LinkedIn Corporation was founded in 2002 and is headquartered in Mountain View, California, US, with its headquarters for Europe, the Middle East, and Africa in Dublin, Ireland. They are the subsidiary of Microsoft Corporation, as Microsoft Corporation acquired LinkedIn for US$ 26.2 Bn in 2016. LinkedIn is a globally well-known social network for a professional websites. Members can create online resumes and list their current and previous job roles, their skills, and education details. They can link with other LinkedIn members who are searchable by preferred criteria. LinkedIn users can recommend other users, on the basis of their individual skills or through a more general written reference.
In 2005, LinkedIn opened up its first revenue-making operations with job listings and subscriptions. In 2011, it became a publicly listed company on the New York Stock Exchange under CEO, Jeff Weiner.
As of 2020, the company has 33 offices at various locations along with that the LinkedIn website is currently available in 24 different languages.
LinkedIn faces competition from online professional networks, recruiting companies, talent management companies, and larger companies that are focusing on talent management and human resource services; job boards; traditional recruiting firms; and companies that provide learning and development products and services. Marketing Solutions competes with online and offline outlets that generate revenue from advertisers and marketers, and Sales Solutions competes with online and offline outlets for companies with lead generation and customer intelligence and insights.
A total of 39% of LinkedIn users pay for LinkedIn Premium, which has four price tiers: Premium Career: $29.99/month, Premium Business: $59.99/month, Sales Navigator Pro: $79.99/month, and Recruiter Lite (Hiring): $119.95/month.
LinkedIn is the #1 Channel for B2B Marketers.
From Q3 2019 to Q3 2020, LinkedIn generated a revenue of 7.9 billion USD which was about 21% YoY growth in the revenue.
Background History of the Company
2002: LinkedIn was founded by Reid Hoffman, Allen Blue, Konstantin Guericke, and Jean-Luc Vaillant.
2004: With the introduction of address book uploads in late 2003, growth has accelerated significantly. LinkedIn introduced new features including Groups and partners with American Express to promote its offerings to small business owners. In 2004, there were 92,000 active LinkedIn members.
2005: Features such as Jobs and Subscriptions were added. In addition, more options such as People You May Know and Recommendations were introduced. With the introduction of these features, companies were able to not only post job and career listings but also look for prospective employees on the network. This increased the number of users to 1,568, 235.
2007: LinkedIn CEO Mr. Reid stepped aside after four years and brought Mr. Dan Nye to lead the company. LinkedIn opened a customer service center in Omaha and reached 10 Mn active users.
2008: LinkedIn became a global company by opening its first international office in London, and launching Spanish and French language versions of the site
2010: With the new phase of leadership for the company, LinkedIn shifted into hyper-growth mode. By the end of 2010, LinkedIn had 90 Mn members and around 1,000 employees in 10 offices across the globe.
2011: LinkedIn launched a business card scanning application named CardMunch for US$ 1.7 Mn. In addition, the company went for IPO and in turn traded its first share at US$ 45 per share.
2012: The company completely re-architected its website, which enabled an unprecedented pace of product innovation and transformation
2013: The company announced its Sponsored Updates ad service. Through this feature individuals and companies were able to pay a fee to have LinkedIn sponsor their content and share it with their user base.
2015: LinkedIn opened the Influencer program to everyone in the US, before bringing it to all English-speaking countries. For the first time in the history of the company, users were able to follow members that were not on their network in order to reach the largest amount of people possible.
2016: LinkedIn was the largest social media acquisition ever when Microsoft bought it for US$ 26 Billion.
2018: LinkedIn acquired Glint, an employee engagement platform, to expand its Talent Solutions offerings.
In FY 2020, the LinkedIn Corporation revenue increased by 20% YoY with strong continued strength across all lines of business.
LinkedIn Corporation Content Marketing
- LinkedIn is the most preferred channel for B2B marketers to distribute content at 94%.
- Of 700 Mn users, just 3 Mn users shared content weekly.
- LinkedIn makes up more than 46% of all social traffic to B2B websites & blogs.
- 91% of marketing executives list LinkedIn as the top place to find quality content.
- 92% of B2B marketers include LinkedIn in their digital marketing mix.
- Only 1 Mn users have published an article on LinkedIn.
- Around 45% of LinkedIn article readers are in upper-level positions such as managers, VPs, directors, and C-level.
- Articles with titles between 40–49 characters perform the best on LinkedIn.
- Articles without video perform better than those with video.
- 80% of B2B leads come from LinkedIn vs. 13% on Twitter and 7% on Facebook.
Launches in 2019
- On 13 February 2019, LinkedIn Corporation launched a live video feature on its app to enable users to broadcast real-time videos. The beta version of LinkedIn Corporation Live is first launching as an invite-only feature in the US.
- In January 2019, LinkedIn announced to move its core hiring tools – LinkedIn Recruiter, LinkedIn Jobs, and Pipeline Builder – onto a single platform called New Intelligent Hiring Experience. This is will help recruiters be more productive and collaborative.
Facts In 2020
- In the fiscal year 2020, LinkedIn’s annual revenue amounted to US$ 8.07 billion, up from US$ 6.7 billion during the 2019 fiscal period.
- In Q1 of 2020, LinkedIn revenue increased 22% year-over-year.
- In Q2 of 2020, LinkedIn revenue increased 24% year-over-year.
- In Q3 of 2020, LinkedIn revenue increased 21% year-over-year.
- In Q4 of 2020, LinkedIn revenue increased 20% year-over-year.
- Marketing Solutions is LinkedIn’s fastest-growing segment. It grew 44% year-over-year in Q1 2020.
- In March of 2020, professionals watched more than 4 million hours of LinkedIn Learning content – a nearly 50% increase month-over-month.
- LinkedIn Live streams have increased by 158% since February 2020.
- As of January 2020, 663.3 million users have been reached by LinkedIn Ads.
LinkedIn Corporation Demographics:
- As of January 2021, there are 740+ Million Professionals on LinkedIn.
- There are 310 million monthly active LinkedIn users.
- Nearly 50K remote jobs are available in the U.S.
- 2.5 times the number of remote jobs in the U.S. increased on LinkedIn in October 2020 vs. March 2020.
- 40 million people use LinkedIn to search for jobs each week.
- 3 people are hired every minute on LinkedIn.
- More than 70% of Linkedin users are from outside the US.
- About 3 million members taking benefit from the #OpenToWork photo frame.
- 41% of millionaires use LinkedIn.
- 43% of the audience are female and 57% of the ad audience are male.
- 1 Mn professionals have published a post on LinkedIn.
- An average user spends 17 minutes monthly on LinkedIn.
- In 2014 LinkedIn was the most overused word in the search.
- LinkedIn profiles with professional headshots get 14 times more profile views.
- Statistical Analysis and Data Mining are top skills among the 36K listed skills on LinkedIn.
- 59% of LinkedIn members have never worked at a company with more than 200 employees.
- There are 5.5 Mn accountants on LinkedIn.
- There are 3 Mn MBA graduates on LinkedIn.
- 79% of B2B marketers see LinkedIn Corporation as an effective source of lead generation.
- There have been 11 billion endorsements on LinkedIn.
- The average CEO has 930 connections.
- Around 90 thousand schools are listed on LinkedIn, currently.
- The most overused profile word continues to be “Motivated” – which also topped in 2014 and 2015.
- More than 90% of recruiters use LinkedIn regularly.
- LinkedIn Slide Share currently has 70 million monthly active users.
- 120 new professionals signing up every minute.
LinkedIn’s Users Region-Wise Distribution:
- As of January 2021, except for these leading regions, Spain has 13 Mn+ users and the Netherland has 8 Mn+ users, Whereas Belgium, Portugal, Sweden, and Poland each have 3 Mn+ LinkedIn users, and the rest of Europe like Denmark, Ireland, Romania has 2 Mn+ users each, making a total of 163 Mn+ users in Europe region including the Czech Rep and Finland’s 1 Mn+ users.
- Australia has 11 Mn+ LinkedIn users and Turkey, Philipines, and Colombia have 9 Mn+ users.
- Argentina, and South Africa, have 7 Mn+ users.
- Malaysia and Chile have 5 Mn+ users.
- UAE, Nigeria, and Egypt have 4 Mn+ users.
- Saudi Arabia has 3 Mn+ users.
- Republic of Korea, Japan, Taiwan, Singapore, Kenya, New Zealand, and Morocco each have 2 Mn+ users
- Hong Kong and Isreal have 1 Mn+ users.
- Region-wise, the Asia Pacific region has the highest number of LinkedIn members accounting for 196 million, North America in total has 191 Mn+ users, Latin America has 107 Mn+ users, and 63 Mn+ LinkedIn users in the Middle East & Africa.
LinkedIn Corporation Business Statistics:
- In 2020, there are 50K service providers open for business on the platform.
- In 2020, 2M small businesses trust LinkedIn for their recruitment.
- In Q1 2020, LinkedIn sessions grew by 22% with record levels of engagement and job postings.
- 437% Year-over-year increase in LinkedIn Live streams in October 2020.
- 55% Year-over-year increase in conversations among connections in Q1 FY21.
- 16% Year-over-year growth in revenue in Q1 FY21.
- LinkedIn received 844.11 million visits from July 2019 to December 2019.
- The US is the biggest market (over 176 Mn users), followed by India (74 Mn), and China (52 Mn).
- More than 70% of LinkedIn members are outside the U.S.
- As of January 2021, LinkedIn has over 55 Mn+ companies listed and 14 Mn+ active job listings.
- Almost 1 million Hours of LinkedIn Learning Content Watched Every Week.
- There is an 89% increase in live streams since March 2020.
- In 2020, 55 job applications are submitted every second, and every 7 seconds there is a LinkedIn hire.
- 61 Mn LinkedIn users are senior-level influencers and 46 Mn are in decision-making positions
- As of May 2020, 75K freelancers find work on LinkedIn’s ProFinder.
- There are 46 Mn students and college graduates on LinkedIn and 87 Mn Millennial LinkedIn users (11 Mn Millennial decision-makers).
- 43% of LinkedIn traffic is from the US, 7.4% from India, and 4.3% from the UK.
- Every 4 out of 5 members drive a business decision on LinkedIn, through marketing strategies.
- 25% of US adults are signed up to LinkedIn.
- LinkedIn sessions last an average of 6:07 minutes.
- 9 Bn content impressions take place on LinkedIn per week.
- The median number of connections is between 500 and 999
- 122 Mn users have been invited to an interview through LinkedIn, with 35.5 Mn getting a job through someone with whom they are connected.
- The LinkedIn app has been downloaded over 100 million times.
- 57% of traffic comes from mobile devices.
- Only 1% of users post content weekly, though 91% of executives use LinkedIn as a content source.
- 130,000 articles are published on LinkedIn per month.
- 80% of B2B leads come through LinkedIn.
- In the 2018 fiscal year, LinkedIn brought in US$ 5.3 Bn worth of revenue.
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