Global Disposable Hygiene Products Market Size, Trades, COVID-19 Impact & Growth By Product Type (Baby Care Products (Diapers, Training Nappies, and Baby Wipes), Adult Incontinence Products (Underpads, Pads and Liners, Protective Underwear, Briefs, and Wipes), and Feminine Care (Menstrual Cups, Sanitary Pads, Tampons, Panty Liners, and Wipes)), By Distribution Channel (Supermarkets & Hypermarkets, Pharmacy & Drugstores, E-commerce websites, and Convenience Stores), By End-User (Babies, Women, Men, and Elderly), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2023-2032

Report Overview

The Global Disposable Hygiene Products Market size is expected to be worth around USD 335.0 Billion by 2032 from USD 174.8 Billion in 2022, growing at a CAGR of 6.90% during the forecast period from 2023 to 2032.

Disposable hygiene products are personal care products that are used to absorb bodily fluids and excreta. These products are designed to be used once and then discarded. The most common types of disposable hygiene products include diapers, sanitary pads, tampons, wipes, and toilet paper. These products are used by all ages of individuals, from babies to adults.

Disposable hygiene products are especially important for individuals who have incontinence or who are menstruating. This product plays a vital role in maintaining personal hygiene and preventing the spread of infections. Individuals worldwide are becoming more and more conscious about their health and hygiene, which is propelling the demand for disposable hygiene products in the global market.

Actual Numbers Might Vary in the Final Report

Driving Factors

The rising Global Aging Population Boosts Demand for Disposable Hygiene Products

The rising global aged population is one of the key drivers of the global disposable hygiene products market growth. The current status of the aging population is more prone to incontinence and other serious health conditions that require the use of disposable hygiene products.

For instance, the number of people aged 65 and above is projected to reach 1.5 billion by 2050 from 727 million in 2020. Thus the rising geriatric population driving the consumer demand for disposable hygiene products such as disposable diapers and pads in the global market.

Global Surge in Personal Hygiene Awareness Driving Market Growth

Individuals across the world are becoming more aware of personal hygiene and care due to advanced lifestyles. Individuals are spending more on personal care products to promote health and wellness.

Also, the awareness about the use of pads and other hygiene products is increasing among women on a global level due to several governmental awareness programs that are fueling the demand for disposable feminine hygiene products such as tampons and pads in the global market.

Restraining Factors

Environmental Concerns and Health Risks are the Primary Factors that hinder Market Growth

The growing concerns about the environmental impact of hygiene products are a challenge in the market. These products can contribute to landfill waste and can also pollute waterways. For instance, a study by Eomen’s Environmental Network (WEN) found that disposable menstrual products generate 20,000 tons of waste per year in the UK.

Also, there are several health risks associated with the use of disposable hygiene products. Several studies demonstrated that the use of scented tampons increases the risk of Toxic Shock Syndrome (TSS). These health concerns can also hinder some consumers from using disposable hygiene products.

Growth Opportunities

Surge in Global Disposable Income Fuels Demand for Premium Hygiene Products

People worldwide are becoming more and more aware of the importance of personal hygiene and health crucial aspects. This is due to these key factors such as the increasing prevalence of diseases that spread through poor hygiene.

The rising disposable income of individuals worldwide is increasing, and they are spending more on premium disposable hygiene products to improve their quality of life which is expected to create a great demand for premium hygiene products in the market during the forecast period.

Growing Fitness and Wellness Trends, Dual-Income Households, and Innovations in Disposable Hygiene Expected to Drive Market Growth

Rising key trends toward fitness and wellness, a growing number of dual-income households, and an increasing number of women in the workforce are expected to drive the market in a projected period.

Also, several companies in the disposable hygiene products market are developing new products with more absorbency levels, comfortable, and convenient to use, which is expected to drive sales of products and create lucrative growth opportunities in the global market during the forecast period.

Latest Trends

Tech Innovations and Sustainability Drive the Evolution of the Disposable Hygiene Market

The major factors Technology is playing an important role in the disposable hygiene product market, with manufacturers using technology to develop new and innovative products, improve manufacturing processes, and track consumer behavior. Some manufacturers are using artificial intelligence (AI) to develop products that are tailored to the individual needs of each consumer.

The Rise of Eco-Friendly Disposable Hygiene Products in the Online Market

The online store market for disposable hygiene products is growing rapidly as consumers increasingly prefer to shop for these products online. Consumers are becoming more aware of the environmental impact of disposable hygiene products and are increasingly demanding more sustainable options.

This has led to the development of a range of sustainable disposable hygiene products made from biodegradable bamboo materials such as bamboo, cornstarch, and recycled paper.

Product Type Analysis

Baby Care Leads Disposable Hygiene Market Boosted by Rising Birth Rates in Developing Nations

Based on product type, the disposable hygiene products market is classified into baby care products, adult incontinence products, and feminine care products. The baby care segment dominated the market with the largest market share of 40% in 2022 and is expected to remain dominant.

The growth of the segment is attributed to the rising birth rate in developing countries such as India and China. People are now more health conscious and are willing to spend more on products that promote the health of their babies.

Also, there are many innovative baby care products, such as ultra-thin diapers and flushable wipes, available in the market. These innovative products are gaining popularity among consumers, which is driving the growth of the segment.

The adult incontinence segment is also contributing to the market with the increasing global aging population. Chronic diseases, such as diabetes and multiple sclerosis, can lead to incontinence. The rising prevalence of these diseases is driving the market demand for adult incontinence products.

Distribution Channel Analysis

Supermarkets & Hypermarkets Lead Disposable Hygiene Products Market and Expected to Dominate Future Growth

The corporate analysis of the global disposable hygiene products market is a dynamically evolving sector due to the emergence of distribution channels. Based on distribution channels, the market is segmented into supermarkets & hypermarkets, pharmacies & drugstores, e-commerce websites, and convenience stores.

The supermarkets & hypermarkets segment dominated the market with the largest market share of 43% in 2022 and is expected to remain dominant in the market during the forecast period. Supermarkets & hypermarkets offer a wide variety of disposable hygiene products under one roof and are more convenient to reach consumers. Also, supermarkets and hypermarkets offer discounts on products which attracts more consumers.

The pharmacy & drugstore segment also contributes to the market growth due to the availability of a wide variety of disposable hygiene products, including prescription and over-the-counter products. Also, leading brands of disposable hygiene products such as Pampers, Huggies, always, and Kotex are often available in pharmacies and drugstores.

This gives consumers the freedom to know that they are purchasing reputable brand products. E-commerce websites are playing a major role in the growth of the global market. These websites offer a wide range of disposable hygiene products at competitive prices, and they also provide doorstep services that propel the sale of products and drive market growth.

End-User Analysis

The baby Segment Leads to the detailed analysis of the Disposable Hygiene Products Market with a 36% Share in 2022 due to Rising Birth Rates and Increased Awareness of Infant Hygiene

Based on end-users, the global disposable hygiene products market is classified into babies, women, men, and the elderly. The babies segment dominated the market with the largest market share of 36% in 2022 due to the high demand for diapers and wipes for babies and the rising birth rate in developing countries.

Parents are becoming increasingly aware of the importance of personal hygiene for their babies, which leads to an increase in the demand for disposable hygiene products such as diapers and wipes.

The women’s segment is also growing at the fastest CAGR due to rising awareness of feminine hygiene and the growing demand for personal care products for women. Sanitary pads are the most famous type of feminine hygiene product. Thus rising demand for sanitary pads, tampons, and panty liners drives the market growth.

Global Disposable Hygiene Products Market Segments Includes:

By Product Type

• Baby Care Products
  • Diapers
  • Training Nappies
  • Baby Wipes
• Adult Incontinence Products
  • Underpads
  • Pads and Liners
  • Protective Underwear
  • Briefs
  • Wipes
• Feminine Care
  • Menstrual Cups
  • Sanitary Pads
  • Tampons
  • Panty Liners
  • Wipes

Distribution Channel

• Supermarkets & Hypermarkets
• Pharmacy Stores & Drugstores
• E-commerce websites
• Convenience Stores
• Online Stores
• Personal care stores

End-User

• Babies
• Women
• Men
• Elderly

Regional Analysis

Asia Pacific Dominates Disposable Hygiene Products Market Due to Rising Awareness, Birth Rates, and Online Shopping Trends

The In-depth analysis of the Asia Pacific region holds a lucrative major market share in the global disposable hygiene products market, with the largest market share of 38.4% in 2022, and is expected to remain dominant in the global market opportunities during the forecast period.

The growth of the region is attributed to rising awareness of the personal hygiene market scenario and increasing birth rates in emerging economies such as India and China. The Asia Pacific region is the most populous in the world, with over 4.5 billion people, driving the product accessibility demand for product sales revenue in the market position. Online shopping is becoming more popular in the APAC region leading to the growth of online sales of disposable hygiene products.

North America is expected to grow at the fastest CAGR during the market insights by value forecast period due to rising health awareness and increasing disposable income. Consumers in North America are increasingly demanding a sustainable disposable hygiene product portfolio, leading to the development of new products from recycled and biodegradable, absorbent materials.

Europe also has a significant market for disposable hygiene products. The region has a well-established healthcare system and the highest standards of living, which is driving the demand for disposable hygiene products. The rising population of Europe also contributes to the growth of the market.

Latin America and the Middle East & Africa are the two emerging markets for disposable hygiene products. The growth of the market in this region is being driven by the increasing disposable income of people, rising awareness about personal hygiene, and the growing prevalence of chronic diseases.

Key Regions and Countries Covered in this Report:

• North America
  • The US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Italy
  • Spain
  • Russia & CIS
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • ASEAN
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • United Arab Emirates
  • Rest of the Middle East & Africa

Market Share & Key Players Analysis

The global disposable hygiene product demand for the market is becoming more and more competitive due to the penetration of new key companies in the market. Several key prominent players in the market are focusing on business strategies such as merging, acquisition, collaboration, and joint ventures to obtain a competitive edge in the market.

To stay ahead of the competition, key players are investing heavily in research and development. This allows them to develop new and innovative products that meet the needs of consumers. Most of the key players are also partnering with retailers to increase their brand visibility and reach new consumers. Procter & Gamble (P&G) is the world’s largest consumer goods maker company and leading manufacturer of disposable hygiene products.

Market Key Players:

The competitive landscape is given for the following major players and prominent companies

• The Procter & Gamble Company (P&G)
• Kimberly-Clark Corporation
• Unicharm Corporation
• Essity AB
• Hengan International Group Company Limited (China)
• Ontex Group
• Fujian Time and Tianhe Industrial Co. Ltd.
• The Edgewell Personal Care Company
• Dispowear Sterite Company
• Johnson & Johnson
• Ontex Gr
• Kao Corporation
• Other Key Players

Recent Developments:

• In February 2023, P & G announced that it would be investing US$ 400 million in a new plant in Brazil to produce feminine hygiene products. The plant is expected to create 700 new jobs and startups in 2025.
• In March 2023, P & G launched a new line of sustainable disposable hygiene products called “Pampers Pure.” The products are made of plant-based materials and are free of chlorine, fragrances, and dyes.

Report Scope: