Report Overview

Global baby stroller market is valued at USD 1,088 million in 2022. It is expected to grow at a 6.2% CAGR between 2023 and 2032 it is projected to reach USD 1985.52 million. Strollers are small carriages with wheels designed particularly for infants who can manage to sit.

A stroller consists of necessary safety equipment, such as harnesses and safety belts, that ensures the baby is secure while sitting in the stroller. Sometimes hood and a canopy are also present that protects babies from scorching sun rays and rainwater. This market report gives a detailed analysis of the baby stroller market size, share, growth, key trends, and other key factors.

Several brands and different types of baby strollers are currently available in the market. For instance, strollers that are lightweight, easy to store, and more compact are greatly preferred by customers across the globe. The global baby stroller market is anticipated to register a robust growth rate, especially in developed economies, owing to favorable economic situations in these regions.

The usage of baby strollers is witnessing an impeccable growth rate due to urbanization, a key aspect driving the market’s growth. Emerging economies have witnessed rapid urbanization, leading to a rise in disposable income, which has led to increased spending on infant care products, thus augmenting the market growth.

Majorly demand for baby strollers is driven by a steadily increasing birth rate. Raising awareness regarding babe care products and accessories amongst young parents is yet another factor impacting the market’s growth. In addition, to the rise in disposable income, dual-earning is the latest trend, particularly in developing economies. The growing number of nuclear families is also a market growth factor.

Global Baby Stroller Market Analysis

Type Analysis

The market has been segmented based on type: lightweight Stroller Segment, standard, multi-optional systems, 3-wheelers, and other types. Among these, the standard stroller segment accounted for the largest share, 33.9% of the market, as these strollers are available in full-size or regular size and allow newborn babies to lie on their backs. These strollers are generally made with enclosed sides and can be used indoors and outdoors. Standard strollers have canopies to protect babies from mosquitoes and an adjustable seat which are the driving factors for the market’s growth.

Application Analysis

Based on application, the market has been segmented into 0-1-Year-Old, 1-2.5-Year-Old, and 2.5-4 Years Old. Among them, the 0-1-year-old segment accounted for the largest revenue share as, in this age group, parents are comfortable taking their babies outside and carrying them in strollers for travel or tours. Nearly half of revenue is generated from this age group as the baby strolling market studies parents need a stroller handy with a seat and can face forward or backward.

Key Market Segments

By Types

• Lightweight
• Standard
• Multi Optional System
• 3-Wheelers
• Other Types

By Applications

• 0-1-Year-Old
• 1-2.5-Year-Old
• 5-4 Years Old
  

Market Dynamics

Drivers

• Growing urbanization is a major factor driving the market’s growth. In recent years, emerging nations have witnessed rapid urbanization, leading to a rise in disposable income that has certainly impacted the market’s growth.
• Demand for baby strollers and prams is driven steadily by increasing birthrate and raising awareness amongst parents regarding baby care accessories which are anticipated to aid the market growth. The growing e-commerce segment is yet another factor driving the market since many young parents spent their time on the internet.
• Well-planned web marketing is augmenting demand for prams and strollers, thus driving the usage of baby strollers. Most stroller sales are in developed economies such as the US and Europe, and penetration of strollers and prams in Europe is excessive. Out of the European population, more than 70% accounts for the urban population, and roughly every urban household owns at least one baby stroller.
• Although the baby stroller market is still in its nascent stage in emerging economies of APAC, nonetheless changing lifestyles and increased child health and safety concerns amongst young parents in countries such as China, India, and Indonesia is driving demand for the market for baby strollers, which will witness significant growth in this regions over the coming years.
• With a steady rise in disposable income and urbanization, lifestyle drift exists. Hence, companies are involved in the development of strollers that would cater to the consumers’ altering lifestyle efficiently and provide enhanced value for money, which is anticipated to drive the market.
• According to government regulations, child strollers have to undergo numerous quality checks before being sold in the market, this improves the quality of strollers produced by the vendors. Further, parents nowadays are concerned about materials used in the production of strollers, owing to which vendors are introducing innovative baby care products in the market, which is driving the growth of the target market further.
• Changing lifestyles and a growing number of nuclear families have increased the demand for baby care products and accessories. Also, technological innovations by major players in the child stroller market are aimed at increasing consumer dependency on such products, which is driving the market.

Challenges

• Penetration of baby strollers, prams, and other baby care accessories is comparatively low in emerging economies such as India, Indonesia, and others, as a large chunk of the population resides in rural areas. Because of low disposable income, parents prefer conventional and traditional child care methods instead of advanced baby care products, which certainly hamper the market’s growth.
• The high price of baby strollers and the growing unemployment rate result in a slower uptake of these products. Moreover, the declining birth rate in developed countries such as the US, Germany, Japan, etc., is also likely to obstruct the growth of the target market to a certain extent.
• Several rules and regulations implemented by governments, specifically in developed nations, on production procedures of babe care products and accessories, resulting in products undergoing several quality checks before entering the market; this might adversely impact the overall growth of the market.

Opportunities

• The baby strollers market is still nascent in developing economies such as India, Brazil, Mexico, and Southeast Asian countries. However, increased consumer concerns regarding their child’s safety and the rise in per capita income in these regions are spurring the market’s growth, making them an attractive location for launching new products. Since these markets serve lucrative growth opportunities, international vendors are increasingly venturing into them and expanding their market share.
• Further growing urban population, particularly in developing economies, is giving rise to the demand for strollers and prams as young parents are more concerned and aware regarding their baby’s health, safety, and safety to parents, which is providing major growth opportunities for the vendors in these regions. In addition, the proliferation of online stores and portals committed specifically to child care accessories and products is a major growth opportunity for the market that will drive the market over the forecasted period. The market growth is expected to rise in the refurbishment and leasing baby strollers.

Market Trends

• Baby care product manufacturers are contemplating fresh alliances with baby care portals, online retailers, and child boutique chains; this has assisted the baby stroller producers in enhancing the promotion of their products and hence expanding their reach to customers. This is a recent market trend anticipated to aid market growth shortly.
• The market is also witnessing the introduction of highly sophisticated, comfortable, and modern baby strollers and prams, and improved product quality is one of the major trends. Further, parents are becoming extremely conscious of using materials that do not harm their babies. Among environment-conscious customers, eco-friendly strollers and prams are new and trending products that have gained extreme popularity and are likely to continue in the coming years.

Regional Analysis

Regionally, the most significant baby stroller market share was 43.7%, accounted for by the Asia-Pacific in 2022. Due to increased working residents and rapid urbanization in developing countries such as China and India, the market is fueled for this region. Along with this, new product launches and promotional activities lead the market’s growth. Additionally, raising awareness for physical health involves mothers carrying their children for walks or jogging, which could develop the need for the product.

North America is the fastest-growing market, with 22.8 % of the market share. The increasing trend of single parents in the region has increased the burden of balancing work and family, due to which baby strollers help single mothers effortless the process of traveling with a baby. Hence, manufacturers are focusing on additional features that assist one person in managing the child stroller.

Key Regions and Countries Covered in this Report:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Spain
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Rest of Asia-Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• MEA
  • GCC
  • South Africa
  • Israel
  • Rest of MEA

Market Share & Key Players Analysis:

Considering the market share, Firms are concentrating on increasing their product line by including innovative features and are implementing innovative technologies to meet customer demand of baby strollers. The global market is extremely competitive in nature. Similarly, most of the prominent players in the market are directed to establish their online presence due to the upsurge in online sales, to capture the market.

Recent Developments

• The market leader, Stokke, in the child stroller space, has recently acquired BabyZen. The expansion is estimated to fuel the premium group of products. Moreover, lightweight design is a topmost priority for Stokke. The product line is intended to deliver kids the best possible start in life by encouraging them to become autonomous and self-assured learners.
• In May 2022, collaborating with Hartan, the best and most popular brand of strollers, Mercedes AMG GT launched its limited-edition stroller. This design is said to be stimulated by AMG cars. The stroller has features such as an adjustable seat unit for the babies to sit in or lay down, and microfiber upholstery is used for the seat inside, which Mercedes use for the fabric of their seats.
• In March 2022, Reef strollers and the Dune is launched by Silver Cross. The company states that Dune is a feature-packed travel system for urban families or those considering a smart, space-saving pushchair. Appropriate for newborns, Dune’s world-class minimalist style allows maternities to take on the city hassle-free.
• In February 2022, Graco, one of the world’s most renowned and reliable baby gear companies with more than 60 years of modernization, declared the launch of the Modes Nest2Grow 4-in-1 Stroller and Travel System, a restructured single stroller that changes into a double stroller.

Market Key Players:

• Goodbaby International Holdings Limited
• NEWELL RUBBERMAID
• Artsana S.p.A.
• Stokke AS
• Dorel Industries Inc.
• Emmaljunga Barnvagnsfabrik AB
• Peg Pérego S.p.A.
• Ningbo Shenma Group Co., Ltd.
• Hauck GmbH & Co. KG
• ABC Design
• UPPAbaby
• Combi Corporation
• Artsana USA
• Other Key Players