Global Meal Kits Market Size, Share, Statistics Analysis Report Meal Type (Vegan, Vegetarian, Non-Vegetarian), By Type (Heat and Eat, Cook and Eat, Specialty Diet), Offering, (Single-service, Subscription-based), Distribution Channel (Convenience Stores, Supermarkets/Hypermarkets, Specialty Stores, Online Retail, Others), End-users (Family, Individual, Couple) , By Region And Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, And Forecast 2025-2034

Report Overview

The Global Meal Kits Market size is expected to be worth around USD 137.3 Bn by 2034, from USD 17.9 Bn in 2024, growing at a CAGR of 22.6% during the forecast period from 2025 to 2034.

The meal kits market has emerged as a significant segment within the food industry, driven by a shift towards convenient, healthy, and home-cooked meals. Meal kits are pre-portioned and sometimes partially-prepared food ingredients and recipes that are delivered to consumers’ homes. These kits provide everything needed to prepare home-cooked meals, reducing meal preparation time and food waste.

The global meal kits market is witnessing robust growth, particularly in urban areas where busy lifestyles prevail. According to the Food and Agriculture Organization (FAO), approximately 6% of global consumers have subscribed to a meal kit service, with penetration rates significantly higher in urban regions. The U.S. Department of Agriculture reports that the meal kit sector in the United States alone was valued at approximately $4.5 billion in 2022, demonstrating a 20% increase from the previous year. Europe and Asia are also seeing rapid growth, fueled by increasing consumer demand for convenience and quality.

Several key factors are driving the expansion of the meal kits market. Firstly, there is a growing consumer emphasis on health and wellness, with meal kits often designed to offer balanced nutrition. Secondly, the increasing number of dual-income households means less time for traditional cooking, which elevates the appeal of meal kits. Additionally, environmental awareness is encouraging consumers to opt for meal kits due to their role in minimizing food waste through precise ingredient portioning.

Governments worldwide are promoting food safety and sustainable practices that are indirectly boosting the meal kit industry. For instance, the European Union’s Farm to Fork Strategy aims to make food systems fair, healthy, and environmentally friendly, which aligns with the ethos behind meal kits. Furthermore, the U.S. government’s initiative to reduce food wastage by 50% by the year 2030 supports the adoption of meal kits, as these services are known for their efficient use of resources and minimal food waste.

The meal kits market is poised for continued growth, with significant opportunities lying in customization and expansion into new dietary preferences such as plant-based diets, gluten-free, or keto options. Technological advancements in supply chain management and predictive analytics can further enhance the efficiency and personalization of meal kit services. Moreover, expanding into underpenetrated markets such as Latin America and parts of Asia could provide substantial growth avenues. Market leaders are also exploring partnerships with local producers and suppliers to enhance the sustainability of their offerings and appeal to environmentally conscious consumers.

Key Takeaways

• Meal Kits Market size is expected to be worth around USD 137.3 Bn by 2034, from USD 17.9 Bn in 2024, growing at a CAGR of 22.6%.
• non-vegetarian segment held a dominant position in the meal kits market, capturing more than a 64.20% share.
• Cook and Eat type of meal kits secured a dominant market position, holding more than a 62.10% share.
• single-service meal kits held a dominant market position, capturing more than a 65.30% share.
• supermarkets/hypermarkets captured more than a 43.30% share in the meal kits market.
• family segment held a dominant market position in the meal kits industry, securing more than a 42.10% share.

Analysts’ Viewpoint

From an investment perspective, the meal kit market presents both promising opportunities and inherent risks, driven by evolving consumer preferences and technological advancements. This growth is bolstered by increasing consumer interest in convenient, home-cooked meal options, a trend that gained significant momentum during the pandemic as people sought safe dining alternatives​

Investment Opportunities and Risks Investors should note that while the meal kit sector offers robust growth opportunities, particularly through expanding product lines into international cuisines and eco-friendly offerings, it also faces challenges. One primary concern is the cost; meal kits are generally 20-30% more expensive than traditional grocery shopping options, which could deter cost-sensitive consumers​. . Additionally, the high churn rates associated with subscription models and concerns over packaging waste present ongoing challenges​.

