Global Smartphone Market By Operating System (Android, iOS, and Others), By Distribution Channel, By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2023-2032

Report Overview

The Global Smartphone Market size is expected to be worth around USD 876.00 Billion by 2032 from USD 510.00 Billion in 2022, growing at a CAGR of 5.70% during the forecast period from 2023 to 2032.

Smartphones are a type of mobile phone that stands out from feature phones in terms of their stronger hardware and software capabilities as well as their extensive mobile operating systems. Smartphones offer a wide range of features, such as multimedia capabilities for video, music, gaming, camera, voice & video calls, and the internet, including web browsing. Smartphones run a variety of operating systems, including iOS from Apple, Windows from Microsoft, and Android from Google.

Smartphone Use has increased as a result of social media platforms like Facebook and Twitter’s expansion. In addition, smartphones have greatly advanced over time and now incorporate cutting-edge technologies like GPS, Near Field connectivity (NFC), flash memory, gyroscope, optical fingerprint sensors, augmented reality, virtual reality, etc.

Driving Factors

Increasing Adoption of Human-System Interaction

The global technology market is currently primarily driven by the human-system interaction phenomenon. In line with this, suppliers and manufacturers of mobile phones could look for opportunities in the current trends.

Automobiles, fleet management operations, healthcare devices, smart metering, personnel traffic, infrastructure security system connectivity, and other areas find a use for mobile phone connectivity. Demand has increased as a result of new dimensions in human-computer interaction opened by mobile sensors.

Governments in a number of nations, including India, China, Taiwan, the United States, and others, are increasingly relying on partnering with leading businesses to provide digital education, information, and related services, which has undoubtedly fueled demand. That eventually boosts global market expansion.

Restraining Factors

Shift in Trade Activities Coupled with Semiconductor Components Shortage

The market is dominated by India, China, Japan, The US, and South Korea. However, the global market was hampered by the COVID-19 pandemic, lack of raw materials, and shift in China-US trade activities.

Major organizations are heavily suffering in terms of production volumes, and supply chain operations have a significant negative impact on large businesses, whereas they have a limited effect on small and medium businesses. The shortage of semiconductor components is directly hampering the market as these components are essential parts of overall product usage and innovations.

Growth Opportunities

Increasing Younger Population Globally

During the forecasted time, it is anticipated that consumers between the ages of 18 and 35 will adopt more smartphones, which will drive growth in the global smartphone market. By offering high-end features like seamless voice control and a flexible screen, smartphone manufacturers can appeal to younger consumers. During the forecast period, these strategies may propel the market.

Latest Trends

Growing Demand for 5G Compatible Smartphones to Add Impulse

5G is a popular feature in mobile phones right now, especially in the United States, India, China, South Korea, the United Kingdom, Japan, and other countries. Within the next five years, it is anticipated that the handset with 5G compatibility will take its place. Their ease of transition to embedded services like cloud storage, content subscription, and access to the high-speed network is the cause of this trend.

For instance, the Global System for Mobile Communications stated that Asia-Pacific, Europe, North America,   and 25% of global connections would have 5G connections by 2032. In the era of the Internet of Things (IoT), 5G would play a crucial role.

By Operating System

The smartphone market is dominated by the Android sector. With the exception of some Apple products and a few others, almost every handset runs Android OS, which was developed by Google LLC. It has an open ecosystem, a user interface that can be changed, and affordable continuous development. As a result, the market has the highest shares.

The rising demand for Apple smartphones is resulting in the iOS market expanding at an exponential rate. Apple phones are also getting more popular demand in developing nations like India, China, and South Africa, especially among the younger generations.

Windows and other segments are experiencing slow growth because Android and iOS segments account for approximately 90% of the smartphone market. The demand for Windows and other OS has decreased as a result of rising demand for Android and iOS.

Distribution Channel Analysis

The e-commerce sector has the best chance of leading the smartphone market during the forecast period in terms of CAGR. The expansion of the e-commerce sector is being aided by the concept of working from home and enhanced online purchasing options. In addition, the “M-commerce” concept, which is a subset of e-commerce, facilitates the purchase and sale of goods via mobile phones. Since most online purchases are made through the e-commerce sector, demand for it is growing.

Key Market Segments:

Based on Operating System

• Android
• iOS
• Others

Based on the Distribution Channel

• OEMs Store
• Retailers
• E-Commerce

COVID-19 Impact Analysis

In March 2020, the World Health Organization declared the COVID-19 pandemic. Almost every smartphone market has been impacted because of it. The balance of demand and supply in the mobile phone sector has been severely disrupted across the globe. The primary reason is lockdowns in India, China, the United Kingdom, the US, and other major countries.

During the pandemic, component shortages, particularly of semiconductor components, quarantine mandates, travel restrictions, higher logistics costs, currency, and other factors contributed to the rising costs in a few nations.

Regional Analysis

With the highest CAGR over the forecast period, Asia Pacific is in the best position to lead the market. It is credited to the large customer base and rapidly expanding telecom industry. In addition, the market is expanding as a result of the region’s increasing investments in the Internet of Things (IoT), 5G mobile networks, and other technologies. In addition, the leading players in the market are constantly introducing innovative products that eventually fuel market expansion.

Since North America is one of the stable markets, activities related to handset repair may gain momentum. The major players in the smartphone market, including Apple, Inc., Samsung, and Huawei Device Co., Ltd., are focusing on expanding their product offerings throughout Canada, which has increased their market presence.

IoT-enabled product manufacturing is attracting significant investment from the telecom and automotive sectors across Europe. In line with this, the expansion of consumer electronics consumption in Germany, the United Kingdom, Italy, and other nations supports the expansion in the region.

It is anticipated that the Middle East & Africa, and Latin America will experience significant growth. Due to their rising disposable income, consumers are purchasing high-end electronic devices. Additionally, the major players are launching smartphone market-leading products in these regions.

Key Regions and Countries Covered in this Report:

• North America
  • The US
  • Canada
  • Mexico
• Western Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Portugal
  • Ireland
  • Austria
  • Switzerland
  • Benelux
  • Nordic
  • The rest of Western Europe
• Eastern Europe
  • Russia
  • Poland
  • The Czech Republic
  • Greece
  • Rest of Eastern Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Australia & New Zealand
  • Indonesia
  • Malaysia
  • Philippines
  • Singapore
  • Thailand
  • Vietnam
  • Rest of APAC
• Latin America
  • Brazil
  • Colombia
  • Chile
  • Argentina
  • Costa Rica
  • Rest of Latin America
• Middle East & Africa
  • Algeria
  • Egypt
  • Israel
  • Kuwait
  • Nigeria
  • Saudi Arabia
  • South Africa
  • Turkey
  • United Arab Emirates
  • Rest of MEA

Market Share & Key Players Analysis:

Emerging key players are focused on a variety of strategic policies to develop their respective businesses in foreign markets. Several smartphone companies are concentrating on expanding their existing operations and R&D facilities.

Some major smartphone market players are Apple Inc., Samsung Group, Guangdong Oppo Mobile Telecommunications Corp., Ltd., Huawei Device Co. Ltd., OnePlus Technology (Shenzhen) Co., Ltd., Sony Group Corporation, Xiaomi Corporation, HTC Corporation, Google LLC, etc.

Market Key Players:

Listed below are some of the most prominent smartphone industry players.

• Apple Inc.
• Samsung Group
• Guangdong Oppo Mobile Telecommunications Corp., Ltd
• Huawei Device Co. Ltd
• OnePlus Technology (Shenzhen) Co., Ltd.
• Sony Group Corporation
• Xiaomi Corporation
• HTC Corporation
• Google LLC
• Other Key Players

Recent Developments:

• September 2022: The iPhone 14 and iPhone 14 Plus were unveiled by Apple, and they are available in two sizes—6.1 and 6.7 inches—and feature cutting-edge designs, improved cameras, and game-changing new safety features. The iPhone 14 and iPhone 14 Plus produce significant-quality images and videos thanks to a robust camera system that includes the main and front TrueDepth cameras, the Ultra Wide camera for unusual views, and the Photonic engine, an upgraded picture pipeline.
• Google announced that it is launching Android 14 in 2023, which may contain features like the ability to handle passkeys which can eventually replace passwords and support for satellite communications.

Report Scope: