Global Nail Care Services Market Size, Share, Growth Analysis By Service Type (Manicures, Pedicures, Other Service Types), By End-User (Clinics, Beauty Spa & Salon, Individuals), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Statistics, Trends and Forecast 2025-2034

Report Overview

The Global Nail Care Services Market size is expected to be worth around USD 27.5 Billion by 2034, from USD 13.1 Billion in 2024, growing at a CAGR of 7.7% during the forecast period from 2025 to 2034.

Nail care services include treatments like manicures, pedicures, nail extensions, and nail art. These services focus on cleaning, shaping, and beautifying nails. Offered in salons and spas, they help with both grooming and self-expression. Many also include relaxing extras like massages or skin care.

The Nail Care Services Market covers salons, technicians, and brands offering professional nail treatments. It includes products, tools, and service packages. Growth is driven by rising beauty awareness, trend-driven nail art, and expanding customer segments. Innovations in hygiene, design, and eco-friendly products are shaping this dynamic market.

Nail care services are becoming part of regular beauty routines. People go for manicures, pedicures, and nail art not just for looks, but also for relaxation. As self-care grows in importance, more customers visit salons regularly. These services are now seen as a mix of beauty and wellness.

The nail care services market is expanding steadily. According to PowerReviews, 55% of U.S. shoppers spend between $51 and $200 each month on personal care, including nail polish and products. This shows strong demand and steady spending in the beauty space, helping salons attract new and returning customers.

In addition, social media plays a big role. As per Meta, 80% of shoppers discover beauty brands online, and 92% do so through Meta platforms. Notably, 47% of users find new brands via Instagram Reels. Nail salons benefit from this trend by showcasing styles and designs online.

Market saturation is still moderate. While urban salons are many, smaller cities and rural areas offer new growth opportunities. Offering mobile services, express nail bars, or weekend pop-ups can help brands grow. Younger customers especially value speed, creativity, and flexible options in local beauty experiences.

Competition is high, but so is innovation. Some salons offer organic products, AR previews, or custom nail art tools. Others use loyalty programs or partner with influencers. These strategies help salons stay visible and unique in a fast-moving beauty market where personal branding is key.

Key Takeaways

• The Nail Care Services Market was valued at USD 13.1 billion in 2024 and is expected to reach USD 27.5 billion by 2034, with a CAGR of 7.7%.
• In 2024, Manicure services dominated with 46%, driven by growing consumer preference for nail aesthetics and maintenance.
• In 2024, Beauty Spas & Salons led the end-user segment with 65%, benefiting from rising beauty and wellness trends.
• In 2024, North America held 31% market share, valued at USD 4.06 billion, driven by increasing expenditure on personal grooming services.

Service Type Analysis

Manicures dominate with 46% due to high demand for nail aesthetics and routine grooming.

Manicures are the leading service type in the Nail Care Services Market, accounting for 46% of the total market share. The popularity of manicures stems from their wide appeal across all age groups, particularly among urban and working populations. Consumers seek manicures not only for beauty but also for hygiene and self-care.

Frequent exposure to social media and celebrity trends has also pushed demand for fashionable nail designs, making manicures a regular part of personal grooming routines. Many customers view it as a quick and affordable service that fits easily into their schedule. As nail art continues to gain popularity, especially among younger consumers, salons have begun offering advanced manicure options like gel polish, acrylic overlays, and seasonal themes.

Pedicures form the second key segment in the service category. They are especially popular in warmer climates and during holiday seasons, where open-toe footwear encourages more focus on foot care. Regular pedicures are also chosen for relaxation and health benefits like improving circulation and preventing nail infections. Other service types, such as nail repair, cuticle treatments, and massage add-ons, cater to specific needs and offer opportunities for salons to increase customer spend and loyalty.

End-User Analysis

Beauty Spas & Salons dominate with 65% due to skilled staff, ambiance, and service variety.

Beauty Spas & Salons hold a commanding 65% share in the Nail Care Services Market. Their dominance is backed by professional setups, trained technicians, and a wide range of services that attract diverse customer groups.

These establishments often provide manicure and pedicure packages with add-ons like exfoliation, nail art, and massages. Customers prefer salons for their reliable hygiene, premium experience, and use of branded nail care products. Additionally, many salons offer memberships, loyalty programs, and seasonal deals, making them the go-to choice for regular clients.

Clinics, which offer nail care as part of broader dermatology or cosmetic treatments, serve customers looking for medically focused care. They are preferred by people with nail infections, skin conditions, or chronic issues.

However, their market share is smaller compared to spas due to limited availability and higher treatment costs. Individual service providers, such as freelancers and home-based technicians, also cater to customers seeking flexibility and lower pricing. While this group is growing with the rise of home services apps, it still represents a smaller segment of the overall market.

Key Market Segments

By Service Type

• Manicures
• Pedicures
• Other Service Types

By End-User

• Clinics
• Beauty Spa & Salon
• Individuals

Driving Factors

Aesthetic Appeal and Lifestyle Spending Drive Market Growth

The Nail Care Services market is expanding steadily as personal grooming becomes a higher priority among a broader range of consumers. Increasing awareness of self-care, coupled with a rising interest in beauty aesthetics, is pushing more individuals to invest in professional nail treatments. Services like manicures, pedicures, nail extensions, and nail art are no longer considered luxuries but are now part of routine grooming for many.

This shift is further supported by the growing inclusion of male clients and younger demographics. Nail care salons are increasingly tailoring their offerings to appeal to men and teenagers, expanding the market beyond traditional female clientele. At the same time, rising disposable income, particularly in urban areas, allows more people to spend on premium or luxury nail services.

Innovation in nail art and enhancement techniques is also fueling market interest. Advanced tools and creative designs are making nail care more exciting and personalized, drawing in consumers who seek unique and expressive styles. As an example, salons offering 3D nail art or seasonal themes often see repeat visits from trend-conscious clients. These factors combined are helping shape a more inclusive and experience-driven nail care services industry.

Restraining Factors

Affordability and Safety Concerns Restraint Market Growth

Despite its popularity, the Nail Care Services market faces several restraints that may limit growth across various segments. One significant challenge is the relatively high cost of professional nail services, especially those involving intricate nail art or long-lasting finishes. For many consumers, regular visits to salons remain an occasional indulgence rather than a routine activity, particularly in regions where disposable income is limited.

The availability of affordable at-home nail kits and DIY tools is another factor affecting salon footfall. Many consumers now opt for do-it-yourself solutions that offer convenience and cost savings. This trend is particularly strong among younger audiences who follow online tutorials and use social media for inspiration.

Health concerns related to chemical exposure from nail products and prolonged use of UV lamps also present barriers. Some consumers are cautious about potential skin damage, allergic reactions, or long-term effects, which may discourage them from frequent salon visits.

Moreover, economic downturns often lead to reduced spending on non-essential services. During such periods, consumers tend to prioritize basic needs over luxury treatments, leading to lower demand for nail care services. These challenges highlight the need for safer products, flexible pricing, and better consumer education to maintain trust and engagement.

Growth Opportunities

Natural Products and Service Innovation Provide Opportunities

The Nail Care Services market offers several promising growth opportunities that can attract new customers and deepen brand loyalty. One major area is the development and promotion of organic, vegan, and non-toxic nail care products. With health and sustainability gaining importance, many consumers now seek cleaner alternatives that are both safe for use and environmentally friendly. Salons that adopt these products can appeal to health-conscious and eco-aware clients.

Enhancing the overall customer experience through spa-like services presents another opportunity. By combining nail care with luxury elements such as aromatherapy, massage, or herbal treatments, salons can create relaxing, premium experiences that encourage repeat visits and higher spending.

Expansion into rural and semi-urban markets also holds potential. As infrastructure improves and beauty awareness spreads, these areas are becoming more receptive to professional grooming services. Tailored offerings at accessible price points can help tap into this underserved segment.

Additionally, salons are exploring subscription models and loyalty programs. These options provide predictable revenue streams while encouraging customer retention. For example, monthly memberships offering discounts or exclusive services can attract long-term clients seeking both value and consistency in their grooming routines.

Emerging Trends

Sustainability and Digital Customization Are Latest Trending Factor

Current trends in the Nail Care Services market reflect a clear shift toward sustainable, personalized, and tech-driven experiences. One of the leading trends is the growing preference for eco-friendly, vegan, and cruelty-free nail products. Consumers, especially Gen Z and millennials, are making conscious choices and often favor brands and salons that align with their values.

Celebrity partnerships and influencer collaborations are also shaping market visibility. When well-known figures endorse specific salons or nail trends, it drives customer curiosity and boosts social media engagement. This has proven effective in attracting trend-following customers and creating viral demand for new styles.

Technological advancements are transforming how nail art is delivered. Digital tools and software now enable salons to create customized designs based on client preferences. Some salons even use digital screens or apps to preview nail art before application, improving customer satisfaction and reducing trial-and-error.

Lastly, mobile and on-demand nail services are rising in popularity. Busy professionals and home-bound consumers increasingly prefer in-home nail care appointments. These services provide flexibility and comfort while meeting the same standards as in-salon experiences.

Regional Analysis

North America Dominates with 31% Market Share

North America leads the Nail Care Services Market with a 31% share, amounting to USD 4.06 billion. This substantial market presence is driven by a high focus on personal grooming, widespread beauty culture, and the influence of fashion trends that emphasize nail aesthetics.

Key factors contributing to this dominance include the high disposable income of consumers in this region, which enables frequent visits to nail salons, and a large number of salon chains offering specialized nail care services. The region also sees a steady influx of innovative nail care products and techniques, which keeps consumer interest piqued.

The future influence of North America in the global Nail Care Services Market is expected to remain strong due to ongoing trends in fashion and beauty, as well as growing consumer interest in personalized nail care. Additionally, the expansion of franchise salons and the introduction of more health-conscious and eco-friendly nail care options are likely to attract a broader customer base.

Regional Mentions:

• Europe: Europe maintains a strong position in the Nail Care Services Market, driven by luxury beauty salons and high standards for cosmetic services. The region’s market is characterized by a preference for sophisticated, high-quality nail treatments.
• Asia Pacific: The Asia Pacific region shows significant growth in the Nail Care Services Market, fueled by increasing disposable incomes and a growing emphasis on personal appearance. Beauty trends originating from countries like South Korea and Japan influence market dynamics extensively.
• Middle East & Africa: The Middle East and Africa are gradually expanding their presence in the Nail Care Services Market, with luxury salons and branded products gaining popularity among the affluent population.
• Latin America: Latin America is seeing growth in the Nail Care Services Market as beauty standards evolve and salon services become more accessible to a larger segment of the population, driven by economic improvements and cultural influences.

Key Regions and Countries Covered in the Report

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA

Competitive Landscape

The Nail Care Services Market is led by four standout companies—Regal Nails Salon & Spa, Dashing Diva, Drybar, and Frenchies Modern Nail Care. These top players dominate through strong branding, wide location networks, and high service quality. They focus on combining beauty with hygiene, comfort, and modern customer experiences.

Regal Nails has the largest salon footprint in the U.S., often located inside Walmart stores. This gives them easy access to a wide customer base looking for quick and affordable nail services. Dashing Diva stands out with its stylish, trend-focused approach and product lines that support both in-salon and at-home care.

Drybar, though known for hair services, has entered the nail care space by offering premium pampering experiences in an upscale setting. Frenchies Modern Nail Care is recognized for its clean, eco-conscious approach and use of non-toxic products.

These companies are successful because they understand what modern customers want—convenience, safe environments, and consistent quality. They use booking apps, loyalty programs, and branded products to increase repeat visits. Many also invest in staff training and use high-grade tools, which improves customer satisfaction and trust.

Franchise models help these companies grow fast, especially in suburban and urban areas. Their ability to scale operations while maintaining quality gives them a major edge in a fragmented market.

Major Companies in the Market

• Regal Nails Salon & Spa
• Dashing Diva
• Drybar
• Frenchies Modern Nail Care
• MiniLuxe
• Bellacures
• Paintbox
• The Ten Spot
• PROSE Nail Boutique
• Olive & June
• Glosslab
• Nails Inc.
• Jinsoon Hand and Foot Spa

Recent Developments

• Friandises Nail Spa Opens in Brooklyn: On March 2025, Friandises Nail Spa opened at 1246 Flatbush Avenue, Brooklyn, NY, offering manicures, nail art, and spa treatments. The salon collaborated with New York Fashion Week in February 2025, providing professional nail services.
• Labo Beauté Launches in Los Angeles: In March 2025, Labo Beauté, founded by celebrity nail artist Lily Nguyen and entrepreneur Michael Chen, opened in Los Angeles. The salon aims to redefine luxury nail care with innovative techniques and artistic designs, setting a new standard in the industry.

Report Scope