Global Pet Oral Care Products Market by Product Type (Toothbrush, Toothpaste, Dental Claws, Water Additives, Breath Freshener Spray, Dental Wipes, & Others), By Pets (Dogs, Cats, Horses, & Others), By Distribution Channel, By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2023-2032

Report Overview

The Global Pet Oral Care Products Market size is expected to be worth around USD 3199.3 Million by 2032 from USD 1700 Million in 2022, growing at a CAGR of 6.70% during the forecast period from 2023 to 2032.

Pet owners usually buy pet oral care products to maintain their pets’ whole health and prevent common oral disorders in pets. In addition, pet oral care products help prevent infectious disease spread from other pets and play a significant role in maintaining hygiene and well-being for the animals.

With the usage of these products, it is suggested that the pet’s oral care can be checked once a time. Pet oral care products contain various applications, medicines, and other chemicals to clean pets’ teeth and prevent dental diseases.

Driving Factors

High Prevalence of Dental Disease in Pets and Rise in Animal Expenditure 

An essential element driving the market growth is the frequency of various oral diseases. The most predominant disorder in dogs and cats is periodontal disease, which can be prevented by brushing teeth. According to the American Veterinary Medical Association, this disorder can result in significant health problems such as tooth loss and organ failure.

However, pet owners are becoming more conscious of their animal’s dental health as a component of their overall health. Therefore, they are penetrating for practical product solutions from the pet section to support them in keeping their oral health.

Dental treatment for pets will help them avoid dental problems, including periodontal disease caused by bacterial build-up in the mouth. Therefore, such requirements of the consumers to address the problems are anticipated to propel the growth of oral care products. In addition, the increase in awareness of pet oral care products and the rise in veterinary health expenditure are projected to drive market growth.

Restraining Factors

High Costs of Pet Oral Care and the Absence of Proper Veterinary Dentistry Hamper the Market Growth

The high cost of pet oral care products and the absence of suitable veterinary dentistry are expected to retrain the market growth. In addition, the market of pet oral care products is projected to face problems owing to regulatory and cultural factors. The absence of pet oral healthcare consciousness represents a risk to pet health and a loss of profits for the oral care products market.

Growth Opportunities

Increasing Pet Humanization Creates Lucrative Opportunities in the Market

In the current years, the majority of media has invested in care for the humanization of pets. According to the American Pet Products Association study under the National Pet Owners Survey, more than millions of households in the U.S. have one or more pets with dogs.

As pets are gradually observed as household memberships, owners are eager to invest in the best products, leading to higher expenditure on oral care products. In addition, a rise in awareness regarding oral disorders in pets is anticipated to create lucrative opportunities in the market.

Latest Trends

The Rise in Public Consciousness of Pet Oral Health

The increasing knowledge benefits of oral hygiene positively impacted pet owners, propelling the market trend. The major trends in the global market are the rise in the public consciousness of pet oral health and the popularity of the products owing to their ability to expand healthcare. In addition, the market for pet oral care products is growing because of increasing veterinary care spending per individual.

By Product Type Analysis

Toothpaste Segment to Witness Significant Growth

The global pet oral care products market is segmented into toothbrushes, toothpaste, dental claws, water additives, breath freshener spray, dental wipes, and others. The toothpaste segment accounted for the highest market revenue share of 29% in 2022. Toothpaste is one of the major products for fundamental gum problems and aids in eliminating plaque keeping the teeth and gums healthy.

However, using toothpaste is not appropriate for animals and pets as they cannot spit after brushing their teeth, and the chemicals such as fluoride present in human toothpaste can cause harm if swallowed by pets. Pet toothpaste comes in range per pet resistance towards suitable ingredients, flavors, chemical contents, and toothpaste.

The toothbrush segment dominated during the historical period and is estimated to hold the second-largest market share. They are brushing a pet’s teeth using a soft-bristle toothbrush and paste from dental preventive care. Routine teeth brushing for pets is the most effective component of home dental care.

By Pets Analysis

The Dogs Segment Dominates the Market Growth of the Pet Oral Care Products Market

Based on pets, the global pet oral care products market is divided into dogs, cats, horses, and others. The dog segment registered the highest market revenue share of 35.2% in 2022.  The highest market share is attributable to the widespread approval of dogs as pets globally.

The most predominant infectious condition in dogs is periodontal disease. Dental problems in dogs and early tooth loss are mainly caused by a progressive inflammatory disease of the tissues that support their teeth. The cat segment is anticipated to witness the fastest growth rate during the forecast period.

By Distribution Channel Analysis

The Home Care Segment Dominated the Pet Oral Care Products Market

Based on the distribution channel, the global pet oral care products market is classified into veterinary hospitals, private clinics, home care, retail pharmacies, and online stores.  Among these, the homecare segment registers the highest CAGR during the forecast period. Initial dental care at home is crucial for a pet’s long-term oral health and teeth maintenance.

The greatest technique to care for pets is brushing their teeth daily. Major factors responsible for the growth of this segment include the rising awareness about animal health in emerging countries, growing expenditure on pet health, and the rising approval of pets worldwide. The veterinary hospital’s segment registers a CAGR of 7.1% in the pet oral care products market. In veterinary hospitals treating ailing animals, vaccination against several diseases is carried out as a preventive measure.

Pet Oral Care Products Key Market Segments:

By Product Type

• Toothbrush
• Toothpaste
• Dental Chews
• Water Additives
• Breath Freshener Spray
• Dental Wipes
• Other Product Types

By Pets

• Dogs
• Cats
• Horses
• Other Pets

By Distribution Channel

• Veterinary Hospitals
• Private Clinics
• Home Care
• Retail Pharmacies
• Online Stores
• Other Distribution Channels

COVID-19 Impact Analysis

COVID-19 has significantly impacted the global pet oral care products market. Owing to the lockdown, manufacturing units are shut, and the workforce is decreasing due to restrictions by the government. Due to operational uncertainties COVID-19 outbreak severely affected the market. This has led to a disparity between the globe and subsequent supply demand.

Regional Analysis

North America Dominates the Global Pet Oral Care Products Market During the Forecast Period

North America accounted for a significant pet oral care products market share of 35.6%. Owing to the rise in pet approval owners, animal adoption by NGOs and disposable profits rose. Additionally, the increase in health-related problems in pets in North American regions is increasing requirements for pet care products.

The easy accessibility of products, the incidence of local industrialists, and consciousness regarding pet dental care drive the market growth in this region. Europe holds the second-largest revenue share during the forecast period.

The fast approval of protective care methods for pets and a rise in the number of pet owners are poised to increase the growth of pet oral care products in the European market. The Asia-Pacific market is expected to grow significantly due to increased spending on pet health and the rising incidence of oral and dental disorders.

Key Regions and Countries Covered in this Report:

• North America
  • The US
  • Canada
  • Mexico
• Western Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Portugal
  • Ireland
  • Austria
  • Switzerland
  • Benelux
  • Nordic
  • Rest of Western Europe
• Eastern Europe
  • Russia
  • Poland
  • The Czech Republic
  • Greece
  • Rest of Eastern Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Australia & New Zealand
  • Indonesia
  • Malaysia
  • Philippines
  • Singapore
  • Thailand
  • Vietnam
  • Rest of APAC
• Latin America
  • Brazil
  • Colombia
  • Chile
  • Argentina
  • Costa Rica
  • Rest of Latin America
• Middle East & Africa
  • Algeria
  • Egypt
  • Israel
  • Kuwait
  • Nigeria
  • Saudi Arabia
  • South Africa
  • Turkey
  • United Arab Emirates
  • Rest of MEA

Market Share & Key Players Analysis:

The key market players in the pet oral care products market are now focusing on various strategies such as mergers & acquisitions, partnerships, and collaborations. In addition, the market players have been involved in various strategies to increase their market share. Companies are also investing in the production process to decrease the cost of production.

Some prominent key players in the pet oral care products market include Vetoquinol SA, Virbac, Boehringer Ingelheim International GmbH, Healthymouth LLC, All 4 Pets, Imerex Inc., TropiClean Pet Products, and other key players.

Top Key Players in the Pet Oral Care Products Market

• Vetoquimol SA
• Virbac SA
• Boehringer Ingelheim International GmbH
• Healthymouth LLC
• All 4 Pets
• Dechra Pharmaceuticals plc
• TropiClean Pet Products
• Mars, Incorporated
• Imrex Inc.
• Ceva Sante Animale S.A.
• AllAccem, Inc.
• Other Key Players

Recent Development

January 2022– Central Garden & Pet Company introduces the achievement of DoMyOwn, an online vendor, to reinforce its position in the e-commerce section.

August 2021– Wellness Pet LLC, a US-based pet products business, launched a novel age particular and dental health product. The firm introduces WHIMZEES cost packs of various dental treats for dogs, which feature various dental chew shapes to maintain dental hygiene.

Report Scope: