Toyota Motor Corporation is into designing, manufacturing, assembling, and sales of passenger vehicles, commercial vehicles and minivans, and related accessories. It operates mainly through Automotive and Financial Services segments.
Products and Services:
The company offers conventional engine vehicles, including compact and subcompact cars under the names Corolla, Vitz, Yaris, Passo, Aqua, Roomy, Etios, Tank, Prius C, AGYA, Rush, Daihatsu, and Yaris iA; hybrid cars under Prius, C-HR, Camry, Avalon, Crown, UX, Prius PHV, Corolla SD, and WG HV names; and fuel cell vehicles under brandnames SORA and MIRAI. Toyota Motor Corporation also provides mid-size cars under brand names Camry and REIZ; luxury cars under Avalon, Lexus, Crown, and Century limousines; sports cars under the LC and Supra names; and sport-utility vehicles under the Sequoia, RAV4, Land Cruiser, and Highlander brand names. In addition, the company offers pickup trucks under Tacoma and Tundra names; minivans under the Alphard, Noah/Voxy, Calya, Estima, Sienta, and Sienna brand names; and trucks and buses.
Furthermore, Toyota Motor Corporation provides financial services such as retail financing and leasing, wholesale financing, insurance, and credit cards; and manufactures and sells prefabricated housing. In addition, the company engages in information technology related businesses, comprising operation of a Web portal for automobile information known as GAZOO.com.
1924: Toyoda Model G Automatic Loom was invented
1929: Automatic-loom patent was sold to a British company
1930: Kiichiro Toyoda started research into a small gasoline-powered engine
1933: Automobile Department was established in Toyoda Automatic Loom Works, Ltd.
1935: “Five Main Principles of Toyoda” was compiled, and these include: Always be faithful to your duties, thereby contributing to the Company and to the overall good; Always be studious and creative, striving to stay ahead of the times; Always be practical and avoid frivolousness; Always strive to build a homelike atmosphere at work that is warm and friendly; Always have respect for spiritual matters, and remember to be grateful at all times.
1936: The AA Sedan was completed
1937: Toyota Motor Co., Ltd. was established
1938: Honsha Plant started production
1950: Company faced a financial crisis, Toyota Motor Sales Co., Ltd. was established
1951: Suggestion System started
1955: The Toyopet Crown, the first full-fledged passenger car, was launched
1957: The first prototypes of the Crown were exported and USA Toyota Motor Sales, U.S.A., Inc. was established the same year
1959: Motomachi Plant started production (the first passenger car plant in Japan)
1975: The prefabricated housing business started
1982: Toyota Motor Co., Ltd. and Toyota Motor Sales Co., Ltd. merged into Toyota Motor Corporation
1988: Toyota Motor Manufacturing, Kentucky, Inc. started production
1989: The Lexus brand – the luxury arm of Toyota – was launched in the US
1992: Toyota Motor Manufacturing (UK) Ltd. started production
1997: The Prius, the world first mass-produced hybrid car, was launched
1999: Cumulative domestic production exceeded 100 million vehicles
2000: Sichuan FAW Toyota Motor Co., Ltd. started production in China
2002: Tianjin FAW Toyota Motor Co., Ltd. started production in China
2006: GAC Toyota Motor Co., Ltd. started production in China
2012: The Prius PHV was launched and cumulative worldwide production exceeded 200 million vehicles
2014: The Mirai, the world first publicly-marketed fuel cell car, was launched
2017: Cumulative worldwide sale of hybrid vehicles exceeded 10 million
- Toyota focuses on producing reliable vehicles and to ensure sustainable development of society through innovation and provision of high-quality products and services
- Toyota plans to develop newer forms of transportation such as automated driving and pursue new ways of connecting technology with people
- Toyota is analyzing and processing the big data generated by cars to create information that is useful for customers and a variety of connected services
- As a part of introducing innovative manufacturing practices, Toyota has come up with “Toyota Production System (TPS)”. TPS intends to completely eliminate waste in order to improve productivity within the flow of things.
- As a part of Toyota Environmental Challenge 2050, launched in 2015, Toyota aims to reduce its global average new vehicle CO2 emissions in 2050 by 90%, compared with the 2010 level.
- In July 2019, NEDO, Sharp Corporation (Sharp), and Toyota Motor Corporation (Toyota) announced a plan to commence public road trials in order to assess the effectiveness of improvements in cruising range and fuel efficiency of electrified vehicles.
- In July 2019, Toyota Motor Corporation (Toyota) announced its decision to expand its KINTO ONE “beloved car” subscription service nationwide, which was started on a trial basis in Tokyo area.
- In July 2019, TOYOTA GAZOO Racing confirmed that it will launch the GR Supra GT4, which is a race car for customer teams, next year (2020). TOYOTA GAZOO Racing intends to strengthen its focus on customer motorsports in order to enable motorsports-lovers around the world to freely participate in races, and to develop ever-better cars.
- In July 2019, Lexus unveiled its plan to expand its exquisite LC flagship coupe range, with confirmation that a dramatically styled open-top version is to go into production in the near future.
- In June 2019, Toyota and Subaru agreed to bring together their cultivated technologies, for joint development of a Battery Electric Vehicle-dedicated platform (for midsize and large passenger vehicles).
- In May 2019, Lexus unveiled the new 2020 RX luxury SUV, revealing evolutionary changes to the brand’s core model
- Toyota became the largest automobilemanufacturer in the world for the first time in 2008
- Toyota owns the distinction of being a creator for the first mass-produced hybrid-powered vehicle in the world, the Prius, in the year 1997
- the world’s first luxury hybrid vehicle, the Lexus RX 400h, was launched by Toyota in 2005
- Beginning in 2014, millions of vehicles manufactured by Toyota and several other car companies were recalled by regulators in the US because of potentially malfunctioning airbags
- In addition to automotive products, Toyota subsidiaries manufacture rubber and cork materials, steel, syntheticresins, automatic looms, and cotton and woollen goods.
- In December 2014, Toyota launched, MIRAI the world’s first mass-produced sedan-type fuel cell electric vehicle (FCEV). It generates electricity with an on-board power generation system using hydrogen for fuel, producing zero CO2 emissions, thus becoming environmentally benign.
- Toyota is technically still a mom-and-pop style family company, and the current Toyota CEO, Akio Toyoda, is a direct descendant of the company’s founder, Sakichi Toyoda
- Toyota had small beginnings as an automated loom business.Sakichi Toyoda, the inventor of the automatic power loom, did not have dreams of developing automobiles.
- In keeping with the family name and tradition, the automated loom business was named “Toyoda.” Thought to be good luck at first, the spelling was eventually changed to widen its appeal overseas.
- Toyota made its first car in 1937, and the first fleet was used for war purposes
- Toyota’s Crown sedan was the very first car imported by Americans in 1957
- Toyota is now known as one of the greenest in the industry. Its Prius campaign in the mid-2000s established the company as a leader in environment-friendly car production, making it the number one “Global Green Brand” for 2015.
- Toyota is the first automaker to produce 10 million cars in a single financial year
- Eighty percent of Toyotas sold 20 years ago are still on the road today
- Toyota is responsible for creating over 365,000 American jobs. In addition, Toyota-related franchises, such as Toyota dealerships, repair shops, and accessory stores, contribute 30,000 jobs.