Global Baby Carrier Market By Product (Buckle, Sling, Backpack, and Others), By Distribution Channel (Online, Convenience store, and Supermarket/Hypermarkets), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2022-2032

Baby Carriers Market Overview:

In 2021, the global baby carrier industry was valued at USD 17,620 million, expanding at a CAGR of 5.4%.

The increasing popularity of functionally-designed and manufactured products is driving the industry. These products are better suited for infant safety and durability. Parents are also more concerned about the safety, comfort, reliability, self-comfort, and security of baby care products.

Global Baby Carrier Market Scope

Product Analysis

Globally, the market was dominated by buckle products with a 51.0% share in 2021. The high safety and comfort of these products will continue to be a major market segment in the coming years. Parents are more comfortable using buckle products due to the safety satisfaction of their baby, hands-free experience, and prevention of infants with flat-head syndrome.

Customers can also adjust the position of buckle carrier products to suit their preferences. This includes sideways facing front-facing and back-facing. With the aid of advanced technology, research, and innovation, companies have developed additional features for baby carriers such as bottle pockets, cell phone pockets, and bottle pockets.

The CAGR for Sling products is 5.2% between 2023 and 2032. This growth can be attributed to innovation and product development. Slings are light and take up less space than belts or backpacks. These slings are easily separated into the ring, wrap, or pouch slings.

Most slings are used to carry infants and keep them close to their mothers. The new slings not only allow for safe and comfortable breastfeeding but can also be used to carry infants.

Distribution Channel Analysis

Supermarkets/hypermarkets are expected to reach USD 10,200 million by 2032. This segment is expected to grow because of the growing customer preference to purchase products from supermarkets. Customers have access to a large selection of products and can compare different brands. These factors are expected to drive the segment over time.

These products can also purchase through online distribution channels, such as online portals and online shops. With the addition of many new web portals, online stores, and other services, the online segment will grow at a 5.0% CAGR from 2032 to 2032. Firstcry.com and JLmorison provide door-to-door delivery of products, as well as an online display for a wide variety of products.

Key Market Segments

Product

•  Buckle
•  Sling
•  Backpack
•  Others

Distribution Channel

•  Online
•  Convenience store
•  Supermarkets/Hypermarkets

Market Dynamics

The increasing popularity of functionally designed, manufactured products is driving this industry. They are better suited for infant safety and durability and offer greater comfort levels. The safety, comfort, and reliability of baby care products are a major concern for parents.

It is expected that new product designs will continue to be a major trend. They are cheaper and more easily accessible on the market. Key players are working hard to build a relationship and provide customers with easy-to-use products using creative marketing strategies. The future will see urbanization, lightweight fabric materials being more useful, and consumers wanting to bring their babies everywhere with them, being the key drivers.

The market is driven by innovative product designs that take inspiration from strollers of various sizes to offer a better position while being carried. Customers will pay a premium for quality carrier products made with high-quality fabric products to ensure better comfort for their babies.

Companies are being forced to invest in R&D to create better products and increase market share. Ergobaby Carrier Inc., for instance, has a new product, namely, the Adapt 3 Point Baby Carrier. This carrier allows you to carry your baby in the most comfortable ways possible.

Regional Analysis

North America was the most important regional market in 2021, with an estimated revenue of USD 6,300 million. This growth can be attributed to increased awareness among consumers about the safety of these products. Additionally, new companies are entering the market to offer premium products. This is because parents don’t have to compromise the quality of their products.

Oasis dragon, a baby care and maternal products manufacturer, was acquired in 2017 by Goodbaby International Company. The Boppy Company also launched ComfyFit in 2018. This is a combination product of buckle and sling types that offers comfortable and user-friendly support.

The Asia Pacific will grow at a 5.0% annual growth rate between 2023-2032. There are lucrative opportunities in Asia Pacific’s global market. This is because developing countries such as India, China, and Bangladesh have adopted western culture.

In addition, women are becoming more independent economically due to the growing number of working mothers. This creates an opportunity to offer products that will benefit both parents and babies. Bey Bee released a number of products in November 2018. The Bey Bee Ergonomic 4 Seasons Hip Seat Baby Carrier allows parents to use a different position to hold their infants with greater comfort.

Key Regions and Countries covered іn thе rероrt:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Spain
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Rest of Asia-Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• MEA
  • GCC
  • South Africa
  • Israel
  • Rest of MEA

Market Share Analysis

To increase market share, companies are looking at market strategies that include mergers and acquisitions, as well as developing new products based on consumer preferences and health benefits and flavor to appeal to capture a greater market. These factors are expected to increase baby carrier demand in the coming years.

Key Market Players

•  Artsana s.P.A.
•  Blue Box Company
•  BabyBjorn AB
•  The ERGO Baby Carrier Inc.
•  Goodbaby International Holding Limited
•  Lalabu LLC
•  Moby Wrap Inc.
•  FirstCry
•  Other Key Players

For the Baby Carriers Market research study, the following years have been considered to estimate the market size: