Global Behavioral Health Market By Disorder (Depression & Anxiety, Bipolar Disorders, Substance Abuse Disorders, Alcohol Use Disorders, and Other Disorders), By Service (Outpatient Counselling Services, Inpatient Hospital Treatment Services, Emergency Mental Health Services, and Other Services), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2023-2032

Report Overview

The Behavioral Health Market size is expected to be worth around USD 227.5 Bn by 2032 from USD 140.1 Bn in 2022, growing at a CAGR of 5.1% during the forecast period from 2022 to 2032.

Generally, behavioral health refers to life stressors and crises, mental health and substance use disorders, and stress-related physical symptoms. Behavioral health care is described as the diagnosis, prevention, and treatment of these conditions.

It includes the services provided by psychiatrists, neurologists, social workers, counselors, and physicians. Some recognized causes of behavioral health disorders include early adverse life experiences, such as a history of abuse, trauma, and old experiences associated with chronic medical conditions, such as diabetes, cancer, use of alcohol or drugs, biological factors or chemical imbalance in the brain, having feelings of loneliness.

Additionally, behavioral health services are used in the treatment of a wide range of disorders and psychological conditions that include substance use disorders, excessive consumption of alcohol and attention-deficit/hyperactivity disorder (ADHD), as well as eating disorders.

The market expansion of behavioral health is projected to expand significantly over the forecast period due to an increasing number of substance abuse, the rising prevalence of destructive behavior, and the growing demand for behavioral health services.

*Actual Numbers Might Vary In The Final Report

Key Takeaways

• Market Growth: The behavioral healthcare market is experiencing rapid expansion due to increasing awareness of mental health concerns and demand for improved mental healthcare solutions.
• Mental Health Services: This market encompasses an expansive spectrum of mental health services, from therapy and counseling sessions to psychopharmaceuticals and even psychiatric care.
• Mental Health Crisis: Market leaders have responded to an emerging mental health crisis with solutions such as anxiety therapy and treating substance use disorder.
• Technology and Apps: Mental health apps and digital platforms have gained in popularity recently, offering tools for self-help, mood tracking, and meditation.
• Integrative Care: Integrating behavioral health services into primary healthcare can dramatically enhance patient outcomes while diminishing fragmented services.
• Mental Health Parity Laws: Numerous regions now enforce legal mandates mandating equal insurance coverage of mental and physical healthcare services to further market expansion.

Disorder Analysis

The depression & anxiety disorders segment dominated the global behavioral health market and is anticipated to grow more during the forecast period.

Based on type, the market for behavioral health is segmented into depression & anxiety, bipolar disorders, substance abuse disorders, alcohol use disorders, eating disorders, post-traumatic stress disorder (PTSD), and other disorders. Out of these, the depression & anxiety disorders segment is the most prevalent in various countries across the world.

This is largely due to relationship and work pressure, socioeconomic pressure, and academic pressure. Moreover, the increase in living costs is also resulting in anxiety faced by individuals. Thus, individuals are seeking help from mental health professionals for the treatment of anxiety disorders.

Additionally, substance abuse disorders are projected to be one of the most opportunistic segments over the forecast period. This can be attributed to the increase in the prevalence of drug abuse amongst younger individuals in developing and developed nations.

Service Analysis

The outpatient counseling services segment accounted for the largest revenue share of the global market in 2022

By distribution channel, the market is further divided into outpatient counseling services, inpatient hospital treatment services, emergency mental health services, home-based treatment services, and other services.

Among these services, outpatient counseling services are one of the most favored services as it is customized according to the requirements of the patients. Furthermore, outpatient counseling has increased its popularity as it serves the different needs of patients and does not necessitate patients to stay at hospitals or clinics.

As a result, the outpatient counseling segment is anticipated to witness a significant growth rate, in terms of market share by adding maximum revenue share of the global behavioral health market during the forecast period.

Key Market Segments

Based on Disorder

• Depression & Anxiety
• Bipolar Disorders
• Substance Abuse Disorders
• Alcohol Use Disorders
• Eating Disorders
• Post-traumatic Stress Disorder (PTSD)
• Other Disorders

Based on Service

• Outpatient Counselling Services
• Inpatient Hospital Treatment Services
• Emergency Mental Health Services
• Home-based Treatment Services
• Other Services

Drivers

Increasing government initiatives, rising geriatric population, and growing investment in healthcare infrastructure to boost the market growth

Some major and essential factors are expected to have a positive outcome including an increase in the government initiatives for promoting the EHR adoption in behavioral health organizations, rising prevalence of favorable behavioral health reforms, increasing adoption of behavioral health software, easy access to government funding, and growing demand for the mental health services because of increase in a number of individuals suffering from the mental disorders, as well as, social acceptance of the mental health issues.

Moreover, the increase in the prevalence of lifestyle disorders such as obesity and diabetes in aged individuals and the most significant factor propelling the market growth rate is the rising healthcare expenditure that aids to improve the infrastructure. Additionally, several government organizations are focused on the improvement of the healthcare infrastructure by increasing funding, which is further expected to increase the market growth.

Restraints

High cost of behavioral health treatment to restrict the market growth

An increasing number of individuals with depression are withdrawing from treatment due to the of high-cost of behavioral health treatments in the market. The sessions that are charged per hour for the treatment of depression are also expensive.

There is an increasing demand for a therapist that has a specialty in a certain field and the best quality of training for treating different disorders. This will likely impact the market growth of behavioral health as it is difficult to find such professionals.

Even though there has been an incredible change in healthcare services associated with the behavioral patterns of people currently, there has been a limitation of data and research for a reliable diagnosis. The mental health and physical health researchers do not have the capital that is required to conduct the research studies, as a result, the accurate diagnosis data cannot be correlated.

Opportunity

Advancement in therapy to boost the demand

Clinical advancements related to therapy as well as medication management have generated better and new procedures for psychological treatments. Daycare services and online counseling programs are fueling the expansion of the global behavioral health market.

Furthermore, favorable supply and demand, development of new treatments and programs, and increasing the mental health budget are some of the other factors that are estimated to surge the growth of the global behavioral health market.

Trends

Technological advancements and online mental healthcare applications to drive the market growth

As there is a rise in the advancement of technology and AI-based technologies are preferred to treat and understand the behavior of patients, the market is projected to expand in the coming years. With increased funding for healthcare, the governments of different nations aim to improve the quality of care that is provided to the public.

Additionally, the software is expected to be more dominant in emerging markets, and telehealth is likely to become a highly popular method to deliver healthcare services. Together these factors are expected to contribute to the market expansion of behavioral health.

Regional Analysis

North America dominated the global market for behavioral health in 2022

Based on region, the global behavioral health market is divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Among these regions, North America held the highest revenue share, thereby dominating the global market. This noteworthy market growth can be attributed to the increasing demand for behavioral health due to the rising prevalence of anxiety and depression.

As per the Commonwealth Fund, around 25% of adults living in the United States suffer from depression or anxiety. The United States not only have high suicide rates but also high drug-related death. Additionally, the increasingly competitive workspaces, fast-paced lifestyle, and expensive living has led to increased stress levels among individuals. As a result, North America is predicted to dominate the global market for behavioral health with the largest market share during the forecast period.

The behavioral health market in Europe is expected to register a noteworthy growth over the forecast period owing to the higher rate of mental health disorders, which in turn increases the demand for behavioral health treatment. As per the OECD, more than one in six people suffer from anxiety and depression. The countries such as the United Kingdom, Germany, Sweden, and France have a higher rate of individuals suffering from mental health disorders. Hence, a higher number of individuals seek treatment and conversations with health professionals. Moreover, the government in this region is undertaking initiatives and steps for the improvement of the mental health of people.

Key Regions

• North America
  • The US
  • Canada
  • Mexico

• Western Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Portugal
  • Ireland
  • Austria
  • Switzerland
  • Benelux
  • Nordic
  • Rest of Western Europe

• Eastern Europe
  • Russia
  • Poland
  • The Czech Republic
  • Greece
  • Rest of Eastern Europe

• APAC
  • China
  • Japan
  • South Korea
  • India
  • Australia & New Zealand
  • Indonesia
  • Malaysia
  • Philippines
  • Singapore
  • Thailand
  • Vietnam
  • Rest of APAC

• Latin America
  • Brazil
  • Colombia
  • Chile
  • Argentina
  • Costa Rica
  • Rest of Latin America

• Middle East & Africa
  • Algeria
  • Egypt
  • Israel
  • Kuwait
  • Nigeria
  • Saudi Arabia
  • South Africa
  • Turkey
  • United Arab Emirates
  • Rest of MEA

Key Players Analysis

The major market players in the global behavioral health market are implementing various growth strategies for their portfolio expansion, thereby contributing to the market expansion. They are involved in collaborations, partnerships, mergers & acquisitions, as well as advancements in the technologies of diagnostic techniques and treatment procedures and devices.

Moreover, they are focused on spreading awareness regarding behavioral health treatment, which in turn increases the demand. Together all these factors form the competitive landscape in the global market, thereby propelling market growth.

Listed below are some of the most prominent behavioral health market players.

Market Key Players

• Acadia Healthcare Corporation
• National MENTOR Holdings, Inc.
• Behavioural Health Network Inc.
• Universal Health Services, Inc.
• Magellan Health, Inc.
• Bright Harbor Healthcare
• Centene Corporation
• Caretech Holdings, Plc
• Pyramid Healthcare, Inc.
• Other Key Players

Recent Developments

In October 2022, Spring Health, a mental health solution provider in the global market, partnered with Moda Health. The Moda’s innovative Behavioral Health 360 platform is projected to deliver measure-based behavioral health care to the nominated employer groups through its platform. By entering the payer and health plan market, Spring Health increases its product offering.

In September 2022, Accanto Health launched the “Gather Behavioral Health” program which is its first virtual and outpatient mental health treatment program. The program will provide mental health care for individuals suffering from anxiety, depression, trauma, and PTSD. This program is launched in Wisconsin and Minnesota. A virtual outpatient visit is also an option, in addition to in-person visits.

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