Amazon Statistics and Facts

Amazon Statistics and Facts

Amazon Statistics: Amazon, Inc., operating as Amazon, is a US-based E-commerce company engaged in selling products online, with a strong delivery system across the globe. The company was originally engaged in bookselling and gradually started to sell a wide range of consumer goods and digital media products such as the Kindle Fire tablet and Fire TV, and the Kindle e-book reader, which is a streaming media adapter. The company sells all trending and in-demand products at cost-effective prices. Products include consumer goods, electronics, perishable food items, and household items to name a few.

Subsidiaries:, Amazon Maritime,, Beijing Century Joyo Courier Services, Brilliance Audio, ComiXology, CreateSpace, Goodreads, Lab126, Shelfari, Twitch, Whole Foods Market, and Junglee.

Products: Retail goods, Amazon Prime, Consumer electronics, Digital content, Amazon Destinations, Handmade by Amazon, Amazon Inspire, Amazon Cash/Top Up, Amazon 4-star, and many others.

In order to cater to the middle class and lower class consumer segments and expand the customer base,, Inc. has come up with the ‘No Cost EMI’ approach, which allows customers to procure products in installments with no additional costs. This approach helps Amazon to increase sales and revenues.

What’s new in 2018?

  • Amazon sold around 100 million products during the 36-hour Amazon Prime Day sale in July 2018.
  • AWS Elemental MediaConvert has currently been made available in Northern California, Virginia, Ohio, Oregon, Canada, India, South Korea, Singapore, Sydney, Tokyo, Frankfurt, Ireland, London, and São Paulo to name a few.
  • Amazon launched its own pet product brand – Wag Dog Food
  • Inc. bought Ring smart doorbell maker, which is Amazon’s second-largest acquisition ever for around US$ 1.2 Billion and US$ 1.8 Billion.

Launches in 2019

  • In January 2019, the company launched Windows Server 2019 AMIs for Amazon EC2, which will provide customers with an easy and flexible way to get up and running with the latest version of Windows Server.
  • Amazon to expand its physical retail presence in 2019.
  • Amazon to spin off Amazon Web Services into a separate, publicly-traded company in 2019.
  • In June 2019, Amazon introduced the all-new Echo show 5 and Kindle Oasis, Fire 7, and announced the all-new Fire 7 kids edition tablet and Echo dot kids edition.
  • In June 2019, Amazon launched Prime in the United Arabs Emirates and introduced Amazon Flex in India.
  • In June 2019, Amazon introduced the packaging-free shipment program in India, starting collectively in the nine cities in support of making all Amazon shipments zero carbon.
  • Amazon ranked #1 in the 2019 American Customer Satisfaction Index Internet Retail Category and has been ranked in
    the top 10 for the past 11 years.
  • Based on research by CBinsights, Amazon stands fifth in acquiring AI startups with 7 acquisitions from 2010 to September 2019.

In 2020

  • In the UK, the Institute of Customer Service named Amazon as the company with the best customer service score for the past decade
  • Amazon launched Blink Mini, a new compact indoor smart security camera that works with Alexa in the US, the UK, Canada, Germany, and France.
  • AWS announced Amazon Honeycode, a service that allows users to quickly build powerful mobile and web applications with no programming requirements.
  • Amazon increased grocery delivery capacity by over 160% and tripled grocery pickup locations to support customers
    during COVID-19.
  • Amazon announced expanded Alexa integrations with major automotive brands including General Motors, Volkswagen, Toyota, and Lexus.

Net sales of the company were US$ 280.5 Billion in 2019, and this growth in revenues has been significantly driven by the rising preference for shopping online, which has been increasing at a rapid pace in the recent past. This trending shift in preference is primarily due to ease and convenience, increasing bandwidth, and Internet connectivity and speed, range of options to compare, end-user reviews and ratings, easy payment options, fast delivery, easy return, and refund option. A substantial number of small and medium-sized businesses worldwide currently sell their products through Amazon to reach new customers across the globe. Small and medium-sized businesses (SMBs) from over 130 countries across the globe sell their products through Amazon. In 2017, products sold by over 140,000 SMBs through Amazon collectively accounted for revenue of around US$ 100,000, and royalties generated by over 1,000 independent authors accounted for US$ 100,000 through Kindle Direct Publishing services the same year.

The company engages in other businesses, apart from its online sales platform. Other businesses include software development centers, individual website services, customer service centers, and fulfillment centers at various locations in countries across the globe., Inc. operates through three key business segments namely: North America, Internationally, and Amazon Web Service (AWS).

In Q1 2020, the net sales increased to 26% YoY, and the net sales were $75,452 Mn US. By segments, the North America segment contributed 61% of the total net sales of Q1 2020, whereas the International and AWS segment contributed a total of 26% and 13% respectively. Inc. has been ranked #1 business on LinkedIn’s 2018 Top Companies list in the US, in addition to being ranked 5th in Forbes’ Top 10 Most Valuable Brands in the World the same year. was also ranked among the top Internet-based companies in the world in 2017.

Forbes: The World's Most Valuable Brands – 2018

12General Electric Company
15Louis Vuitton
19Verizon Communications
Source: Forbes – an American business magazine

Linkedin 2018 Top Companies List In US

The 20 Largest Internet Companies in the World

1AmazonE-commerceSeattle, WA, US
2GoogleSearchMountain View, California, US
3FacebookSocialMenlo Park, CA, US
4TencentSocialShenzhen, Guangdong, China
5AlibabaE-commerceHangzhou, Zhejiang, China
6BaiduSearchBeijing, China
7Princeline GroupTravelNorwalk, CT, US
8eBayE-commerceSan Jose, CA, US
9NetflixEntertainmentLos Gatos, CA, US
10Expedia Inc.TravelBelievue, Washington, US
11RakutenE-commerceTokyo, Japan
12Salesforce.comCloud ComputingSan Francisco, CA, US
13YahooSearch EngineSunnyvala, CA, US
14ODIGEOTravelBarcelona, Spain
15NetEaseOnline ServiceGuangzhou, Guangdong, China
16ZalandoE-commerceBerlin, Germany
17GrouponE-commerceChicago, Illinois, US
LinkedInSocialMountain View, California, US
19TwitterSocialSan Francisco, CA, US
20Naver CorporationSearch EngineSeoul, South Korea
Source: WorldAtlas

Background History of the Company:

  • 1994: The parent company – Cadabra, Inc. – was founded by a US-based technology entrepreneur Mr. Jeff Bezos
  • 1995: was launched, and Cadabra, Inc. was renamed, Inc.
  • 1997: The company went public, and Inc. became the first Internet retailer to secure over 1 million loyal customers globally.
  • 1998:, Inc. entered into online music and video businesses.
  • 1999: The company expanded in terms of new businesses such as selling toys, electronics, tools, and hardware components.
  • 2001:, Inc. entered into a strategic agreement with a US-based book and music retailer Borders Group, Inc., and Amazon agreed to co-manage the website as a co-branded service.
  • 2002: The company started Amazon Web Services (AWS), through which it provides a mix of Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and packaged Software as a Service (SaaS) offerings.
  • 2006: The company enhanced its Amazon Web Services portfolio by offering Elastic Compute Cloud, and Simple Storage Service.
  • 2011: Inc. and American comic book publisher – DC Comics – entered into a partnership in order to gain exclusive digital rights for various popular comics, including Batman, Superman, Green Lantern, and others.
  • 2013: Amazon partnered with the US Postal Service (UPS) with the objective being to deliver orders to customers on Sundays.

Some Recent Milestones:

Amazon Prime:

Thirteen years post-launch, Amazon Prime has over 100 million paid Prime members globally. In 2017,, Inc. delivered over 5 billion items through Prime subscriptions across the globe, and a large number of members – both internationally and in the US – joined Prime as compared to any of the previous years. The company is currently focusing on expanding Prime services to other countries, including Mexico, the Netherlands, Luxembourg, Singapore, Japan, and others.

In October 2018, the company announced the launch of new Business Prime benefits for all sizes of businesses in the US, Japan, and Germany. Currently, Business Prime enables members to visualize spending data and identify money-saving opportunities using Spend Visibility. Members can also set policies to improve compliance and maximize their budget with Guided Buying.

Amazon Web Service (AWS):

These web services operate as a subsidiary of, Inc., and offer on-demand cloud computing technology as paid subscriptions on a monthly or yearly basis. Amazon Web Services has accelerated its pace of innovation and Web traffic, especially in new areas of technology, including machine learning and Artificial Intelligence (AI), Internet of Things (IoT), and server-less computing.


Amazon Alexa, also known as Alexa, is a virtual assistant designed and developed by Amazon. The device allows the user to speak to an Echo smart speaker and get a range of simple tasks done; such as dimming home lighting, playing or changing music tracks, and making online purchases to name a few.

Various Amazon Devices:

In 2017, approximately 10 Mn Echo devices were sold globally, and other devices such as Echo Dot, and Fire TV Stick with Alexa were among the bestselling products offered by Amazon. The company launched NextGen Fire TV, with enhanced features such as 4K Ultra High Definition (UHD) and HDR, and Fire High Definition 10 Tablet, with 1080p Full HD display features. In addition, the company introduced the Kindle Oasis reader with a waterproof feature and a larger (7-inch) high resolution 300 PPI display. The device has a built-in ‘Audible’ audio feature, which enables a user to listen to content in books.

Amazon Music:

Amazon Music was launched in public beta on September 25, 2007, and is a music streaming platform and online music store operated by In January 2008, Amazon Music became the first music store to sell music from the four major music labels, as well as many independents, without digital rights management. Amazon Music Unlimited is an on-demand, ad-free service, serving users in over 30 countries as of 2017.

Amazon Statistics: Fun facts

  • Amazon ships approximately 1.6 million packages a day.
  • Amazon is the leading platform when it comes to searching a product online.
  • 1.9 Mn small and medium-sized businesses, content creators, and developers in the US are working with Amazon.
  • In October 2019, Amazon had 2.15 Billion desktop and mobile combined visits
  • Prime day, be the biggest two-day event once a year, with more than one million deals exclusively for prime members.
  • In 2019 Prime day sales, more than 175 million products were purchased by Prime members across 17 countries.
  • The 2019 prime day sales surpassed the combined sales of last year’s Cyber Monday and Black Friday, which was also the biggest event for Amazon devices.
  • As of Q1 2019, Fire TV has more than 30 Mn active users.
  • 1 out of every 4 adults in the US has Amazon Prime.
  • Amazon is developing a futuristic delivery system – Prime Air – which enables Amazon to deliver packages by small drones within 30 minutes.
  • Around 45,000 technologically advanced robots roam the floors of Amazon’s warehouses.
  • LinkedIn ranked Amazon among the most desirable companies to work for, in the countries like US, UK, India, Australia, Japan, China, Canada, Germany, and Mexico.
  • Amazon employs a large number of individuals from countries across the globe, and this number is more than that of Google, Facebook, and Alibaba combined.
  • About 7.5% of Seattle’s working-age population are Amazon employees.
  • Amazon has the third-highest market value of 916.1 billion US$ among the 100 largest companies in the world
  • As of June 2019, there are 105 Million prime users in the United States
  • There were around 2,150 million visits to in October 2019
  • The brand value of Amazon in 2020 is around 415.855 billion US$

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