Global Laptop Market By Type (Traditional & 2-in-1), By Screen Size (Up to 10.9", 11" to 12.9", 13" to 14.9", 15" to 16.9", and More Than 17"), By End User (Personal, Business, and Gaming), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2023-2032

Report Overview

In 2022, the global laptop market was valued at USD 162.8 billion. Between 2023 and 2032, this market is estimated to register the highest CAGR of 4.4%. The global laptop market is expected to reach USD 247.7 billion by 2023.

A laptop is a personal computer with built-in hardware that is small and portable. It is a notebook computer compatible with various peripherals, including trackballs and joysticks, an integrated screen monitor, Central Processing Unit (CPU), a keyboard, a webcam, and a trackpad. It is designed to use as little power as possible and is powered by a battery and an alternating current (AC) cord. Laptops are frequently used for everyday activities like gaming, official work, entertainment, school, and internet browsing.

Driving Factors

Launch of Latest Laptop Models

Laptops are frequently used for business, pleasure, entertainment, and education. It is anticipated that laptop demand will rise steadily over the forecast period. This growth is attributed to increased sales of replacement parts and the availability of cutting-edge new models. The technology quickly ages when a new upgrade is introduced. After a year, the most recent laptop model may degrade, forcing buyers to look for cutting-edge models with better capabilities & features. High-end laptops specially designed for a variety of applications for gaming are also becoming increasingly popular due to the availability of models with powerful processing and computing capabilities. The gaming industry has grown positively as more people use the internet.

Restraining Factors

Adoption of Smartphones and Tablets

The rising popularity of smartphones and tablets has a negative impact on the laptop market. Smartphones are gaining popularity among consumers over computers due to their size advantages and lack of application compromise. For instance, smartphones, like laptops, are increasingly used for personal and professional purposes. Mobile payments, location-based advertising, and clear voice & text communication are just a few of the advanced features smartphones offer over computers in terms of portability.

Type Analysis

Based on type, the traditional laptop category dominates the market with the highest growth rate during the forecasted period. The traditional laptop market includes gaming and personal laptops. The conventional laptop market has grown primarily as a result of increased demand in the commercial sector, particularly the gaming sector. Modern 2-in-1 laptops lack the powerful mechanism of traditional laptops.

Screen Size Analysis

By Screen size, the 15.0″ to 16.9″ segment laptops are leading in the category. They are known as replacements for desktops due to their wide-screen displays, enhanced storage, powerful processors, and suitability for a wide range of end-use such as gaming. These laptops are primarily used in corporate offices due to their thin widescreen monitors, which can help free up space in offices with limited space and increase productivity.

End-User Analysis

Laptops are manufactured by Original Equipment Manufacturers (OEMs) like Dell, HP Development Company, L.P., and Lenovo specifically for business use. This is due to the fact that both large and small businesses today require sturdy laptops for a variety of tasks like coding and programming, presentations, graphics design, and document editing. In addition, when it comes to hardware, many businesses either implement a policy known as Bring Your Own Device (BYOD) or continue to provide primary devices like laptops to employees. Wide-screen displays, superior graphics, faster processors, improved connectivity options, and an irregular design characterize business laptops. They’re not too expensive and last a long time.

OEMs are focusing on making gaming laptops more accessible to end users by lowering prices, providing appealing offers, and expanding their gaming product portfolio in response to gaming’s growing popularity and high investments. Nevertheless, the gaming industry is anticipated to exhibit the highest CAGR over the forecast period. Market expansion is being aided by rising youth and professional gaming laptop demand.

Key Market Segments

Based on Type

• Traditional Laptop
• 2-in-1 Laptop

Based on the Screen Size

• Up to 10.9″
• 11″ to 12.9″
• 13″ to 14.9″
• 15″ to 16.9″
• More Than 17″

Based on End-User

• Personal
• Business
• Gaming

Growth Opportunity

Rising Adoption of Technology in the Education System

Globally, the education system is being remarkably affected by the digital upgrade. A fundamental shift is taking place in the delivery of education and training. The emerging trends of bring your own device, personalized learning, and artificial intelligence have improved the manner in which people teach, conduct assessments, and learn. The technologies are changing the educational landscape through attractive learning experiences, more interactive learning, and increased visual and technological potential.

Latest Trends

Laptops are frequently used for everyday activities like gaming, official work, entertainment, school, and internet browsing. Laptops have become important to many people’s lives in the twenty-first century. This is unsurprising given how versatile laptops are and how many tasks they can perform. However, there is very little room for laptops to expand in the future. Every year, fascinating new technology is introduced and improved for the benefit of the general public. As the number of laptops sold increases and users use their computers for personal and professional purposes, many consumer demand longer battery lives. This is especially true for people who use laptops often while traveling and can’t plug their chargers into a power outlet. Nowadays, laptop batteries typically last between eight and twelve hours.

Regional Analysis

By region, 30.0% of the total market share was in North America. However, revenue in this region is anticipated to decrease during the forecast period. Most product categories have reached or are close to saturation in the mature markets of North America and Europe. Some of the main factors hindering the sales of laptops in the regional market are the longer replacement cycles and the absence of revolutionary technological advancements in existing products.

Over the course of the forecast period, it is anticipated that the device’s sales in Asia-Pacific will increase at the highest CAGR in terms of revenue. The market in this region is likely to be positively impacted by government policies that aim to lower the import duties imposed on spare parts. The increased foreign direct investments in retail and e-commerce, in addition to government initiatives such as Make in India, Digital India, and Made in China 2025, are likely to boost laptop sales in the Asia Pacific region.

Key Regions and Countries Covered in this Report:

• North America
  • The US
  • Canada
  • Mexico
• Western Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Portugal
  • Ireland
  • Austria
  • Switzerland
  • Benelux
  • Nordic
  • Rest of Western Europe
• Eastern Europe
  • Russia
  • Poland
  • The Czech Republic
  • Greece
  • Rest of Eastern Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Australia & New Zealand
  • Indonesia
  • Malaysia
  • Philippines
  • Singapore
  • Thailand
  • Vietnam
  • Rest of APAC
• Latin America
  • Brazil
  • Colombia
  • Chile
  • Argentina
  • Costa Rica
  • Rest of Latin America
• Middle East & Africa
  • Algeria
  • Egypt
  • Israel
  • Kuwait
  • Nigeria
  • Saudi Arabia
  • South Africa
  • Turkey
  • United Arab Emirates
  • Rest of MEA

Market Share & Key Players Analysis

Emerging key players are focused on various strategic policies to develop their respective businesses in foreign markets. Several laptop market companies are concentrating on expanding their existing operations and R&D facilities. Lenovo Group Limited, HP Development Company L.P., Dell Inc., Acer Inc., Apple Inc., ASUSTeK Computer Inc., Sony Group Corporation, Microsoft Corporation, Samsung Electronics Co. Ltd., Razer Inc., Xiaomi Inc., and other key players

Market Key Players

Listed below are some of the most prominent laptop industry players:

• Lenovo Group Limited
• HP Development Company, L.P.
• Dell Inc.
• Acer Inc.
• Apple Inc.
• ASUSTeK Computer, Inc.
• Sony Group Corporation
• Microsoft Corporation
• Samsung Electronics Co., Ltd.
• Razer Inc.
• Xiaomi Inc.
• Other Key Players

Recent Developments

• November 2022- With the most recent 12th Gen Intel Core i5 and i7 processors, Microsoft Surface Pro 9 and Surface Laptop 5 were introduced in India. The premium line of notebooks offers features like a display with a high refresh rate of up to 120Hz, a small design, and Dolby Atmos audio.
• September 2022- To assist communications service providers (CSPs) in streamlining and accelerating the implementation of their cloud-native networks, Dell Technologies announced a new telecom cloud infrastructure solution co-engineered with Wind River. Dell’s telecom partner certification program makes it easier for technology partners to test and integrate their products within a quickly expanding open technology ecosystem, which helps to power these solutions even more.

Report Scope

Report Features	Description
Market Value (2022)	US$ 162.8 Bn
Forecast Revenue (2032)	US$ 247.7 Bn
CAGR (2023-2032)	4.4%
Base Year for Estimation	2022
Historic Period	2016-2022
Forecast Period	2023-2032
Report Coverage	Revenue Forecast, Market Dynamics, Competitive Landscape, Recent Developments
Segments Covered	By Type (Traditional Laptop, 2-in-1 Laptop), By Screen Size (Up to 10.9″, 11″ to 12.9″, 13″ to 14.9″, 15″ to 16.9″, and More Than 17″), By End User (Personal, Business, and Gaming)
Regional Analysis	North America – The US, Canada, & Mexico; Western Europe – Germany, France, The UK, Spain, Italy, Portugal, Ireland, Austria, Switzerland, Benelux, Nordic, & Rest of Western Europe; Eastern Europe – Russia, Poland, The Czech Republic, Greece, & Rest of Eastern Europe; APAC – China, Japan, South Korea, India, Australia & New Zealand, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, & Rest of APAC; Latin America – Brazil, Colombia, Chile, Argentina, Costa Rica, & Rest of Latin America; the Middle East & Africa – Algeria, Egypt, Israel, Kuwait, Nigeria, Saudi Arabia, South Africa, Turkey, United Arab Emirates, & Rest of MEA
Competitive Landscape	Lenovo Group Limited, HP Development Company L.P., Dell Inc., Acer Inc., Apple Inc., ASUSTeK Computer Inc., Sony Group Corporation, Microsoft Corporation, Samsung Electronics Co. Ltd., Razer Inc., Xiaomi Inc., Other Key Players
Customization Scope	Customization for segments, region/country-level will be provided. Moreover, additional customization can be done based on the requirements.
Purchase Options	We have three licenses to opt for: Single User License, Multi-User License (Up to 5 Users), Corporate Use License (Unlimited User and Printable PDF)