Global Dietary Supplements Market By Type(Vitamins, Botanicals, Minerals, Enzymes, Probiotics, Others), By Form(Tablets, Capsules, Soft gels, Powders, Gummies, Liquids, Others), By Function(Additional Supplements, Medical Supplements, Sports Nutrition Supplements, Others), By Application(Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Lungs Detox/Cleanse, Skin/ Hair/ Nails, Sexual Health, Brain/Mental Health, Insomnia, Menopause, Anti-aging, Prenatal Health, Others), By End-use(Infants, Children, Adults, Pregnant Women, Others), By Distribution Channel(Online, Offline), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2024-2033

Report Overview

The global dietary supplements market size is expected to be worth around USD 306 billion by 2033, from USD 156 billion in 2023, growing at a CAGR of 7.0% during the forecast period from 2023 to 2033.

Dietary supplements add nutrients to the diet and help lower the risk of health problems such as osteoporosis, arthritis, etc. In other words, a dietary supplement is a product developed to improve digestion and contains a dietary ingredient that adds additional nutritional value to the diet.

According to the FDA, dietary supplements are products containing ‘dietary ingredients’ that enable ingestion. It is available in several forms, including tablets, capsules, powders, energy bars, and liquids, and is aimed at lowering the risk of chronic ailments.

Others are meant to improve the nutritional value of the daily diet. Therefore, the composition of dietary supplements differs based on the targeted consumer’s age but largely remains at improving overall health.

Key Takeaways

• Market Growth: The dietary supplements market is projected to reach USD 306 billion by 2033, growing at a CAGR of 7.0% from 2023’s USD 156 billion.
• Vitamin Dominance: Vitamins led the market in 2023, capturing over 34.5% share, driven by rising consumer awareness of nutritional deficiencies.
• Tablet Preference: Tablets dominated the market form-wise with a 21.2% share in 2023, valued for convenience and precise dosage.
• Additional Supplements: This segment held the largest market share, meeting consumer demand for added nutritional benefits, comprising over 34.4% in 2023.
• Energy & Weight Management: The leading application segment in 2023, capturing over 32.4% share, reflecting consumer focus on a healthy lifestyle.
• Infant Market Dominance: In 2023, the infants’ segment held the largest market share, accounting for over 34.5%, driven by demand for convenient and nutritious meals.
• Offline Distribution: Offline channels dominated with over 78.3% market share in 2023, favored for traditional retail experiences like supermarkets.
• Multivitamins are the most commonly used dietary supplements in the US, with over 50% of adults reporting their use.
• In 2022, the FDA warned consumers about the potential for certain dietary supplements to be tainted with undeclared and potentially harmful ingredients.

Type Analysis

Vitamins Segment Holds Largest Share

In 2023, Vitamins held a dominant market position in the Ready Meals market, capturing more than a 34.5% share. This segment’s lead is attributed to the increasing consumer awareness regarding nutritional deficiencies and the growing demand for convenient, nutrient-rich food options.

Vitamins, essential for overall health and wellness, are a key focus for consumers looking to maintain a balanced diet through ready-to-eat options. The widespread incorporation of vitamins into ready meals to enhance their nutritional profile has significantly contributed to the segment’s growth.

Botanicals, another significant segment, have seen increasing popularity due to their natural health benefits and ability to add unique flavors and functional properties to ready meals. Though holding a smaller market share compared to vitamins, the botanicals segment is growing as consumers seek meals with natural ingredients that support health beyond basic nutrition.

Minerals followed closely, emphasizing the consumer shift towards mineral-enriched diets for bone health, immune function, and other physiological benefits. The inclusion of essential minerals in ready meals caters to the rising health consciousness among consumers.

Enzymes and probiotics segments have also carved out essential roles within the ready meals market. Enzymes, known for their digestive benefits, and probiotics, celebrated for enhancing gut health, have become popular additions, reflecting the increasing consumer focus on digestive health and well-being.

Which includes various nutrients and functional ingredients, highlighting the industry’s innovation and response to diverse consumer needs and preferences. As the ready meals market continues to evolve, these segments collectively reflect the growing trend toward convenient, health-oriented eating solutions.

Form Analysis

In 2023, Tablets held a dominant market position in the Ready Meals market, capturing more than a 21.2% share. This form’s popularity is primarily due to its convenience, ease of use, and precise dosage, making it a preferred choice for consumers seeking straightforward nutritional solutions. Tablets’ compact nature and long shelf life further contribute to their widespread adoption in the ready meals sector.

Capsules followed closely, offering a similar appeal with the added advantage of potentially easier ingestion and the option for both immediate and delayed release of nutrients. This format has been particularly favored for its ability to encapsulate a variety of nutritional compounds without the need for preservatives, appealing to health-conscious consumers.

Soft gels have carved out a significant niche, valued for their ease of swallowing and fast absorption rates. This format is especially popular for oil-based supplements, such as omega-3 fatty acids, highlighting the market’s demand for bioavailable and consumer-friendly options.

Powders have also gained traction, offering versatility and the opportunity for personalization in dosing. Consumers appreciate the ability to mix these with foods or beverages as a convenient way to incorporate additional nutrients into their diets.

Gummies have emerged as a fast-growing segment, appealing to both adults and children for their palatable flavors and fun, easy-to-consume format. This form has significantly expanded the market by attracting consumers who may be averse to traditional supplement formats.

Liquids, recognized for their ease of absorption and suitability for a broad range of consumers, including those with difficulty swallowing solid forms, have established a solid market presence. This format’s growth is driven by demand for convenient, quickly absorbed nutritional solutions.

By Function

In 2023, Additional Supplements held a dominant market position in the Ready Meals market, capturing more than a 34.4% share. This segment’s popularity stems from the growing consumer demand for meals that not only satisfy hunger but also provide added nutritional benefits.

Additional Supplements include vitamins, minerals, and other nutrients designed to complement the average diet, catering to health-conscious consumers looking to enhance their overall nutrient intake without compromising on convenience.

Medical Supplements emerged as a crucial segment, focusing on specific dietary needs and health conditions. These supplements are formulated to support medical diets, aid in recovery, and manage health issues, reflecting the increasing consumer interest in functional foods and the role of diet in health and wellness.

Sports Nutrition Supplements have also carved out a significant niche, driven by the rising awareness of sports and fitness activities’ nutritional requirements. This segment caters to athletes and fitness enthusiasts seeking ready meals that support performance enhancement, muscle recovery, and energy replenishment, highlighting the integration of dietary strategies in physical activity regimes.

By Application

In 2023, Energy & Weight Management held a dominant market position in the Ready Meals market, capturing more than a 32.4% share. This segment’s lead reflects a widespread consumer focus on maintaining a healthy lifestyle through balanced nutrition and effective weight control. Ready meals tailored for energy and weight management meet the demand for convenient, portion-controlled, and nutrient-dense options that support active lifestyles and weight management goals.

General Health followed as a broad segment, encompassing ready meals designed to support overall well-being and prevent nutritional deficiencies. This category caters to a wide audience seeking to maintain health and prevent disease through balanced diets, illustrating the growing consumer emphasis on preventive healthcare.

Bone & Joint Health has seen increased interest, driven by the aging population and the awareness of bone density and joint mobility’s importance. Ready meals enriched with calcium, vitamin D, and other nutrients supporting bone health reflect the market’s response to this demographic trend.

Gastrointestinal Health represents a significant focus area, with ready meals incorporating probiotics, fiber, and digestive enzymes to support digestive health and address common gastrointestinal issues. The rise of this segment highlights the consumer interest in foods that support a healthy gut microbiome.

Immunity has become a priority for many, especially in the wake of global health concerns, leading to a surge in demand for ready meals fortified with vitamins, minerals, and other ingredients known to support the immune system.

Cardiac Health, Diabetes, and Anti-cancer segments each address specific health concerns, offering targeted nutritional solutions to support heart health, blood sugar management, and cancer prevention, respectively.

By End-use

In 2023, Infants held a dominant market position, capturing more than a 34.5% share. This is due to the demand for convenient and nutritious meals catering to the specific dietary needs of young children.

Children also represent a significant portion of the market, driven by the convenience factor for parents and the appeal of kid-friendly meal options.

Adults contribute substantially to the ready meals market, seeking quick and easy meal solutions to accommodate their busy lifestyles and hectic schedules.

Pregnant women form a smaller but growing segment, with specialized ready meals designed to meet their unique nutritional requirements during pregnancy.

Other consumer groups, such as seniors and individuals with dietary restrictions, also contribute to the market, albeit to a lesser extent, as they seek convenient meal options tailored to their specific needs and preferences.

By Distribution Channel

In 2023, Offline held a dominant market position, capturing more than a 78.3% share. This is attributed to traditional retail channels like supermarkets, convenience stores, and hypermarkets, preferred by consumers for the ease of accessing ready meals.

Online distribution channels are gaining traction, albeit with a smaller market share, driven by the growing trend of e-commerce and the convenience of ordering ready meals from the comfort of home.

The Offline segment continues to lead due to factors such as the ability to physically inspect products, immediate gratification, and the familiarity of traditional shopping experiences.

Online channels offer convenience, variety, and often, discounted prices, attracting consumers looking for hassle-free meal solutions and those seeking a wider range of options not available in local stores.

Key Market Segments

Based on Type

• Botanicals
• Vitamins
• Minerals
• Amino acids
• Probiotics
• others

Based on Form

• Tablets
• Capsules
• Soft gels
• Powders
• Gummies
• Liquids
• Others

By Function

• Additional Supplements
• Medical Supplements
• Sports Nutrition Supplements
• Others

By Application

• Energy & Weight Management
• General Health
• Bone & Joint Health
• Gastrointestinal Health
• Immunity
• Cardiac Health
• Diabetes
• Anti-cancer
• Lungs Detox/Cleanse
• Skin/ Hair/ Nails
• Sexual Health
• Brain/Mental Health
• Insomnia
• Menopause
• Anti-aging
• Prenatal Health
• Others

By End-use

• Infants
• Children
• Adults
• Pregnant Women
• Others

By Distribution Channel

• Online
• Offline

Driving Factors

Rising Focus on Preventive Healthcare Measures to Favor Growth.

The growing interest and consumer awareness in healthcare and rising living standards are factors driving the growth of the global dietary supplements market. With rapid urbanization, consumers are becoming aware of health issues, and increasing disposable income may also contribute to the development of the dietary supplement market.

However, supporting breastfeeding and supplements could threaten the global supplement market. It can open up new avenues for growth. Consumers are increasingly interested in bodybuilding and gyms, which could also support the development of the dietary supplement market. Increasing expenditure on health is enhancing the demand for dietary supplements in the market.

Growing Numbers of Sports-Related Facilities

The growing number of sports complexes, health clubs, and gyms, increasing consumer interest in a balanced diet, rapidly increasing prevalence of obesity, and growing consumer health awareness also contribute to the market’s growth.

Additionally, the increasing use of properly labeled, safe, and organic ingredients in manufacturing dietary supplements is expected to spur demand for dietary supplements in the coming years.

Substantial Expansion of Distribution Channel Driving the Market Growth

In addition, the substantial expansion of online channels and the proliferation of other retail channels present significant opportunities for the dietary supplements market. Companies fund research and development activities and develop new sales channels to reach a diverse and broad range of customers.

Most of the sales of nutritional supplements are concentrated in mass retailers such as supermarkets/hypermarkets and certain specialty retailers. With the growing popularity of online retail, the sales range of dietary supplements is also expanding.

Restraining Factors

The High Price of Dietary Supplements is the Major Restraint.

Dietary supplement research and development requires facilities and costs a lot of money. During the forecast period, strict health claims and product labeling laws are also anticipated to generate difficulties for the dietary supplement industry. The high cost of premium supplements and the rising cost of dietary supplements, in general, is predicted to limit market expansion.

Opportunities

Increasing Awareness Regarding Health and the Increasing Population Will Show Positive Growth in the Market

The growing interest in healthcare and rising living standards are factors driving the growth of the global dietary supplements market. With rapid urbanization, consumers are becoming aware of health issues, and increasing disposable income may also contribute to the development of the dietary supplement market.

