Global Canned Tuna Market Size, Share, And Business Benefits By Species (Skipjack, Albacore, Yellowfin, Bigeye, Others), By Type (Canned White Tuna, Canned Light Tuna), By Preservation Method (Water and Brine, Oil), By Shape (Flakes, Chunks, Fillets, Others), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2025-2034

Report Overview

The Global Canned Tuna Market is expected to be worth around USD 29.8 billion by 2034, up from USD 20.1 billion in 2024, and grow at a CAGR of 4.0% from 2025 to 2034. With 40.20% market share, Europe’s Canned Tuna Market reaches a value of USD 8.0 Bn.

Canned tuna is a popular food product made from tuna fish that has been pre-cooked, often seasoned, and preserved in a can. This convenience food is a staple in many households worldwide due to its long shelf life and versatility in various dishes, including salads, sandwiches, and casseroles. Canned tuna offers a significant source of essential nutrients such as omega-3 fatty acids, protein, vitamins, and minerals, making it a healthy choice for a quick meal.

The canned tuna market encompasses the global demand and supply for canned tuna products. It includes various forms such as chunk, flaked, and solid, and different preservation mediums like oil, water, or brine. The market is influenced by consumer preferences, dietary trends, and the global seafood industry’s dynamics.

One of the primary growth factors for the canned tuna market is the increasing awareness of health and wellness among consumers. As people become more health-conscious, they seek nutritious and convenient meal options. Canned tuna fits this need perfectly, providing a high-protein, low-calorie food choice that’s rich in vital nutrients.

Demand for canned tuna remains robust due to its convenience and versatility. It appeals to a wide range of consumers, from busy professionals looking for quick meal solutions to health enthusiasts who appreciate its nutritional benefits. The ease of storage and preparation makes canned tuna a preferred option for quick and healthy eating.

Opportunities in the canned tuna market are abundant, particularly in innovation and sustainability. There is growing interest in organic and sustainably sourced tuna, driven by increasing consumer awareness about the environmental impact of fishing practices. Companies that focus on eco-friendly fishing methods and traceability are likely to capture a significant share of the market and appeal to environmentally conscious consumers.

Key Takeaways

• The Global Canned Tuna Market is expected to be worth around USD 29.8 billion by 2034, up from USD 20.1 billion in 2024, and grow at a CAGR of 4.0% from 2025 to 2034.
• The Skipjack species dominates the canned tuna market with a substantial share of 58.40%.
• Canned light tuna is preferred by consumers, holding a significant market portion of 69.20%.
• Water and brine preservation methods are favored, comprising 68.30% of the market.
• Flaked tuna is a popular choice, capturing 52.40% of the market by shape.
• Europe’s Canned Tuna Market is robust, accounting for 40.20% with USD 8.0 Bn revenue.

By Species Analysis

Skipjack dominates the canned tuna market with a 58.40% share.

In 2024, Skipjack held a dominant market position in the By Species segment of the Canned Tuna Market, capturing a substantial 58.40% share. This preference for Skipjack can be attributed to its abundant availability and cost-effectiveness, which makes it a popular choice among manufacturers for mass production. Known for its mild flavor and firm texture, Skipjack tuna is highly versatile and suits a variety of culinary applications, from salads to main dishes, which resonates well with consumer preferences.

The segment’s performance is further bolstered by its alignment with consumer trends toward healthier eating habits. Skipjack tuna is rich in essential nutrients like omega-3 fatty acids, making it an attractive option for health-conscious consumers. Additionally, its lower mercury content compared to other species like Albacore or Bluefin adds to its appeal, particularly among pregnant women and young children, who are more sensitive to dietary mercury exposure.

Looking ahead, the dominance of Skipjack in the canned tuna market is expected to continue as manufacturers and consumers alike seek affordable, health-conscious seafood options that do not compromise on taste or quality. The ongoing focus on sustainable fishing practices is also likely to influence consumer preferences, favoring species that are harvested in environmentally responsible ways.

By Type Analysis

Canned light tuna leads the market type with 69.20% preference.

In 2024, Canned Light Tuna held a dominant market position in the By Type segment of the Canned Tuna Market, with a commanding 69.20% share. This segment’s popularity stems largely from the consumer preference for lighter, lower-calorie food options that do not sacrifice flavor or nutritional value. Canned Light Tuna, primarily sourced from Skipjack or Yellowfin tuna, offers a lean protein source, rich in omega-3 fatty acids, yet lower in fat and calories compared to other varieties.

