Global Sports Bra Market By Padding (Unpadded, Padded), By Distribution Channel (Offline, Online), By Material (cotton, spandex, polyester, bamboo, others), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2025-2034

Report Overview

The Global Sports Bra Market size is expected to be worth around USD 14.2 Billion by 2034, from USD 7.8 Billion in 2024, growing at a CAGR of 6.2% during the forecast period from 2025 to 2034.

The sports bra market has experienced notable growth in recent years, driven by the increasing participation of women in sports and fitness activities. Sports bras are designed to provide support during physical activities, offering both functional and health benefits.

These garments are engineered to reduce breast movement and minimize discomfort, which can be a critical factor in enhancing athletic performance. According to research by Netball Scotland, the right sports bra can reduce breast movement by up to 50%, offering a game-changing advantage for female athletes.

Sports bras are now available in a variety of styles, ranging from low to high support, catering to diverse activities and individual preferences. They also address different body types, helping to ensure comfort and prevent potential long-term physical issues. As a result, the market has seen an uptick in demand, particularly among younger demographics who prioritize both performance and comfort during exercise.

The sports bra market is poised for sustained growth, driven by several key factors. The growing awareness regarding women’s health, coupled with an increasing focus on health and wellness, has significantly contributed to the market’s expansion.

According to Frontiers in, a well-fitting sports bra can positively impact athletic performance by increasing running performance by up to 7%. This underscores the vital role of sports bras in improving comfort and enhancing overall performance.

The market presents ample opportunities for innovation, particularly in terms of material development, design, and customization. Government initiatives aimed at encouraging women’s participation in sports are further boosting market opportunities. Various regulations also ensure that manufacturers meet the required safety and health standards.

This ensures that consumers have access to high-quality products that support physical well-being. Moreover, the introduction of eco-friendly and sustainable materials in sports bras aligns with the growing consumer preference for environmentally conscious products.

Investment in this sector is further supported by rising awareness around breast health and sports performance. High-support sports bras, for instance, have been found to contribute to better running form by increasing knee joint stiffness by 5%, according to Frontiers in. Such data highlights the performance-related benefits of sports bras and the potential they hold for improving overall athletic output.

Key Takeaways

• The global sports bra market is projected to reach USD 14.2 billion by 2034, growing at a CAGR of 6.2% from 2025 to 2034.
• Unpadded sports bras dominated the padding segment in 2024 with a 64.9% market share due to their comfort and natural fit.
• Offline retail channels held 74.1% of the sports bra market share in 2024, driven by consumer preference for in-store shopping experiences.
• Cotton accounted for 41.3% of the sports bra market share in 2024, valued for its breathability, softness, and moisture-wicking properties.
• North America led the global sports bra market in 2024, holding a 26.6% share valued at USD 2.02 billion.

Padding Analysis

Unpadded Sports Bras Lead Market with 64.9% Share in 2024, Driven by Comfort and Natural Fit Preferences

In 2024, Unpadded sports bras secured a dominant position in the By Padding Analysis segment of the sports bra market, commanding an impressive 64.9% share. This stronghold is primarily attributed to increasing consumer preference for comfort, breathability, and a more natural fit, which unpadded bras provide. These bras are particularly favored for activities such as yoga, running, and gym workouts, where flexibility and ease of movement are crucial.

Additionally, the growing trend toward minimalistic designs and the increasing adoption of athleisure wear have contributed to the rise in demand for unpadded options. The absence of padding allows for a more lightweight and airy feel, which has made them the go-to choice for consumers seeking a practical and comfortable option for everyday wear.

On the other hand, padded sports bras continue to cater to a segment of consumers who prioritize shaping and support. While they hold a smaller market share compared to unpadded bras, their appeal lies in their ability to provide enhanced structure and confidence during high-impact activities. As the market diversifies, both padded and unpadded sports bras are expected to coexist, with each fulfilling distinct consumer needs based on functionality, comfort, and style preferences.

Material Analysis

Cotton Leads the Material Segment of the Sports Bra Market with a 41.3% Share in 2024

In 2024, cotton maintained its dominant position in the material composition of the sports bra market, accounting for 41.3% of the market share. The material’s popularity is attributed to its breathability, softness, and natural comfort, which are highly valued by consumers, particularly those seeking everyday wear and activewear with minimal skin irritation. Cotton’s natural moisture-wicking properties further enhance its appeal in sports bras, contributing to its widespread preference in the market.

Spandex, with its superior elasticity and flexibility, holds a significant share in the market, often blended with cotton to enhance fit and support. Polyester follows closely, accounting for a considerable portion of the market, driven by its durability, moisture resistance, and cost-effectiveness. Bamboo, a more sustainable option, is gradually gaining traction due to its eco-friendly nature and skin-friendly qualities, though it currently maintains a smaller share compared to the more established materials.

The others category, which includes specialty materials like nylon and Lycra, contributes to a smaller but growing portion of the market, as consumers increasingly seek out unique combinations for specific functional and aesthetic needs.

Distribution Channel Analysis

Offline Channel Leads with 74.1% Share in 2024, Driven by In-Store Shopping Preferences in the Sports Bra Market

In 2024, the Offline distribution channel held a dominant market position in the Sports Bra Market, commanding a 74.1% share. This significant share can be attributed to the continued consumer preference for in-store shopping experiences, particularly in the activewear segment.

Offline stores provide consumers with the ability to physically assess product quality, fabric, fit, and comfort, which remains a key factor in purchasing decisions for sports bras. Additionally, the immediate product availability and personalized in-store customer service further solidify the appeal of offline retail.

On the other hand, the Online distribution channel accounted for the remaining market share. While online platforms are gaining popularity, especially with the increasing reliance on e-commerce due to convenience, it is still perceived as secondary in this category.

However, it is important to note that the growth of online sales continues at a steady pace, driven by improvements in online shopping experiences and the growing availability of product reviews and detailed size guides. The convenience of online shopping, coupled with direct-to-consumer models, is expected to gradually shift market dynamics in favor of digital channels over the long term.

Key Market Segments

By Padding

• Unpadded
• Padded

By Material

• cotton
• spandex
• polyester
• bamboo
• others

By Distribution Channel

• Offline
• Online

Drivers

Growing Health & Fitness Consciousness Driving Sports Bra Market Expansion

The sports bra market is experiencing significant growth due to a rising awareness about health and fitness. As more people focus on leading active lifestyles, the demand for sports bras has increased, as they are essential for comfort and support during physical activities.

The trend toward healthier living has been further supported by a surge in the number of women participating in sports, fitness classes, and outdoor activities like running, yoga, and cycling. This broadens the market as women seek specialized sports bras tailored to their activities.

Technological advancements in fabric innovation also play a key role in driving this demand, with materials designed to wick moisture, reduce chafing, and enhance breathability for superior comfort. Additionally, the development of more functional and diverse product designs has helped cater to a wider audience.

Brands are offering a range of styles, sizes, and features such as adjustable straps, padded, or non-padded options, to meet various preferences and body types. These advancements contribute to the growing market by addressing consumer needs for both performance and comfort in sports bras. This combination of health trends, greater participation in sports, and continuous product innovation is positioning the sports bra market for continued expansion.

Restraints

Size and Fit Challenges Limiting Sports Bra Market Potential

One of the key restraints impacting the sports bra market is the challenge related to size and fit. Many women face difficulties in finding the ideal fit, which can lead to dissatisfaction with the product and a hesitation to make repeat purchases.

The lack of standardized sizing across brands adds to this issue, making it harder for consumers to confidently purchase sports bras, especially when shopping in physical stores where trying on the product is not always possible. This problem can limit market growth, as customers may choose to avoid purchasing or may not find suitable options that meet their comfort and support requirements.

Additionally, the growing competition from alternative activewear options, such as sports tops, adds another layer of complexity to the market. Some women may opt for these alternatives, especially if they perceive them as more versatile or equally functional as sports bras. These factors, combined with the continuous demand for more personalized and tailored options, create challenges for brands looking to dominate the market.

Therefore, addressing the size and fit issue and differentiating sports bras from other activewear categories will be key for companies to expand their customer base and secure long-term growth.

Growth Factors

Expansion into Emerging Markets Presents Lucrative Growth Opportunities for Sports Bra Market

The sports bra market is poised for substantial growth, particularly by tapping into emerging economies such as India, China, and Brazil. These regions are experiencing a shift towards greater fitness and wellness awareness, which is driving demand for sports apparel, including sports bras. As disposable incomes rise and urbanization increases, the demand for high-quality, comfortable, and stylish sports bras is expected to expand.

Additionally, a growing focus on health and personal care, particularly among young, active women, is creating a fertile environment for sports bra brands to introduce their products. The increasing awareness about sustainability also presents an opportunity to cater to eco-conscious consumers. By utilizing eco-friendly materials in the production of sports bras, brands can attract a new segment of environmentally aware buyers.

Furthermore, offering customizable and modular sports bras—where consumers can adjust components such as straps and cups—could meet specific fitness and comfort needs, enhancing the user experience.

To further engage customers, subscription services offering new designs or regular updates of sports bras could increase brand loyalty, making it more convenient for customers to maintain their active lifestyles. These developments highlight significant avenues for growth, allowing brands to diversify their offerings and enter new, high-potential markets globally.

Emerging Trends

Athleisure Trend Drives Rising Popularity of Sports Bras Beyond the Gym

The sports bra market is being significantly influenced by the growing athleisure trend, where activewear is no longer limited to gym settings but is increasingly worn in everyday casual settings. This shift is driving higher demand for sports bras, as they are seen as both functional and fashionable, offering comfort and style for a range of activities, from working out to running errands.

