Global Baby Apparel Market By Product (Outerwear and Underwear), By Distribution Channel (Online and Offline), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2022-2032

Baby Apparel Market Overview:

In 2021, the global baby apparel market was worth USD 66,276 million. This market is expected to grow at a CAGR of 4.15% between 2023-2032.

Market growth is expected to be driven by increasing awareness regarding the safety and comfort of babies. Parents are now focusing on convenience and style. These trends consumers are expected to play a major role in increasing the market potential for different baby apparel varieties over the forecast period.

Global Baby Apparel Market Analysis

ProductDetailed Analysis

In 2021, outerwear baby apparel accounted for 61.6% of the market. Parents are increasingly looking for fashionable clothing and cloth wear. Kids’ fashion shows are growing all over the world as parents become more knowledgeable about the latest fashion trends for their kids. Numerous exhibitions are held around the world to promote kids’ fashion and launch new fashions for them.

The fastest growth rate for underwear and baby apparel is 4.4% between 2023-2032. The presence of harmful chemicals in baby clothes has been a concern over the past several years. These clothes can cause skin irritations and other health & hygiene issues, including rashes. The parents will likely increase their investment in underwear, which provides protection against viruses and bacteria.

Distribution Channel Analysis

In 2021, distribution channels held a significant share. In order to meet the growing demand for baby apparel major retailers like Cotton On Group, Carter’s Inc., and Hennes & Mauritz AB, are expanding their reach to retail stores. Carter’s Inc., a major designer, and marketer of children’s apparel had over 1300 stores in North America and more than 17,250 wholesalers throughout the U.S.

Online channels are expected to grow at a 5% CAGR between 2023 and 2032. As the population grows, parents have access to more information on the latest demand for fashion apparel via social media such as Facebook, Pinterest, and Instagram.

Parents around the globe are increasingly turning to online shopping due to the constant promotion of e-commerce websites like Amazon and Flipkart. This distribution channel allows new entrants to these children-wear industry trends to sell and promote their products around the world, regardless of their geographical boundaries.

Key Market Segments

By Product

• Outerwear
• Underwear

By Distribution Channel

• Online
• Offline

Market Dynamics

Parents are increasingly aware of clothing products that offer comfort and enhance the baby’s adaptability to their environment. Babysitters and parents are becoming more conscious of baby dressing. They prefer clothes without any embellishments like buttons or fancy laces. This could lead to tripping, choking, and strangling hazards.

The baby’s skin is delicate and therefore, it needs to be made up of soft materials. On the basis of product, baby apparel has been divided into nightwear, outerwear, socks, and tights. These consumer trends are expected to expand the market scope of baby apparel, over the forecast period.

The majority of apparel products are made out of synthetic materials. These chemicals can cause skin irritation in infants. The baby clothing market is expected to grow due to these consumer trends. The governments of different countries are regulating the Textile industry and creating new policies to make clothing safer for babies. For their safety, baby clothes should comply with the flame-resistant requirements set by the government.

The United States Consumer Product Safety Commission states that the regulation can be broken down into three types of flammability according to the time of flame spreading. Class 1 textiles have a flame-spreading time of greater than 7 seconds. This makes them suitable for use as apparel.

Class 2 textiles can have a flame spread of between 4 and 7 seconds. This is for gloves, footwear, and accessories that do not require the flame-resistant factor to meet standards. Class 3 textiles have a flame-spreading time of fewer than 3.5 seconds. They are not suitable for making baby apparel.

Regional Analysis

North America held the top spot in the global, accounting for 42% of global revenue in 2021. The region will continue to lead the global revenue during the forecast period.

Asia Pacific region is projected to grow at the fastest CAGR of 5%, from 2023 to 2032. India and China were the main contributors to this increase, due to high birth rates in these countries compared with the rest of Asia Pacific. This trend is expected to play a major key factor in expanding baby apparel’s scope.

Africa and the Middle East are expected to experience significant growth over the following years. In the coming years, improvements in economic indicators, and urbanization, will open up new markets for baby apparel products.

Key Regions and Countries covered іn thе rероrt:

• North America
  • US
  • Canada
  • Latin America
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Spain
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Rest of Asia-Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• MEA
  • GCC
  • South Africa
  • Israel
  • Rest of MEA

Market Share & Key Players Analysis:

Carter’s, Inc., Hennes & Mauritz AB, Cotton On Group, and Nike, Inc., are some of the top baby apparel producers. In order to increase customer interest, major manufacturing companies have adopted a number of strategies. These include new product launches and promotions for offline and online sales.

Carter’s Inc., the largest designer, and marketer for kid’s apparel announced that it would launch an annual campaign through both an offline store as well as the e-commerce industry to support the Pajama Program. This national nonprofit organization promotes pajamas exclusively as comforting sleepwear for children and babies.

Маrkеt Кеу Рlауеrѕ:

• Nike Inc.
• Carter’s Inc.
• Hennes & Mauritz AB
• Cotton On Group Services Pty. Ltd.
• Mothercare plc
• Gymboree Group Inc.
• Gerber Childrenswear LLC
• Naartjie Corporation
• Loulou LOLLIPOP
• Industria de Diseño Textil S.A.
• Inditex S.A.
• Ralph Lauren Corporation
• Hanesbrands Inc.
• Alshaya Group
• Other Key companies