Global Electric Toothbrush Market By Product Type (Rechargeable and Battery), By Bristle (Soft Bristles and Nanometer Bristles), By Technology, By Distribution Channel, By End-User, By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2023-2032

Report Overview

The Global Electric Toothbrush Market size is expected to be worth around USD 7.67 Billion by 2032 from USD 3.56 Billion in 2022, growing at a CAGR of 8.20% during the forecast period from 2023 to 2032.

Electric toothbrushes are an advanced technological oral product that makes brushing more enjoyable with their ability to provide whitening benefits and massage the gums. The head of an electric toothbrush rotates or moves side-by-side to clean teeth, gums, and tongue. The assurance of complete oral hygiene, the rise in dental issues, and the expanding geriatric population all contribute to the industry’s expansion.

Driving Factors

Unhealthy Dietary Habits Boost The Sales

Chewing tobacco, drinking alcohol, and eating a lot of sugary foods are all unhealthy dietary practices that can have adverse effects on the body. Tobacco products sour the gum tissues, causing the gums to loosen their hold on the teeth, while alcohol and a sugary diet contain high amounts of sugar, which turns into acid when it comes into contact with plaque and damages the liver.

All of these things cause teeth to become less lipidated and necessitate extensive gum care, which can be adequately addressed by electronic toothbrushes. Pressure sensors and timers are often included in these toothbrushes. These features, along with automatic bristle motion, can help users brush their teeth at the right pressure and for the right amount of time, preventing further decay.

A 3D mapping of users’ mouths is also provided by modern e-toothbrushes outfitted with AI-enabled systems, real-time data collection tools, and optical sensors. As a result, the electric toothbrush market is anticipated to expand as more people become aware of e-toothbrushes and the need to combat the harm that bad eating habits cause to teeth and gums.

Consumers with Disability and Health Issues to Bolster Market Growth

The product’s ability to make life easier, especially for people with multiple disabilities, is a key factor contributing to worldwide demand. In addition, one of the major factors contributing to the rising demand is the significant number of hospital admissions for a variety of health conditions. This is because the product is simple to use, requiring less effort to brush the teeth while providing a more thorough clean.

Restraining Factors

High Price of Electric Toothbrushes

The high price of electric toothbrushes is the major restraint for this market. The high cost of replacing an electric toothbrush’s head further restricts its use. The head has bristles that need to be replaced every three to six months, which is expensive because the head’s bristles need to be replaced. On the other hand, the electric toothbrush market is anticipated to benefit from a rise in young people’s awareness of oral hygiene and ongoing technological advancements, such as the development of connected electric toothbrushes.

Product Analysis

Rechargeable Electric Toothbrushes Dominate the Industry

Battery and rechargeable electric toothbrushes are the most common types. Due to its numerous advantages for oral health, the rechargeable category commands the majority of the electric toothbrush market. A variety of sensitive-tooth-specific brushing modes, teeth whitening, and gum massaging are among its high-tech features. It has a timer that tells users how long to brush each quadrant of their mouth, a pressure sensor that tells them when they’re brushing too hard, and a digital reminder to change the brush head. As a result, in the coming years, more people will use rechargeable electronic toothbrushes because they offer so many advantages.

A battery is required for the electric toothbrush to function. For operation, it requires a motor and power source. Many electric toothbrushes have built-in, non-removable batteries that power them.

In addition, these toothbrushes provide the majority or all of the brushing actions, such as moving the brush back and forth along all sides of the teeth and gums. Users only need to direct the brush to all areas of the mouth with them.

Bristle Analysis

Soft Bristle Toothbrushes Hold Major Share

In 2022, it was anticipated that the soft-bristle toothbrush category will account for approximately 90% of the revenue share. This is due to the fact that they are gentle on teeth and effectively remove plaque and food buildup. Additionally, these flexible toothbrushes clean the gums and teeth without placing additional pressure on them. Additionally, these can reach areas of the mouth that conventional toothbrushes cannot, such as gum crevices, back molars, and deep spaces between teeth.

Technology Analysis

Sonic Category To Register Significant Growth

The sonic/side-by-side category is expected to expand significantly in the coming years based on head movement. This could be due to the fact that the technology provides a thorough cleaning because it cleans the hard-to-reach areas of the mouth as well as the surface of the teeth by breaking up plaque and then removing it.

The sonic pulse technology produces a powerful vibration that has an impact on the dynamics of fluids. This vibration forces the toothpaste and fluids into the mouth, between the teeth and gums, resulting in an interdental cleaning action. These toothbrushes are more beneficial to overall oral health due to their fluid dynamics and higher stroke rate per minute.

Distribution Channel Analysis

In the industry, hypermarkets and supermarkets contribute the most to revenue generation. This is primarily because these facilities offer a wide variety of inexpensive and moderately priced e-toothbrushes and their replacement heads easily.

On the other hand, it is anticipated that the category of online platforms will experience significant expansion during the forecast period. The worldwide rise in the popularity of online shopping is to blame for this. In addition, industry players are providing a selection of high-tech products on online platforms so that customers can compare them and choose the one that best suits their requirements.

End-User Analysis

According to the end user, the electric toothbrush market is divided into an adult segment and a children’s segment. Due to the growing senile population and the increased stress experienced by adults as a result of changing their lifestyles and eating unhealthy foods around the world, the adult segment is anticipated to dominate the market during the forecast period. Additionally, throughout the forecast period, market demand for this application will be driven by an increase in dental complications and a rising customer awareness of oral hygiene.

In the electric toothbrush market, the children’s category is anticipated to expand at a CAGR of approximately 7% over the forecast period. This is because kids are getting more cavities and tooth decay, so parents are paying more attention to making sure their kids have good oral hygiene. In addition, it has been determined through a survey that not all children are interested in brushing their teeth every day. These days, kids are more interested in electric toothbrushes, which help them maintain high standards for oral hygiene and develop healthy habits.

Key Market Segments

Based on Type

• Rechargeable
• Battery

Based on Bristle

• Soft Bristles
• Nanometer Bristles

Based on Technology

• Sonic
• Rotation

Based on Distribution Channel

• Supermarkets Or Hypermarkets
• Pharmacy Or Drug Stores
• Online Retail Stores,
• Other Channels

Based on End-User

• Adult
• Children

Growth Opportunities

Dental Problems are Creating an Urgent Need for Technologically Advanced Toothbrushes

Dental problems are creating an urgent need for technologically advanced toothbrushes that assure complete oral hygiene. The positive result offered by e-toothbrushes is helping the market to gain opportunity. Increasing awareness about maintaining hygiene is leading to the wide adoption of electric toothbrushes.

Latest Trends

AI Technology Integration

The major market players are emphasizing AI technology integration more and more, which is helping to attract new customers, particularly among tech aficionados. This is because artificial intelligence technology has improved the product used to record, monitor, and track dental health, creating a growth opportunity for the industry. This tool can even record and save data for 10 days offline, increasing brushing efficacy by 50%.

Regional Analysis

Rising Disposable Income Helping North America to Dominate the Market

North America controls the majority of the market. It is anticipated that the rising rate of personal consumption expenditure among residents of this region will significantly boost product sales. In addition, market expansion has been facilitated by the presence of numerous supermarkets throughout the country, particularly in rural areas, particularly in the United States.

Europe is expected to see a lot of growth because there are a lot of elderly people there who are more likely to have different kinds of tooth problems, which has made people want the product. Additionally, it is anticipated that the increasing number of dentists who recommend electric toothbrushes to their patients will contribute to the expansion of the electric toothbrush market.

It is anticipated that Asia-Pacific will dominate the global electric toothbrush market. The rate of consumption is likely to rise as a result of the growing popularity of e-commerce platforms and the consequent rise in spending on oral care products like electric toothbrushes. The market for electric toothbrushes in China is also expected to grow as a result of an expanding middle-class population, rising discretionary income, and rising healthcare costs. Increased brand recognition has also been linked to the rising number of dental problems.

South America is expected to show significant growth due to the growing awareness of the importance of maintaining good oral hygiene. The key players in this region are progressively putting emphasis on enhancement and the launch of new products. It is anticipated that this factor will have a significant impact on the product’s expanding use.

In addition, teachers and students at the Federal University of Parana in Brazil are educating the public about the significance of good oral hygiene. It is determined that the Middle East and Africa have a significant presence in this electric toothbrush market. A large number of customers were persuaded to buy the product as a result of the growing number of internet users in these countries.

Key Regions and Countries Covered in this Report:

• North America
  • The US
  • Canada
  • Mexico
• Western Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Portugal
  • Ireland
  • Austria
  • Switzerland
  • Benelux
  • Nordic
  • Rest of Western Europe
• Eastern Europe
  • Russia
  • Poland
  • The Czech Republic
  • Greece
  • Rest of Eastern Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Australia & New Zealand
  • Indonesia
  • Malaysia
  • Philippines
  • Singapore
  • Thailand
  • Vietnam
  • Rest of APAC
• Latin America
  • Brazil
  • Colombia
  • Chile
  • Argentina
  • Costa Rica
  • Rest of Latin America
• Middle East & Africa
  • Algeria
  • Egypt
  • Israel
  • Kuwait
  • Nigeria
  • Saudi Arabia
  • South Africa
  • Turkey
  • United Arab Emirates
  • Rest of MEA

Market Share & Key Players Analysis

There are a few major players competing for a share of the global electric toothbrush market. To stay ahead of the market competition, businesses are investing in product development and expanding into distribution channels. Additionally, manufacturers are concentrating on the creation of novel products like smart electric toothbrushes with more advantages to gain electric toothbrush market share.

Market Key Players:

Listed Below are Some of the Most Prominent Electric Toothbrush Industry Players.

• Koninklijke Philips N.V.
• Colgate-Palmolive Company
• Procter & Gamble Company
• FOREO
• Quip NYC Inc.
• Water Pik Inc.
• JSB Wellness
• Lion Corporation
• Shenzhen Risun Technology Co. Ltd.
• Perrigo Company plc
• Den-Mat Holdings LLC
• Other Key Players

Recent Developments:

• In March 2021, Philips and Colgate-Palmolive began a long-term partnership to provide people in Latin America with the advantages of electric toothbrushes for oral hygiene.

• In September 2022, FOREO unveiled its ultra-hygienic silicone sonic toothbrush, IISA 3. The manufacturer claimed that this product has been clinically shown to enhance the overall dental health and reduce gingivitis.

Report Scope