Global Pet Supplements Market By Pet Type (Dogs, Cats, Freshwater Fish, & Others), By Form (Tablets/Pills, Powders, Chewables, and Others), By Application (Multivitamins, Skin & Coat, Prebiotics & Probiotics, Hip & Joints, and Others), By Distribution Channel, By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2023-2032

Report Overview

The Global Pet Supplements Market size is expected to be worth around USD 4.2 Billion by 2032 from USD 2.6 Billion in 2022, growing at a CAGR of 5.20% during the forecast period from 2023 to 2032.

Pet supplements, also known as animal health supplements or nutraceuticals, are food or food nutrients that are taken orally to provide health benefits, either for the prevention or the treatment of diseases. Pet supplements are processed food made from plant and animal raw materials with concentrated sources of nutrients for vitamin, mineral, and protein deficiencies. It provides necessary nutrients, which benefits to increase the well-being of pets, including cats, dogs, freshwater fish, birds, and others. The rise in the approval of animals for petting and the increase in concerns about animal welfare is estimated to increase the development of the market.

Driving Factors

Rise in Pet Adoption to Drive the Pet Supplements Market Growth

The pet supplements industry is mainly driven by the rising spending on pet care across the world and the whole growth in pet approval.  Furthermore, the market has been positively influenced by the permeation of social media platforms in emerging countries, which promote the improved well-being of the pet owner. Additionally, key market players in the industry are constantly incorporating novel technologies to expand their output as well as the quality of the pet supplements. With the increase in the number of pet owners, the requirement related to supplements is rising at a rapid rate, and later, owners are eager to spend extra costs on the well-being of their pets.

Pets owners are now increasingly treating their dogs and cats like family members. Manufacturers in the pet supplements industry focus on functional ingredients in products that show the prevention, treatment, and maintenance of particular pet health problems. The increasing expenditure on pet care across the globe is driving the market growth.

Restraining Factors

Lack of Awareness about Pet Supplements Hamper Market Growth

One of the major factors hampering the market growth is the lack of awareness about pet supplements across the world. The low level of knowledge concerning pet supplements restrained the market growth. Various individuals who have pets are of the view that their pets do not require any supplements if they are in good health. Although the research community is increasing, there is a major lack of resources invested in R&D for novel pet supplements. Some of the common side effects owing to supplement consumption, including overdose and allergic reactions, hinder the market growth.

COVID-19 Impact Analysis

The COVID-19 pandemic is harshly impacted several industries across the globe. Though, the sales of pet supplements have risen owing to the higher customer interest as a result of the COVID-19 outbreak, mostly in products that aim to expand immunity & overall health and decrease anxiety. The COVID-19 pandemic has issued a negative impact on the consumer goods industry. Individuals were compelled to follow the strict lockdown guidelines in order to slow down the transmission rate of the deadly virus.

By Pet Type Analysis

Dogs Segment to Witness Significant Growth

The global pet supplements market is segmented into dogs, cats, freshwater fish, and others. The dog segment accounted for the highest market revenue share of 43.2% in 2022. Dogs are one of the most beloved pets in the world, and the adoption rate of dogs is very high. As per the American Pet Products Associations National Pet Owners Survey, 69.0 million households own a dog in the United States. New supplements have been introduced by many companies for dogs. This will upsurge in market growth in the future. Greenies, Affiliates brand, and Mars introduced a line for dogs that focuses on immune system support, mobility, and skin and coat health in October 2021. This product does not contain artificial flavors, fillers, and skin and coat health, and they are made with high-quality ingredients.

The cat’s segment ruled during the historical period and is estimated to hold the second-largest market share. Cats provide companionship and comfort to their owners, which has led to an increase in demand for cat food, including supplements.

By Form Analysis

The Chewables Segment Dominates the Market Growth of the Pet Supplements Market

Based on forms, the global pet supplements market is divided into tablets/pills, powders, chewables, and others. The chewables segment registered the highest market revenue share in 2022. Chewables products have the advantage of being absorbed into the stomach as food. These enzymes break down food faster if they are chewed. Many pets, including cats and dogs, have difficulty swallowing pills/ capsules or don’t like them. Chewable supplements are a great option for such animals. They are intuitively able to chew any type of food, and this factor drives the segment’s growth. Chewable supplements are a great way to absorb nutrients and provide complete absorption.

The powders segment is anticipated to witness the fastest growth rate during the forecast period. Powders are more absorbable than pills or tablets, can be mixed easily into food and drinks, and are easier to digest. These factors will increase animal owners’ awareness, which should lead to an increase in powder-based products offered by key players.

By Application Analysis

The Hip & Joint Segment Holds the Highest Market Revenue Share During the Forecast Period

Based on application, the global pet supplements market is classified into multivitamins, skin & coat, prebiotics & probiotics, hip & joints, digestive health, calming, and others. Among these, the hip& joint segment dominated the highest market revenue share in 2022. Joint pain causes limping, reluctance, stiffness, and anxiety in pets. This all can be signs of serious health issues. Many supplements for joints contain soothing ingredients such as glucosamine or chondroitin. This help prevents severe wear on the joints and reduces inflammation. These factors will drive the demand for supplements to address joint & hip issues.

The skin & coat segment is anticipated to grow at a CAGR of 6.3%. As many pet owners report skin problems in their pets, such as hair loss and dry skin, self-inflicted injuries, inflammation, and dandruff. which can be caused by constant itching and scratching. Skin supplements include omega-3 and 6 fatty acids, vitamins, and minerals, as well as powerful antioxidants. These products are in high demand because of the increasing concern owners have about their pet’s overall health.

By Distribution Channel Analysis

The Offline Segment Accounted for the Largest Share of the Global Pet Supplements Market

Based on distribution channels, the global pet supplements market is divided into offline and online channels. Among these, the offline segment registered a market revenue share of 80% in 2022. The offline channel includes supermarkets/ hypermarkets, convenience stores, and local shops. This segment is also driving because of the increasing availability of supplements like multivitamins, skin and hair products in these stores. Invivo Retails Noa pet care brand was partnered with Carrefour to open a new concept store in Paris, France, in July 2021. The concept store sells a wide range of products for the whole body, including supplements.

The online channel segment registers a CAGR of 7.1% in the pet supplements market. Online channel segments will be driven by the availability of pet food and other needs and the increasing customer loyalty through the various programs.

Pet Supplements Key Market Segments:

By Pet Type

• Dogs
• Cats
• Freshwater Fish
• Other Pet Types

By Form

• Tablets/ Pills
• Powders
• Chewable
• Other Forms

By Application

• Multivitamins
• Skin & Coat
• Prebiotics & Probiotics
• Hip & Joint
• Digestive Health
• Calming
• Other Applications

By Distribution Channel

• Online
• Offline

Growth Opportunities

Innovation to Open More Doors for Expansion

One of the major opportunities in the market is that the key players can spend on development and innovation in the market. With the altering lifestyle and consumption patterns of pets, their medical problems are bound to change over the years. Many resources are essential to be invested in accepting the largely unfamiliar segment of pet health prominent to advanced expansion for supplements that target particular concerns with no adverse effects. Product innovation and increased demand for organic ingredients create significant opportunities in the market.

Latest Trends

The Increasing Trend of Pet Humanization is the Global Trend in the Market

The increasing trend of pet humanization is propelling the development of the pet supplement market. Most pet owners are looking for high-quality products to treat their animals. Pet ownership is increasing, which has enhanced the necessity for pet supplements and, as a consequence, the whole market growth. The rising incidence of e-commerce platforms is creating a diversity of prospects for growth in the market. The purchase of pet supplies through the Internet is one of the most prominent trends recently observed in the industry.

Regional Analysis

North America Dominates the Global Pet Supplements Market During the Forecast Period

North America accounted for a significant pet supplements market revenue share of 45.2%. Due to the rising number of pet owners, growing concerns about the animals, and the increasing awareness of owners about the various health risks. The National Pet Owners Survey found that 70% of American households had domesticated animals in 2021. This owner is also more likely to seek out supplements that can help to improve their pet’s immune systems and digestion, treat skin allergies, and strengthen their bones.

The Asia-Pacific market is expected to grow at a rapid pace during the forecast period. These products are growing in popularity due to the increasing awareness among pet owners that just food may not be sufficient for their pet’s health. Supplements can also address any nutritional deficiencies. The market will be further impacted by the increasing number of domesticated cats, dogs, fish, and birds in the region, especially in China and Australia.

Key Regions and Countries Covered in this Report:

• North America
  • The US
  • Canada
  • Mexico
• Western Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Portugal
  • Ireland
  • Austria
  • Switzerland
  • Benelux
  • Nordic
  • Rest of Western Europe
• Eastern Europe
  • Russia
  • Poland
  • The Czech Republic
  • Greece
  • Rest of Eastern Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Australia & New Zealand
  • Indonesia
  • Malaysia
  • Philippines
  • Singapore
  • Thailand
  • Vietnam
  • Rest of APAC
• Latin America
  • Brazil
  • Colombia
  • Chile
  • Argentina
  • Costa Rica
  • Rest of Latin America

• Middle East & Africa
  • Algeria
  • Egypt
  • Israel
  • Kuwait
  • Nigeria
  • Saudi Arabia
  • South Africa
  • Turkey
  • United Arab Emirates
  • Rest of MEA

Market Share & Key Players Analysis:

The key market players are now concentrating on implementing strategies such as new product launching, partnerships, mergers & acquisitions, and approval of novel technology. The market players also contain small market players that offer a selected range of pet care products and mainly serve regional consumers.  Some of the prominent key players in the pet supplements market include Bayer AG, Zoetis Inc., Ark Naturals, Nutramax Laboratories, Inc., Virbac, Zesty Paws, Food Science Corporation, Nestle Purina Petcare, and other key players.

Top Key Players in Pet Supplements Market

• Bayer AG
• Zoetis Inc.
• Ark Naturals
• Nutramax Laboratories, Inc.
• Virbac
• Zesty Paws
• Food Science Corporation
• Nestle S.A.
• Nestle Purina Petcare
• Other Key Players

Recent Developments:

• June 2022- Purina Petcare, a subsidiary of Nestle, has opened a novel facility in Thailand, with an investment. In addition, this novel plant will make wet pet food for the Thai market and other international markets.
• February 2020-Purina introduces the growth of an innovative cat diet, which includes egg-based constituents which contain antibodies of Fel d1, which is a main cat allergen that can furthermore cause side effects in some individuals.

Report Scope: