Global Dried Grapes Market By Type (Conventional, Organic), By Grade (Grade A, Grade B), By Drying Method (Sun Drying, Shade Drying, Mechanical Drying, Mixed Method Drying), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Others), By Region And Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, And Forecast 2024-2033

Report Overview

The Global Dried Grapes Market is expected to be worth around USD 504.5 million by 2033, up from USD 328.0 million in 2023, growing at a CAGR of 4.4% during the forecast period from 2024 to 2033.

Dried grapes, commonly known as raisins, are grapes that have been dried to remove their water content, resulting in a sweet, concentrated fruit that can be eaten as a snack or used in various food products. The drying process can be done through several methods, including sun-drying, air-drying, or using a dehydrator. The dried grapes retain most of their nutrients, such as fiber, antioxidants, vitamins, and minerals, making them a nutritious snack.

The food and beverage industry remains the largest consumer of dried grapes, with key applications in baked goods, cereals, snacks, and as natural sweeteners. Raisins represent around 20% of the global dried fruit market, valued at USD 10.5 billion in 2023. The snack food sector, in particular, has seen rising demand for dried grapes as a healthier alternative to sugary snacks.

Organic raisins have gained traction, making up 15-20% of the overall raisin market, driven by the increasing demand for natural and organic products. According to the Organic Trade Association (OTA), the global market for organic dried fruits, including raisins, was valued at USD 2.5 billion in 2022, growing at an annual rate of 8%.

Government regulations also play a crucial role in ensuring the safety and quality of dried grapes. In the United States, the FDA and USDA regulate dried grape production, ensuring product labeling, pesticide residue standards, and safe processing practices.

Similarly, the European Union has regulations (Regulation EC No. 1881/2006) in place to monitor contaminant levels in dried fruits, including raisins. The U.S. is the largest exporter of raisins, accounting for around 40% of global exports, followed by Turkey and other regions.

The dried grapes market has also seen substantial investment and innovation, with companies expanding production capacities and developing new value-added products. For example, Sun-Maid Growers of California announced a USD 15 million investment to boost production and processing facilities.

Additionally, there has been a growing trend toward creating raisins in various coatings, such as chocolate-covered raisins, and combining them with other dried fruits to cater to evolving consumer preferences.

Overall, the market is positioned for steady growth, driven by health-conscious consumers, government support for raisin production, and continuous innovation in product offerings.

Key Takeaways

• The Global Dried Grapes Market is expected to be worth around USD 504.5 million by 2033, up from USD 328.0 million in 2023, growing at a CAGR of 4.4% during the forecast period from 2024 to 2033.
• Conventional dried grapes dominated the market with a 71.2% share, leading growth.
• Grade A dried grapes dominated “By Grade” of the market with a 62.3% share.
• Sun Drying dominated the market with a 52.2% share in drying methods.
• Supermarkets/Hypermarkets led the market with a 45.2% share in distribution channels.
• North America dominates the dried grapes market with a 37.4% share valued at USD 122.6 million.

By Type Analysis

Conventional dried grapes dominated the market with a 71.2% share, leading growth.

In 2023, Conventional dried grapes held a dominant market position in the By Type segment of the Dried Grapes Market, capturing more than a 71.2% share. Conventional dried grapes continue to be the preferred choice for consumers due to their wider availability, lower price points, and established brand recognition.

These raisins are typically produced using traditional methods and do not require certification, making them more accessible to mass markets. The large-scale production of conventional dried grapes allows for economies of scale, contributing to their market dominance. They are widely used in baked goods, snacks, cereals, and food products, making them an integral part of the global supply chain.

Organic dried grapes accounted for the remaining share, gaining traction among health-conscious consumers who prioritize clean-label, non-GMO, and sustainably produced food products.

As awareness of the environmental impact of conventional farming practices grows, more consumers are opting for organic options, particularly in regions like North America and Europe, where organic food markets are expanding rapidly. The organic segment is expected to see strong growth in the coming years, driven by increasing demand for healthier, environmentally friendly snack alternatives.

By Grade Analysis

Grade A dried grapes dominated “By Grade” of the market with a 62.3% share.

In 2023, Grade A held a dominant market position in the By Grade segment of the Dried Grapes Market, capturing more than a 62.3% share. Grade A dried grapes are the highest quality raisins, selected for their size, color, and uniformity.

These premium-quality raisins are typically used in higher-end products, such as packaged snacks, premium cereals, and gourmet foods, where quality and appearance are crucial. The preference for Grade  A dried grapes is driven by their superior taste, texture, and aesthetic appeal, making them the preferred choice for both consumers and manufacturers in the premium market segment. As a result, Grade A raisins are often priced higher, contributing to their significant market share.

Grade B dried grapes, while representing a smaller share of the market, still play a crucial role in the industry. In 2023, Grade B dried grapes accounted for the remaining market share. These raisins are typically used in lower-cost products or as ingredients in food manufacturing, such as baking and processed food production.

Grade B raisins may have slight imperfections in size, color, or texture but are still suitable for many applications where appearance is less critical. Despite their lower price point, Grade B dried grapes continue to be in demand, particularly in price-sensitive markets and bulk sales.

By Drying Method Analysis

Sun Drying dominated the market with a 52.2% share in drying methods.

In 2023, Sun Drying held a dominant market position in the By Drying Method segment of the Dried Grapes Market, capturing more than a 52.2% share. Sun drying is the most traditional and widely used method for drying grapes, particularly in regions with warm and dry climates. The method involves spreading the grapes under direct sunlight, allowing them to dry naturally.

This process is cost-effective and results in raisins with a rich, natural flavor and characteristic dark color. Sun drying also retains a significant amount of nutrients, making it a preferred choice for natural and organic dried grapes. Its low energy consumption and environmental friendliness contribute to its continued dominance in the market.

Shade Drying, while accounting for a smaller share of the market, is gaining popularity due to its ability to preserve the flavor and nutritional content of dried grapes more effectively than sun drying. This method involves drying grapes in shaded areas, protecting them from direct sunlight, which can degrade the fruit’s quality and nutrients.

Mechanical Drying and Mixed Method Drying are used less frequently but still play a role in the market. Mechanical Drying uses controlled heat to dry grapes quickly and consistently, making it suitable for large-scale production. Mixed Method Drying, combining sun and mechanical drying, offers a balance of cost-effectiveness and quality, allowing manufacturers to optimize production efficiency while maintaining product quality.

By Distribution Channel Analysis

Supermarkets/Hypermarkets led the market with a 45.2% share in distribution channels.

In 2023, Supermarkets/Hypermarkets held a dominant market position in the By Distribution Channel segment of the Dried Grapes Market, capturing more than a 45.2% share. Supermarkets and hypermarkets continue to be the leading retail outlets for dried grapes due to their wide accessibility, large-scale presence, and diverse consumer base.

These large retail chains offer a wide variety of dried grape products, ranging from conventional to organic and specialty varieties, catering to the diverse preferences of consumers. The ease of access and convenience offered by supermarkets and hypermarkets, coupled with their competitive pricing strategies and frequent promotions, make them the preferred choice for most buyers.

Convenience Stores, accounting for a smaller share, have seen growth as consumers increasingly seek quick, on-the-go snack options. These stores, while typically smaller, provide a convenient location for consumers to purchase dried grapes and other snacks. The growing trend of snacking is likely to drive further demand in this segment, particularly in urban areas.

Specialty Stores, offering organic and niche products, cater to a more specific demographic that prioritizes premium and health-conscious options. These stores are growing in popularity as consumer demand for organic and non-GMO dried grapes increases.

Key Market Segments

By Type

• Conventional
• Organic

By Grade

• Grade A
• Grade B

By Drying Method

• Sun Drying
• Shade Drying
• Mechanical Drying
• Mixed Method Drying

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Others

Driving factors

Rising Demand for Snacking Products

The increasing preference for convenient, on-the-go food options is significantly contributing to the growth of the dried grapes market. As busy lifestyles become more common, consumers are turning to healthier snack alternatives, and dried grapes, with their natural sweetness and nutritional benefits, are gaining popularity. Dried grapes offer a high-energy, fiber-rich snack that is easy to carry and store, making them an ideal choice for those looking for quick and healthy snack options.

This trend is particularly strong among millennials and health-conscious consumers, who are seeking snack products that not only satisfy hunger but also support their wellness goals. The overall snack food industry is projected to grow at a CAGR of 4.5% through 2028, and within this context, the demand for dried grapes is experiencing similar upward momentum.

Growing Vegan and Plant-Based Diet Adoption

The global shift toward vegan and plant-based diets is another major factor driving the growth of the dried grapes market. As more consumers embrace plant-based lifestyles for health, environmental, or ethical reasons, the demand for plant-derived snacks is increasing. Dried grapes, being 100% natural and plant-based, align perfectly with the preferences of these consumers.

They are a great alternative to animal-based snacks, providing essential nutrients such as fiber, vitamins, and antioxidants without compromising on taste or convenience. This shift toward plant-based eating is influencing not only individual consumption patterns but also the food industry’s product offerings, as more brands introduce plant-based snack options, including dried fruits like raisins. As a result, the dried grapes market is benefiting from a growing base of health-conscious and ethically-minded consumers who seek nutritious, vegan-friendly snack choices.

Demand for Natural and Organic Products

Consumers are increasingly gravitating toward natural and organic products as part of a broader trend toward cleaner eating and sustainability. Dried grapes are particularly well-suited to meet this demand, especially as more consumers prefer snacks with minimal processing and no artificial additives. Organic dried grapes, in particular, are experiencing a surge in popularity, as they cater to the growing awareness of food quality and environmental concerns.

According to market trends, the organic food market is expected to grow at a CAGR of 10% from 2023 to 2030, and dried grapes are benefiting from this organic movement. Many consumers are now willing to pay a premium for organic or non-GMO options, pushing producers to expand their organic offerings. This trend is further amplified by the increasing availability of organic dried grapes in supermarkets, health food stores, and online platforms, making them more accessible to a wider audience.

Restraining Factors

Seasonality of Raw Materials

One of the primary challenges for the dried grapes market is the seasonality of raw materials. Grapes, the base ingredient for raisins, are a seasonal crop, typically harvested once a year. This seasonal availability can limit the supply of fresh grapes, which in turn affects the production of dried grapes. As the raw material supply is dependent on specific harvest periods, any disruption, whether due to adverse weather conditions, poor crop yields, or supply chain delays, can create fluctuations in the availability of dried grapes.

This restricts producer’s ability to meet the growing demand throughout the year, leading to potential price volatility and uneven product availability in some markets. While drying extends the shelf life of grapes, the reliance on a single harvest cycle limits year-round production flexibility, which can, at times, hinder market growth.

Perishability of Raw Grapes

In addition to seasonality, the perishability of raw grapes presents another constraint on market growth. Fresh grapes, being highly perishable, require rapid processing to be converted into dried grapes, usually within a few days of harvesting. The longer grapes sit before processing, the greater the risk of spoilage. This makes the initial stages of production highly time-sensitive and requires efficient supply chain management. Any delays, such as transportation issues or processing bottlenecks, can lead to spoilage, resulting in waste and financial loss for producers.

Furthermore, the limited window for processing fresh grapes means that suppliers are under constant pressure to maintain effective logistical operations to ensure the timely conversion of raw materials. This inherent vulnerability in the production process can create supply shortages, making it harder to meet demand, especially during peak seasons or in the case of unexpected crop failures.

Competition from Other Dried Fruits

The dried fruits market is highly competitive, with dried grapes facing significant rivalry from other dried fruits such as dried apricots, figs, dates, and cranberries. These alternatives often offer similar nutritional benefits, such as being rich in fiber, antioxidants, and essential vitamins, which can divert consumer interest away from dried grapes. Additionally, these fruits can sometimes be produced with fewer seasonality constraints, which gives them a competitive edge in terms of year-round availability.

As a result, the dried grapes market may experience challenges in terms of market share, particularly in regions where consumers have a broad preference for a variety of dried fruit options. While dried grapes are popular for their unique taste and versatility in snacks and baking, the increasing availability and popularity of other dried fruits may limit their growth, especially if these alternatives are offered at more competitive prices or marketed with additional health benefits.

Growth Opportunity

Growth in Natural Sweeteners Market

The global shift toward healthier eating habits is contributing significantly to the growth of the dried grapes market, as raisins are increasingly being used as natural sweeteners in place of refined sugars. With the rising awareness of the negative health impacts of excessive sugar consumption, consumers are opting for more natural alternatives. Raisins, which are naturally high in fructose and glucose, are an ideal substitute for artificial sweeteners and processed sugars.

As the global natural sweeteners market continues to expand, it is expected to reach USD 22 billion by 2026, with a CAGR of 6%. This growth presents a unique opportunity for the dried grapes market, especially as food manufacturers and consumers alike look for healthier, naturally sourced options in a wide range of products, including beverages, snacks, and desserts.

Increasing Demand for Plant-Based Ingredients in Bakery and Confectionery

The increasing trend towards plant-based diets is having a profound impact on the demand for plant-based ingredients, especially in the bakery and confectionery sectors. Dried grapes, being a plant-based product, are an ideal ingredient for vegan and plant-based formulations. In 2024, the global plant-based food market is expected to grow at a CAGR of 10%, with significant demand coming from the bakery, snack, and confectionery industries.

Raisins are increasingly incorporated into plant-based products such as vegan cakes, cookies, and snack bars, providing not only sweetness but also added nutritional value. As plant-based ingredients become more mainstream, the dried grapes market stands to benefit from expanded usage in these growing sectors.

New Product Innovations

Another significant opportunity for growth is the continued innovation in dried grape products. Producers are expanding their offerings beyond traditional raisins by introducing new formats, flavors, and value-added products. For example, raisins are infused with natural flavors such as cinnamon, vanilla, or citrus to appeal to a broader range of tastes.

Additionally, organic and premium dried grape products are gaining traction, as more consumers demand high-quality, clean-label snacks. This innovation in product offerings is helping brands capture the attention of health-conscious consumers and diversify their market reach. The development of convenient, ready-to-eat products and snack packs also aligns with the increasing demand for on-the-go snacks, further boosting the market potential for dried grapes.

Trending Factors

Plant-Based and Clean-Label Products

One of the most prominent trends in the dried grapes market in 2024 is the growing demand for plant-based and clean-label products. As consumers become more health-conscious, there is a notable shift toward products that are natural, minimally processed, and free from artificial additives.

Dried grapes, as a naturally occurring, plant-based product, are perfectly positioned to meet this demand. Clean-label products, which emphasize transparency and simplicity in ingredients, are gaining traction, particularly among millennials and Gen Z consumers who prioritize sustainability and health.

The preference for clean, plant-based ingredients is driving more food manufacturers to incorporate dried grapes into products like snack bars, granola, and baked goods, capitalizing on the broader plant-based movement. In fact, the clean-label market is projected to grow at a CAGR of 7.5% over the next few years, indicating a robust opportunity for dried grape producers to align their offerings with these consumer preferences.

Focus on Nutritional Labeling and Transparency

The focus on nutritional labeling and transparency is another key trend shaping the dried grapes market. Consumers are increasingly looking for detailed information on the nutritional content of the foods they purchase, driven by growing awareness about health and wellness. As a result, food producers are under pressure to provide clear, transparent labeling that highlights the natural benefits of their products, such as high fiber, antioxidants, and vitamins.

Dried grapes, with their established health benefits, can capitalize on this trend by emphasizing their nutritional value in marketing materials. Transparency in sourcing and production practices is also becoming more important, with consumers preferring brands that provide traceable, sustainable, and ethically sourced products. This trend toward transparency is expected to continue influencing purchasing decisions and beyond.

Influence of Social Media and Food Bloggers

In 2024, the influence of social media and food bloggers is playing an increasingly significant role in shaping consumer preferences and driving trends in the dried grapes market. Social media platforms like Instagram, TikTok, and YouTube have become powerful tools for food brands to engage with consumers directly, promoting new product innovations, recipes, and health benefits. Food bloggers and influencers are often key advocates of natural and healthy eating, using their platforms to introduce dried grapes to a broader audience.

Recipe videos, health tips, and snack ideas featuring dried grapes are gaining popularity, encouraging consumers to experiment with this product in various culinary contexts. The influence of these digital influencers is expected to further boost the visibility and consumption of dried grapes, especially among younger, tech-savvy demographics who rely on social media for food trends.

Regional Analysis

North America dominates the dried grapes market with a 37.4% share valued at USD 122.6 million.

North America dominates the global dried grapes market, holding a significant share of 37.4%, valued at USD 122.6 million in 2023. The region’s strong market presence can be attributed to the growing demand for healthy, convenient snacks, with dried grapes being a popular choice due to their nutritional benefits.

The U.S. leads the North American market, driven by a large consumer base focused on healthy eating habits, plant-based diets, and clean-label products. This trend is expected to continue, supported by the increasing adoption of dried grapes in snack foods, baked goods, and breakfast cereals.

In Europe, the dried grapes market is experiencing steady growth, with the region accounting for 30% of the global market share. European consumers are increasingly seeking natural and organic foods, which is driving the demand for dried grapes, particularly organic varieties. The market is bolstered by countries like Germany, the UK, and France, where health-conscious eating and sustainable product sourcing are key trends.

The Asia Pacific region, with its rapidly growing middle class and increasing health awareness, is emerging as a significant market for dried grapes. The region is projected to grow at a CAGR of 6.2% from 2024 to 2030, driven by rising disposable incomes, changing dietary habits, and expanding distribution channels in countries like China, India, and Japan.

Middle East & Africa and Latin America are smaller but growing markets, driven by increasing awareness of healthy eating and rising demand for plant-based snacks. The market in these regions is expected to expand at a steady pace, supported by improving distribution networks and rising consumer interest in natural food products.

Key Regions and Countries

North America

• The US
• Canada
• Rest of North America

Europe

• Germany
• France
• The UK
• Spain
• Netherlands
• Russia
• Italy
• Rest of Europe

Asia-Pacific

• China
• Japan
• Singapore
• Thailand
• South Korea
• Vietnam
• India
• New Zealand
• Rest of Asia Pacific

Latin America

• Mexico
• Brazil
• Rest of Latin America

Middle East & Africa

• Saudi Arabia
• South Africa
• UAE
• Rest of the Middle East & Africa

Key Players Analysis

The global dried grapes market in 2024 continues to be shaped by a number of key players, each contributing to the market’s expansion through their product offerings, distribution strategies, and innovation.

Sun-Maid Growers of California remains one of the dominant players in the market, holding a significant share due to its established brand and extensive distribution networks. Known for its premium quality raisins, Sun Maid’s focus on sustainability and innovation has allowed it to meet the growing demand for clean-label and organic products. The company’s ongoing commitment to sustainability, including water-efficient farming techniques, resonates with eco-conscious consumers, further boosting its market presence.

Dole Packaged Foods LLC, another major player, benefits from its strong global presence and diverse product portfolio. Dole has leveraged its brand recognition to introduce a wide range of dried fruit products, including raisins, targeting health-conscious consumers looking for natural, plant-based snacks. Its vast retail distribution network and innovative marketing strategies have helped Dole expand its market share in both developed and emerging regions.

National Raisin Co., a leader in the North American market, continues to innovate with value-added products such as flavored raisins and organic options. National Raisin’s focus on quality control, sourcing practices, and strategic partnerships with retailers has enabled it to maintain a strong foothold in the U.S. and export markets.

Traina Dried Fruit Inc. has gained prominence with its focus on premium, small-batch dried fruits. By prioritizing quality and catering to niche consumer segments, such as organic and gluten-free markets, Traina Dried Fruit has captured the interest of health-conscious consumers looking for high-quality, minimally processed products.

These companies, among others, are expected to drive the market’s growth by continually innovating, responding to changing consumer preferences, and expanding their reach through improved distribution channels.

Market Key Players

• Aarav Agro Industries
• Aditya Corp.
• Del Monte Pacific Ltd.
• Dole Packaged Foods LLC
• Gauri Farm
• HBS Foods Ltd.
• Lakshmi Narasimha Agencies
• Mariana Co.
• National Raisin Co.
• Newmans Own Inc.
• River Ranch Sales Ltd.
• Shivam Cashew Industry.
• Sun Maid Growers of California
• SUN VALLEY RAISINS
• Sunbeam Foods
• Tabletop Grapes
• Traina Dried Fruit Inc.
• TRV Cashews
• UAB Arimex
• Vishaka Raisins VeravalOnline Pvt. Ltd.

Recent Development

• In June 2024, Traina Dried Fruit Inc., a premium dried fruit producer, expanded its operations into key international markets, including Europe and Asia. The company introduced its premium range of dried grapes, raisins, and other dried fruits through distribution partnerships with major grocery chains across the European Union and Asia-Pacific region. This strategic expansion aims to tap into the increasing demand for healthy, plant-based snacks in these rapidly growing regions.
• In April 2024, National Raisin Co. announced an investment of USD 10 million to install solar-powered energy systems across its production facilities. This initiative is part of the company’s commitment to sustainability and reducing its carbon footprint. The solar energy systems are expected to reduce the company’s greenhouse gas emissions by over 25% annually. This move aligns with growing consumer demand for sustainably produced and environmentally friendly products, offering National Raisin Co. a competitive edge in the market.
• In March 2024, Dole Packaged Foods LLC formed a strategic partnership with major grocery retailers to promote health-focused snack options. The partnership includes the introduction of new raisin-based snack packs aimed at consumers seeking nutritious, portable snack options. The move is part of Dole’s broader effort to capitalize on the growing demand for plant-based and natural snack foods. Dole’s packaging innovations, which highlight the high antioxidant content of raisins, have resonated with health-conscious shoppers, contributing to a rise in product visibility across retail channels.

Report Scope