Global Women’s Health and Beauty Supplements Market By Product (Vitamins, Mineral, Enzymes, Botanicals, Proteins, Omega-3, Probiotics, Others) By Application, Beauty (Skin Care, Hair Care, Nail Care, Others) Women’s Health, By Age-Group (Age 15-30, Age 31-50, Age 51-70, Above 70 years) Consumer Group (Prenatal, Postnatal, PMS, Perimenopause, Postmenopause, Others) By Sales Channel (Online, Direct Sales, Pharmacies/Drug Stores, Other Offline Channels) By Distribution Channel, By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2024-2033

Report Overview

The Global Women’s Health and Beauty Supplements Market size is expected to be worth around USD 91.1 Billion by 2033 from USD 55.4 Billion in 2023, growing at a CAGR of 5.1% during the forecast period from 2024 to 2033.

A supplement is a manufactured product designed to enhance the diet by providing essential nutrients in forms such as pills, capsules, tablets, or liquids. These nutrients can be sourced from food or synthetically created and are consumed either individually or in combinations. Poor dietary habits and insufficient nutrient intake are often linked to fertility issues and other health concerns in women.

Various dietary supplements available today include vitamins, minerals, enzymes, botanicals, proteins, omega-3 fatty acids, and probiotics. These products address women’s health and beauty issues, including skin, hair, and nail care. Additionally, conditions like anemia, osteoporosis, osteoarthritis, fibromyalgia, obesity, and depression, particularly in post-menopausal women, are common targets for these supplements. New advancements in supplement formulations aimed at reducing post-menopausal health risks, such as osteoporosis, are expected to boost their acceptance.

According to a WHO survey, around 73% of postmenopausal women experience hot flashes, with sleep disruptions and fatigue further increasing reliance on specific medications. The growing health consciousness and increasing demand from the elderly population, driven by improved taste and easier consumption methods, are key factors propelling the growth of the women’s health and beauty supplements market.

Key Takeaways

• Market Size: Women’s Health and Beauty Supplements Market size is expected to be worth around USD 91.1 Billion by 2033 from USD 55.4 Billion in 2023.
• Market Growth: The market growing at a CAGR of 5.1% during the forecast period from 2024 to 2033.
• Product Analysis: Vitamins hold the dominant position, accounting for 32.8% of the market share.
• Application Analysis: The Women’s Health segment dominates the market, accounting for 64.2% of the market share.
• Age-Group Analysis: The age group of 31-50 years dominates the market, reflecting the largest share of consumers for these supplements.
• Consumer Group Analysis: The postmenopause segment dominates the market, holding 26.6% of the total market share.
• Sales Channel Analysis: In 2023, Online sales emerged as the dominant segment, accounting for approximately 38% of the market share.
• Regional Analysis: In 2023, North America holds a 38.7% share of the Women’s Health and Beauty Supplements Market.

Product Analysis

In 2023, the Women’s Health and Beauty Supplements Market is segmented into several product categories. These include vitamins, minerals, enzymes, botanicals, proteins, omega-3, probiotics, and others. Among these segments, vitamins hold the dominant position, accounting for 32.8% of the market share. This dominance is attributed to the widespread use of vitamins in maintaining overall health and addressing specific deficiencies, making them a crucial part of women’s health routines.

Minerals follow, as they are essential for bone health, immune function, and energy levels. Botanicals, known for their natural and therapeutic properties, have also gained significant traction. Enzymes, proteins, omega-3, and probiotics continue to see steady growth due to their roles in digestion, muscle health, heart health, and gut health, respectively. The “others” category includes emerging products that cater to niche health and beauty needs. Overall, the vitamins segment remains the most influential, driven by growing awareness and preventive healthcare trends.

Application Analysis

Women’s Health and Beauty Supplements Market is segmented into two primary applications Women’s Health and Beauty. The Women’s Health segment dominates the market, accounting for 64.2% of the market share. This segment includes supplements designed to support overall women’s health, such as those focused on hormonal balance, bone density, reproductive health, and general wellness. The dominance of this segment is driven by increasing awareness of preventive healthcare and the rising demand for supplements that cater to specific women’s health needs.

The Beauty segment, which includes skincare, hair care, and nail care supplements, also holds a significant portion of the market. These products are popular among consumers looking to enhance their appearance and address issues like aging, hair thinning, and brittle nails. While the Beauty segment continues to grow, driven by trends in self-care and the pursuit of natural beauty solutions, Women’s Health remains the leading application, driven by broader health concerns and a more comprehensive approach to wellness.

Age-Group Analysis

In 2023, the Women’s Health and Beauty Supplements Market is segmented into four primary age groups: 15-30 years, 31-50 years, 51-70 years, and above 70 years. The age group of 31-50 years dominates the market, reflecting the largest share of consumers for these supplements. This group is highly focused on both health and beauty, driven by concerns about aging, hormonal changes, and maintaining vitality.

Women in this age range often seek supplements for skin health, bone density, reproductive health, and overall wellness, making this segment the most active in the market. The 15-30 years group follows, with a growing interest in beauty supplements, particularly for skin care and hair care, driven by social media trends and a focus on appearance. The 51-70 years group also shows substantial demand, particularly for health supplements targeting bone health, menopause, and chronic disease prevention. The above 70 years group, while smaller in market share, still represents a significant niche focused on longevity and quality of life.

Consumer Group Analysis

In 2023, the Women’s Health and Beauty Supplements Market is segmented by consumer groups, including prenatal, PMS (premenstrual syndrome), perimenopause, and postmenopause. The postmenopause segment dominates the market, holding 26.6% of the total market share. This dominance is driven by the increasing focus on managing health concerns related to aging, such as bone density, hormonal balance, and cardiovascular health. Women in the postmenopause group often seek supplements to address these specific needs, making it the largest consumer segment.

The prenatal segment follows, with a growing number of women seeking supplements to support a healthy pregnancy, including vitamins, minerals, and omega-3s. PMS and perimenopause segments also capture significant portions of the market, catering to women looking for relief from hormonal imbalances, mood swings, and other related symptoms. The postmenopause group’s prominence reflects the rising demand for products that support long-term health and well-being in older women, while other segments continue to grow as more women prioritize health across different life stages.

Sales Channel Analysis

In the Women’s Health and Beauty Supplements Market, sales channels are segmented into Online, Direct Sales, Pharmacies/Drug Stores, and Other Offline Channels. In 2023, Online sales emerged as the dominant segment, accounting for approximately 38% of the market share. The growth of online platforms can be attributed to increasing internet penetration, the convenience of home delivery, and the availability of a wide range of products with detailed customer reviews.

Pharmacies/Drug Stores followed closely with around 30% market share, as these outlets remain a trusted source for consumers seeking professional advice and immediate purchase.

Direct Sales represented about 20% of the market, driven by personalized customer interactions and loyalty programs. Other Offline Channels contributed 12% to the market, including health and beauty stores and supermarkets, which continue to attract a traditional customer base. The trend indicates a growing preference for online shopping, particularly among younger, tech-savvy consumers.

Key Market Segments

Product

• Vitamins
• Mineral
• Enzymes
• Botanicals
• Proteins
• Omega-3
• Probiotics
• Others

Application

Beauty

• Skin Care
• Hair Care
• Nail Care
• Others

Women’s Health

Age-Group

• Age 15-30
• Age 31-50
• Age 51-70
• Above 70 years

Consumer Group

• Prenatal
• Postnatal
• PMS
• Perimenopause
• Postmenopause
• Others

Sales Channel

• Online
• Direct Sales
• Pharmacies/Drug Stores
• Other Offline Channels

Driver: Increasing Awareness of Women’s Health

Awareness of women’s health is growing rapidly. This is a key driver in the Women’s Health & Beauty Supplements Market. More women are focusing on their nutritional needs and overall wellness. This shift increases demand for supplements targeting women’s health. These supplements address issues like hormonal balance, bone density, and skin health.

Social media and online platforms further spread information about these products. Educational campaigns by healthcare providers and governments also boost awareness. The move towards preventive healthcare and natural supplements is strong, especially among younger women. As women become more proactive in managing their health, the market continues to grow.

Trend: Growing Preference for Natural and Organic Supplements

The preference for natural and organic supplements is rising. This trend is shaping the Women’s Health & Beauty Supplements Market. Consumers are avoiding products with synthetic additives and preservatives. They are concerned about the long-term effects of chemicals on health and the environment. The clean label movement, promoting transparency in ingredients, is gaining traction.

Brands are responding by offering plant-based and sustainably sourced supplements. The rise of veganism and holistic health approaches further supports this trend. Women are increasingly educated about natural ingredients. They are willing to pay more for high-quality supplements that align with their values.

Restraint: High Cost of Premium Supplements

The high cost of premium supplements is a significant challenge. While demand for high-quality, natural products is growing, they often come at a higher price. This limits access for consumers in lower-income brackets. The lack of insurance coverage for dietary supplements adds to the burden.

This makes it difficult for many women to use these products regularly. Price sensitivity is especially high in developing regions. The affordability of supplements plays a crucial role in purchase decisions. As a result, the high cost of these products may slow down market growth, particularly in economically constrained markets.

Opportunity: Expansion into Emerging Markets

Emerging markets offer substantial growth opportunities. Regions like Asia-Pacific, Latin America, and the Middle East are seeing rising middle-class populations. These consumers have increasing disposable incomes and are more health-conscious. They are seeking ways to improve their well-being, including using supplements. The spread of western lifestyles and awareness of women’s health issues is driving demand in these regions.

Companies that tailor products to local needs can gain a competitive edge. Additionally, the expansion of e-commerce and digital marketing in these markets provides new channels to reach more consumers. This enhances growth opportunities in the Women’s Health & Beauty Supplements Market.

Regional Analysis

In 2023, North America holds a 38.7% share of the Women’s Health and Beauty Supplements Market. This dominance is due to high consumer awareness and strong demand for health and beauty products. The region has a well-established supplement industry, further boosting its market position.

Preventive healthcare is a significant focus in North America. Many women are turning to supplements for hormonal balance, bone health, and skin care. The growing interest in natural and organic products also drives market growth. E-commerce platforms and online retail channels make these products easily accessible. This convenience supports the high demand across the region.

Additionally, North America benefits from the presence of key industry players and continuous innovations in product formulations. As women increasingly prioritize their health and beauty, North America’s leadership in the global market is expected to remain strong. The region’s growth is driven by both consumer demand and industry advancements.

Key Regions and Countries

• North America
  • The US
  • Canada
  • Mexico
• Western Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Portugal
  • Ireland
  • Austria
  • Switzerland
  • Benelux
  • Nordic
  • Rest of Western Europe
• Eastern Europe
  • Russia
  • Poland
  • The Czech Republic
  • Greece
  • Rest of Eastern Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Australia & New Zealand
  • Indonesia
  • Malaysia
  • Philippines
  • Singapore
  • Thailand
  • Vietnam
  • Rest of APAC
• Latin America
  • Brazil
  • Colombia
  • Chile
  • Argentina
  • Costa Rica
  • Rest of Latin America
• Middle East & Africa
  • Algeria
  • Egypt
  • Israel
  • Kuwait
  • Nigeria
  • Saudi Arabia
  • South Africa
  • Turkey
  • United Arab Emirates
  • Rest of MEA

Key Players Analysis:

Major players are highly focused on the implementation of various growth strategies to develop their portfolios and expand their businesses in foreign markets. Several companies in the women’s health and beauty supplement market are involved in the development of new products, investments, mergers & acquisitions, collaborations, partnerships, and competitive pricing.

Additionally, several key players are concentrating on different marketing strategies and spreading awareness about their products to increase their sales, which in turn is propelling the growth of their targeted products. All these factors form a competitive landscape in the global women’s health and beauty supplements market, thereby supporting market growth.

Market Key Players

Listed below are some of the most prominent women’s health and beauty supplements market players.

• Herbalife International of America, Inc.
• GNC Holdings, Inc
• Nature’s Bounty
• Bayer AG
• Suntory Holdings Limited
• Taisho Pharmaceutical Co., Ltd
• Pharmavite LLC
• Pfizer, Inc
• Blackmores
• FANCL Corporation
• Asahi Group Holdings, Ltd
• USANA Health Sciences, Inc.
• Nu Skin Enterprise, Inc.
• BY-HEALTH Co., Ltd.
• Revital Ltd
• The Himalaya Drug Company
• Vita Life Sciences
• Standard Foods Corporation
• garden of life (Nestlé)

Recent Developments

• GNC Holdings, Inc. (August 2022): GNC partnered with The Honest Company to launch four new women’s wellness products targeting mood balance, immune support, sleep health, and postnatal wellness across its retail outlets.
• Nature’s Bounty (March 2023): Nature’s Bounty expanded its product portfolio by launching a new line of women’s health supplements focusing on energy, immune support, and beauty from within​.
• Bayer AG (February 2023): Bayer acquired a majority stake in Care/of, a personalized nutrition company, to strengthen its women’s health and beauty supplements portfolio and enhance its direct-to-consumer business model​.
• Suntory Holdings Limited (June 2023): Suntory Holdings launched a new range of beauty supplements targeting skin hydration and anti-aging, capitalizing on the growing demand for functional beauty products in Japan and South Korea​.
• Pharmavite LLC (April 2023): Pharmavite expanded its Nature Made brand by launching a new women’s health supplement line, focusing on prenatal vitamins and bone health, catering to the increasing demand for maternal and elderly women’s health products​.
• Pfizer, Inc. (May 2023): Pfizer entered a strategic partnership with a leading beauty tech company to develop a new range of supplements targeting hair, skin, and nail health, leveraging its pharmaceutical expertise​.

Report Scope