Technological Impact Consumers increasingly favor meal kits for their convenience and the ability to explore diverse cuisines and dietary preferences such as plant-based or gluten-free options. Technologically, the integration of AI and mobile apps to personalize the meal planning process enhances consumer engagement, making meal kits not just a culinary choice but also a lifestyle one​.

Meal Type Analysis

Non-Vegetarian Meal Kits Lead with Over 64% Market Share in 2024

In 2024, the non-vegetarian segment held a dominant position in the meal kits market, capturing more than a 64.20% share. This significant market share reflects the continuing preference for meat-based diets among a large section of consumers. Non-vegetarian meal kits, offering convenience combined with a variety of meat options such as chicken, beef, and seafood, cater to those with busy lifestyles who still wish to enjoy home-cooked, hearty meals. As people seek more time-saving and practical cooking solutions, this segment’s strong performance highlights its integral role in the meal kits industry.

By Type Analysis

Cook and Eat Meal Kits Take Center Stage with a 62.1% Market Share in 2024

In 2024, the Cook and Eat type of meal kits secured a dominant market position, holding more than a 62.10% share. This substantial portion of the market underscores the strong consumer preference for meal kits that offer a complete cooking experience. These kits appeal to those who enjoy the process of cooking but are looking to minimize the time spent on meal planning and ingredient sourcing. The popularity of Cook and Eat meal kits is a testament to their ability to blend convenience with the satisfaction of cooking a meal from scratch, catering effectively to the desires of culinary enthusiasts with busy schedules.

Offering Analysis

Single-service Meal Kits Dominate with 65.3% Market Share in 2024

In 2024, single-service meal kits held a dominant market position, capturing more than a 65.30% share. This commanding presence in the market reflects the growing trend among individuals seeking quick and convenient meal solutions that cater to solo diners or those with specific dietary preferences. Single-service meal kits eliminate the need for meal planning and reduce food waste, making them an ideal choice for consumers living alone or those with busy lifestyles. Their popularity is indicative of a larger shift towards personalized and convenient cooking options in today’s fast-paced world.

Distribution Channel Analysis

Supermarkets/Hypermarkets Lead with 43.3% in the Meal Kits Market in 2024

In 2024, supermarkets/hypermarkets captured more than a 43.30% share in the meal kits market, maintaining a dominant position. This significant market share is indicative of the convenience and accessibility these stores offer to consumers looking for meal solutions. Supermarkets and hypermarkets provide a wide variety of meal kit options under one roof, appealing to a broad customer base. Their ability to offer instant gratification and immediate possession of meal kits makes them a preferred choice for shoppers who combine their regular grocery shopping with the purchase of meal kits. This distribution channel’s success is bolstered by the ongoing consumer preference for one-stop shopping solutions.

End-users Analysis

Family Segment Commands the Meal Kits Market with a 42.1% Share in 2024

In 2024, the family segment held a dominant market position in the meal kits industry, securing more than a 42.10% share. This prominence highlights the significant appeal of meal kits among families seeking convenient, quick, and nutritious meal solutions that cater to various age groups and taste preferences. Meal kits designed for families help streamline meal preparation, reduce food waste, and enable busy parents to provide home-cooked meals without the hassle of extensive meal planning and grocery shopping. Their success in the market underscores the value families place on spending less time in the kitchen and more time together.

Key Market Segments

Meal Type

• Vegan
• Vegetarian
• Non-Vegetarian
  • Chicken
  • Sheep/Goat
  • Beef
  • Seafood
  • Others

By Type

• Heat and Eat
• Cook and Eat
• Specialty Diet

Offering

• Single-service
• Subscription-based

Distribution Channel

• Convenience Stores
• Supermarkets/Hypermarkets
• Specialty Stores
• Online Retail
• Others

End-users

• Family
• Individual
• Couple

Drivers

Increased Demand for Convenient and Healthy Eating Options

One of the major driving factors for the growth of the meal kits market is the increasing consumer demand for convenient and healthy eating options. In recent years, there has been a noticeable shift in consumer behavior towards meals that not only save time but also offer nutritional benefits. According to data from the Food and Agriculture Organization (FAO), over 30% of consumers now prioritize food products that are both convenient and healthy. This trend is particularly evident among working professionals and families who struggle to balance busy schedules with the desire to eat healthily.

The rising awareness of dietary health, coupled with a fast-paced lifestyle, has led consumers to seek meal solutions that provide a quick yet healthy alternative to traditional cooking. Meal kits have effectively filled this gap by offering pre-portioned, fresh ingredients that can be turned into nutritious meals with minimal preparation time. Additionally, these kits often come with recipes that are crafted to meet dietary guidelines, ensuring balanced nutrition.

Government initiatives promoting healthy eating habits have also played a crucial role in the proliferation of meal kits. For example, the U.S. Department of Agriculture (USDA) has implemented various programs to encourage healthy eating among Americans, which indirectly supports the meal kit market by increasing consumer awareness about nutrition.

Furthermore, the accessibility of these kits has been enhanced by their availability through multiple distribution channels such as online platforms, supermarkets, and even direct delivery services, making it easier for consumers to obtain these products as part of their regular shopping habits or through convenient delivery options.

Restraints

High Cost: A Major Barrier to Wider Adoption of Meal Kits

One significant restraining factor in the meal kits market is their relatively high cost compared to traditional grocery shopping. This price premium can be a major deterrent for a large segment of potential consumers, particularly those with tighter budget constraints. According to a report from the U.S. Bureau of Labor Statistics, the average expenditure on food at home for a U.S. household was about 7.5% of their annual income. In comparison, meal kits often represent a higher percentage of expenditure due to their premium pricing, which includes the cost of high-quality ingredients, recipe development, and the convenience of home delivery.

The higher cost of meal kits can be attributed to several factors including the logistics of packaging and delivering perishable goods, which requires sophisticated supply chain solutions to ensure that ingredients arrive fresh and ready to cook. Additionally, the marketing and customer acquisition costs for meal kit companies are significant, as they compete not only with each other but also with traditional grocery stores and emerging online grocery delivery services.

Moreover, while meal kits offer convenience and variety, the economic factor plays a crucial role in consumer decision-making processes, especially in regions with lower disposable incomes or among consumers who prioritize cost over convenience. For example, during economic downturns or periods of financial uncertainty, consumers are more likely to cut back on discretionary spending, including on items like meal kits which are viewed as a luxury rather than a necessity.

Opportunity

Expansion into Plant-Based and Specialized Diet Options: A Lucrative Growth Avenue for Meal Kits

One of the most promising growth opportunities in the meal kits market lies in catering to the increasing consumer interest in plant-based diets and specialized dietary preferences. According to the United Nations Food and Agriculture Organization, there is a growing global trend towards plant-based diets, driven by health, environmental, and ethical considerations. This shift is creating a substantial market for meal kits that offer vegetarian, vegan, and other diet-specific options that align with consumers’ health and lifestyle choices.

Plant-based eating is not just a trend but is becoming a sustained dietary preference. Reports from the World Health Organization have highlighted the health benefits associated with plant-based diets, including a lower risk of heart disease, hypertension, diabetes, and certain types of cancer. By integrating plant-based meal options, meal kit companies can attract a diverse customer base looking for convenient ways to maintain these healthier eating habits.

Additionally, there is an increasing number of consumers following specialized diets such as keto, paleo, gluten-free, and low-carb, who often find it challenging to source the appropriate ingredients and plan meals. Meal kits designed for these specific dietary needs can simplify the cooking process and ensure that users have access to the variety and nutritional content they require without the hassle of meal planning and ingredient hunting.

Moreover, government initiatives promoting healthier eating habits, such as the U.S. government’s MyPlate initiative, which emphasizes fruit and vegetable intake, further support the demand for meal kits that cater to health-conscious consumers. By expanding their offerings to include specialized diet options, meal kit companies can not only increase their market penetration but also position themselves as leaders in a niche yet rapidly growing segment of the food industry.

Trends

Personalization and Customization: Reshaping the Meal Kit Landscape

A significant trend shaping the future of the meal kits market is the move towards greater personalization and customization. This trend caters to consumers’ desire for meal solutions that are tailored to their individual dietary preferences, allergies, and health goals. According to a survey conducted by the National Restaurant Association, over 70% of adults say they are more likely to purchase food that is customized to their tastes and nutritional needs.

Meal kit companies are responding to this demand by offering customizable menus where customers can select their ingredients, swap out items based on dietary restrictions or preferences, and even adjust portion sizes. This level of customization not only enhances customer satisfaction but also minimizes food waste as the kits contain precisely what the consumer will use.

Furthermore, the integration of technology is playing a pivotal role in this trend. Many meal kit companies are utilizing sophisticated algorithms and machine learning to provide recommendations based on past orders, dietary restrictions, and even flavor preferences. This tech-driven approach helps in crafting personalized eating experiences that resonate well with modern consumers who value both convenience and personalization.

Government initiatives, such as those promoting nutritional awareness and healthy eating, are also supporting this trend. For example, the U.S. Department of Health & Human Services actively promotes dietary guidelines that encourage healthy eating patterns. Meal kit companies leveraging these guidelines to offer personalized meal plans are not only aligning with public health policies but are also likely to attract health-conscious consumers.

Regional Analysis

In the meal kits market, North America emerged as a dominating region in 2024, accounting for a substantial 43.30% share, translating to a market value of approximately USD 7.7 billion. This significant market presence can be attributed to several factors that align with consumer preferences and lifestyle trends prevalent across the region.

North American consumers have shown a strong inclination towards convenience foods that do not compromise on nutritional value, driven by a fast-paced lifestyle and increasing health consciousness. Meal kits have been particularly popular in the U.S. and Canada, where there is a high penetration of internet and smartphone usage, facilitating easy access to meal kit delivery services through online platforms and apps. The convenience of having pre-portioned ingredients and recipes delivered directly to homes is a significant draw for a demographic that values time-saving yet healthy lifestyle choices.

Moreover, the region’s robust logistics and supply chain capabilities have enabled meal kit companies to efficiently manage inventory, reduce waste, and ensure timely delivery, enhancing consumer satisfaction and retention. The presence of multiple players in the market has also spurred competition, leading to innovation and improvement in service quality, variety, and customization options available to consumers.

Key Regions and Countries

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of MEA

Key Players Analysis

Nestlé S.A. has strategically positioned itself in the meal kits market by leveraging its vast global food and nutrition expertise. The company offers a variety of meal solutions that cater to different dietary preferences and lifestyles, promoting convenience without compromising on quality. Nestlé’s strong supply chain and international presence enable it to effectively distribute and market its meal kits, thereby ensuring broad consumer reach and sustained market penetration.

HelloFresh stands out in the meal kits market with its commitment to delivering fresh, high-quality ingredients along with easy-to-follow recipes. As a market leader, HelloFresh focuses on personalization and customer experience, continuously expanding its menu options to include global cuisines and dietary-specific meals. Their subscription-based model allows for flexibility and convenience, appealing to a wide demographic looking for home-cooked meal options.

Blue Apron, LLC is renowned for pioneering the meal kit service industry in the U.S. The company focuses on sustainable and responsibly sourced ingredients, providing customers with innovative recipes that are both delicious and easy to prepare. Blue Apron’s market strategy includes collaborations with celebrity chefs and special diet menus, which help in maintaining customer interest and expanding its user base.

Sunbasket differentiates itself in the meal kits market by emphasizing organic and non-GMO ingredients, catering to health-conscious consumers. Their offerings include a wide range of dietary-specific options such as gluten-free, vegetarian, and paleo meals. Sunbasket’s focus on nutritional content and eco-friendly packaging resonates well with environmentally aware consumers, further solidifying its position in the market.

Top Key Players in the Market

• Nestlé S.A.
• HelloFresh
• Blue Apron, LLC
• Sunbasket
• MMM Consumer Brands Inc.
• Green Chef
• Factor
• Purple Carrot
• Gobble
• EveryPlate
• Splendid Spoon
• Dinnerly
• Marley Spoon Inc.
• Home Chef
• The Fresh Market, Inc.
• Other Key Players

Recent Developments

In 2024, HelloFresh continued to lead the meal kit delivery services market in the U.S., generating impressive revenue of approximately $5.06 billion. This positioned the company well ahead of its nearest competitor, highlighting its dominant role in the industry.

In 2024, Nestlé S.A. continued to expand its presence in the meal kits market, leveraging its extensive food industry expertise to cater to evolving consumer preferences for convenience and quality.

Report Scope