Global Women’s Health and Beauty Supplements Market By Product (Vitamins, Mineral, Proteins & Amino Acids, Enzymes, Omega-3, Botanicals, Probiotics, and Other Products), By Application (Beauty, Women’s Health), By Distribution Channel, By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2023-2032
- Published date: Oct 2023
- Report ID: 101758
- Number of Pages: 363
- Format:
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Report Overview
The Global Women’s Health and Beauty Supplements Market size is expected to be worth around USD 89.3 Billion by 2032 from USD 54.5 Billion in 2022, growing at a CAGR of 5.20% during the forecast period from 2023 to 2032.
A supplement is described as a manufactured product intended to supplement the diet by mouth in the form of a tablet, capsule, pill, or liquid. Individually or in combination, the nutrients that a supplement provides can be those that have been taken from dietary sources or those that have been synthesized.
There are several types of dietary supplements available in the market, such as vitamins, enzymes, minerals, botanicals, omega-3 fatty acids, proteins, and probiotics. The market growth is anticipated to be fueled by an increase in the consciousness among individuals, rising access to supplements, an increase in nutritional deficiencies among women, and increasing distribution channels as well as advertising strategies by major brands.
Driving Factors
Rising use of women’s health supplements for various diseases and improvement in beauty supplement formulation to drive market growth
Several disorders, such as anemia, depression, osteoporosis, and arthritis, can be cured by the use of supplements that consist of proteins, biotin, vitamins, and minerals. These supplements are known for increasing women’s immunity. Additionally, the rising number of working women and the growing proportion of elderly women all significantly contribute to the growth of the women’s health and beauty supplements market.
In addition, beauty products like face wash have added tea tree oil and salicylic acid in the formulation to cure cystic acne, pimples, scars, and other skin-related problems that clear the pores of the skin. Opportunity and demand for beauty products are expected to fuel growth in coming years owing to the several benefits they offer.
Restraining Factors
High costs associated with beauty supplements restrict market growth
The expansion of the market is likely to be hampered by relatively high costs associated with health and beauty supplements. Women in underdeveloped countries generally have less flexible cash as compared to women in developed countries.
As a result, it means they are not able to afford expensive vitamins and other health supplements. This factor is expected to slow down the growth of the women’s health and supplements market during the forecast period.
Growth Opportunities
Rising demand for natural healthcare products creates numerous growth opportunities
High demand for natural healthcare goods, such as botanicals and vitamins, that have benefits such as relieving the symptoms related to the strengthening of bones and menopause, among other things, will likely promote market expansion.
Moreover, the increase in understanding of which is important for the nourishment and maintenance of good hair, nails, and skin has also resulted in increasing the use of a variety of products, including minerals, botanicals, vitamins, and other substances.
Furthermore, the companies are highly releasing products that will likely feature new ingredients, packaging, flavors, and methods of distribution. This, in turn, is expected to propel the market growth.
Trending Factors
Rising demand for health supplements and beauty products owing to busy lifestyles and the desire to look attractive
Heath supplements add vitamin C, vitamin D, and other nutrients in their capsules and pills to increase the immunity of the body. The requirement for high immunity has been increasing due to several infections and diseases, which in turn increases the demand for health supplements.
As a result, the global women’s health and beauty supplements market is predicted to grow potentially in the future. Additionally, serums, moisturizing creams, anti-aging creams, and other products are used to make the user look beautiful and younger.
They protect the skin from UV rays by maintaining the pH level of the skin. These are some of the major factors driving the growth of the women’s health and beauty supplements market.
Product Analysis
The vitamins segment dominated the global women’s health and beauty supplements market
Based on type, the market for global women’s health and beauty supplements is segmented into vitamins, minerals, proteins & amino acids, enzymes, omega-3, botanicals, probiotics, and other products. Among these products, the vitamins segment accounted for the largest revenue share of 36% in 2022. It is estimated to expand at a significant CAGR over the forecast period.
This noteworthy revenue share of the vitamins segment is largely due to the surging trend of preventive health care, increasing adoption of healthy lifestyles, and higher demand for vitamins. In addition, the increased demand for vitamins in lactating and pregnant women is another major factor driving the segment growth.
Furthermore, the introduction of innovative vitamin products is facilitating segment expansion in the market for women’s health and beauty supplements. During the forecast period, the enzymes segment is predicted to register the fastest CAGR owing to the increasing awareness of enzymatic supplements among women regarding their benefits associated with health enhancement and beauty. Additionally, the rising adoption of enzyme-based products is expected to fuel segment growth.
Application Analysis
The women’s health segment held the largest revenue share in 2022
By application, the market is further divided into online beauty (skincare, hair care, nail care, and other beauty applications) and women’s health. The women’s health segment held the largest market share of 68.4% in 2022.
The growth of this segment is likely to be fueled by the robust availability of numerous health supplements for different conditions, such as immune &joint health, digestive health, and the presence of a high consumer pool.
Additionally, the continuously changing trends in women’s health as well as increasing awareness among women regarding health and nutrition, are key factors responsible for the rising preference for products used to maintain health.
For instance, women who were formerly dependent on traditional beauty products to enhance and maintain their appearance are currently opting for vitamins and supplements for their well-being.
During the forecast period, the beauty segment is projected to exhibit a significant CAGR. The growth of the beauty segment is largely propelled due to the rising beauty concerns among women across the globe. Moreover, the high product availability and strong brand advertisement are expected to boost the segment’s growth.
Distribution Channel Analysis
The offline channels accounted for the largest market share in 2022
Based on distribution channels, the market is segmented into online channels and offline channels. Among these channels, the offline channels dominated the market with the maximum share of the total market in 2022.
This growth can be highly attributed to the higher trust of consumers in offline stores, lucrative discounts, a large number of providers, and attractive offers provided by sellers. Furthermore, the high adoption of various strategies from well-established retail stores and a robust retail distribution network to provide personalized consulting before the purchase of supplements are expected to boost the segment’s growth.
The online channels are expected to grow at a significant rate owing to the rising trend of personalization of health supplements and increasing adoption of the e-commerce platforms by all age groups of women for buying personalized beauty and health supplements. Also, the ease of purchasing supplements from online channels and increased demand for personalized products are enhancing segment growth.
Key Market Segments:
Based on Product
- Vitamins
- Mineral
- Proteins & Amino Acids
- Enzymes
- Omega-3
- Botanicals
- Probiotics
- Other Products
Based on Application
- Beauty (Skin Care, Hair Care, Nail Care, and Other beauty applications)
- Women’s Health
Based on the Distribution Channel
- Online Channels
- Offline Channels
Regional Analysis
Asia Pacific accounted for the highest revenue share in 2022
Based on region, the market for global women’s health and beauty supplements is divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Among these regions, the Asia Pacific dominated the global women’s health and beauty supplements market with a 39% revenue share in 2022. This significant growth is largely experienced due to the presence of prominent players in this region, various strategic initiatives undertaken by them, and a larger population base.
Additionally, a high inclination toward health and beauty supplements, robust availability of products, presence of local supplement manufacturers, and high burden of target diseases are expected to drive regional growth. Moreover, the supportive regulatory policies and increasing sales of dietary supplements in this region are likely to support the growth of this region.
The Middle East & Africa is anticipated to grow at the fastest CAGR during the forecast period. Increasing awareness regarding health and well-being, as well as nutritional deficiencies, is propelling the growth of this region. Additionally, growing awareness of major beauty supplement brands through social media platforms is likely to fuel the market growth for beauty supplements in the Middle East & Africa region during the forecast period.
Key Regions and Countries Covered in this Report:
- North America
- The US
- Canada
- Mexico
- Western Europe
- Germany
- France
- The UK
- Spain
- Italy
- Portugal
- Ireland
- Austria
- Switzerland
- Benelux
- Nordic
- Rest of Western Europe
- Eastern Europe
- Russia
- Poland
- The Czech Republic
- Greece
- Rest of Eastern Europe
- APAC
- China
- Japan
- South Korea
- India
- Australia & New Zealand
- Indonesia
- Malaysia
- Philippines
- Singapore
- Thailand
- Vietnam
- Rest of APAC
- Latin America
- Brazil
- Colombia
- Chile
- Argentina
- Costa Rica
- Rest of Latin America
- Middle East & Africa
- Algeria
- Egypt
- Israel
- Kuwait
- Nigeria
- Saudi Arabia
- South Africa
- Turkey
- United Arab Emirates
- Rest of MEA
Major players are highly focused on the implementation of various growth strategies to develop their portfolios and expand their businesses in foreign markets. Several companies in the women’s health and beauty supplement market are involved in the development of new products, investments, mergers & acquisitions, collaborations, partnerships, and competitive pricing.
Additionally, several key players are concentrating on different marketing strategies and spreading awareness about their products to increase their sales, which in turn is propelling the growth of their targeted products. All these factors form a competitive landscape in the global women’s health and beauty supplements market, thereby supporting market growth.
Market Key Players:
Listed below are some of the most prominent women’s health and beauty supplements market players.
- Herbalife Nutrition Ltd.
- Pfizer Inc.
- Nestlé S.A.
- GNC Holdings, LLC
- Bayer AG
- Taisho Pharmaceutical Co., Ltd.
- FANCL Corporation
- Asahi Group Holdings, Ltd.
- Nature’s Bounty, Inc.
- Suntory Holdings Limited
- Usana Health Sciences, Inc.
- By-health Co Ltd
- Nu Skin Enterprise, Inc.
- Standard Foods Corporation
- Vita Life Sciences
- Himalaya Wellness Company
- Other Key Players
Recent Developments:
- In September 2022, Tata Consumer Products launched Tata GoFit supplements for women, thereby entering into the health supplement market.
- In March 2021, Target and wellness company Care worked together to launch a new line of vitamins in the retail industry. This range features prenatal supplements and multivitamins specifically formulated for female consumers. This product is designed for the use of various purposes, including energy, relaxation, immunity, sleep, and concentration.
Report Scope:
Report Features Description Market Value (2022) US$ 1,613 Mn Forecast Revenue (2032) US$ 2,900 Mn CAGR (2023-2032) 6.2% Base Year for Estimation 2022 Historic Period 2016-2022 Forecast Period 2023-2032 Report Coverage Revenue Forecast, Market Dynamics, COVID-19 Impact, Competitive Landscape, Recent Developments Segments Covered By Type – Gels, Medical Coatings, Medical Adhesives, Liquid Silicon Rubbers, and Other Types; By Applications – Prosthetics & Orthopedic, Medical Tapes, Medical Devices, Contact Lenses, and Other Applications Regional Analysis North America – The US, Canada, & Mexico; Western Europe – Germany, France, The UK, Spain, Italy, Portugal, Ireland, Austria, Switzerland, Benelux, Nordic, & Rest of Western Europe; Eastern Europe – Russia, Poland, The Czech Republic, Greece, & Rest of Eastern Europe; APAC – China, Japan, South Korea, India, Australia & New Zealand, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, & Rest of APAC; Latin America – Brazil, Colombia, Chile, Argentina, Costa Rica, & Rest of Latin America; the Middle East & Africa – Algeria, Egypt, Israel, Kuwait, Nigeria, Saudi Arabia, South Africa, Turkey, United Arab Emirates, & Rest of MEA Competitive Landscape Dow Corning Corporation, Momentive Inc., Wacker Chemie AG, KCC Corporation, Elkem Silicones, NuSil Technology LLC, Shin-Etsu Chemical Co., Ltd., Wynca Group, Compagnie de Saint-Gobain S.A., Primasil Silicones Limited, Other Key Players Customization Scope Customization for segments, region/country-level will be provided. Moreover, additional customization can be done based on the requirements. Purchase Options We have three licenses to opt for Single User License, Multi-User License (Up to 5 Users), Corporate Use License (Unlimited User and Printable PDF) Frequently Asked Questions (FAQ)
What is the Women’s Health and Beauty Supplements Market Size in the Year 2022?The Global Women’s Health and Beauty Supplements Market size was USD 54.5 Billion in 2022, growing at a CAGR of 5.20% during the forecast period from 2023 to 2032.
What is the Women’s Health and Beauty Supplements Market CAGR During the Forecast Period 2023-2032?The Global Women’s Health and Beauty Supplements Market size is growing at a CAGR of 5.20% during the forecast period from 2023 to 2032.
What is the Women’s Health and Beauty Supplements Market During the Forecast Period 2023-2032?The Global Women’s Health and Beauty Supplements Market size is expected to be worth around USD 89.3 Billion by 2032, growing at a CAGR of 5.20% during the forecast period from 2023 to 2032.
Women’s Health and Beauty Supplements MarketPublished date: Oct 2023add_shopping_cartBuy Now get_appDownload Sample - Herbalife Nutrition Ltd. Company Profile
- Pfizer Inc Company Profile
- Nestlé S.A Company Profile
- GNC Holdings, LLC
- Bayer AG Company Profile
- Taisho Pharmaceutical Co., Ltd.
- FANCL Corporation
- Asahi Group Holdings, Ltd.
- Nature’s Bounty, Inc.
- Suntory Holdings Limited
- Usana Health Sciences, Inc.
- By-health Co Ltd
- Nu Skin Enterprise, Inc.
- Standard Foods Corporation
- Vita Life Sciences
- Himalaya Wellness Company
- Other Key Players
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