In the developing digital world, the use of smartphones is continuously growing worldwide. Smartphones are gaining popularity in healthcare and other sectors. Various smartphone apps are developed to monitor health activities in the body. Specifically, smartphones play a vital role in women’s health as women are more conscious about health habits. Mobile health applications provide an opportunity to track individual health and also give direct access for oral contraceptives. Smartphone medical applications app allows users to improve healthy behavior’s and can undertake personalized tests. Easy availability of the internet and its access has gained significant importance for public and professional use. According to the survey, approximately 600 million people have internet access and 86% of the people have internet access on their cell phones. According to mobihealth news, 20 percent of apps are based on the reproductive health system of women. These apps can track the pregnancy mode and provides the proper data through analysis. According to the Pew Research Center in the U.S., seven in ten adults are using the health app to test blood pressure, sleep, pulse, weight, or exercise.

Different companies have developed health apps for women health. Glow Ovulation, Period Tracker, nurx – Birth Control Pills, Maven Clinic, Clue Period & Health Tracker, and Breast Cancer: Beyond the Shock are some of the apps currently in use worldwide. ‘Nyra’ app launched to help women manage feminine health. Ruby is another app from glow available on iOS devices. This app focuses on women’s health that includes periods, sex life, birth control, cycle symptoms, etc. Similarly, Clue is a berlin based app that identifies females with irregular cycles. Recently, Adidas also launched an All-day fitness app in the U.S. and is available to use for both Android and iOS users. This app focuses on health aspects, including nutrition, mind-set, and rest.it also provides detailed information about health and advises the user for its treatment. Rising health consciousness and wellness among consumers is a significant factor expected to drive revenue growth of the global women’s health app market. Increasing adoption of Smartphones and health app and rising awareness for fitness across various regions are other factors expected to fuel the growth of the global women’s health app market. Various medical device companies are focusing on collaboration with different IT services to build the app with different functions.

The Global Women’s Health App Market is segmented based on product type and region.  Based on product type, the market is segmented into Pregnancy Tracking, Menstrual Health, Menopause, Fitness & Nutrition, Disease Management, and Others. According to a survey menstrual health segment is expected to gain high importance due to rising awareness and consumer shift towards healthy lifestyles for women’s fitness. The global women’s Health App market is segmented on geography into North America, South America, Europe, Middle East and Africa, and Asia Pacific. Based on the region, North America is leading in the global women health app. The significant factors that drive the development of the target market in the specific area include government support for regulations, faster approval of new products to launch in the commercial market, and the presence of key market players in a large number. Asia Pacific market is likely to grow in the forecast period owing to growth in investments by major market players.

The Global Women’s Health App market can be segmented based on the type and region:

Based on Type:

• Fitness & Nutrition
• Menstrual Health
• Pregnancy Tracking
• Menopause
• Disease Management
• Others

   Based on Region:

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa

Some Key players:

• Flo health Inc.
• Clue
• Apple
• Eve tracker
• Google
• Withings
• Fitbit