffee portfolio, adds leadership under Rafael Oliveira, and reflects a long-term commitment to brands like Peet’s, Douwe Egberts, L’OR, and Jacobs.
• In 2023, Danone North America invested $65 million to expand U.S. RTD coffee production, boosting brands like International Delight, Silk, and S’ToK. The move supports rising consumer demand, operational efficiency, and long-term North American market growth.

Report Scope