A dragon fruit is a famous tropical fruit. In recent years, this fruit has grown in popularity owing to its popularity for being distinct in appearance, taste, texture, and flavor, while data indicates that this fruit may also possess various health benefits. The Hylocereus cactus, commonly known as the Honolulu queen, produces dragon fruit, which blooms exclusively at night. This plant grows naturally in habitats such as Southern Mexico and Central America.

It is now grown all across the globe. Pitaya, pitahaya, and strawberry pear are some of the other names given to it. The two most prevalent types of this fruit feature a vivid red skin with green scales, hence the name dragon. A fruit that comprises of a white pulp with black seeds is the most frequently available kind, while less common variants are those with red pulp and black seeds.  Another variety, commonly referred to as yellow dragon fruit, has yellow skin and white pulp with black seeds. Dragon fruit may look exotic, however its taste has been described as slightly akin to a sweet cross between a kiwi and a pear.

Drivers for the Global Dragon Fruit Market

Dragon fruits are becoming more popular as salad toppings, dessert toppings, and in fruit drinks. As a result, the use of dragon fruit in the food sector is now on the rise. The demand for dragon fruit has also been fueled by the growing number of applications of the fruit, for example, in jams, sauces, pastries, confectioneries, etc. Additionally, dragon fruit is a low-calorie fruit that is abundant in iron, magnesium, vitamin B, phosphorus, protein, calcium, fiber, and is even a good source of water as it belongs to a cactus family.

The fruit’s edible seeds are also healthy and have been found to lower the risk of developing cardiovascular diseases. Owing to these aforementioned benefits, as well as the fact that eating habits are constantly changing, the demand for dragon fruit is also expected to increase, thereby resulting in the further augmentation of this target market.

Restraints for the Global Dragon Fruit Market

China is the world’s manufacturing powerhouse, and the world’s greatest source of raw materials for numerous sectors; it is also a major economy that has been adversely impacted by the COVID-19 pandemic. The closure of various facilities and factories in China has disrupted global supply chains, thereby negatively hampering the sales of dragon fruit. These factors are likely to restrain the revenue trajectory of this target market.

Opportunities for the Global Dragon Fruit Market

The global dragon fruit market is expanding at a robust rate, owing to the increasing demand for fresh dragon fruit produce. Additionally, in recent years, the demand for exotic tropical fruits is also on the rise due to the various health benefits that they offer, as well as the overall increase in consumers disposable incomes, particularly among developing nations. In Europe, although the dragon fruit is relatively new and is not widely advertised, the market for this perishable product appears to be very promising, and is attracting a growing number of consumers each year. These are major factors that are expected to boost market growth opportunities. ​

Trends for the Global Dragon Fruit Market

The addition of more innovative dragon fruit end-products with favorable characteristics are expected to significantly increasing its demand. Consumers are gravitating toward incorporating nutritious goods in their respective diets, and as such, businesses are now aiming to capitalize on this, in turn growing their given client base in the process.

Dragon fruit cultivators as well as various end-product manufacturers are now employing aggressive methods, and are even investing in improvements to the packaging and labelling of end-use goods to further augment their existing consumer bases. Advanced technologies are being used by market players to extend the shelf life of their products, and to prevent them from spoiling, are some recent trends that are expected to boost revenue growth prospects for this target market in the years to come.

Segmentation

Product Type

• Red Dragon Fruit
• Yellow Dragon Fruit

Distribution Channel

• Supermarkets/ Hypermarkets
• Convenience Stores
• Online Platforms

Competitive Landscape

• A Natural Farm
• J & C Tropicals
• Miami Fruit
• Moonland Produce Inc
• Hoang Hau Dragon Fruit Farm Co. Ltd.
• Welch Foods Inc.
• Nam Viet Foods & Beverage Co. Ltd.
• Biourah Herbal (M) Sdn. Bhd.
• Madam Sun Sdn.Bhd
• Great Sun Pitaya Farm Sdn. Bhd.

Recent Developments in this Industry:

• A continual increase in the number of end-product offerings, in the form of confectionary and bakery goods, as well as a steady increase in the number of new market entrants that aim to separate themselves from existing competitors by offering new and innovative products that appeal to the masses.

For the Dragon Fruit Market research study, the following years have been considered to estimate the market size: