Global Pickleball Market Size, By Product Type (Apparel, Footwear, Paddles, Balls, and Other Product Types), By Distribution Channel (Offline Channel, Online Channel), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2023-2032

Report Overview

The Global Pickleball Market size is expected to be worth around USD 3,859.0 Million by 2032 from USD 1,322.90 Million in 2022, growing at a CAGR of 11.30% during the forecast period from 2023 to 2032.

Pickleball is a paddle sport that combines elements from badminton, tennis, and table tennis into one game. Played on a court with a net at its center, the objective of tennis is to score points by hitting perforated balls over the net into your opponent’s court in such a way that they cannot successfully return them.

Tennis is typically played as a doubles sport with two players on each team; however, singles play can also take place. Each player on each team takes turns hitting the ball; once each side of the net has seen it once before, volleys (hitting it in the air) are allowed.

A non-volley zone, commonly referred to as “kitchen,” exists near the net where players cannot hit balls into the air as an aggressive play tactic; players must remain behind their net in this area to prevent aggressive play from taking place.

Actual Numbers Might Vary in the Final Report

Key Factors

Insights:

• By Product Type, the footwear held a major market share of 39.3% in 2022.
• By Distribution Channel, the offline channel held a major market share of 51.8% in 2022.
• In 2022, North America dominated the market with the highest revenue share of 72.2%.

Market Dynamics:

• Rapid Growth: Pickleball has experienced explosive growth in recent years. The sport’s popularity is on the rise, both in terms of recreational play and competitive events. This growth is driven by its accessibility and appeal to a broad demographic.
• Demographic Diversity: Pickleball attracts players from various age groups and backgrounds. It is not limited to a specific demographic, making it a sport that appeals to a wide audience, from young enthusiasts to active seniors.
• Accessibility and Low Barrier to Entry: One of the key dynamics is the ease with which newcomers can pick up the sport. The relatively low barrier to entry in terms of equipment and court requirements makes it accessible to a broad spectrum of players.
• Equipment Innovation: Manufacturers are continually innovating their pickleball equipment, including paddles, balls, and nets. This innovation drives interest and excitement among players, encouraging them to upgrade their gear.

Driving Factors

Accessibility and Inclusivity Drive Pickleball’s Growing Popularity

Pickleball has been gaining popularity across various age groups and demographics, both in recreational and competitive settings. Its ease of play and accessibility make it appealing to a wide audience, contributing to increased participation and interest in the sport.

Pickleball fosters a strong sense of community and social interaction. The sport is often played in doubles, encouraging players to engage with others and build relationships on and off the court. This community aspect has contributed to its growth through word-of-mouth and local club activities.

Media Exposure and Professional Leagues Driving the Market Growth

Increased media exposure and the emergence of professional pickleball leagues have raised awareness of the sport globally. Televised events and online streaming platforms have helped attract new players and fans to the game. Pickleball saw a significant increase in the number of participants across various age groups, from children to seniors.

The sport’s easy-to-learn nature and low-impact gameplay appealed to a broad demographic, leading to a surge in overall participation. The establishment of professional pickleball tournaments and leagues, both at the national and international levels, boosted the sport’s competitive appeal. With higher stakes and more professional players, the profile of pickleball as a serious sport grew, attracting increased attention from fans and sponsors.

Restraining Factors

Limited Awareness and Accessibility and Niche Sport Perception have a Negative Impact on Market Growth

Pickleball was relatively unknown compared to other mainstream sports, which could have limited its growth potential in some regions. Lack of awareness and accessibility to pickleball facilities, equipment, and resources may have acted as a restraining factor for market expansion. Some individuals and communities may view pickleball as a niche or recreational sport rather than a mainstream activity. This perception could impact its adoption and growth in certain demographics or regions.

Growth Opportunities

Increasing Popularity and Awareness of Sports

Pickleball gained momentum as a sport, and its popularity surged globally. With increased awareness through social media, online platforms, and word-of-mouth, more people became interested in trying out the sport, leading to a broader player base.

Pickleball’s popularity among older adults aligns with the growing active aging trend. As the global population ages, more seniors seek physical activities that are low-impact and enjoyable, making pickleball an appealing option.

Entry of Major Sporting Goods Manufacturers in the Market

As pickleball gained popularity, major sporting goods manufacturers recognized the market potential and started producing high-quality equipment, including paddles, balls, and apparel. This expanded product availability and improved equipment contributed to the sport’s growth.

Various national and international pickleball associations actively promoted the sport, organized tournaments, and provided resources for players, coaches, and enthusiasts. These organizations played a vital role in boosting the sport’s visibility and fostering a sense of community.

Latest Trends

Expansion of Pickleball Facilities

Many recreational centers, schools, and community organizations invested in building new pickleball courts and converting existing spaces into dedicated pickleball facilities. This expansion increased the availability and accessibility of the sport, encouraging more people to try it out. Pickleball gained popularity as a school and youth sport, with many educational institutions incorporating it into their physical education curriculum.

This trend fostered early exposure to the sport, creating a pipeline of new players and enthusiasts. The sport’s global reach expanded, attracting players from various countries and promoting pickleball tourism. International tournaments and events offered opportunities for players and enthusiasts to travel and experience different pickleball cultures.

Product Type Analysis

The Footwear Segment Dominates the Global Pickleball Market

Based on product type, the global pickleball market is segmented into apparel, footwear, paddles, balls, and other product types. The footwear segment dominated the market with the largest market share of 39.3% in 2022. The “Footwear” segment refers to shoes designed specifically for playing pickleball.

These shoes are essential for providing players with the necessary support, stability, and grip on the court. Pickleball shoes are designed with features like non-marking outsoles to protect indoor surfaces, cushioned midsoles for shock absorption, reinforced toe caps for durability, and lateral support to prevent ankle injuries during quick lateral movements.

They are generally made to accommodate the stop-and-start nature of pickleball, helping players make swift movements with ease. Paddles are the most critical equipment in the sport of pickleball, and the “Paddles” segment includes various types of paddles used by players. Pickleball paddles are typically made from materials like wood, composite materials (fiberglass, carbon fiber), or graphite.

Distribution Channel Analysis

Offline Chanel Dominate Global Pickleball Market with Largest Market Share of 51.8% in 2022

Based on the distribution channel, the global pickleball market is segmented into offline channels and online channels. The offline channel segment dominated the market with the largest market share of 51.8% in 2022. This segment includes physical stores, specialty sports shops, department stores, and other retail outlets where customers can purchase pickleball equipment in person.

Offline channels have been the traditional mode of retail for many years, and they still hold significance, especially in regions where online shopping is less prevalent or for customers who prefer to see and feel the products before making a purchase. In offline stores, customers can interact with knowledgeable staff who can provide personalized recommendations and advice based on their specific needs.

Additionally, offline channels may host pickleball demo days or events, allowing customers to test equipment before making a decision. Also, online channels have gained immense popularity in recent years due to the ease and convenience they offer to customers. Players and enthusiasts can browse through a wide range of pickleball products, compare prices, read reviews, and make purchases from the comfort of their homes.

Global Pickleball Market Segments Includes:

By Product Type

• Apparel
• Footwear
• Paddles
• Balls
• Other Product Types

By Sales Channel

• Online Channel
• Offline Channel

Geopolitics Impact Analysis

• Trade Relations: The production and distribution of pickleball equipment and apparel create economic ties between countries. For instance, countries that manufacture pickleball paddles, balls, or clothing form trade partnerships with those that have a strong demand for these products. This can impact diplomatic relations and trade negotiations.
• Investment Opportunities: As pickleball gains popularity, there may be opportunities for foreign direct investment (FDI) in related industries, such as sports infrastructure development and sports tourism. Countries seeking to attract such investments may adapt their policies and diplomatic efforts accordingly.
• International Competitions: Major international pickleball tournaments, like the US Open Pickleball Championships, bring athletes and spectators from around the world. Hosting such events can enhance a country’s international image and diplomacy efforts. It can also lead to cultural exchanges and people-to-people diplomacy.
• Cross-Cultural Engagement: Pickleball serves as a platform for cross-cultural engagement. Players and enthusiasts from different countries interact and share their experiences, fostering cultural understanding and goodwill.
• Sports Tourism: Popular pickleball destinations can attract tourists interested in the sport. This influx of tourists can stimulate local economies and influence diplomatic efforts related to tourism promotion and infrastructure development.

Regional Analysis

North America Dominates the Global Pickleball Market

North America is the largest market for pickleball market, accounting for the largest share of 72.2% in the global market. North America has witnessed a rapid surge in the popularity of pickleball over the past decade. This has been driven by a combination of factors, including its ease of play, suitability for all age groups, and the relatively low cost of entry.

The growth in popularity has naturally translated into market expansion. The aging population in North America has been a significant driver of the pickleball market. This sport is particularly popular among older adults due to its lower physical impact compared to sports like tennis. As the baby boomer generation ages, there is a growing market for sports that cater to their fitness needs, and pickleball fits the bill perfectly.

The aging population in North America has been a significant driver of the pickleball market. This sport is particularly popular among older adults due to its lower physical impact compared to sports like tennis. As the baby boomer generation ages, there is a growing market for sports that cater to their fitness needs, and pickleball fits the bill perfectly.

Europe is the second largest market for pickleball, with a market share of 20.3%. Several European countries have established pickleball associations, promoting the sport at the national level. These organizations organize tournaments, coaching programs, and grassroots initiatives, contributing to its growth.

Key Regions and Countries Covered in this Report:

• North America
  • The US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Italy
  • Spain
  • Russia & CIS
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • ASIAN
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • United Arab Emirates
  • Rest of the Middle East & Africa

Market Share & Key Players Analysis

Leading companies in the pickleball market continuously invest in research and development to create high-quality paddles, balls, nets, and other equipment that cater to the evolving needs of players.

Innovation often involves the use of advanced materials, improved designs, and new technologies to enhance performance and durability.

Market Key Players:

• Nike
• Head Sport GmbH
• New Balance
• Under Armour
• Adidas
• Wilson
• Lacoste
• Onix Sports
• K-Swiss
• Gamma Sports
• Manta World Sports
• Franklin Sports Inc.
• ProLite
• Paddletek
• Selkirk Sport
• Engage Pickleball
• Other Key Players

Recent Developments:

• In July 2023, HEAD and David Lloyd expanded their initial agreement, which started 18 years ago with David Lloyd Club Turó in Barcelona, to further promote tennis and padel together.
• In January 2023, Head Sport GmbH completed the acquisition of Selkirk Sport, a prominent manufacturer of pickleball paddles. This strategic move significantly bolsters Head’s presence and influence within the pickleball market.
• In May 2023, New Balance inaugurated a pickleball training center situated in Boston, Massachusetts. This facility boasts both indoor and outdoor pickleball courts alongside a fitness center and a pro shop.

Report Scope: