Global Car Air Purifier Market By Technology (HEPA, Ionic Filter, Activated Carbon, and Other Technologies), By Vehicle Type (Luxury, Economical, and Medium-priced), By Sales, By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2023-2032

Report Overview

The Global Car Air Purifier Market size is expected to be worth around USD 5.1 Billion by 2032 from USD 1.4 Billion in 2022, growing at a CAGR of 14.20% during the forecast period from 2023 to 2032.

Car air purifiers are devices that function as additional air filters for cars and remove unsavory odors. The car air purifier efficiently removes allergens, dust, cigarette smoke, airborne bacteria, exhaust fumes, chemicals emitted from plastics,  and other toxic pollutants from the car.

The rising awareness about the harmful effects of the traditional mode of transport and the growing importance of a pollution-free atmosphere in cars among customers mainly influence market expansions. Additionally, the market growth is driven by increased sales of vehicles in emerging countries and the incorporation of new innovative technologies into conventional car air purifiers and ionizers.

Driving Factors

Rising Air pollution in developing and developed countries boosts market growth

There is a rise in pollution levels in the atmosphere due to rapid industrial development. This increased vehicle use is also a major contributor to the increasing air pollution globally. As a result, the quality of air is deteriorating in several countries, producing health problems. Therefore, the governments of several countries are taking initiatives to control and reduce air pollution.

Moreover, auto manufacturers play a vital role in reducing air pollution by fitting vehicles with better air purifiers. Also, the regulations and standards are set by the various governments for reducing air pollution. Moreover, the promotion of car air purifiers by several companies and organizations across the world is anticipated to boost market growth during the forecast period.

Restraining Factors

High cost of air purification to restrict the market growth

The higher cost of air purification is the major factor expected to hinder market growth during the forecast period. Although the higher does not affect much to luxury cars segment, it substantially impacts the economical as well as medium-priced car segments in the global market. Furthermore, the fluctuations in automobile sales are anticipated to impact the market growth continuously.

Several car air purifiers employ disposable or replaceable filters, due to which they have to spend a lot of money each year. Hence, the maintenance and replacement cost of this air purification is likely to slow down the market growth.

Growth Opportunities

Rising demand for multi-functional air purifiers

A post-pandemic rise in car sales offers an excellent growth opportunity for the car air purifier market. A large number of people are expected to opt for pre-owned vehicles currently. Thus, the car air purifier will see an upward trend in the near future.

Increased demand for multi-functional car air purifiers across the globe is likely to positively impact technological advances in the global market. Moreover, rapid urbanization has led to an increased number of vehicles worldwide, offering several growth opportunities for the market demand for car air purifiers.

Trending Factors

Increasing focus on the implementation of safety features and advanced comfort

Automobile manufacturers are largely investing in the development and design of safety features and advanced comfort, which is one of the key trends in the global car air purifier market. Presently, the majority of vehicles are not fitted with air purifier systems. Therefore, the growth in sales of automobiles is subjected to the growing adoption of air purifier systems, which is considered an innovative feature.

Moreover, the ultra-low penetration filter (ULPA) can aid in removing 99% of dust, airborne particles, and bacteria with a minimum particle penetration size of 100 nanometers. Furthermore, the ULPA filters are capable of removing tobacco smoke, oil smoke, rosin smoke, and insecticide dust to a large extent. Both ULPA and HEPA filters have the same designs, which consist of an enormous web of randomly arranged fibers.

Technology Analysis

The HEPA segment held the largest market share in 2022

The market for car air purifiers is segmented by technology: HEPA, ionic filters, activated carbon, and other technologies. Among these technologies, the HEPA segment dominated the global car air purifier market in 2022. The HEPA filters are generally made up of a fine mesh of less than 1 micron. The growth of this segment is largely attributable to their reliability and superior quality in removing airborne particles.

Furthermore, these filters are cost-effective in comparison with other filters and, hence expected to expand potentially. It is anticipated that the activated carbon segment will grow at the fastest CAGR over the forecast period due to its higher efficiency over HEPA systems in automobiles for reducing air pollution. Moreover, activated carbon is the universal adsorbent having the capacity to adsorb all chemicals, which results in significant growth of this segment.

Vehicle Type Analysis

The luxury segment held the largest revenue share in 2022

By vehicle type, the market is further divided into luxury, economical, and medium-priced. Among these segments, the luxury segment held the largest revenue share in 2022. The rising disposable incomes, numerous luxury offerings in vehicles, and shifting preferences of consumers related to car features are likely to fuel the demand for luxury cars across the globe.

In addition, the medium-priced car segment is anticipated to be the fastest-expanding segment during the forecast period. This can be highly attributed to the rising demand for comfort and convenience features in vehicles.

In terms of volume, the economic segment is expected to grow more potentially in the coming years owing to the increased urbanization, growing population, and development in the economic conditions of several nations. This encouraged consumers to own cars that are technologically advanced, thereby contributing to market growth.

Sales Channel Analysis

The aftermarket segment accounted for the highest revenue share in 2022

Based on sales channels, the market is segmented into OEM and aftermarket. Out of these, the aftermarket segment dominated the global car air purifier market owing to the wide existence of distributors, retailers, as well as online and offline footprints worldwide.

In addition, the growth of this segment is significantly influenced by the key players who are focused on developing new technology to gain a huge profit and maintain their position in the highly competitive market.

The OEM segment is estimated to grow significantly during the forecast period due to the high adoption of advancements in car air purifiers from OEMs. Moreover, the increased vehicle sales of OEM-fitted air purifiers are predicted to generate a number of opportunities for OEM businesses during the forecast period.

Key Market Segments:

Based on Technology

• HEPA
• Ionic Filter
• Activated Carbon
• Other Technologies

Based on Vehicle Type

• Luxury
• Economical
• Medium-Priced

Based on the Sales Channel

• OEM
• Aftermarket

Regional Analysis

Asia Pacific accounted for the highest revenue share

Based on region, the global car air purifier market is divided Into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. Out of these regions, the Asia Pacific is expected to hold the maximum portion of the revenue share of the total market during the forecast period. The growth in sales of automobiles is the key driver for the expansion of this regional market.

Additionally, in the Asia-Pacific region, there is a higher adoption of in-car air purifiers. This is largely because the developing nations in the Asia-Pacific region are highly populated, and automobile manufacturers, as well as governments, are promoting such technologies that will help reduce the harmful effects of toxic air.

Furthermore, the robust manufacturing base that is coupled with the rising implication of favorable government policies to increase production in countries such as India and China is estimated to surge the growth of car air purifiers in this region.

Europe accounted for the second largest market share in 2022 due to the large number of key players operating in this region. In Europe, Germany ranks first as the major auto manufacturers are located here. Moreover, the increased adoption of advanced technologies and increase in the manufacturing of vehicles is anticipated to surge the market growth of this region.

Key Regions and Countries Covered in this Report:

• North America
  • The US
  • Canada
  • Mexico
• Western Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Portugal
  • Ireland
  • Austria
  • Switzerland
  • Benelux
  • Nordic
  • Rest of Western Europe
• Eastern Europe
  • Russia
  • Poland
  • The Czech Republic
  • Greece
  • Rest of Eastern Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Australia & New Zealand
  • Indonesia
  • Malaysia
  • Philippines
  • Singapore
  • Thailand
  • Vietnam
  • Rest of APAC
• Latin America
  • Brazil
  • Colombia
  • Chile
  • Argentina
  • Costa Rica
  • Rest of Latin America
• Middle East & Africa
  • Algeria
  • Egypt
  • Israel
  • Kuwait
  • Nigeria
  • Saudi Arabia
  • South Africa
  • Turkey
  • United Arab Emirates
  • Rest of MEA

Market Share & Key Players Analysis:

Major market players are highly focused on the implementation of various strategic policies in order to develop their respective businesses in foreign markets. Several car air purifier companies are concentrating on expanding their existing operations and new innovations.

Furthermore, they are highly involved in the development of their portfolio by implementing various growth strategies such as advancements in technology, partnerships, collaborations, mergers & acquisitions, competitive pricing, and different marketing strategies. This forms the competitive landscape in the global car air purifier market, thereby contributing to market growth.

Market Key Players:

Listed below are some of the most prominent car air purifier industry players.

• Honeywell International Inc.
• 3M Company
• Panasonic Holdings Corporation
• Eureka Forbes Limited
• DENSO Corporation
• Sharp Electronics Corporation
• Shenzhen Agcen Environmental Protection Technology Co., Ltd.
• Koninklijke Philips N.V.
• Airbus Electronic Technology Co Ltd
• Eureka Forbes
• Other key Players

Recent Developments:

• In July 2022, MANN+HUMMEL was funded by the German Federal Ministry for Digital and Transport for the development of an innovative sensor array. The financing for the ISAAC project, which is a part of the Chinese and German partnership for developing a sensor array for the cathode air cleaner systems that absorb harmful gases, is 840,412. This novel development will be utilized primarily in commercial vehicle fuel cell systems.
• In September 2022, the PureAir roof box, which is an advanced solution for the reduction of fine dust in ambient air was introduced by MANN+HUMMEL GmbH. Furthermore, for the existing vehicle fleets, it can be placed as a retrofit solution on the roof. It is proposed for its usage on last-mile delivery vehicles, on waste disposal vehicles, or in local public transport.

Report Scope: