Global Dried Fruit Market By Product(Table Dates, Dried Grapes, Dried Figs, Dried Apricots, Prunes, Dried Cranberries, Others), By Application(Bakery and Confectionery, Frozen Desserts, Breakfast Cereals, Beverages, Sweet and Savory Snacks, Others), By Distribution Channel(Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, Online), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2024-2033

Report Overview

The global Dried Fruit Market size is expected to be worth around USD 12.7 billion by 2033, from USD 8.4 billion in 2023, growing at a CAGR of 4.2% during the forecast period from 2023 to 2033.

The dried fruit market refers to the global industry involved in the processing, marketing, and sale of fruits from which the majority of the original water content has been removed either naturally, through sun drying, or the use of specialized dryers or dehydrators. Drying the fruit preserves it, extending its shelf life and making it a convenient, nutritious, portable snack. This market caters to a wide range of consumers and intersects with various sectors including food and beverage, culinary, nutraceuticals, and even cosmetics.

Dried fruits retain most of the nutritional value of fresh fruits and are rich in fiber, vitamins, and minerals. Popular dried fruits include raisins, dates, prunes, figs, apricots, bananas, apples, and mangoes, among others. The market for dried fruits has expanded beyond traditional uses as snacks or culinary ingredients to include applications in dairy products, confectioneries, health bars, cereals, and natural sweeteners.

Several factors drive the global dried fruit market, including the rising awareness of health and nutrition, the demand for convenient and portable food options, and the increasing use of dried fruits in a variety of food and beverage products. Furthermore, the shelf-stable nature of dried fruits makes them an attractive option for long-term storage, especially in regions with limited access to fresh produce.

The dried fruit market is also influenced by trends in agriculture, global trade policies, and consumer preferences. Innovations in drying technology and packaging have helped improve the quality and variety of products available. Additionally, the market is seeing a growing interest in organic and naturally processed fruits, which cater to the demand for healthier and more sustainable food options.

Key Takeaways

• Market Growth: Expected CAGR of 4.2% till 2033, reaching USD 12.7 billion, driven by health-conscious consumer demand for nutritious snacks.
• Segmentation: Products include Dried Grapes (34.6% market share), Table Dates, Figs, Apricots, Prunes, Cranberries, and others.
• Applications: Dominated by Bakery & Confectionery (25.6% market share), followed by Frozen Desserts, Breakfast Cereals, Beverages, and Snacks.
• Distribution Channels: Supermarkets & Hypermarkets lead (45.6% market share), followed by Specialty Stores, Convenience Stores, and Online platforms.
• Regional Dynamics: Europe holds the largest market share (30.5%), followed by North America, with APAC, Latin America, and MEA presenting growth prospects.
• In the 2022/2023 season, the total global production of dried fruit reached 3.2 million metric tons.
• Table dates have a supply value of about $4.8 million in the market.
• Raisins (dried grapes) follow closely with a supply value of approximately $2.5 million

By Products

In 2024, Dried Grapes held a dominant market position, capturing more than a 34.6% share. This popularity stems from their wide use as a versatile snack and ingredient in various culinary preparations. Dried grapes, known as raisins, are cherished for their sweet taste and nutritional benefits, making them a staple in households worldwide.

Table Dates followed closely, known for their rich flavor and essential nutrients. They’re a favorite during festive seasons and are increasingly used in health bars and vegan recipes, reflecting a growing trend towards healthier, plant-based diets.

Dried Figs have also carved out a significant niche, appreciated for their unique taste and texture. They’re becoming a preferred snack among health-conscious consumers and are used in gourmet cooking, driving their demand upward.

Dried Apricots are notable for their vibrant color and sweet, tangy flavor. They’re popular in both snack and dried fruit mixes, and their use in baking and cooking adds to their market share, appealing to a broad range of tastes and dietary preferences.

Prunes, with their well-known digestive benefits, continue to be a key segment. Their market presence is bolstered by an aging population looking for natural health solutions, making prunes a valued component of the dried fruit market.

Dried Cranberries have seen a surge in popularity, partly due to their application in snack mixes, salads, and bakery products. Their health benefits, particularly in urinary tract health, have also contributed to their growing market share.

By Application

In 2024, Bakery and Confectionery dominated the dried fruit market, holding over a 25.6% share. This was driven by the widespread use of dried fruits as ingredients in cakes, cookies, and candies.

Frozen Desserts emerged as another significant segment, with a growing trend of incorporating dried fruits into ice creams and frozen yogurts for added flavor and texture enhancement.

Breakfast and Cereals witnessed a steady demand for dried fruits as toppings in cereals, muesli, and oatmeal, offering consumers a nutritious and convenient breakfast option.

Beverages also saw a notable presence in the dried fruit market, with dried fruits being used in teas, smoothies, and fruit-infused water to impart natural sweetness and flavor.

Sweet and Savory Snacks experienced increasing popularity, with dried fruits being included in trail mixes, granola bars, and savory snack mixes, catering to consumers’ preferences for healthier snacking options.

Other applications, including sauces, dressings, and meal accompaniments, also contributed to the growth of the dried fruit market, showcasing the versatility and adaptability of dried fruits across various culinary uses.

By Distribution Channel

In 2024, Supermarkets & Hypermarkets dominated the dried fruit market, holding over a 45.6% share. This was due to the wide availability and variety of dried fruits offered in these large retail outlets, attracting a large consumer base.

Specialty Stores emerged as another significant distribution channel, providing a curated selection of high-quality dried fruits, appealing to consumers seeking specific varieties or premium options.

Convenience Stores also played a notable role in the dried fruit market, offering convenient access to on-the-go snack options and impulse purchases for consumers looking for quick and easy snacks.

Online channels witnessed rapid growth, driven by the increasing popularity of e-commerce and the convenience of purchasing dried fruits from the comfort of home, with home delivery options further contributing to the segment’s expansion

Key Market Segments

By Product

• Table Dates
• Dried Grapes
• Dried Figs
• Dried Apricots
• Prunes
• Dried Cranberries
• Others

By Application

• Bakery and Confectionery
• Frozen Desserts
• Breakfast Cereals
• Beverages
• Sweet and Savory Snacks
• Others

By Distribution Channel

• Supermarkets & Hypermarkets
• Specialty Stores
• Convenience Stores
• Online

Drivers

Health Conscious Consumer Preferences Driving Growth in the Dried Fruit Market

The dried fruit market is experiencing robust growth globally, fueled by several factors, with health-conscious consumer preferences emerging as a major driver propelling this expansion. In recent years, there has been a notable shift in consumer dietary habits towards healthier food choices, driven by increasing awareness of the importance of nutrition and well-being. Dried fruits, renowned for their natural sweetness, concentrated nutrients, and extended shelf life, have emerged as popular choices among health-conscious consumers seeking nutritious snack alternatives.

One of the primary drivers behind the surge in demand for dried fruits is their perceived health benefits. Dried fruits retain the majority of their original nutrients, including vitamins, minerals, and antioxidants, making them a nutrient-dense option for consumers aiming to maintain a balanced diet.

Moreover, dried fruits are often free from added sugars, preservatives, and artificial additives, aligning with the preferences of consumers seeking clean-label and minimally processed food options. As a result, dried fruits have become a preferred snack choice for individuals adhering to various dietary patterns, including vegan, vegetarian, paleo, and gluten-free diets.

Furthermore, the convenience factor associated with dried fruits contributes significantly to their popularity among consumers leading busy lifestyles. Dried fruits require no preparation and can be easily incorporated into a variety of dishes, including breakfast cereals, baked goods, salads, and trail mixes. Their portability and extended shelf life make them ideal for on-the-go snacking, providing a convenient and nutritious option for individuals seeking quick energy boosts throughout the day.

Additionally, the rising prevalence of health conditions such as obesity, diabetes, and cardiovascular diseases has prompted consumers to adopt healthier eating habits, including reducing consumption of processed snacks and sugary treats.

Dried fruits offer a naturally sweet alternative to traditional confectionery products, allowing consumers to satisfy their sweet cravings without compromising on nutritional quality. This has led to increased demand for dried fruits as ingredients in healthier snack options, such as granola bars, energy bites, and yogurt parfaits, across various food categories.

Moreover, the growing availability and accessibility of dried fruits across diverse retail channels, including supermarkets, specialty stores, convenience stores, and online platforms, have further facilitated market growth. With an expanding array of dried fruit varieties and packaging formats available to consumers, coupled with aggressive marketing strategies emphasizing their health benefits, the dried fruit market is poised for sustained growth in the foreseeable future.

Restraints

Challenges Associated with Dried Fruit Market: Addressing Supply Chain Vulnerabilities

While the dried fruit market continues to experience growth and popularity, it is not immune to challenges, with supply chain vulnerabilities emerging as a significant restraint impacting market dynamics. The dried fruit industry relies heavily on a complex and intricate supply chain network encompassing cultivation, harvesting, processing, packaging, and distribution stages. Any disruptions or inefficiencies along this supply chain can significantly impact the availability, quality, and affordability of dried fruits, posing challenges for both producers and consumers alike.

One of the primary restraints faced by the dried fruit market is the susceptibility to fluctuations in weather patterns and climatic conditions. Dried fruits are predominantly sourced from fresh fruits, which are harvested from orchards and farms.

Adverse weather events such as droughts, floods, frost, and hurricanes can severely affect fruit yields, leading to supply shortages and price volatility in the dried fruit market. Additionally, unpredictable weather conditions can impact fruit quality and nutritional content, compromising the overall value proposition of dried fruits for consumers.

Furthermore, the agricultural sector faces various production challenges, including pests, diseases, and soil degradation, which can adversely affect fruit crops and subsequently impact the availability of raw materials for dried fruit production. Inadequate pest management practices and limited access to modern agricultural technologies in some regions exacerbate these challenges, making fruit cultivation more susceptible to yield losses and quality issues.

Another significant restraint faced by the dried fruit market is the inherent vulnerability of the supply chain to disruptions caused by geopolitical tensions, trade disputes, and transportation bottlenecks. Dried fruits are often sourced from different regions and countries worldwide, making the supply chain susceptible to disruptions related to trade restrictions, border closures, and logistical challenges. Political instability, conflicts, and regulatory barriers in key fruit-producing regions can disrupt supply chains, leading to delays in shipments, increased transportation costs, and supply shortages in destination markets.

Moreover, the COVID-19 pandemic highlighted the fragility of global supply chains, with lockdowns, travel restrictions, and border closures disrupting the flow of goods and disrupting the availability of dried fruits in some markets. The pandemic-induced disruptions underscored the need for greater resilience and agility in supply chain management to mitigate risks and ensure the continuous availability of dried fruits to meet consumer demand.

Opportunity

Expanding Consumer Base: Seizing Opportunities in Emerging Markets

In the dynamic landscape of the dried fruit market, one major opportunity lies in expanding the consumer base by tapping into emerging markets. As global population growth continues and urbanization accelerates, emerging economies represent significant growth prospects for the dried fruit industry. These markets are characterized by rising disposable incomes, changing dietary preferences, and increasing awareness of the health benefits associated with dried fruits, presenting fertile ground for market expansion and penetration.

One of the key drivers of growth in emerging markets is the shifting consumer demographics and lifestyles. As urbanization progresses and lifestyles become more fast-paced, consumers in emerging markets are increasingly seeking convenient and nutritious snack options to accommodate their busy schedules.

Dried fruits offer a portable, shelf-stable, and healthy alternative to traditional snack foods, appealing to consumers looking for on-the-go nutrition without compromising on taste or quality. Moreover, as awareness of the health benefits of dried fruits spreads, particularly regarding their role in supporting overall well-being and disease prevention, demand is expected to rise further in emerging markets.

Additionally, rising disposable incomes in emerging economies are enabling consumers to prioritize health and wellness, leading to increased spending on premium and value-added food products, including dried fruits. As consumers become more discerning and health-conscious, there is growing demand for high-quality, natural, and minimally processed foods, positioning dried fruits as an attractive option for health-conscious consumers in emerging markets.

Furthermore, the growing influence of Western dietary patterns and lifestyles in emerging economies is driving demand for Western-style snacks and convenience foods, including dried fruits. As urbanization and globalization progress, consumers in emerging markets are becoming more exposed to international food trends and are increasingly seeking out healthier snack alternatives, such as dried fruits, to replace traditional snacks high in sugars, fats, and additives.

Moreover, advancements in technology and innovation in food processing and packaging are opening up new opportunities for market players to introduce innovative dried fruit products tailored to the preferences and tastes of consumers in emerging markets. For example, the development of new flavor profiles, packaging formats, and product formulations can help attract and retain consumers in these markets, driving sales and market penetration.

