Global Bidets Market Size, Share, Growth Analysis By Product Type (Standalone Bidets, Bidet Seats, Bidet Attachments), By Technology (Non-electric, Electric), By Material (Ceramic, Stainless Steel, Plastic, Other Materials), By End-User (Residential, Commercial), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Statistics, Trends and Forecast 2025-2034

Report Overview

The Global Bidets Market size is expected to be worth around USD 52.1 Billion by 2034, from USD 30.2 Billion in 2024, growing at a CAGR of 5.6% during the forecast period from 2025 to 2034.

The bidet market refers to the economic sector involved with the production, distribution, and sale of bidets. This market encompasses a range of products from traditional standalone bidets to modern attachments and integrated systems, catering to varying consumer preferences and hygiene practices.

Bidets are specialized bathroom fixtures designed for personal hygiene, offering a stream of water to clean the lower body after using the toilet. They range from standalone units to integrated toilet attachments and handheld sprayers, accommodating various user preferences.

According to a report by Money.com.au, adding luxurious bathroom features like bidets during renovations can greatly enhance a property’s value. Such investments typically range from $8,000 to $35,000, and can significantly increase a home’s market price.

Furthermore, the market for bidets is closely linked with the rise in smart home technology. In the United States, for example, the penetration of smart home devices has reached 32.4%, with around 41.3 million smart homes recorded. This trend is indicative of a broader consumer shift towards more connected and automated living environments, which also extends to bathroom technology.

Additionally, the bidets market is experiencing a surge in demand due to increased awareness of hygiene and the benefits of bidets in water conservation. This has spurred innovation within the industry, with manufacturers offering features such as adjustable water pressure and temperature control to cater to a discerning customer base. Consequently, this has led to a competitive market environment where companies are constantly striving to differentiate their offerings.

Moreover, the impact of this market extends beyond consumer preferences to influence real estate and construction industries significantly. Properties equipped with modern, high-quality bathroom vanities, including advanced bidet systems, tend to attract higher valuations. This appeal is often supported by governmental policies aimed at promoting water-saving devices, which not only comply with regulatory standards but also encourage sustainable living practices.

Key Takeaways

• The Bidets Market was valued at USD 30.2 billion in 2024, and is expected to reach USD 52.1 billion by 2034, with a CAGR of 5.6%.
• In 2024, Bidet Seats dominate the product type segment with 46.5%, offering convenience and advanced features like heated seating and adjustable water pressure.
• In 2024, Electric Bidets lead the technology segment with 52.4%, reflecting the increasing consumer preference for advanced, comfortable, and hygienic features.
• In 2024, Ceramic is the most preferred material with 58.1%, known for its durability, smooth finish, and ease of cleaning.
• In 2024, Residential is the leading end-user industry with 73.8%, driven by growing awareness of hygiene and increased adoption of bidet seats in homes.
• In 2024, North America is the dominant region with 34.7%, representing USD 10.48 billion, due to the region’s strong demand for advanced sanitation solutions.

Product Type Analysis

Bidet Seats dominate with 46.5% due to ease of installation and enhanced comfort.

The Bidets market is segmented by product type, with bidet seats holding the dominant position, accounting for 46.5% of the market share. Bidet seats are favored for their ease of installation, as they can be added to existing toilets without requiring significant plumbing changes. Their comfort-enhancing features, such as adjustable water pressure, heated seats, and built-in dryers, make them particularly popular in residential settings.

As consumers become more health-conscious and environmentally aware, bidet seats provide a hygienic alternative to toilet paper, further boosting their popularity. Additionally, the affordability and simple integration into existing bathroom setups make bidet seats an attractive choice for both new and retrofitted installations.

Standalone bidets, though a significant part of the market, hold a smaller share. These units require more space and plumbing, which makes them less practical for smaller or retrofitted bathrooms. However, they are still preferred in some luxury settings and high-end residential homes.

Bidet attachments, which are placed onto existing toilets, are another important segment. They offer a budget-friendly option for consumers looking to experience the benefits of bidets without significant installation costs. Although they cater to a niche market, bidet attachments are seeing growth in emerging markets due to their low cost and ease of use.

Technology Analysis

Electric bidets dominate with 52.4% due to advanced features and consumer preference for comfort.

In the technology segment, electric bidets lead the market with 52.4% of the share. Electric bidets offer a wide range of features that enhance comfort and hygiene. These include adjustable water temperature, heated seats, air dryers, and customizable spray settings.

These advanced features are highly appealing in the residential market, where consumers are willing to invest in higher-end solutions for greater convenience. The growing preference for eco-friendly, sustainable alternatives also boosts the demand for electric bidets, as they reduce the need for toilet paper.

Non-electric bidets, while holding a smaller share, have a place in the market, especially for those seeking a more budget-friendly option. These models typically offer basic functions such as water pressure adjustment but lack advanced features like seat heating and dryers.

Non-electric bidets are often chosen by consumers who want a simple, reliable option without the higher costs associated with electric models. However, as the demand for luxury bathroom experiences continues to rise, non-electric bidets are not expected to see significant growth compared to their electric counterparts.

Material Analysis

Ceramic bidets dominate with 58.1% due to their durability, traditional appeal, and ease of cleaning.

Ceramic bidets are the most popular material, comprising 58.1% of the market share. The material’s durability, traditional appeal, and ease of cleaning make ceramic the preferred choice for both standalone and integrated bidets.

Ceramic bidets are known for their smooth surface and long-lasting quality, making them a reliable option for households and commercial spaces alike. Additionally, the ease of maintaining ceramic surfaces and their resistance to stains and discoloration add to their attractiveness. This material also offers a wide range of designs, from classic to modern, catering to different consumer preferences.

Stainless steel bidets, while less common, are growing in popularity due to their sleek, modern look and resistance to corrosion. These bidets are often chosen for their aesthetic appeal, especially in commercial or upscale residential bathrooms.

Plastic bidets hold a smaller share, primarily due to their relatively lower durability and more budget-friendly pricing. Plastic is often used in bidet attachments, providing a cost-effective option for consumers who want to experience the benefits of bidets without the higher investment. Other materials, such as glass or composite materials, are niche players in the market, offering unique designs but not contributing significantly to the overall market share.

End-User Analysis

Residential end-users dominate with 73.8% due to increased demand for bathroom upgrades.

The end-user segment is dominated by residential consumers, who account for 73.8% of the market share. The rise in home renovation and remodeling projects, particularly in developed countries, has led to a higher demand for bidets in private households.

Consumers are increasingly seeking ways to improve hygiene and comfort, with bidets offering a modern, eco-friendly alternative to traditional toilet paper. As more people become aware of the health and environmental benefits of bidets, the residential segment continues to see significant growth.

The commercial sector, while contributing 26.2% of the market share, has a more niche role. Commercial establishments such as hotels, restaurants, and high-end office buildings are increasingly adopting bidets to enhance customer comfort and appeal to a more environmentally conscious audience.

However, the commercial market is not growing as rapidly as the residential market, largely due to higher installation costs and the need for more extensive plumbing work. The commercial segment tends to favor non-electric or basic bidet models, which are more cost-effective for high-traffic spaces.

Key Market Segments

By Product Type

• Standalone Bidets
• Bidet Seats
• Bidet Attachments

By Technology

• Non-electric
• Electric

By Material

• Ceramic
• Stainless Steel
• Plastic
• Other Materials

By End-User

• Residential
• Commercial

Driving Factors

Growing Hygiene Awareness and Enhanced Features Drive Market Growth

The bidet market has experienced significant growth due to the increasing awareness of hygiene and personal health. As consumers become more conscious of the importance of cleanliness, bidets have gained popularity as a hygienic alternative to traditional toilet paper. This shift is also supported by the rising demand for eco-friendly and water-saving bathroom solutions, with bidets offering a sustainable option for reducing paper waste and water consumption.

Additionally, the growing adoption of advanced bidet features, such as heated seats and air dryers, is contributing to the market’s expansion. These high-tech features cater to consumers seeking enhanced comfort and convenience, making bidets a more attractive choice in modern bathrooms.

Moreover, the surge in demand for premium and smart bathroom products in developed regions is driving the growth of the bidet market. As people in these regions are willing to invest in high-end products that offer better comfort and hygiene, bidets with advanced features are becoming more common in luxury bathrooms.

Overall, these driving factors indicate that consumers are increasingly prioritizing hygiene, comfort, and sustainability in their bathroom choices, which boosts the demand for bidet systems.

Restraining Factors

High Costs and Cultural Resistance Restrain Market Growth

Despite the growth potential, several factors are limiting the widespread adoption of bidets. The high initial installation cost of bidet systems remains a significant barrier for many consumers. These systems can be expensive, particularly when considering the cost of installation and potential plumbing adjustments required for integration into existing bathrooms.

Furthermore, there is a lack of awareness and cultural resistance in certain markets, especially in regions where bidets are not traditionally used. In some cultures, there may be reluctance to adopt bidets due to unfamiliarity or negative perceptions about their practicality.

In addition, the limited infrastructure for bidet installation in existing bathrooms poses a challenge for potential buyers. Retrofitting bathrooms to accommodate bidet systems may require significant remodeling, which can discourage consumers from making the switch.

Lastly, increased competition from alternative hygiene solutions, such as wet wipes and portable bidets, further restrains the market. These alternatives offer similar hygiene benefits at a lower cost, presenting a competitive challenge for traditional bidet systems.

Growth Opportunities

Expansion and Integration Provide Growth Opportunities

The bidet market holds several growth opportunities, particularly in emerging markets. As awareness of hygiene and water conservation grows, there is an opportunity for bidet product offerings to expand in regions with increasing disposable income and urbanization.

Additionally, integrating bidet features into luxury and smart home bathroom solutions presents another opportunity for growth. With the rise of smart homes, bidet systems can be incorporated into IoT-enabled devices, offering consumers convenience and advanced functionality.

This trend also ties into the increasing popularity of retrofitting bidets in existing toilets, as homeowners seek to upgrade their bathroom fixtures without the need for full renovations.

Partnerships with plumbing service providers for installation and maintenance also offer a key growth opportunity. These collaborations can make bidet installation more accessible and convenient for consumers, helping to drive wider adoption and boosting market demand.

Emerging Trends

Eco-Conscious Behavior and Smart Technology Shape Latest Trends

Several trends are shaping the bidet market, with eco-conscious consumer behavior being one of the most significant. There is a growing emphasis on water conservation initiatives, and bidets are seen as a sustainable option for reducing paper waste and minimizing environmental impact.

Additionally, touchless and automatic bidet systems are gaining popularity. These systems provide a more hygienic and convenient experience by eliminating the need for manual operation, making them particularly appealing to consumers focused on ease of use and health.

The rising adoption of bidets across residential, commercial, and hospitality sectors is another notable trend. Hotels and businesses are increasingly integrating bidets into their restrooms to meet the demands of health-conscious and environmentally aware customers.

The integration of bidet functionality into smart home systems and IoT-enabled devices is contributing to the market’s growth. As more consumers seek connected, high-tech bathroom solutions, bidets that offer advanced features like remote control, temperature adjustment, and self-cleaning functions are becoming more desirable in modern homes.

Regional Analysis

North America Dominates with 34.7% Market Share

North America leads the Bidets Market with a 34.7% share, valued at USD 10.48 billion. This dominance is attributed to the growing adoption of bidets in both residential and commercial settings, particularly in the U.S. and Canada. The increasing awareness about hygiene, environmental benefits, and the convenience offered by bidets contributes significantly to this regional growth.

Key factors driving North America’s market share include the shift towards eco-friendly and water-saving solutions. As consumers become more environmentally conscious, they are seeking alternatives to traditional toilets, which waste large amounts of water. Bidets are seen as a sustainable option, appealing to both residential and commercial sectors. Additionally, the increasing number of high-end bathroom renovations and rising disposable incomes have further spurred demand for advanced bidet systems that offer comfort and luxury.

North America’s market dynamics are also shaped by strong distribution networks and growing interest from both urban and suburban consumers. The region benefits from advanced infrastructure and technology that enable easy installation and usage of bidets. The increasing popularity of Japanese-style bidets, particularly in luxury homes and high-end hotels, further contributes to the region’s leading market share.

Regional Mentions:

• Europe: Europe is steadily growing in the bidet market, driven by a focus on sustainability and water conservation. Countries like Italy and Spain, where bidets have been a traditional bathroom feature, are expanding demand for modern and efficient bidet systems.
• Asia Pacific: Asia Pacific is witnessing rapid growth in bidet adoption, particularly in countries like Japan and South Korea, where advanced bidet systems are considered essential for hygiene and comfort. The region’s growing middle class and urbanization are major growth drivers.
• Middle East & Africa: The Middle East and Africa are gradually adopting bidets, especially in regions with high disposable incomes. Countries such as the UAE are seeing an increase in luxury bathroom fittings, which include advanced bidet systems.
• Latin America: Latin America is growing steadily in the bidet market, with increasing interest in eco-friendly and water-saving solutions. The demand for bidets is particularly rising in countries like Brazil, where sustainability trends are shaping the home improvement market.

Key Regions and Countries Covered in the Report

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA

Competitive Landscape

The Bidets Market is led by prominent companies that have established themselves as major contributors through innovation, global reach, and a wide range of products. The top four companies in this sector—TOTO Ltd., LIXIL Group Corporation, Kohler Co., and Villeroy & Boch AG—are at the forefront, shaping the market with their advanced technologies and customer-oriented solutions.

TOTO Ltd. is a market leader, especially known for its innovative and high-quality bidets. The company pioneered the development of electronic bidet toilet seats, with its Washlet product line becoming synonymous with comfort and hygiene. TOTO’s continuous innovation in water-saving technologies and smart bathroom solutions has made it a top player globally, with strong brand recognition and extensive market presence.

LIXIL Group Corporation, the parent company of the INAX brand, has been a key player in the bidet market, offering a wide range of products. The company focuses on integrating advanced technology into its bidets, such as automated cleaning and adjustable settings for maximum comfort. LIXIL’s global operations and strong presence in Asia-Pacific contribute significantly to its market leadership.

Kohler Co., primarily known for its bathroom fixtures and faucets, also holds a strong position in the bidet market. Kohler has introduced technologically advanced bidet seats and systems, offering enhanced comfort and water efficiency. The company’s focus on high-quality materials and design aesthetics appeals to both residential and commercial customers, making it a dominant player in various regions.

Villeroy & Boch AG is known for its premium bidet products, combining traditional craftsmanship with modern technology. The company offers a range of bidets with innovative features, such as heated seats and automatic cleaning. Villeroy & Boch’s focus on luxury and design allows it to cater to high-end markets, particularly in Europe and North America.

These companies continue to drive the growth of the Bidets Market through technological advancements, product diversification, and global reach, ensuring their prominent position in the industry.

Major Companies in the Market

• TOTO Ltd.
• LIXIL Group Corporation
• Kohler Co.
• Villeroy & Boch AG
• Midea Group
• Brondell, Inc.
• American Standard Brands
• Coway Co., Ltd.
• Duravit AG
• Roca Sanitario, S.A.
• Panasonic Corporation
• BioBidet
• Saniwise

Recent Developments

• Bemis: In September 2024, Bemis introduced the Stay•Tite® Seat Fastening System for its Haven 5000 electric bidet seat. This innovation ensures a secure and stable user experience by preventing seat loosening over time.
• Brondell and Omigo: In November 2023, Brondell announced the consolidation of Omigo, a direct-to-consumer bidet startup, into its operations. This move aims to expand Brondell’s presence in the North American bidet market and reach a broader customer base.

Report Scope