General Motors Co. designs, builds, and sells cars, trucks, crossovers, and automobile parts in the US and internationally.
The company operates through four business segments namely: GM North America, GM International, GM Cruise, and GM Financial.
The company primarily sells its vehicles under brand names including Buick, Cadillac, Chevrolet, GMC, Holden, Baojun, Jiefang, and Wuling. In addition, it sells trucks, crossovers, and cars to dealers for consumer retail sales, as well as to fleet customers, including daily rental car companies, commercial fleet customers, leasing companies, and governments.
The company also offers connected safety, security, and mobility solutions for retail and fleet customers, including automatic crash response, stolen vehicle assistance, roadside assistance, dealer maintenance notifications, remote door unlock, turn-by-turn navigation, vehicle location services, hands-free calling, smart driver, and marketplace, as well as connectivity packages comprising remote vehicle access through a mobile application, on-demand vehicle diagnostics, connected navigation, and 4G LTE wireless connectivity.
- 1908: Established under the leadership of William C. Durant.
- Acquired Rapid Motor Vehicle Company, which later evolved into GMC.
- 1909: Acquired Cadillac Motor and Oakland Motor Car Company, which was later renamed, Pontiac.
- 1912: Introduced electric self-starter commercially
- 1916: Remained based in Detroit, was reincorporated and named General Motors Corporation
- 1918: Chevrolet auto company and Delco Products joined GM
- Chevrolet becomes a division of GM.
- Over 8,500 trucks sold to the US Army for use in World War 1.
- 1919: The Fisher Body Company and Frigidaire joined GM (the latter was sold in 1979).
- 1925: The Yellow Truck & Coach Manufacturing Co. (currently GMC Truck & Coach Division), organized in 1925, was among the new American divisions and subsidiaries established.
- Expanded internationally by purchasing Vauxhall Motors.
- 1936-1937: A drawn-out strike at GM plants leads the company to sign its first agreement with the United Auto Workers labor union.
- 1942-1945: Produced vehicles and weapons for use by the US military during World War II.
- 1984: Purchased Electronic Data Systems Corporation, which was started by Ross Perot.
- Started new automotive division, Saturn, that used highly automated plants to produce subcompact cars to compete with Japanese imports
- 2000: Became the sole owner of Saab Automobile AB.
- 2010: Acquired AmeriCredit in order to increase vehicle sales by providing an auto financing solution.
- 2012: Officially the top automobile manufacturer in the world.
- 2014: Mary Barra became the first female CEO of a major automaker.
- 2016: Acquired Sidecar Technologies in order to improve transportation services under a new brand – Maven.
- Acquired Cruise Automation Inc. for US$ 1 Billion to jump-start its self-driving efforts.
- 2017: Sold Opel and Vauxhall to the PSA Group, which is the France-based manufacturer of Peugeot and Citroen automobiles.
- The company acquired Strobe, Inc. in order to develop LIDAR technology for autonomous cars.
- 2018: Honda invested US$ 2.75 Billion in GM’s self-driving car unit.
- 2019: GM and LG Chem announce plans for a $2.3 billion factory to build batteries for electric cars.
- 2020: Honda and General Motors Sign MoU Toward Establishing a Strategic Alliance in North America.
What’s New in 2020:
- in September 2020, The Nikola-GM partnership will pose strong and well-financed competition for Tesla’s much-promoted Cybertruck, but given how much GM is bringing to the table in this transaction and its pre-existing plan to launch an electric version of its Hummer, that threat arguably already existed.
- General Motors and Michelin presented a new generation of airless wheel technology, the MICHELIN Uptis Prototype, at the Movin’On Summit for sustainable mobility. The objective currently is to introduce it to passenger vehicles as early as 2024.
- Announced the second major expansion of its full-size pickup production capacity, and invested US$150 Million at Flint Assembly in order to increase the production of the all-new Chevrolet Silverado and GMC Sierra heavy-duty pickups.
- Invested an additional US$ 20 Million at Arlington Assembly to upgrade plant conveyors in preparation for the launch of the company’s all-new full-size SUVs
- General Motors Co. announced in May 2019, that the company is investing US$ 24 Million in the plant to expand production of full size Chevrolet Silverado 1500 and GMC Sierra 1500 pickups in Roanoke, Indiana
- GM plans to introduce a record of more than 20 refreshed and new models in the market in China
- Ongoing launches of Chevrolet Blazer SUV and Cadillac XT4, and introduction of the all-new Cadillac XT6 luxury SUV.
Digital Vehicle Platform Enables Adoption of Future Technologies
- Developed an all-new digital vehicle platform, which is important for its next-generation of vehicles, active safety, EVs, infotainment and connectivity features, and the evolution of Super Cruise driver assistance feature.
- Along with expanded capacity for smartphone-like over-the-air software updates, the system enables the adoption of functionality upgrades during the lifespan of the vehicle.
General Motors Facts:
- General Motors started working with Ventec Life Systems, in cooperation with StopTheSpread.org, to rapidly scale up the
production of their critically important respiratory products for the COVID-19 Pandemic.
- Converted their Warren, Michigan facility to produce face mask in less than seven days to produce up to 50,000 masks per day, or approximately 1.5 million each month.
- Over 180,000 persons work with the company.
- Serving across six continents.
- Works across 23 time zones.
- The blue in GM’s Logo reveals trustworthiness and excellence, while the white color represents purity, charm, and Integrity.
- The first hydrogen fuel cell car ever produced – 1966 GM Electrovan.
- The company had two trains – ever made with 10 passenger cars – from 1956 till 1966.
- First automakers to create an integrated and dedicated global product cybersecurity organization, which is a team of experts within the company focused on protecting against the potential risk of unauthorized access to vehicles and customer data.
- The Cadillac Series 75 is the longest car ever made.
- The Chevy Suburban is the longest-running automotive nameplate.
- Manufactures vehicles in around 37 countries across the globe.
- Sold many auto brands throughout the past.
- GM’s last big block and first hybrid were the SILVERADO.
- First car company to gross a billion in a single year.
- First car manufacturer of Buick to install turn signals inside the cars.
- The Buick Park Avenue had a supercharger option.
- LACROSSE is the fastest BUICK.
- Cadillac is a leading brand of General Motor for electrification technologies.
- Developed and manufactured the first air conditioners for vehicles.
- Donated millions of dollars to charity and nature conservancy.
- Chevy is sold every 8.33 seconds.
- More than 19,000 dealers.
- Major GM automobile brands in the United States are Buick, Cadillac, Chevrolet, and GMC.
- GM is one of the largest vehicle manufacturers and marketers in the world, with operations on six continents.
- 2014 was an epic year of recalls for GM, which cost the company $4.1 billion in repair costs, victim compensation, and other expenses.
The company announced various safety recalls involving Takata airbag inflators in a number of GM vehicles.
Supply Chain Responsibility
The company builds its supply chains on the basis of strong, transparent, and trusted partnerships, which are the critical factors to ensure product availability, quality, and affordability for customers. The partnerships provide support to improve business competitiveness as well as lowers business risks. In addition, a strong supply chain is built on values of integrity and accountability.
- In the US, General Motors recently called for a National Zero Emission Vehicle program that could put more than seven million long-range EVs on the road by 2030 and help reduce carbon emissions by 375 million tons over existing ZEV programs.
- General Motors is supporting a National Zero Emissions Program to be acquired across all 50 states from 2021.
- 20 all-electric vehicles to be launched by 2023.
- An upsurge in General Motors US market share to 33%.