Global Bike and Scooter Rental Market Size, Share, Growth Analysis By Vehicle Type (Bikes, Scooters), By Propulsion Type (Electric, Conventional), By Service Type (Pay-as-you-ride, Subscription-based), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Statistics, Trends and Forecast 2025-2034

Report Overview

The Global Bike and Scooter Rental Market size is projected to reach USD 14.0 Billion by 2034, up from USD 3.1 Billion in 2024, growing at a CAGR of 16.3% during 2025–2034.

Bike and scooter rental refers to a service allowing customers to rent bicycles or scooters for a short period. This service is available in various urban and tourist areas, providing an eco-friendly, convenient transportation alternative.

The bike and scooter rental market encompasses all businesses and operations involved in renting out bikes and scooters. This market serves tourists, residents in congested cities, and those seeking leisure activities, contributing to urban mobility solutions.

In 2023, the Bike and Scooter Rental market demonstrated remarkable growth. According to NACTO’s report, riders took 157 million trips, a 20% increase from the previous year. This significant rise showcases the highest number of trips ever recorded, surpassing the previous peak of 147 million in 2019.

Station-based bike systems notably saw a continued growth trend, with ridership surging by over 10 million additional rides annually for the third consecutive year. Meanwhile, e-scooter usage also experienced a revival, marking a 15% increase in trips compared to the prior year.

Several factors contribute to the expansion of the Bike and Scooter Rental market. On a broader scale, the drive towards more sustainable transportation options is propelled by growing concerns over environmental impacts, particularly as the transportation sector is the largest contributor to U.S. greenhouse gas emissions, accounting for 28% of the total, according to the U.S. Environmental Protection Agency.

On a local scale, the proliferation of bike and scooter rentals is supported by government initiatives and favorable regulations that encourage their use. Furthermore, public transportation, which is closely aligned with micromobility, provides substantial environmental benefits by saving approximately 37 million metric tons of carbon dioxide annually, equivalent to the emissions from the electricity used by 4.9 million households. This data underscores the significant environmental advantages of integrating micromobility solutions into urban transport systems.

Key Takeaways

• Bike and Scooter Rental Market was valued at USD 3.1 Billion in 2024, and is expected to reach USD 14.0 Billion by 2034, with a CAGR of 16.3%.
• In 2024, North America holds the dominant region with 60.8% and USD 1.88 Billion, driving market growth.
• In 2024, Bikes dominate the vehicle type segment with 51.3% due to high consumer preference.
• In 2024, Electric propulsion leads the propulsion type with 47.2% owing to environmental benefits.
• In 2024, Pay-as-you-go dominates the service type with 55.1% because of flexibility.
• In 2024, Subscription-based services account for 44.9%, offering steady revenue streams.

Vehicle Type Analysis

Bikes dominate with 51.3% due to higher demand for versatile, cost-effective options.

The Bike and Scooter Rental Market is showing a clear preference for bikes, which currently hold a dominant share of 51.3% of the market in 2023. The widespread adoption of bikes for short-distance travel, especially in urban areas, drives this dominance.

Many cities worldwide have embraced bike-sharing services due to their eco-friendliness, affordability, and ability to bypass traffic. Companies offering bike rentals target commuters looking for a quick, efficient, and low-cost means of transportation.

As more cities implement bike lanes and infrastructure designed for cycling, the demand for bike rentals has surged. For instance, cities like New York, Paris, and Copenhagen have seen significant growth in bike-sharing programs, supporting this shift. In these areas, bikes serve as an excellent choice for tourists and locals alike.

While bikes are the dominant vehicle type in this space, scooters still play a significant role. Scooters are often chosen for their portability and ease of use, particularly for short trips within congested urban centers.

They are ideal for those looking for quick rides, and companies have adapted their offerings to cater to these preferences. The scooter segment, however, accounts for a smaller portion of the market compared to bikes, and is growing more slowly. Still, it remains essential for short-distance travel, especially in places with limited parking for cars and bikes.

Propulsion Type Analysis

Electric propulsion dominates with 47.2% due to increasing eco-consciousness and government incentives.

Electric propulsion is taking the lead in the Bike and Scooter Rental Market, holding a 47.2% share in 2023. The shift towards electric bikes and scooters is driven by the increasing demand for sustainable transport solutions. Electric vehicles are more eco-friendly compared to their conventional counterparts, aligning with global trends towards reducing carbon emissions.

Additionally, electric-powered bikes and scooters are more efficient for longer distances, making them a popular choice for users seeking convenience and comfort. Government incentives and subsidies for electric vehicles have further boosted the adoption of electric propulsion, as many countries and cities offer subsidies or tax breaks to individuals and businesses investing in electric transport.

Electric bikes, for example, offer a more accessible option for riders who may not have the physical ability to ride a conventional bike over long distances or hilly terrain. This factor has led to widespread adoption in both developed and emerging markets.

In contrast, conventional bikes and scooters still hold a place in the market but are gradually losing their share to electric options. Conventional vehicles are more affordable and can cater to a niche market of traditional riders who prefer a more physically demanding experience.

However, as electric propulsion becomes more mainstream and the cost of electric bikes and scooters decreases, the market share of conventional propulsion is expected to continue declining. The conventional segment remains essential for short-term rentals and markets with lower penetration of electric infrastructure.

Service Type Analysis

Pay-as-you-go dominates with 55.1% due to its flexibility and convenience for users.

The service model of Pay-as-you-go holds a significant market share of 55.1% in 2023. This model is particularly appealing to users who prefer flexibility and convenience. Many individuals who need a bike or scooter occasionally—whether for a short commute or a quick trip—find the Pay-as-you-go model ideal.

Users do not need to commit to long-term contracts, and they only pay for the time they use the vehicle. This pay-per-ride structure has become increasingly popular, especially with tourists and commuters who need an easy and low-commitment transport option. Pay-as-you-go systems also allow for spontaneous rentals, as users can easily pick up and return bikes or scooters at various locations.

A key factor driving the popularity of Pay-as-you-go rentals is the ease of use. The ability to rent a bike or scooter via an app and unlock it with a smartphone is a significant draw for many users. This instant access is especially valuable in urban settings, where individuals often need to move from one location to another quickly without the hassle of waiting or booking ahead.

On the other hand, the Subscription-based service model, although growing, holds a smaller portion of the market. Vehicle Subscription services are suitable for individuals who need consistent access to bikes or scooters, making them an attractive choice for regular commuters.

Subscribers typically pay a fixed fee and can access the vehicles as needed. While this model is convenient for daily users, it does not offer the same flexibility as the Pay-as-you-go system. Subscription models are growing, particularly in areas with well-established bike-sharing programs and urban centers where the cost of owning a private vehicle is high.

Key Market Segments

By Vehicle Type

• Bikes
• Scooters

By Propulsion Type

• Electric
• Conventional

By Service Type

• Pay-as-you-ride
• Subscription-based

Driving Factors

Urban Growth and Eco-Consciousness Drive Market Growth

The Bike and Scooter Rental Market is expanding rapidly due to several key factors. Increasing urbanization is driving more people to live in cities where traffic congestion is a constant issue. With limited parking and long commute times, bikes and scooters have become a practical solution for navigating busy streets.

Moreover, there is a growing awareness of environmental sustainability. People are choosing eco-friendly transportation to reduce their carbon footprint. Bikes and scooters offer zero-emission alternatives, appealing to environmentally conscious individuals and contributing to the market’s growth.

Cities are also playing a crucial role by improving infrastructure. Governments are investing in bicycle lanes, dedicated parking zones, and scooter-friendly pathways. These enhancements make it safer and more convenient for users, encouraging more people to adopt rental services.

Tourism and recreation further fuel market demand. Tourists often seek affordable and flexible ways to explore new cities. Bike and scooter rentals provide an accessible option for short-distance travel, making them popular among visitors. These combined factors are creating a strong foundation for market growth, addressing urban commuters, eco-conscious users, and travelers simultaneously.

Restraining Factors

High Costs and Regulations Restrain Market Growth

Despite promising growth, the Bike and Scooter Rental Market faces several challenges. High operational and maintenance costs are a significant concern for rental companies. Regular servicing, battery replacements, and software updates add to the financial burden, particularly for large fleets.

Regulatory challenges also complicate market expansion. Different cities have varying rules on rental operations, including licensing, parking, and service zones. Navigating these diverse regulations requires significant resources and can delay entry into new markets.

Safety concerns pose another major restraint. Accidents involving bikes and scooters raise liability issues for rental companies. Negative perceptions around safety may deter potential users, further limiting market adoption.

Additionally, seasonal variations affect usage rates. Demand typically drops during harsh winters or heavy rainy seasons, leading to inconsistent revenue. This dependency on favorable weather conditions makes it challenging for companies to maintain stable operations year-round. Together, these factors create hurdles that slow the market’s progress.

Growth Opportunities

Technological Advancements and Strategic Partnerships Provide Opportunities

Emerging opportunities in technology and partnerships are paving the way for growth in the Bike and Scooter Rental Market. App-based platforms are transforming user experiences by offering seamless booking, tracking, and payment options. These platforms enhance accessibility and encourage wider adoption.

Loyalty programs and promotional offers also provide avenues for customer retention. Discounts for frequent users or special promotions during peak seasons can increase engagement and drive repeat business, building long-term customer relationships.

Expanding into rural and suburban areas presents a significant opportunity. These regions often lack efficient public transport, creating demand for alternative options like bikes and scooters. Targeting these markets can diversify revenue streams and reduce reliance on urban centers.

Collaborations with local governments are another promising avenue. Partnering with municipalities to integrate bike and scooter rentals into public transportation networks can enhance infrastructure and regulatory compliance. Such partnerships support sustainable urban mobility while fostering business growth for rental companies.

Emerging Trends

Digital Innovations and Sustainability Are Latest Trending Factors

The Bike and Scooter Rental Market is evolving with several emerging trends that are shaping its trajectory. Subscription-based and long-term rental models are gaining popularity. These plans offer users flexibility and affordability while ensuring steady income for rental companies.

Data analytics is playing a pivotal role in operational optimization. Companies are leveraging data to understand usage patterns, predict maintenance needs, and enhance fleet management. This data-driven approach results in improved efficiency and better customer experiences.

Sustainability is also a key focus area. Rental companies are increasingly adopting greener practices, such as using electric bikes and scooters. These eco-friendly options align with global efforts to combat climate change and attract environmentally conscious consumers.

Contactless transactions have become a standard feature, especially post-pandemic. Touch-free payment options offer convenience and safety, catering to changing consumer preferences. These trends highlight the market’s adaptability and its alignment with modern demands for technology and sustainability.

Regional Analysis

North America Dominates with 60.8% Market Share

North America leads the Bike and Scooter Rental Market, holding a dominant 60.8% share valued at USD 1.88 billion. This leadership stems from high urbanization rates, advanced infrastructure, and a strong culture of environmental awareness. Major cities like New York, Los Angeles, and Toronto have embraced bike and scooter rental services as part of their urban mobility solutions.

The region benefits from substantial investments in smart city initiatives and the integration of bike-sharing programs into public transportation systems. For example, companies like Bird and Lime have rapidly scaled their operations in North America, providing users with convenient, app-based rental options. Additionally, government policies encouraging sustainable urban transport, including subsidies for electric vehicles and micromobility infrastructure, play a critical role in fostering growth.

Regional dynamics such as dense urban populations, heavy traffic congestion, and rising environmental concerns have accelerated the adoption of shared mobility solutions. The demand for short-distance, low-emission transport options drives innovation in electric scooters and bikes. With North America’s strong focus on technology and connectivity, companies have leveraged IoT solutions to streamline fleet management and improve customer experiences.

Regional Mentions:

• Europe: Europe is a key player in the Bike and Scooter Rental Market, driven by its commitment to reducing urban emissions. Cities like Amsterdam and Paris lead the way with widespread adoption of bike-sharing programs and advanced cycling infrastructure.
• Asia Pacific: Asia Pacific is witnessing rapid growth in this market, with countries like China and India adopting shared mobility solutions to combat traffic and pollution. High population density and urbanization fuel demand for bike and scooter rentals in this region.
• Middle East & Africa: In the Middle East and Africa, the market is growing as cities like Dubai invest in bike-sharing services and sustainable transport initiatives. The focus on tourism and smart city projects enhances the region’s market potential.
• Latin America: Latin America is embracing bike and scooter rentals in urban centers such as Mexico City and São Paulo. Efforts to reduce congestion and improve air quality are driving market growth in this region.

Key Regions and Countries Covered in the Report

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA

Competitive Landscape

The Bike and Scooter Rental Market is led by major players like Uber Technologies Inc., Lyft Inc., Lime, and Bird, which dominate through their widespread operations and innovative business strategies. These companies have established strong market positions by leveraging technology, partnerships, and customer-focused services.

Uber and Lyft have expanded their mobility services beyond ride-hailing, incorporating bike and scooter rentals into their platforms. Their extensive user bases and global reach enable seamless integration of multiple transportation modes, making them go-to platforms for urban commuters.

Lime, a pioneer in the electric scooter-sharing space, is known for its large-scale operations and focus on sustainable mobility. It has capitalized on partnerships with cities worldwide to create reliable and accessible micromobility solutions. Similarly, Bird has built a strong brand by targeting high-density urban areas and offering user-friendly app-based rentals.

These companies continuously innovate by integrating technologies like GPS, IoT, and AI into their services. For example, advanced fleet management and real-time availability tracking enhance customer experience and operational efficiency. Moreover, partnerships with municipal governments ensure compliance with regulations, creating a favorable business environment.

As demand for eco-friendly and convenient transportation grows, these key players are expected to maintain leadership by focusing on expansion, technological advancements, and sustainability initiatives. Their combined efforts drive competition, encourage innovation, and shape the global micromobility market.

Major Companies in the Market

• Uber Technologies Inc.
• Lyft Inc.
• Lime
• Bird
• Spin
• Hellobike
• DiDi Bike
• Yonganxing Technology Co. Ltd
• Bolt
• TIER Mobility
• Voi Technology
• Nextbike GmbH
• SG Bike
• Call a Bike
• Bluegogo

Recent Developments

• Lime: On July 2024, Lime introduced two new e-bike models, the LimeBike and LimeGlider, aimed at enhancing accessibility for a broader range of riders, including women and older individuals. The LimeBike offers pedal assistance and a throttle, while the LimeGlider operates without pedals, resembling a sit-down scooter. Piloted in Atlanta and Zurich, these models are expected to go into full production by 2025.
• TIER and Dott: On March 25, 2024, European micromobility companies TIER Mobility and Dott completed their merger, forming a leading shared micromobility provider in Europe. The combined entity now supports over 125 million trips annually across more than 20 countries, with reported revenues of €250 million.
• Yulu: In 2023, Yulu, an Indian micromobility company, expanded its services by forming strategic partnerships with organizations like Zomato, Swiggy, and Amazon. These collaborations enable Yulu to provide shared electric vehicles for last-mile delivery, supporting quick commerce and the growth of the e-mobility sector in India.

Report Scope