Global Sustainable Seafood Market Size, Share, And Business Benefits By Product Type (Fish (Salmon, Tuna, Cod, Others), Shellfish (Shrimp, Crab, Lobster, Others), Mollusks (Oysters, Clams, Mussels, Others), Seaweed and Algae-Based Products), By Certification (MSC (Marine Stewardship Council), ASC (Aquaculture Stewardship Council), BAP (Best Aquaculture Practices), Others), By Distribution Channel (Hypermarkets and Supermarkets, Convenience Stores, Specialty Stores, Online, Others), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2025-2034

Report Overview

Global Sustainable Seafood Market is expected to be worth around USD 35.6 billion by 2034, up from USD 18.6 billion in 2024, and grow at a CAGR of 6.7% from 2025 to 2034. With a substantial 41.20% market share, North America leads in the Sustainable Seafood Market, reaching USD 7.6 billion.

Sustainable seafood refers to fish or shellfish harvested and produced in ways that consider the long-term vitality of harvested species and the well-being of the oceans, as well as the livelihoods of fisheries-dependent communities. It focuses on enabling the environment to maintain its diverse sea life without compromising future generations’ ability to utilize these resources.

The sustainable seafood market is growing as both consumers and businesses increasingly prioritize environmental impact in their purchasing decisions. This market encompasses the sale and distribution of seafood obtained through methods that do not harm the ecosystem. Driven by the rising consumer awareness about ocean health and stringent regulations, the market is seeing substantial growth across various sectors.

One significant growth factor for the sustainable seafood market is the increasing investment in research and technology. For example, the Science Center for Marine Fisheries has approved $277,857 in funding for 2025 to support critical shellfish and finfish research projects. This funding aims to enhance sustainable practices and improve the management of fisheries, which in turn boosts market growth by ensuring a long-term seafood supply.

Demand in the sustainable seafood market is bolstered by government initiatives and financial support. The UK government’s establishment of a £10 million Seafood Innovation Fund to support cutting-edge technology and innovation in the fishing, aquaculture, and seafood industries is a testament to this. Such initiatives not only promote sustainable practices but also encourage market expansion by improving production technologies and processes.

Opportunities in the sustainable seafood market are ripe, particularly in regions with strong governmental support. The Pradhan Mantri Matsya Sampada Yojana (PMMSY) in India, which allocated ₹2,465 crore (approximately $330 million) for the 2025-26 fiscal year to support the fisheries sector, highlights the growth potential.

This substantial investment is intended to boost infrastructure, increase production, and ultimately lead to a more robust and sustainable seafood industry in India. Additionally, the significant capital infusion of $619 million into aquaculture startups in 2024 indicates a robust interest in sustainable practices and innovative aquaculture solutions, suggesting a bright future for the market.

Key Takeaways

• Global Sustainable Seafood Market is expected to be worth around USD 35.6 billion by 2034, up from USD 18.6 billion in 2024, and grow at a CAGR of 6.7% from 2025 to 2034.
• The Sustainable Seafood Market sees fish as its leading product type, holding a 53.00% share.
• MSC-certified products represent 38.40% of the market, highlighting robust consumer trust in sustainability.
• Nearly half, 47.60%, of sustainable seafood is distributed through hypermarkets and supermarkets.
• Holding a 41.20% market share, North America’s Sustainable Seafood Market is currently valued at USD 7.6 billion.

By Product Type

Fish dominates the Sustainable Seafood Market with a significant 53.00% share.

In 2024, Fish held a dominant market position in the By-Product Type segment of the Sustainable Seafood Market, commanding a 53.00% share. This substantial market share reflects a strong consumer preference for sustainably sourced fish varieties, driven by increased awareness of marine conservation and the ecological impacts of fishing practices. The preference for fish in sustainable seafood is largely attributed to its wide availability and the extensive variety of species that are marketed under sustainability certifications.

Consumers are particularly drawn to species such as salmon, tuna, and cod, which are often highlighted for their responsible sourcing from fisheries that adhere to strict environmental and sustainability standards. The dominance of fish in this market segment is also bolstered by the growing retail and food service sectors that prefer to offer seafood with clear provenance and sustainability credentials, catering to the ethical preferences of their customers.

The significant market share of fish in the sustainable seafood sector underscores the sector’s potential for expansion through strategic marketing and the enhancement of supply chain transparency. This ensures the continued appeal of sustainably sourced fish products, meeting consumer demand for environmentally responsible choices while supporting the conservation of marine ecosystems.

By Certification

MSC-certified products account for 38.40% of the Sustainable Seafood Market.

In 2024, the Marine Stewardship Council (MSC) held a dominant market position in the By Certification segment of the Sustainable Seafood Market, with a 38.40% share. This leading position can be attributed to MSC’s rigorous standards and widespread recognition as a benchmark for sustainability in the seafood industry. The certification ensures that seafood is sourced from fisheries that prioritize environmental sustainability, effectively manage their operations, and adhere to practices that maintain healthy fish populations and ecosystems.

MSC’s significant market share reflects the trust and value consumers place in its eco-label. This trust drives consumer decisions in supermarkets and restaurants, where MSC-certified products are often preferred for their perceived quality and commitment to conservation. Retailers and seafood suppliers capitalize on this by prominently displaying MSC certification on their products, which can lead to increased sales and consumer loyalty.

The prominence of MSC in the sustainable seafood market also encourages more fisheries to adopt sustainable practices to achieve certification, thereby fostering a broader movement toward sustainability in the industry. This not only helps protect marine environments but also enhances the marketability of seafood products in an increasingly environmentally conscious marketplace.

By Distribution Channel

Hypermarkets and supermarkets distribute 47.60% of sustainable seafood products.

In 2024, Hypermarkets and Supermarkets held a dominant market position in the By Distribution Channel segment of the Sustainable Seafood Market, with a 47.60% share. This prominent position underscores the critical role these large retail formats play in making sustainable seafood accessible to a broad consumer base. The extensive reach and high foot traffic of hypermarkets and supermarkets enhance the visibility and availability of sustainably sourced seafood products, driving significant sales volumes.

The success of hypermarkets and supermarkets in this segment is largely due to their ability to offer a diverse range of sustainable seafood options under one roof, coupled with aggressive marketing strategies that highlight the environmental and health benefits of these products. Consumers appreciate the convenience of finding various certified sustainable options while doing their regular shopping, which supports the decision to choose eco-friendly seafood.

Additionally, these retail giants often have the leverage to implement stringent supply chain controls, ensuring that the sustainability claims of the seafood sold are verifiable and transparent. This reliability further strengthens consumer trust and loyalty, positioning hypermarkets and supermarkets as pivotal players in expanding the sustainable seafood market.

Key Market Segments

By Product Type

• Fish
  • Salmon
  • Tuna
  • Cod
  • Others
• Shellfish
  • Shrimp
  • Crab
  • Lobster
  • Others
• Mollusks
  • Oysters
  • Clams
  • Mussels
  • Others
• Seaweed and Algae-Based Products

By Certification

• MSC (Marine Stewardship Council)
• ASC (Aquaculture Stewardship Council)
• BAP (Best Aquaculture Practices)
• Others

By Distribution Channel

• Hypermarkets and Supermarkets
• Convenience Stores
• Specialty Stores
• Online
• Others

Driving Factors

Increasing Awareness of Environmental Sustainability

One of the primary driving factors of the Sustainable Seafood Market is the growing consumer awareness of environmental sustainability. As people become more conscious of the impact their choices have on the planet, there’s a notable shift toward sustainable seafood options.

This trend is reinforced by media coverage, environmental campaigns, and educational programs that highlight the importance of protecting marine life and ecosystems. Consumers are now more informed about the detrimental effects of overfishing and unsustainable fishing practices, which drives their demand for seafood that is responsibly sourced.

This increased awareness not only encourages more sustainable consumer behavior but also compels retailers and suppliers to meet this demand by offering a wider range of certified sustainable seafood products.

Restraining Factors

High Cost of Sustainable Seafood Products

A significant restraining factor in the Sustainable Seafood Market is the high cost associated with sustainable seafood products. Sustainable fishing practices often require more stringent management, rigorous monitoring, and adherence to certified procedures that can increase operational costs.

These higher costs are frequently passed on to consumers, making sustainably sourced seafood more expensive than non-sustainable alternatives. This price difference can deter budget-conscious consumers, limiting the market’s growth potential.

Additionally, the economic barrier created by higher prices can make sustainable seafood less accessible to a broader audience, particularly in price-sensitive markets. Overcoming this challenge involves not only reducing costs through improved supply chain efficiencies but also increasing consumer education on the long-term benefits of investing in sustainable seafood.

Growth Opportunity

Expansion into Emerging Markets with Rising Incomes

A significant growth opportunity for the Sustainable Seafood Market lies in the expansion into emerging markets where incomes are rising. As economic conditions improve in these regions, consumers have more disposable income to spend on higher-quality, ethically sourced products, including sustainable seafood.

There is a growing middle class in countries such as China, India, and Brazil, whose increasing environmental awareness and health consciousness make them prime targets for sustainable seafood products.

By entering these markets, companies can tap into new customer bases eager for options that align with their values of sustainability and wellness. Successfully capitalizing on this opportunity requires targeted marketing strategies and educational efforts to inform these new consumers about the benefits of choosing sustainable seafood.

Latest Trends

Technological Innovations in Sustainable Seafood Traceability Systems

A leading trend in the Sustainable Seafood Market is the adoption of advanced technological innovations in traceability systems. These technologies, including blockchain and IoT (Internet of Things), enhance the transparency of the seafood supply chain from catch to consumer. They enable consumers to verify the sustainability claims of their seafood purchases by providing detailed information about the origin, processing methods, and journey of the product.

This increased transparency not only builds consumer trust but also helps in enforcing sustainability standards across the supply chain. As these technologies become more integrated and accessible, they are setting new standards in the industry, ensuring that sustainability practices are adhered to more rigorously, thereby supporting the market’s growth and consumer confidence in sustainable seafood products.

Regional Analysis

North America dominates the Sustainable Seafood Market with a 41.20% share, valued at USD 7.6 billion.

In the Sustainable Seafood Market, regional analysis reveals distinct dynamics and growth patterns. North America is the dominating region with a substantial market share of 41.20%, valued at USD 7.6 billion. This dominance is primarily due to high consumer awareness about sustainable practices and stringent regulatory frameworks that enforce sustainability standards in seafood sourcing.

Europe follows closely, leveraging its advanced supply chain infrastructure and robust regulatory environment that promotes the labeling and traceability of sustainable seafood. The market in Europe is driven by consumer preference for eco-labeled products and the presence of numerous sustainability initiatives at both governmental and commercial levels.

Asia Pacific presents significant growth potential, driven by increasing disposable incomes and growing awareness of health and environmental issues. Rapid urbanization and the expansion of retail sectors offer ample opportunities for market penetration in this region.

Meanwhile, the Middle East & Africa, and Latin America are emerging markets with increasing demand for sustainable seafood driven by growing middle-class populations and heightened awareness of sustainable eating practices. These regions offer new avenues for expansion as they continue to develop economically and as infrastructure improvements facilitate market access.

Key Regions and Countries

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of MEA

Key Players Analysis

In 2024, the global Sustainable Seafood market is significantly influenced by key players such as Austral Fisheries, Kyokuyo Suisan Co., Ltd., Marine Harvest ASA, Maruha Nichiro Corporation, and Mitsubishi Corporation. These companies play pivotal roles in shaping industry trends through their commitment to sustainability and innovation.

Austral Fisheries is renowned for its environmentally responsible fishing practices and carbon-neutral operations, setting a high standard for sustainability within the industry. The company’s efforts to reduce its ecological footprint resonate well with environmentally conscious consumers, enhancing its brand reputation and market share.

Kyokuyo Suisan Co., Ltd., a major player in Japan, leverages its extensive experience in seafood processing and distribution to promote sustainable fishing practices. The company focuses on traceability and responsible sourcing, which appeals to consumers increasingly concerned with the ethical aspects of their food sources.

Marine Harvest ASA, one of the largest seafood companies globally, primarily focuses on sustainable aquaculture, particularly in salmon farming. Its strategies to ensure health and safety in aquaculture practices not only boost its sustainability credentials but also ensure a consistent supply of high-quality products.

Maruha Nichiro Corporation, with its global reach, emphasizes sustainable seafood sourcing and innovative food solutions. The company invests in research and development to improve its operational efficiencies and sustainable practices, thereby supporting the long-term viability of marine resources.

Mitsubishi Corporation, through its diverse business operations, integrates sustainability into its seafood segment. The corporation’s extensive network and financial capabilities enable significant investments in sustainable fisheries and related environmental initiatives, supporting global conservation efforts.

Top Key Players in the Market

• Austral Fisheries
• Kyokuyo Suisan Co., Ltd.
• Marine Harvest ASA
• Maruha Nichiro Corporation
• Mitsubishi Corporation
• Nippon Suisan Kaisha, Ltd
• Pacific Andes Group
• Thai Union Group
• Walker Seafoods

Recent Developments

• In July 2024, Thai Union Group launched the $200 million SeaChange 2030 plan in July 2024, aiming for 100% responsibly sourced wild-caught seafood (including mackerel, crab, and lobster) by 2030.
• In March 2023, Nissui Corporation unveiled its new venture into land-based aquaculture, focusing on farming whiteleg shrimp (Litopenaeus vannamei).
• In March 2022, Thai Union Group, a prominent player in the seafood industry, collaborated with the Sustainable Fisheries Partnership (SFP) to boost transparency across its supply chains and further the conservation of biodiversity.

Report Scope