Global Baby Products Market by Product Type (Skin Care, Toiletries, Hair Care, and Others) By Distribution Channel– By Region, and Key Companies- Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2023-2032

Report Overview:

The global market for baby products was worth USD 90.79 Billion in 2022 and is expected to grow to around USD 172.0 Billion by 2032 it is projected to grow at a CAGR of 6.8% between 2023 and 2032.

Because they simplify and make parents’ lives easier, baby care products are becoming increasingly prevalent worldwide. The use of baby care products has several advantages, including the protection of the skin, a lower risk of disease, and the provision of nutritious food. The demand is being accelerated by healthcare professionals and doctors increasingly offering parents advice on which product to use in what circumstances.

Covid-19 was an unparalleled global public health crisis that affected nearly every industry vertical. The industry’s growth is expected to be impacted in the long run during the forecast period due to the long-term effects.

Drivers

As the number of female employees has also increased, the majority of couples worldwide lead a busy lifestyle. In the coming years, households with two incomes and an increase in the amount of money that can be spent will play a significant role in the expansion of the market for baby care products. The market will expand in large part because of the numerous health benefits that come with using these products and the effects that have been demonstrated over time.

All of these products have been tried and tested, and their dependability has improved over time. This market’s expansion will also be aided by the organic products that are already on the market. As consumers’ purchasing power has significantly increased, the demand for these products will continue to rise, as will their purchases, in order to safeguard babies’ health and hygiene.

Whether it’s baby food, baby cosmetics and toiletries, or baby safety and convenience, parents all over the world have become more cautious in their product selections. Due to growing awareness of the health risks posed by synthetic baby products and toiletries, such as fungal and bacterial infections, demand has increased for chemical-free and safe baby care products.

As a result, consumers are willing to pay a premium price for skin, bath, and other toiletry products that are of high quality. In addition, the market’s expansion is likely to be aided by novel packaging and the inclusion of specific organic ingredients with numerous health benefits.

Restraint:

When compared to baby toiletries, baby skin care products have higher barriers to entry. Additionally, due to the high production costs and stringent regulations relevant to baby care products, the market is also impacted by the high costs of product development.

Due to stringent laws that regulate the manufacturing and marketing of baby care products, high development costs, significant investments in research and development, and adherence to rules and procedures during clinical trials, new entrants in the global care products market face high entry barriers and challenges.

Product Type Analysis

The market is divided into skin care, hair care for babies, toiletries, and food and beverages for babies. On the basis of the product type, the toiletry segment accounted for the maximum revenue share in 2022. The demand for wipes, baby diapers, and baby tissues are some of the product which is widely used across the globe. These products are skin friendly and the need for those products will boost in the forecast period.

It provides benefits like maintaining moisture in the skin provide hydration. The skin care segment is expected to grow significantly during the forecast period. The increased use of products like powders, face creams massage oils, and moisturizers are growing in upcoming years in order to maintain the health of the scale.

The demand for these products which provide antibacterial and antioxidant properties will propel the market growth during the forecast period. The use of antifungal products will also upsurge in order to treat various conditions of skin in babies.

Distribution Channel Analysis:

In 2022, the supermarket/hypermarket segment dominated this market with a share of approximately 46%, and it will continue to do so in the years to come. Due to the fact that stores offer better selection and lower prices, making purchases there comes with a number of benefits.

These stores give these products better visibility because they have dedicated shelves with better arrangements. In addition, supermarkets/hypermarkets that carry international brands will be better able to satisfy a wide range of customers’ requirements. Even in the coming years, there will be a significant increase in purchases made through these stores as they assist in meeting the requirements of various customer groups.

Key Market Segments:

Based On Product Type

• Skin Care
• Creams & Lotions
• Oils
• Powders
• Soaps
• Hair Care
• Shampoos
• Conditioners
• Oils
• Toiletries
• Wet Wipes
• Diapers
• Tissues
• Food & Beverages
• Dairy Products
• Cereal & snacks
• juices
• Others

Based on Distribution Channel

• Hypermarket & Supermarket
• Convenience Store
• Online Platform
• Other Distribution Channels

Opportunity:

The market for organic and natural products has significantly increased in recent years. The organic products market will grow significantly as a result of the increased awareness that comes with using products that contain chemicals or other products that have been shown to be harmful to the skin and hair of babies.

Numerous market players are making significant investments in developing novel products that will be made with natural materials and are also focusing on providing these products at reasonable prices. The market’s expansion will be aided in part by these products’ low prices. The use of natural ingredients in the production of organic products is anticipated to gain the most traction over the course of the forecast, creating numerous opportunities for the expansion of this market.

The rise of nuclear families in urban areas is another factor contributing to the rising preference for baby products. Baby care products save parents’ time and offer a variety of benefits because parents have less free time. In addition, technological advancements are providing respite because they comprehend the mood swings of infants, notify parents of danger, and create a safer environment for infants.

In order to boost children’s immunity, the COVID-19 pandemic has also increased demand for these products. In order to strengthen their position in the market, manufacturing businesses operating on a medium or small scale in a variety of international locations are investing. These organizations are working hard to provide baby-safe, natural products that also work well.

Trends:

The demand for baby care products will continue to rise in the coming years as more people become aware of their availability and the ways in which they contribute to the health and hygiene of babies around the world. The market’s expansion is significantly aided by the use of these products.

As parents become increasingly aware of the importance of meeting their infants’ nutritional needs, there is a growing demand for fortified baby food all over the world. The market’s expansion is being influenced by the rising demand for infant formula. With its Nestle Cerelac Fortified Baby Cereal with Milk Multi-Grain & Fruits, for instance, Nestle SA rose to the top of the global market for fortified baby food.

Regional analysis:

In 2022, the Asia-Pacific region held a share of approximately 42%, and its growth is expected to continue. This market’s expansion will be significantly influenced by the expanding population in India and China, as well as in the majority of other regions. Due to the presence of various market players like Unilever PLC, and Johnson & Johnson, significant growth will also be recorded in the North American region.

Customers in countries like the United States and Canada are willing to pay a high price when it comes to the health and lives of their babies. The market in North America has grown as a result of working parents, government safety initiatives, technological advancement, and early adoption of advanced products.

The manufacturers in the Latin American region are engaged in the development of baby care products that contain a mixture of natural and organic ingredients in an attempt to tap into new customer demographics.

As parents in the Middle East and Africa adopt organic baby care products, supported by an increasing number of brand launches, the demand for baby care products is gaining traction.

Key Regions and Countries Covered in this Report:

• North America
  • The US
  • Canada
  • Mexico
• Western Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Portugal
  • Ireland
  • Austria
  • Switzerland
  • Benelux
  • Nordic
  • Rest of Western Europe
• Eastern Europe
  • Russia
  • Poland
  • The Czech Republic
  • Greece
  • Rest of Eastern Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Australia & New Zealand
  • Indonesia
  • Malaysia
  • Philippines
  • Singapore
  • Thailand
  • Vietnam
  • Rest of APAC
• Latin America
  • Brazil
  • Colombia
  • Chile
  • Argentina
  • Costa Rica
  • Rest of Latin America
• Middle East & Africa
  • Algeria
  • Egypt
  • Israel
  • Kuwait
  • Nigeria
  • Saudi Arabia
  • South Africa
  • Turkey
  • United Arab Emirates
  • Rest of MEA

Recent Developments:

• The Indian conglomerate ITC Ltd. has provided Mother Sparsh, a direct-to-consumer baby care brand, with an additional investment of Rs 13.50 crore. Additionally, the company is in advanced discussions with additional investors to raise between 90 and 100 crore rupees for the Series B funding round.
• In July 2022, Procter & Gamble, a consumer goods company based in Cincinnati, introduced a new line of Pampers diapers to assist hospitals in minimizing the disturbances caused by sleeping premature babies.
• P&G plans to invest 310 million U.S. dollars in 2023 to build a manufacturing facility in Utah and expand its business.

Market Share & Major Players Analysis:

The market is characterized by both new entrants and established players. To broaden their customer base, prominent retailers and businesses alike have been adding new and creative baby care products to their product lines.

In 2022, Asia Pacific held the lead in the market with a share of more than 40%. In the region, the use of and demand for baby care products has nearly doubled in recent years. The market is being driven by prominent factors such as the spending capacity on premium baby skin and hair care products and the growing population in economies like China and India due to the rising literacy rate.

Major players:

• Johnson & Johnson Services, Inc.
• Procter & Gamble (P&G) Co.
• Kimberly-Clark (KCWW)
• Honasa Consumer Pvt. Ltd.
• The Himalaya Drug Company
• Citta World
• Sebapharma GmbH & Co. KG
• Beiersdorf
• California Baby
• Unilever PLC
• Nestle S.A.
• Other Key Players

 

Report Scope: