Global B2B Laptop & PC Market by Product (Laptops, Desktop PCs, Workstations, Netbooks, Tablet PCs, HDMIs, Handheld Computers), by Enterprise Size (Large Enterprises, Small & Medium Enterprises), by Industry Vertical (IT & Telecommunication, Financial Services, Healthcare, Education, Manufacturing, Retail & E-commerce, Media & Entertainment, Others), Region and Companies – Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2024-2033

Report Overview

The Global B2B Laptop & PC Market size is expected to be worth around USD 519.32 Billion by 2033, from USD 264 Billion in 2023, growing at a CAGR of 7% during the forecast period from 2024 to 2033.

The B2B Laptop & PC market is experiencing robust growth, driven by the increasing digital transformation initiatives across various industries and the rising need for remote and hybrid work solutions. Enterprises are investing heavily in upgrading their IT infrastructure to enhance productivity, efficiency, and security.

The shift towards cloud computing and the integration of advanced technologies such as artificial intelligence, machine learning, and big data analytics are compelling businesses to equip their workforce with high-performance laptops and PCs.

Additionally, the growing trend of bring-your-own-device (BYOD) policies is also contributing to the demand for business-grade laptops and PCs that offer enhanced security features and enterprise-level support.

The market is further bolstered by the rise in small and medium-sized enterprises (SMEs), which are increasingly recognizing the importance of reliable and scalable computing solutions to compete effectively in the digital economy. The preference for lightweight, durable, and high-performance devices that can support complex business applications is driving innovation in the B2B laptop and PC segment.

Moreover, manufacturers are focusing on developing energy-efficient and eco-friendly products to meet the sustainability goals of modern businesses.

The market has also seen a significant uptick in the adoption of premium and high-performance laptops, particularly among industries requiring advanced computing power, such as finance, engineering, and creative sectors. By the end of 2023, premium business laptops accounted for nearly 30% of the total B2B laptop sales, reflecting the growing need for powerful, durable, and secure devices that can handle complex tasks. This trend is also supported by the increased focus on security features, as businesses prioritize data protection and compliance with regulatory standards.

In addition to high-performance devices, there is a notable shift towards sustainability in the B2B laptop and PC market. As of 2023, around 25% of B2B buyers considered environmental impact a key factor in purchasing decisions, leading to a rise in demand for energy-efficient devices and products with eco-friendly certifications. Manufacturers are responding by incorporating recycled materials, reducing energy consumption, and offering take-back programs, which not only appeal to environmentally conscious businesses but also align with broader corporate social responsibility goals.

Furthermore, the integration of AI and machine learning capabilities into business laptops and PCs is gaining traction, offering enhanced productivity and smarter device management. By 2024, it’s expected that over 40% of B2B laptops and PCs will feature AI-driven functionalities, such as predictive maintenance, automated security updates, and intelligent battery management. These advancements are increasingly seen as value-added features that can significantly enhance the user experience and operational efficiency, making them attractive to businesses aiming to stay ahead in a competitive market.

Overall, the B2B laptop and PC market is evolving to meet the changing needs of businesses, with a clear focus on performance, security, sustainability, and innovation. As companies continue to invest in digital infrastructure, the demand for advanced, reliable, and environmentally friendly computing devices is expected to remain strong, driving sustained growth in this sector.

Key Takeaways:

• The Global B2B Laptop & PC Market size is expected to be worth around USD 519.32 Billion by 2033, from USD 264 Billion in 2023, growing at a CAGR of 7% during the forecast period from 2024 to 2033.
• In 2023, laptops held a dominant market position, capturing more than a 37.5% share in the B2B Laptop & PC Market.
• In 2023, Large Enterprises held a dominant market position, capturing more than a 68.4% share of the B2B Laptop & PC Market.
• In 2023, IT & Telecommunication held a dominant market position, capturing more than a 28% share of the B2B Laptop & PC Market.

Product Segment Analysis

In 2023, laptops held a dominant market position, capturing more than a 37.5% share in the B2B Laptop & PC Market, driven by their portability, improved performance capabilities, and increasing demand for remote work solutions. Desktop PCs followed, maintaining a significant portion of the market due to their robust processing power, ease of upgrades, and cost-efficiency for bulk corporate deployments.

Workstations, specialized for intensive computational tasks, secured a steady market presence, particularly in industries requiring high-end graphics and data processing capabilities such as engineering and media production. Netbooks, while less prevalent, catered to budget-conscious enterprises seeking lightweight, cost-effective computing solutions for basic tasks.

Tablet PCs continued to gain traction, favored for their versatility and integration with mobile applications, which is particularly beneficial for field-based roles and sales teams. HDMIs, essential for enhancing connectivity and multi-monitor setups, experienced consistent demand as businesses increasingly adopt hybrid and flexible working environments.

Handheld computers, though a niche segment, found specific applications in sectors like logistics and retail, where mobility and real-time data access are critical. Collectively, these segments reflect a dynamic and evolving B2B market landscape, characterized by technological advancements and shifting work paradigms.

Enterprise Size Segment Analysis

In 2023, Large Enterprises held a dominant market position, capturing more than a 68.4% share of the B2B Laptop & PC Market. This predominance can be attributed to their substantial IT budgets, expansive workforce, and comprehensive digital transformation initiatives requiring extensive hardware investments.

Large enterprises typically demand high-performance computing solutions, driving significant purchases of laptops, desktops, and workstations to support a wide array of business functions and operational needs.

Small and Medium Enterprises (SMEs), while representing a smaller market share, showed considerable growth potential. SMEs are increasingly investing in portable and cost-effective computing solutions such as laptops and tablet PCs to enhance productivity and operational efficiency.

Additionally, the adoption of flexible and remote working arrangements among SMEs has spurred demand for versatile computing devices. Both segments underscore distinct market dynamics, with large enterprises leveraging their scale for robust IT infrastructure development, while SMEs drive demand through agile and adaptive technology adoption strategies.

Industry Vertical Segment Analysis

In 2023, IT & Telecommunication held a dominant market position, capturing more than a 28% share of the B2B Laptop & PC Market. This sector’s robust demand is driven by its foundational role in driving digital transformation and the continual need for cutting-edge computing solutions to support complex network infrastructures and software development.

The Financial Services sector also represented a significant share, leveraging high-performance PCs and laptops to enhance data security, analytics, and transaction processing. The Healthcare industry experienced growing demand for portable and reliable computing devices, essential for electronic health records, telemedicine, and clinical applications.

In the Education sector, the adoption of laptops and tablet PCs surged, propelled by the expansion of digital learning platforms and remote education initiatives. Manufacturing industries utilize rugged and high-performance PCs and workstations to streamline operations, enhance automation, and improve product design processes.

Retail & E-commerce businesses increasingly adopted versatile and portable computing solutions to manage inventory, facilitate online sales, and improve customer engagement. The Media & Entertainment sector, driven by the need for advanced graphics and video editing capabilities, continued to invest heavily in high-end workstations and laptops.

Other industries, encompassing a diverse range of sectors, demonstrated varied yet consistent demand for B2B computing solutions tailored to their specific operational needs. Collectively, these industry verticals highlight the diverse applications and critical importance of laptops and PCs in driving business efficiencies and innovations.

Key Market Segments

By Product

• Laptops
• Desktop PCs
• Workstations
• Netbooks
• Tablet PCs
• HDMIs
• Handheld Computers

By Enterprise Size

• Large Enterprises
• Small & Medium Enterprises

By Industry Vertical

• IT & Telecommunication
• Financial Services
• Healthcare
• Education
• Manufacturing
• Retail & E-commerce
• Media & Entertainment
• Others

Driving Factors

Increasing adoption of remote and hybrid working models

The increasing adoption of remote and hybrid working models is a pivotal driver for the global B2B Laptop & PC Market. This shift has been significantly accelerated by the COVID-19 pandemic, which necessitated a rapid transition to remote work to ensure business continuity.

Even as the COVID-19 pandemic subsides, many organizations have recognized the long-term benefits of flexible working arrangements, such as increased employee productivity, reduced operational costs, and access to a broader talent pool.

Laptops and portable PCs have become essential tools in this new working paradigm. They enable employees to work from any location, ensuring seamless access to corporate networks, data, and applications.

This need for mobility and flexibility has led to a surge in demand for business-grade laptops and PCs that offer robust performance, enhanced security features, and reliable connectivity.

Companies are investing in high-quality laptops equipped with advanced features such as VPN capabilities, biometric security, and cloud integration to support remote work. Moreover, hybrid working models, which combine office-based and remote work, require versatile computing solutions that can be easily transported between home and office environments.

This demand is driving manufacturers to innovate and develop products that cater to the specific needs of a remote workforce, such as lightweight designs, longer battery life, and superior video conferencing capabilities.

Restraining Factors

The high cost of advanced computing solutions

The high cost of advanced computing solutions is a significant restraint for the global B2B Laptop & PC Market. Business-grade laptops and PCs, which are equipped with cutting-edge technology and robust performance capabilities, often come with a substantial price tag.

These devices are designed to meet the demanding requirements of modern enterprises, offering features such as enhanced security, superior processing power, high-resolution displays, and extended battery life. However, the incorporation of these advanced features leads to increased production costs, which are subsequently passed on to consumers.

For small and medium-sized enterprises (SMEs), the financial burden of acquiring these high-cost devices can be particularly prohibitive. SMEs typically operate with limited IT budgets, making it challenging to invest in the latest pervasive computing technology.

This financial constraint limits their ability to upgrade existing hardware or expand their computing infrastructure, potentially hindering their operational efficiency and competitiveness.

Even for large enterprises with more substantial IT budgets, the high cost of advanced computing solutions necessitates careful budget allocation and prioritization, which can slow down the adoption rate of new technologies.

Growth Opportunities

The rising trend of digital transformation across various industries

The rising trend of digital transformation across various industries presents a substantial opportunity for the global B2B Laptop & PC Market. As businesses increasingly recognize the need to enhance their operational efficiency, improve customer experiences, and maintain a competitive edge, the adoption of digital technologies is accelerating.

This digital transformation involves the integration of digital technologies into all aspects of business operations, fundamentally changing how organizations operate and deliver value to their customers.

Key technologies driving this transformation include artificial intelligence (AI), machine learning, big data analytics, cloud computing, and the Internet of Things (IoT). These technologies require robust and powerful computing devices, creating a significant demand for advanced laptops and PCs.

Businesses need these high-performance devices to process large datasets, run complex algorithms, and support cloud-based applications and services. Consequently, manufacturers have an opportunity to develop and market computing solutions tailored to these specific needs, driving market growth.

The financial services industry, for instance, relies heavily on data analytics and AI to enhance decision-making, risk management, and customer service. This necessitates the use of high-end computing devices capable of handling intensive computational tasks.

Similarly, the healthcare sector is adopting digital solutions for electronic health records, telemedicine, and advanced diagnostic tools, all of which require reliable and secure computing infrastructure.

Challenging Factors

The rapid pace of technological advancements

The rapid pace of technological advancements poses a significant challenge for the global B2B Laptop & PC Market. As technology evolves at an unprecedented rate, businesses are under constant pressure to upgrade their computing infrastructure to stay competitive and meet the growing demands of modern applications and workflows.

This continuous innovation cycle presents several challenges for both manufacturers and end-users. For businesses, the need to frequently update hardware to keep pace with technological advancements can be financially and logistically challenging. High-performance laptops and PCs equipped with the latest features and capabilities often come at a premium price.

Regularly investing in new technology strains IT budgets, especially for small and medium-sized enterprises (SMEs) with limited financial resources. Additionally, the total cost of ownership (TCO) increases with the need for ongoing maintenance, software updates, and potential compatibility issues with existing systems.

Compatibility is another significant concern. As new technologies are introduced, ensuring that these advancements seamlessly integrate with existing hardware and software can be complex and time-consuming.

Businesses must carefully manage the transition to avoid disruptions in operations and maintain productivity. This process often requires extensive planning, training, and sometimes even a complete overhaul of existing IT infrastructure.

Growth Factors

• Increased Remote and Hybrid Work Adoption: The shift to remote and hybrid work models has driven significant demand for portable and high-performance laptops and PCs to support flexible working environments.
• Digital Transformation Initiatives: Businesses across various industries are increasingly investing in digital technologies, requiring robust computing solutions to support AI, machine learning, big data analytics, and cloud computing.
• Technological Advancements: Continuous improvements in hardware, such as enhanced processing power, longer battery life, and better security features, drive the demand for new and upgraded devices.
• Growth in Emerging Markets: Emerging economies, particularly in Asia-Pacific and Africa, are experiencing rapid digitalization, increasing the demand for advanced computing solutions in these regions.
• Rising Security Concerns: As cybersecurity threats become more sophisticated, businesses are investing in laptops and PCs with advanced security features to protect sensitive data and maintain compliance with regulatory standards.
• E-Learning and Remote Education: The expansion of digital learning platforms and the growth of remote education have led to increased demand for laptops and tablet PCs in the education sector.

Latest Trends

• Remote and Hybrid Work Adoption: Continued emphasis on remote and hybrid work models has driven demand for portable and high-performance laptops and PCs equipped with advanced collaboration and connectivity features.
• Rise of Ultra-Thin and Lightweight Designs: Increasing preference for sleek, ultra-thin, and lightweight laptops that offer enhanced portability without compromising on performance or battery life.
• Enhanced Security Features: The growing focus on cybersecurity has led to the integration of advanced security features such as biometric authentication, hardware-based encryption, and secure boot processes in business-grade laptops and PCs.
• Increased Use of AI and Machine Learning: The adoption of AI and machine learning technologies in business operations has driven the demand for powerful computing devices capable of handling complex data processing and analytics tasks.
• Sustainability and Eco-Friendly Initiatives: Rising awareness of environmental sustainability is pushing manufacturers to develop eco-friendly products, including laptops and PCs made from recycled materials and featuring energy-efficient components.
• 5G Connectivity: The rollout of 5G networks is influencing the market, with businesses seeking devices that can leverage faster and more reliable internet connections for improved productivity and real-time data access.

Regional Analysis

Asia-Pacific region is leading the market

The Asia-Pacific region exhibits the highest growth potential of USD 98.2 Billion, fueled by rapid industrialization, increasing IT spending, and the expansion of the digital economy in countries such as China, India, and Japan.

This region’s large and diverse market also benefits from a growing number of small and medium-sized enterprises (SMEs) adopting modern computing solutions.

The B2B laptop and PC market varies regionally, with North America leading due to high technology adoption and strong IT investments, accounting for around 35% of the market in 2023. Europe emphasizes sustainability and regulatory compliance, driving significant demand for eco-friendly devices.

Asia-Pacific is the fastest-growing region, projected to grow at a CAGR of over 7% from 2023 to 2033, fueled by rapid industrialization and SME expansion. Latin America and the Middle East & Africa are emerging markets with slower growth but increasing IT investments as economic conditions improve.

Key Regions and Countries

North America

• US
• Canada

Europe

• Germany
• France
• The UK
• Spain
• Italy
• Russia
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• South Korea
• India
• Australia
• Singapore
• Thailand
• Vietnam
• Rest of APAC

Latin America

• Brazil
• Mexico
• Rest of Latin America

Middle East & Africa

• South Africa
• Saudi Arabia
• UAE
• Rest of MEA

Key Players Analysis

Different key players continuously innovate and adapt to market trends, ensuring they meet the evolving needs of businesses across various industries. Their strategic initiatives, product portfolios, and focus on customer satisfaction play crucial roles in shaping the competitive landscape of the B2B Laptop & PC Market.

Key players in the B2B laptop and PC market include Dell Technologies, which is renowned for its enterprise-grade laptops and PCs offering robust security features and reliability; HP Inc., known for its wide range of business-oriented devices with strong sustainability initiatives; and Lenovo, which leads in innovation with a focus on AI integration and flexible form factors.

Apple also holds a significant share, particularly in creative industries, with its high-performance MacBooks, while Microsoft has made strides with its Surface lineup, offering sleek, versatile devices that cater to business professionals. These companies dominate the market by continuously innovating to meet the evolving needs of enterprises, particularly in security, performance, and sustainability.

Top Key Players in the Market

• Lenovo Group Limited
• Dell Inc.
• Acer Inc.
• ASUSTek Computer Inc.
• Toshiba Corporation
• Apple Inc.
• Sony Corporation
• HP Inc.
• Other Key Players

Recent Developments

• In January 2024, Dell launched its Latitude 7430 Rugged Extreme Notebook, a durable device designed with optimized venting and other thermal improvements, keeping the system cool and up to 30% quieter than its predecessor.
• In September 2023, Acer launched its Chromebook Spin 513 powered by MediaTek with the best combination of features of all the Chromebooks. It provides fast enough performance, an excellent screen, and a long battery life.

Report Scope