However, supporting breastfeeding and supplements could threaten the global supplement market. It can open up new avenues for growth. Consumers are increasingly interested in bodybuilding and gyms, which could also support the development of the nutritional supplement market.

Trending Factors

Rising Demand for Personalized Supplements to Augment Market Growth.

Rising awareness about personal health and immunity among consumers worldwide positively impacts the dietary supplements market. Dietary supplements are expected to grow in demand due to the growing working population. Companies also focus on expanding their operations and increasing their market share through mergers and acquisitions.

For example, Abbott Park acquired Cephea Valve Technologies, a medical device company developing less invasive heart valve replacement technology. There are many developing countries facing the problem of population malnutrition.

As such, companies are looking to expand their operations to increase their market share on a global scale. The government is also taking necessary action to ensure the quality and safety of dietary supplements for consumers. Increasing consumer inclination toward natural, healthy, and organic products is driving the growth of the dietary supplements market.

Regional Analysis

Asia Pacific Holds Largest Market Share

The Asia Pacific region has emerged as a significant player in the global ready meals market, securing an impressive market share of 36%. This growth is driven by increasing demand for ready meals, especially in sectors like healthcare, food services, and convenience foods.

Expansion of the food industry and rising consumer awareness are propelling the growth of the ready meals market in the Asia Pacific. Countries such as China, India, Japan, South Korea, Australia, and New Zealand are witnessing a surge in the production and consumption of ready meals, contributing significantly to market expansion.

In North America, the ready meals market is experiencing notable growth, fueled by economic development and rising demand for convenient meal solutions. Consumer preference for quick and healthy food options, particularly in the United States and Canada, is driving market growth.

Europe is poised for substantial growth in the ready meals market, fueled by increasing demand across various sectors including food retail, catering, and hospitality. The region’s focus on promoting convenience foods and addressing busy lifestyles is driving the adoption of ready meals, positioning Europe as a key market player in the global ready meals industry.

Key Regions and Countries

• North America
  • The US
  • Canada
  • Mexico
• Western Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Portugal
  • Ireland
  • Austria
  • Switzerland
  • Benelux
  • Nordic
  • Rest of Western Europe
• Eastern Europe
  • Russia
  • Poland
  • The Czech Republic
  • Greece
  • Rest of Eastern Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Australia & New Zealand
  • Indonesia
  • Malaysia
  • Philippines
  • Singapore
  • Thailand
  • Vietnam
  • Rest of APAC
• Latin America
  • Brazil
  • Colombia
  • Chile
  • Argentina
  • Costa Rica
  • Rest of Latin America
• Middle East & Africa
  • Algeria
  • Egypt
  • Israel
  • Kuwait
  • Nigeria
  • Saudi Arabia
  • South Africa
  • Turkey
  • United Arab Emirates
  • Rest of MEA

Key Players Analysis

Emerging key companies are focused on various strategic policies to develop their respective businesses in foreign markets. Several dietary supplement market companies are concentrating on expanding their existing operations and R&D facilities. Furthermore, dietary supplement businesses are developing new products and portfolio expansion strategies through investments, mergers, and acquisitions.

In addition, several key players are now focusing on marketing strategies, such as spreading awareness about natural ingredients and boosting the target products’ growth.

Market Key Players

• Amway Corp.
• Abbott
• Bayer AG
• Glanbia plc
• Pfizer Inc.
• Archer Daniels Midland
• NU SKIN
• GlaxoSmithKline plc.
• Herbalife Nutrition Ltd.
• Nature’s Sunshine Products, Inc.
• XanGo, LLC
• RBK Nutraceuticals Pty Ltd
• American Health
• DuPont de Nemours, Inc.
• Good Health New Zealand
• Nature’s Bounty
• NOW Foods

Recent Developments

1. Amway Corp.: A multinational direct-selling company specializing in health, beauty, and home care products, including dietary supplements.
2. Abbott: A global healthcare company known for its wide range of nutritional products, including dietary supplements, infant formula, and medical devices.
3. Bayer AG: A German multinational pharmaceutical and life sciences company that produces various consumer health products, including vitamins and dietary supplements.

Report Scope