Additionally, the use of high-performance fabrics has become a key trend, with many brands incorporating moisture-wicking, breathable, and cooling materials to enhance comfort and performance during exercise. These innovations are attracting consumers who prioritize both functionality and comfort.

The rise of virtual fitting technologies is another important trend, with virtual fitting rooms and augmented reality tools making it easier for customers to try on sports bras virtually before purchasing, thereby improving the shopping experience. This technology reduces uncertainty around fit and size, offering greater convenience.

Moreover, the demand for seamless and wireless designs is growing, as consumers look for sports bras that offer more flexibility, better fit, and less irritation during workouts. These features provide consumers with a more enjoyable and comfortable exercise experience, further fueling the market’s growth. As these trends continue to shape the sports bra landscape, they present opportunities for brands to innovate and cater to the evolving needs of consumers.

Regional Analysis

North America leads the sports bra market with 26.6% share valued at USD 2.02 billion

The global sports bra market is experiencing notable growth across various regions, driven by increased awareness about fitness and health, and the growing demand for performance-oriented activewear. In North America, the market holds a dominant share, representing 26.6% of the global market, valued at USD 2.02 billion.

This market leadership is driven by a strong sports culture, high disposable incomes, and the presence of prominent sportswear brands such as Nike, Adidas, and Under Armour. The growing participation of women in sports and fitness activities, combined with the rising popularity of athleisure, continues to support the demand for sports bras in this region.

Regional Mentions:

In Europe, the market is poised for steady growth, particularly in key countries like the UK, Germany, and France. A shift toward more sustainable and eco-friendly products, alongside innovation in product designs, contributes to the increasing demand for sports bras. Furthermore, the expansion of online retail channels is expected to enhance accessibility to consumers.

Asia Pacific is one of the fastest-growing regions, largely due to rising awareness of fitness and the growing middle-class population in countries such as China, India, and Japan. Increased disposable income in urban areas, coupled with the demand for affordable yet high-quality athletic wear, is driving the market in this region.

In Latin America, key markets such as Brazil and Mexico are contributing to modest growth, although the region remains smaller compared to North America and Europe. The Middle East & Africa region, while seeing a gradual increase in demand, is still at an emerging stage. Fitness trends in Gulf Cooperation Council (GCC) countries are contributing to growth, though cultural and economic factors limit broader market expansion.

Key Regions and Countries

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA

Key Players Analysis

In 2024, the competitive landscape of the global sports bra market is expected to remain highly dynamic, driven by both established players and emerging disruptors.

Key companies such as Adidas AG, Nike, Inc., and Puma SE continue to dominate the market through their extensive global reach, strong brand identities, and advanced product innovations. These players are poised to capitalize on the increasing demand for high-performance, stylish, and comfortable sports bras driven by the growing participation in fitness and wellness activities.

Nike, Inc., with its robust research and development capabilities, is anticipated to maintain its leadership by introducing technologically advanced sports bras designed for enhanced comfort, breathability, and support. Similarly, Adidas AG is expected to leverage its deep understanding of consumer needs and its commitment to sustainability to attract eco-conscious consumers seeking performance-oriented products.

While sportswear giants like Nike and Adidas continue to lead, companies such as Hanesbrands Inc. and Jockey International, Inc. are focusing on expanding their presence through value-oriented products and strategic partnerships. Hanesbrands Inc., with its established market footprint and diversified portfolio, is likely to further its position by enhancing its sportswear offerings, particularly for the budget-conscious consumer segment.

Luxury brands like Calvin Klein and Giorgio Armani S.p.A., alongside premium labels such as Hugo Boss AG, will continue to cater to niche markets by offering high-end, aesthetically appealing sports bras that blend luxury with performance. These players are expected to capitalize on growing trends around athleisure and fashion-forward sportswear.

The global market is therefore likely to see intensified competition, with companies balancing performance innovation, sustainability, and consumer-driven fashion trends to capture growing market shares.

Top Key Players in the Market

• Adidas AG
• Berkshire Hathaway
• Calvin Klein
• Giorgio Armani S.p.A.
• Hanesbrands Inc.
• Hugo Boss AG
• Jockey International, Inc.
• Mack Weldon
• Nike, Inc.
• Puma SE

Recent Developments

• In April 2024, The Sports Bra unveiled its plans to franchise, bolstered by a significant investment from Reddit co-founder Alexis Ohanian. This strategic move aims to expand the brand’s presence, particularly focusing on increasing accessibility to women’s sports-themed spaces.
• In April 2024, The Sports Bra, with the backing of a new investor, announced its intention to franchise, marking a major step in scaling its women’s sports-focused bar concept. This initiative seeks to bring the unique experience to a broader market across the country.
• In June 2024, Authentic Brands Group revealed its plans to acquire the iconic Champion brand, further consolidating its portfolio of globally recognized sportswear labels. The acquisition is expected to strengthen Champion’s market position and global reach in the competitive athletic apparel sector.

Report Scope