The substantial market share of Canned Light Tuna also reflects its widespread acceptance across various demographic groups. It appeals to those managing their dietary intake, fitness enthusiasts, and individuals seeking convenient yet healthy meal options. Moreover, the versatility of light tuna makes it a preferred choice for numerous recipes, enhancing its appeal.

The ongoing trends towards health-conscious eating habits and the demand for convenient, ready-to-eat options have significantly contributed to the success of this segment. As consumers continue to prioritize health and convenience, the prominence of Canned Light Tuna in the market is expected to remain strong, supported by its nutritional benefits and adaptability in various culinary uses.

By Preservation Method Analysis

Water and brine are preferred preservation methods, holding 68.30% market share.

In 2024, Water and Brine held a dominant market position in the By Preservation Method segment of the Canned Tuna Market, with a substantial 68.30% share. This preference can be attributed to the growing consumer demand for healthier and less processed food options. Water and brine as preservation mediums are favored for their ability to maintain the natural flavor and nutritional integrity of tuna without the addition of extra calories or fats, which are typically introduced with oil-based preservation.

The health-conscious consumer base particularly appreciates water and brine-preserved tuna for its lower fat content and reduced calorie count, making it an ideal choice for diets focusing on weight management and cardiovascular health. Additionally, the simplicity of water and brine aligns well with the clean eating trends that emphasize minimal processing and straightforward, recognizable ingredients.

This segment’s robust performance is also supported by its broader appeal across various consumer segments, including older adults and those with specific dietary restrictions who are seeking natural food products with minimal additives. As awareness and preference for healthful eating continue to rise, the market share of water and brine-preserved canned tuna is expected to remain strong, reflecting its alignment with global health trends and consumer preferences.

By Shape Analysis

Flakes are a popular shape choice, comprising 52.40% of the market.

In 2024, Flakes held a dominant market position in the By Shape segment of the Canned Tuna Market, with a significant 52.40% share. This dominance is largely driven by the convenience and versatility that flaked tuna offers to consumers. Flaked tuna is particularly favored for its ease of use in various dishes, ranging from salads and sandwiches to more complex culinary creations that require a ready-to-mix format.

The preference for flaked tuna is also influenced by its textural appeal, which allows it to blend seamlessly into dishes, enhancing flavor without overpowering other ingredients. This makes it an ideal choice for both home cooking and commercial food services that demand a versatile, easy-to-handle protein source.

Additionally, the flaked form of canned tuna typically absorbs seasonings and sauces more effectively than its solid or chunk counterparts, making it popular among consumers who value robust flavors in their meals. The practicality of flaked tuna, combined with its culinary adaptability, supports its continued popularity and dominance in the market.

Key Market Segments

By Species

• Skipjack
• Albacore
• Yellowfin
• Bigeye
• Others

By Type

• Canned White Tuna
• Canned Light Tuna

By Preservation Method

• Water and Brine
• Oil

By Shape

• Flakes
• Chunks
• Fillets
• Others

Driving Factors

Health Awareness Boosts Canned Tuna Consumption

A key driving factor in the canned tuna market is the increased awareness of health and wellness among consumers globally. As people become more conscious of their dietary choices, the demand for nutritious and convenient food options rises. Canned tuna offers a significant source of high-quality protein, omega-3 fatty acids, and essential nutrients like selenium and Vitamin D, which are crucial for maintaining heart health and overall well-being.

This health-centric shift is persuading more consumers to include canned tuna in their diets as a part of balanced meals. Furthermore, the ease of preparation and long shelf life make canned tuna an appealing choice for those seeking both health benefits and convenience, bolstering its consumption in various demographics.

Restraining Factors

Environmental Concerns Hinder Canned Tuna Market Growth

One significant restraining factor in the canned tuna market is the growing concern over environmental and sustainability issues related to fishing practices. Overfishing and the impact of fishing on marine ecosystems are major concerns that influence consumer perceptions and purchasing decisions.

Many consumers are becoming increasingly aware of the environmental costs associated with unsustainable fishing methods, which can lead to depleted fish populations and damage to marine habitats.

This awareness has prompted a shift toward more sustainably sourced seafood products, putting pressure on canned tuna brands that do not prioritize environmental responsibility. The demand for transparency in sourcing and certification of sustainable practices is becoming a critical factor that could restrict market growth for less compliant companies.

Growth Opportunity

Sustainable Practices Open New Markets for Tuna

A major growth opportunity in the canned tuna market lies in the adoption of sustainable fishing practices. As consumers become more environmentally conscious, they increasingly favor brands that demonstrate a commitment to sustainability.

This shift presents a significant opportunity for tuna brands to differentiate themselves and capture new market segments by adopting eco-friendly practices such as line fishing, traceability, and fair-trade certifications.

By investing in sustainable methods, companies not only adhere to global environmental standards but also appeal to a growing demographic of eco-conscious consumers. This trend toward sustainability can help brands establish a stronger market presence, foster consumer loyalty, and ultimately drive growth in a competitive market landscape.

Latest Trends

Flavor Innovations Propel Canned Tuna Market Forward

One of the latest trends in the canned tuna market is the introduction of innovative flavors and seasoning options that cater to evolving consumer palates. As global cuisine influences expand and consumers become more adventurous with their taste preferences, canned tuna manufacturers are experimenting with a variety of spices, herbs, and culinary styles.

From spicy jalapeño to zesty lemon pepper, these flavor innovations are transforming traditional canned tuna into a trendy, gourmet-like ingredient that appeals to both young and health-conscious consumers.

This trend not only revitalizes the market appeal of canned tuna but also positions it as a versatile and exciting option in the pantry, potentially attracting a broader audience and increasing consumption rates.

Regional Analysis

In Europe, the Canned Tuna Market holds a 40.20% share, valued at USD 8.0 Bn.

In 2024, Europe held the dominant position in the global canned tuna market, accounting for 40.20% of the total share, valued at USD 8.0 billion. This strong performance is driven by rising consumer demand for healthy and convenient protein sources, along with widespread consumption of ready-to-eat seafood across Western European countries.

North America also remains a significant contributor to the market, supported by a steady demand for low-fat, high-protein foods, especially among health-conscious consumers and working professionals.

In the Asia Pacific region, the market continues to grow due to changing dietary patterns, urbanization, and the increasing adoption of Western-style diets. The Middle East & Africa region shows moderate growth, influenced by growing retail distribution and rising awareness of affordable protein options.

Latin America is witnessing gradual development, mainly driven by local consumption and expansion of retail infrastructure. Despite the emerging growth in Asia Pacific and Latin America, Europe continues to lead the global canned tuna market both in value and volume. The region’s strong economic stability, high purchasing power, and preference for sustainable seafood are key factors sustaining its market dominance.

Key Regions and Countries

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of MEA

Key Players Analysis

In 2024, the global canned tuna market reflects a blend of resilience and evolution, shaped by changing consumer preferences, sustainability pressures, and regional demand dynamics. Among the major players, Bumble Bee Foods LLC remains a leading name in North America, leveraging its heritage brand image and wide distribution to maintain relevance. The company has been strategically focusing on value-added offerings like flavored and ready-to-eat tuna variants to attract younger demographics seeking convenience.

Century Pacific Food Inc., based in the Philippines, continues to expand its global footprint by capitalizing on strong export volumes and cost-effective manufacturing. Its flagship brand, Century Tuna, dominates in Southeast Asia and the Middle East, and the company is increasingly targeting Western markets through private-label partnerships. Century Pacific’s emphasis on sustainable sourcing practices and traceability systems is also enhancing its appeal among eco-conscious buyers.

Crown Prince Inc. operates in a niche segment, catering primarily to health-conscious and premium consumers. Its strength lies in offering wild-caught, non-GMO, and BPA-free canned tuna products. Crown Prince’s ability to command higher margins in the natural foods retail space is a differentiator, especially in North America, where specialty grocers continue to thrive.

Top Key Players in the Market

• A.E.C. Canning Company Limited
• American Tuna Inc.
• Aneka Tuna Indonesia
• Bolton Foods
• Bumble Bee Foods LLC
• Century Pacific Food Inc.
• Crown Prince Inc.
• Dongwon Enterprise Co., Ltd.
• Frinsa del Noroeste S.A.
• Golden Prize Canning Co. Ltd.
• Grupo Albacora SA
• Grupo Calvo
• Ocean’s
• Sea Value PLC
• Simplot Australia Pty Ltd
• StarKist Co.
• Thai Union Group PLC
• Wild Planet Foods Inc.

Recent Developments

• In October 2024, American Tuna Inc. introduced bulk canned tuna options for food service, including 4-pound pouches and 4.16-pound cans of pure albacore tuna without added salt. These products cater to commercial kitchens seeking quality and convenience.
• In May 2024, Century Pacific Food Inc. initiated a $40 million investment to expand coconut processing, aiming to supply an additional 90 million liters of coconut water over five years.

Report Scope