Global Breakfast Cereals Market By Product Type (Corn Flakes, Rice Flakes, Wheat Flakes, Granola, Muesli, Bran Flakes, and Others), By Type (Natural, High Fiber, High Protein, and Others), By Flavor Type (Original, Chocolate, Fruity, Mixed, Nut, and Others) By Claim (Gluten Free, Sugar-Free, Low Fat, and Others) By End-Use (Kids, and Adults), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail, and Others), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2024-2033
- Published date: April 2024
- Report ID: 61678
- Number of Pages: 239
- Format:
- keyboard_arrow_up
Quick Navigation
Report Overview
The Global Breakfast Cereals Market size is expected to be worth around USD 108.7 Billion by 2033, from USD 63.7 Billion in 2023, growing at a CAGR of 5.5% during the forecast period from 2023 to 2033.
Breakfast cereals are characterized as processed grains-based breakfast food intended for human consumption. A significant component of all breakfast cereals is one or more cereal grains or their milled fractions, which can constitute nearly 100% of cereals designated for cooking. In various ready-to-eat cereals, this proportion significantly decreases, falling below 50% in products that are pre-sweetened.
The primary grains used in their production include corn, wheat, oats, and rice, often enriched with additional flavorings and fortifying ingredients. The global breakfast cereals market is driven by several key factors, including the increasing consumer preference for convenient and quick meal options for breakfast, rising health consciousness among consumers, and the growing awareness of the importance of a nutritious start to the day. Moreover, the expansion of retail distribution channels and the advent of e-commerce have made breakfast cereals more accessible to consumers worldwide, further fueling market growth.
Key Takeaways
- The global breakfast cereals market will be valued at US$ 63.7 billion in 2023.
- The global breakfast cereals market is projected to reach US$ 108.7 billion by 2033.
- Among product types, Granola accounted for the largest market share of 66.0%.
- Among types, high-fiber breakfast cereals accounted for the majority of the market share with 53.9%.
- North America is estimated to grow at a CAGR of 4.7% during the forecast period with a revenue share of 35.1%.
- Muesli is the most popular type of cereal in Germany, followed by oats and cornflakes.
Product Type Analysis
Granola Bars Accounted for The Largest Market Share
The global breakfast cereals market is segmented based on type into corn flakes, rice flakes, wheat flakes, granola, muesli, bran flakes & others. Among both, granola held the majority of the revenue share of 28.5% in 2023. There has been a significant shift towards health-conscious eating habits among consumers globally.
Granola often comprises whole grains, nuts, seeds, and dried fruits, making it some nutrient-dense option rich in fiber, proteins, vitamins, and minerals. This aligns well with the increasing demand for nutritious and wholesome breakfast options that support a healthy lifestyle. Granola’s versatility contributes to its popularity.
It can be consumed in multiple ways – as a traditional cereal with milk or yogurt, as a topping for fruit bowls and smoothies, or even as a standalone snack. This versatility, combined with its convenience as a ready-to-eat product, appeals to a wide range of consumers, from busy professionals to health-conscious individuals seeking quick yet healthy meal options.
Type Analysis
The market is segregated into natural, high fiber, high protein, and others. Among these, the high fiber is more popular and thus accounted for the majority of the market share of 34.0% in 2023. High-fiber breakfast cereals are known to promote digestive health, aid in weight management, and reduce the risk of chronic diseases such as type 2 diabetes and heart disease.
This aligns with the broader health and wellness trend, where consumers are increasingly seeking foods that support long-term health and well-being. The demand for high-fiber options reflects a shift towards more nutritious eating habits, making it a leading choice among health-conscious consumers. Manufacturers have responded by expanding their high-fiber offerings, further driving the segment’s growth.
Flavor Type Analysis
The market is segregated into original, chocolate, fruity, mixed, nut & others. Among these, the original is more popular and thus accounted for the majority of the market share of 27.0% in 2023. Original-flavored breakfast cereals are preferred for their classic taste, which appeals to a wide demographic, including adults who favor simplicity and children who may be more selective eaters.
Their unadulterated taste serves as a neutral base that pairs well with a variety of toppings and additions, allowing consumers to customize their meals according to individual preferences. Additionally, original flavors are often perceived as being more natural and less processed compared to flavored varieties, aligning with the growing consumer demand for cleaner, simpler ingredient lists. This universal appeal and adaptability have cemented the original flavor’s dominant position in the market.
Claims Analysis
The Demand for Gluten-Free Breakfast Cereals is Boosting Owing to Growing Consumer Awareness
The market is further divided into vegan/plant-based, sugar-free, gluten-free, low-fat, and others. Among these, gluten-free accounted for the largest market share in 2023, with 35.4%. These elements encompass both consumer preferences and health-related considerations that have been driving the adoption rates higher than other categories such as vegan/plant-based, sugar-free, and low-fat alternatives.
The surge in consumer interest towards healthier lifestyle choices has significantly contributed to the growth of the gluten-free market. Even among individuals not diagnosed with gluten-related disorders, there is a prevailing perception that gluten-free products are healthier, contributing to their increased consumption.
End-Use Analysis
The Dominance Of the Adults Segments is Attributed to Their Diverse and Evolving Dietary Needs and Preferences
Based on end-use global breakfast cereals market is segmented into kids and adults. Among these, breakfast cereals are more popular among adults and hence they held the majority of the market share at 68.7%. Adults increasingly seek convenient, nutritious meal options that fit into their busy lifestyles while also catering to health-conscious choices, such as high fiber, high protein, low sugar, and whole grain options.
The variety available within the adult segment of the breakfast cereal market offers options that align with weight management, digestive health, and sustained energy needs, making it a preferred choice. Additionally, the trend towards wellness and fitness among adults further fuels the demand for healthier breakfast cereal options, driving the larger market share.
Distribution Channel Analysis
Supermarkets/Hypermarkets Account for The Majority Of The Revenue Share In The Breakfast Cereals Market.
The market is segregated into supermarkets/hypermarkets, convenience stores, online retail, and others. Among these, supermarkets/hypermarkets accounted for the majority of revenue share of 59.2%. Owing to their extensive product offerings, convenient one-stop shopping experience, and economies of scale.
Their expansive physical presence and strategic location draw in large customer footfall, facilitating higher sales volumes compared to other retail channels like convenience stores and online platforms.
Key Market Segments
By Product Type
- Corn Flakes
- Rice Flakes
- Wheat Flakes
- Granola
- Muesli
- Bran Flakes
- Others
By Type
- Natural
- High Fiber
- High Protein
- Others
By Flavor Type
- Chocolate
- Fruity
- Mixed
- Nut
- Others
By Claims
- Gluten-Free
- Sugar-Free
- Low Fat
- Others
By End-User
- Kids
- Adults
By Distribution Channel
- Supermarkets/Hypermarkets
- Convenience Stores
- Online Retail
- Others
Drivers
Changing Consumer Lifestyles and Preferences Is Anticipated to Bolster the Market Growth
The dynamic shift in consumer lifestyles and preferences is increasingly becoming a pivotal factor in the growth of the breakfast cereals market. This shift is largely driven by the fast-paced nature of contemporary life, where consumers are constantly seeking convenient, nutritious, and time-saving food options. As lifestyles become more hectic, with longer working hours and more commitments, the demand for breakfast options that are quick and easy to prepare, yet healthy and satisfying, is surging.
Modern consumers are not only looking for convenience; they are also becoming more health-conscious. This awareness has led to a greater demand for breakfast cereals that are high in fiber, protein, vitamins, and minerals, and lower in sugar and unhealthy fats. The market has responded by offering a wide array of cereal products, including whole-grain, organic, gluten-free, and cereal products fortified with specific nutrients aimed at health-conscious consumers.
Additionally, the rise in consumer preference for plant-based and vegan diets has influenced the breakfast cereal market. The changing consumer lifestyles and preferences are also reflected in the flavor and variety of breakfast cereals available. There is a growing interest in exotic and diverse flavors, influenced by global cuisine trends.
Restraints
Increasing Awareness and Preference for Whole Foods
Another major restraint facing the global breakfast cereal market is the increasing consumer awareness and preference for whole foods over processed food products. This trend is rooted in a growing body of nutritional science suggesting that diets rich in whole foods—such as fruits, vegetables, whole grains, nuts, and seeds are more beneficial for health than diets high in processed foods.
Whole foods are minimally processed and closer to their natural state, providing essential nutrients without the added sugars, artificial ingredients, and preservatives commonly found in many breakfast cereals.
The preference for whole foods directly impacts the breakfast cereal market, as consumers increasingly seek out natural and unprocessed meal options for their first meal of the day. This shift is particularly evident among younger demographics and health-conscious consumers, who prioritize the quality and origin of their food ingredients. The perception of breakfast cereals as overly processed, coupled with concerns about added sugars and artificial additives, has led to a decline in their attractiveness compared to whole-food-based breakfast alternatives.
The preference for whole foods over processed products remains a formidable restraint. The breakfast cereal market’s future growth will likely depend on its ability to continuously evolve and offer products that meet the changing dietary preferences and health priorities of consumers worldwide.
Whole foods offer consumers the flexibility to customize their meals according to their taste preferences and nutritional needs. This stands in contrast to pre-packaged cereals, which come in fixed flavor combinations and formulations. The ability to mix and match whole foods for breakfast enables consumers to create diverse, personalized meals, which can reduce the appeal of standardized breakfast cereal products.
In some cases, whole foods can be more cost-effective in the long term, especially when considering the nutritional value offered per dollar spent. While breakfast cereals are convenient, the cost per serving compared to homemade alternatives using whole foods can be higher, leading budget-conscious consumers to favor whole foods.
Opportunity
Expansion into Emerging Markets
Emerging regions, characterized by rapidly growing economies, urbanization, and an increasing middle class, present a fertile ground for the introduction and growth of breakfast cereal products. The potential for market expansion in countries within Asia Pacific, Latin America, the Middle East, and Africa is particularly noteworthy. These areas exhibit a rising consumer interest in Western dietary patterns, coupled with a growing awareness of health and nutrition, creating a unique opportunity for breakfast cereal manufacturers.
The appeal of breakfast cereals as a convenient, nutritious, and quick meal option aligns well with the lifestyle of urban consumers in emerging markets, who are increasingly seeking food options that fit their busy and health-conscious lifestyles.
For instance, the urbanization trend is leading to more nuclear families and working professionals who may not have the time for traditional, time-consuming breakfast preparations. As a result, the demand for ready-to-eat (RTE) and on-the-go breakfast options is on the rise, offering a substantial market opportunity for breakfast cereal companies.
Moreover, the economic growth in these regions has led to increased disposable incomes, thereby widening the consumer base that can afford and is willing to try international food products, including breakfast cereals. This economic dynamic, coupled with the expansion of retail infrastructure and e-commerce, facilitates greater product accessibility and variety, making it easier for companies to reach consumers.
The strategic importance of emerging markets also extends to their role as growth drivers in the global economy. As mature markets in North America and Europe experience slower growth rates, the dynamic economies of emerging regions promise not only an expanding consumer base but also opportunities for innovation in product development, packaging, and marketing strategies. This dual role of emerging markets as both a consumer base and a source of innovation underscores their potential as a major opportunity for the global breakfast cereal market.
Trends
Weight Wellness is an Emerging Trend
Weight wellness is another significant trend shaping the global breakfast cereal market, reflecting a shift from diet-centric weight loss narratives to a more holistic approach that emphasizes sustainable, healthful eating patterns for weight management. This trend focuses on consuming foods that support metabolic health, satiety, and overall well-being, moving away from restrictive diets and towards balanced nutrition.
This trend is driven by a growing consumer understanding of the complex relationship between diet, weight management, and health. This understanding has fostered a demand for breakfast cereals that support weight wellness through high fiber content, protein, and low glycemic index ingredients. These products help consumers feel fuller for longer, manage blood sugar levels, and support a healthy metabolism, aligning with their goals for maintaining a healthy weight without compromising on nutritional quality or taste.
The weight wellness trend has led to the introduction of a wide array of breakfast cereals tailored to consumers seeking both weight management solutions and nutritional benefits. This trend has not only expanded the market’s product range but also encouraged innovation in cereal formulation, packaging, and marketing strategies.
Manufacturers are now focusing on developing products that meet the weight wellness criteria while also catering to the taste preferences and convenience needs of consumers.
The trend toward weight wellness is reshaping the breakfast cereal industry, influencing product development, marketing strategies, and consumer preferences. As consumers continue to prioritize health and wellness, especially concerning weight management, it is expected that this trend will continue to drive innovation and growth in the breakfast cereal market.
Geopolitical Impact Analysis
Geopolitical Tensions Significantly Disrupted the Growth of the Breakfast Cereals Market Owing to Fluctuations in Currency and Supply Chain Activities
In 2023, the breakfast cereals market was significantly influenced by several geopolitical factors. Changes in international trade policies and the imposition of tariffs affected the cost and supply chains of raw materials essential for cereal production, such as grains and sugar. Countries that implemented protectionist policies potentially disrupted the flow of these ingredients, impacting production costs and pricing strategies.
Geopolitical tensions in key regions could have led to disruptions in the supply chain. For instance, conflicts or tensions in areas that are significant producers of agricultural commodities might have affected the availability and price volatility of essential inputs for cereal production. Geopolitical events often lead to fluctuations in currency values, affecting the cost of imported ingredients and the competitive positioning of cereals in the global market. A stronger currency in the producer country could make exports less competitive abroad, while a weaker currency could increase the cost of imported raw materials.
New regulations or changes in food safety, labeling, and environmental standards in response to geopolitical shifts could have impacted the operations and compliance costs for cereal manufacturers. For instance, stricter regulations on genetically modified organisms (GMOs) in certain markets might have affected ingredient sourcing strategies.
The growth and resilience of the breakfast cereals market amidst geopolitical changes can be attributed to manufacturers’ adaptive strategies, such as diversifying supply chains, hedging against currency risks, and complying with evolving regulatory landscapes. Additionally, the ability to innovate and cater to changing consumer preferences, such as the demand for healthier, sustainable, and convenient breakfast options, plays a vital role in navigating the geopolitical challenges faced by the market.
Regional Analysis
North America is Estimated to be the Most Lucrative Region in the Global Breakfast Cereals Market.
North America held the largest market share, with 34.9% in breakfast cereals in 2023. North America, particularly the United States and Canada, has a well-established culture of breakfast cereal consumption. Generations of consumers have grown up with breakfast cereals as a staple part of their morning routine, leading to high levels of brand loyalty and consistent demand.
The breakfast cereals market in North America is characterized by a high degree of innovation and product diversity. Manufacturers continually introduce new flavors, formulations, and packaging formats to cater to evolving consumer preferences, including trends toward healthier ingredients, convenience, and indulgence. Strong marketing and advertising campaigns by major cereal brands have contributed to maintaining and expanding market share in North America.
These efforts include television commercials, digital advertising, sponsorships, and promotions targeting various demographic segments. While traditional sugary cereals remain popular, there has been a growing trend toward healthier breakfast options in North America. Manufacturers have responded by introducing a wide range of products tailored to health-conscious consumers, including whole grain, low-sugar, gluten-free, and organic varieties.
Overall, North America’s leadership in the breakfast cereals market reflects a combination of cultural, economic, and marketing factors that have established a strong foundation for sustained growth and market dominance in the region.
Key Regions and Countries
- North America
- The US
- Canada
- Europe
- Germany
- France
- The UK
- Spain
- Italy
- Russia & CIS
- Rest of Europe
- APAC
- China
- Japan
- South Korea
- India
- ASEAN
- Rest of APAC
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- GCC
- South Africa
- Rest of MEA
Key Players Analysis
Companies Are Strongly Focusing On Product Innovation and Diversification.
Major players are continuously innovating to meet the diverse preferences of consumers. This includes introducing new flavors, ingredients, and formulations to cater to evolving health trends, such as gluten-free, organic, and low-sugar options.
Additionally, companies are expanding their product portfolios to include ready-to-eat cereals, hot cereals, cereal bars, and granola, offering a wider range of breakfast and snack options. The evolution of key players in the breakfast cereals market reflects a strategic response to changing consumer preferences, regulatory requirements, and competitive pressures
Market Key Players
Major players in the breakfast cereals market are engaging in mergers, acquisitions, and strategic partnerships to expand their market presence, diversify product offerings, and access new distribution channels. These collaborations allow companies to leverage synergies, economies of scale, and complementary strengths to drive growth and competitiveness.
With the rise of e-commerce and changing shopping habits, key players are investing in digital marketing, online retail platforms, and direct-to-consumer channels to reach consumers effectively. This includes leveraging social media, influencer partnerships, and targeted advertising to engage with audiences and drive sales.
The following are some of the major players in the industry
- Kellanova
- General Mills Inc.
- Nestle SA
- Post Holdings Inc.
- PepsiCo, Inc.
- Dorset Cereals
- Marico Limited
- Calbee, Inc.
- Nature’s Path Foods
- Bob’s Red Mill Natural Foods
- Weetabix Limited
- Bagrrys India Limited
- Kashi LLC
- The Jordans & Ryvita Company
- Other Key Players
Recent Development
- In June 2023, Nature’s Path Organic Foods acquired the Love Child Organics, a Canadian-based organic baby food and children’s snack brand. Love Child Organics specializes in creating nutrient-dense, organic meals and snacks for babies and children.
- In Feb. 2023, General Mills, Inc. introduced Lucky Charms S’mores cereal, which features graham pieces, chocolate-flavored cereal pieces, and marshmallows in the classic Lucky Charms shapes.
Report Scope
Report Features Description Market Value (2023) US$ 63.7 Bn Forecast Revenue (2033) US$ 108.7 Bn CAGR (2024-2033) 5.5% Base Year for Estimation 2023 Historic Period 2020-2022 Forecast Period 2024-2033 Report Coverage Revenue Forecast, Market Dynamics, COVID-19 Impact, Competitive Landscape, Recent Developments Segments Covered By Product Type (Corn Flakes, Rice Flakes, Wheat Flakes, Granola, Muesli, Bran Flakes, and Others), By Type (Natural, High Fiber, High Protein, and Others), By Flavor Type (Original, Chocolate, Fruity, Mixed, Nut, and Others) By Claim (Gluten Free, Sugar-Free, Low Fat, and Others) By End-Use (Kids, and Adults), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail, and Others) Regional Analysis North America – The US & Canada; Europe – Germany, France, The UK, Spain, Italy, Russia & CIS, Rest of Europe; APAC– China, Japan, South Korea, India, ASEAN & Rest of APAC; Latin America– Brazil, Mexico & Rest of Latin America; Middle East & Africa– GCC, South Africa, & Rest of MEA Competitive Landscape Kellanova, General Mills Inc., Nestle SA, Post Holdings Inc., PepsiCo, Inc., Dorset Cereals, Marico Limited, Calbee, Inc., Nature’s Path Foods, Bob’s Red Mill Natural Foods, Weetabix Limited, Bagrrys India Limited, Kashi LLC, The Jordans & Ryvita Company, and Others Customization Scope Customization for segments, region/country-level will be provided. Moreover, additional customization can be done based on the requirements. Purchase Options We have three licenses to opt for: Single User License, Multi-User License (Up to 5 Users), Corporate Use License (Unlimited User and Printable PDF) Frequently Asked Questions (FAQ)
What are breakfast cereals makret?Breakfast cereals are food products made from processed grains, often fortified with vitamins, minerals, and other nutrients. They are commonly consumed with milk or yogurt and are a popular breakfast choice.
What are the key trends in the breakfast cereals market?Trends include a focus on healthier options with reduced sugar, increased demand for organic and natural ingredients, introduction of gluten-free and whole-grain products, and innovative flavors and packaging.
How important is the role of packaging in the breakfast cereals market?Packaging plays a crucial role in attracting consumers. Eye-catching designs, convenient packaging sizes, and eco-friendly options are some trends influencing consumer choices.
What does the future hold for the breakfast cereals market?The market is expected to continue evolving with the introduction of new flavors, ingredients, and healthier options to meet the diverse and changing preferences of consumers.
What is the Size of Breakfast Cereals Market?Breakfast Cereals Market size is expected to be worth around USD 108.7 Billion by 2033, from USD 63.7 Billion in 2023, growing at a CAGR of 5.5%
- Kellanova
- General Mills Inc.
- Nestlé S.A Company Profile
- Post Holdings Inc.
- PepsiCo, Inc.
- Dorset Cereals
- Marico Limited
- Calbee, Inc.
- Nature's Path Foods
- Bob’s Red Mill Natural Foods
- Weetabix Limited
- Bagrrys India Limited
- Kashi LLC
- The Jordans & Ryvita Company
- Other Key Players
- settingsSettings
Our Clients
Single User $4,599 $3,499 USD / per unit save 24% | Multi User $5,999 $4,299 USD / per unit save 28% | Corporate User $7,299 $4,999 USD / per unit save 32% | |
---|---|---|---|
e-Access | |||
Report Library Access | |||
Data Set (Excel) | |||
Company Profile Library Access | |||
Interactive Dashboard | |||
Free Custumization | No | up to 10 hrs work | up to 30 hrs work |
Accessibility | 1 User | 2-5 User | Unlimited |
Analyst Support | up to 20 hrs | up to 40 hrs | up to 50 hrs |
Benefit | Up to 20% off on next purchase | Up to 25% off on next purchase | Up to 30% off on next purchase |
Buy Now ($ 3,499) | Buy Now ($ 4,299) | Buy Now ($ 4,999) |