Trends

Rise of Plant-Based and Vegan Lifestyles: Influencing the Dried Fruit Market

One major trend shaping the dried fruit market is the increasing adoption of plant-based and vegan lifestyles among consumers worldwide. This trend reflects a growing awareness of the environmental, ethical, and health implications associated with animal products, leading consumers to seek out plant-derived alternatives, including dried fruits, as nutritious and sustainable options.

The rise of plant-based and vegan lifestyles is driven by various factors, including concerns about animal welfare, environmental sustainability, and personal health. Consumers are increasingly drawn to plant-based diets as a means of reducing their environmental footprint, mitigating the negative impacts of animal agriculture on land use, water consumption, and greenhouse gas emissions.

As awareness of these issues grows, more consumers are opting for plant-based foods, including dried fruits, to align with their ethical and environmental values.

Moreover, the growing body of scientific research highlighting the health benefits of plant-based diets is influencing consumer dietary choices. Plant-based diets rich in fruits, vegetables, nuts, seeds, and whole grains are associated with lower risks of chronic diseases such as heart disease, diabetes, and certain cancers. Dried fruits, being naturally low in fat and cholesterol-free, are perceived as nutritious additions to plant-based diets, providing essential vitamins, minerals, fiber, and antioxidants that support overall health and well-being.

Furthermore, the increasing availability and variety of plant-based and vegan products in the market are making it easier for consumers to adopt these dietary lifestyles. Manufacturers and retailers are introducing innovative plant-based alternatives to traditional animal-derived products, including meat substitutes, dairy alternatives, and plant-based snacks like dried fruits. This expanded product offering caters to the diverse tastes and preferences of consumers following plant-based and vegan diets, driving demand for plant-based foods across various food categories.

Social and cultural factors are also contributing to the mainstreaming of plant-based and vegan lifestyles, with influencers, celebrities, and media outlets promoting the benefits of plant-based diets through social media, documentaries, and lifestyle publications. The visibility of plant-based eating in popular culture is helping to destigmatize plant-based diets and normalize the consumption of plant-based foods like dried fruits among a broader audience.

Regional Analysis

In 2023, Europe commands a dominant market share of 30.5% in the dried fruit industry, with a market value of USD 2.562 billion. This substantial share is driven by the rising popularity of dried fruits among consumers, spurred by health-conscious trends and increasing acceptance among younger demographics. The Council of Europe reports that 12% of individuals in the European Union have incorporated dried fruits into their dietary habits, reflecting a growing preference for nutritious and convenient snack options. Europe’s rich cultural heritage and evolving consumer preferences are key factors propelling market growth in the region.

North America emerges as another significant player in the global dried fruit market, boasting a considerable market share. This dominance is attributed to the widespread adoption of dried fruits across various age groups, particularly

Key Regions and Countries

• North America
  • The US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Russia & CIS
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • ASEAN
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of MEA

Key Players Analysis

The dried fruit market is characterized by the presence of several key players who contribute significantly to its growth and development. These key players encompass a diverse range of companies, including manufacturers, processors, distributors, and retailers, each playing a vital role in shaping the dynamics of the market.

Market Key Players

• The Kraft Heinz Company
• European Freeze Dry
• Van Drunen Farms
• Mercer Foods
• OFD Foods
• Asahi Group
• Chaucer Freeze Dried
• Döhler
• Ajinomoto General Foods, Inc. (AGF)
• Amalgam Foods (Nissin Foods Ltd)
• House Foods Corp
• Freeze-Dry Foods
• Ocean Spray
• Haoxiangni
• National Raisin Company

Recent Development

• 2024 Asahi Group: Acquired a leading dried fruit producer to strengthen its presence in the global dried fruit market and expand its product offerings to meet diverse consumer preferences.
• 2024 Chaucer Freeze Dried: Introduced innovative freeze-dried fruit ingredients for use in bakery, confectionery, and beverage applications, catering to the evolving needs of food manufacturers and chefs.
• 2024 Döhler: Collaborated with food manufacturers to develop customized dried fruit solutions tailored to specific product formulations and consumer preferences, leveraging its expertise in food ingredient innovation.

Report Scope