Bayerische Motoren Werke Aktiengesellschaft, along with its subsidiaries, develops, manufactures, and markets automobiles and motorcycles, and spare parts and accessories worldwide. The company operates through Automotive, Motorcycles, and Financial Services segments. The automotive segment of the company develops, manufactures, assembles, and sells automobiles and off-road vehicles under the BMW, MINI, and Rolls-Royce brands; and spare parts and accessories, as well as offers mobility services.
Through this segment, the company sells its products through independent and authorized dealerships. Its motorcycles segment develops, manufactures, assembles, and sells motorcycles under the BMW Motorrad brand; and spare parts and accessories. The financial services segment is engaged in automobile leasing, fleet and multi-brand business, retail and dealership financing, customer deposit business, and insurance activities. The company has a strategic collaboration with Jaguar Land Rover Automotive plc to develop electric drive systems. BMW produces motor vehicles in Germany, Brazil, China, India, South Africa, the UK, and the US.
BMW creates driving pleasure from the perfect combination of dynamic, sporty performance, ground-breaking innovations, and futuristic design. The software in modern luxuries, such as the BMW 7 Series, has more number of lines of software code than a fighter jet. The BMW Vision M NEXT is the latest vision vehicle by BMW, and a study of this design offers a glimpse into the future. The core BMW brand caters to a very broad array of customer requirements, ranging from fuel-efficient and innovative models fitted with Efficient Dynamics to outstanding high-performance BMW M vehicles. A wide range of plug-in hybrid vehicles is available, and being continuously expanded. At the same time, the BMW Group continues to redefine the meaning of premium with its BMW i models, with an even greater focus on innovation and sustainability. As a result, BMW i embodies the vehicle of the future, with electric drivetrains, connectivity, intelligent lightweight construction, exceptional design, and newly developed mobility services.
MINI blends creativity with cleverness, offering an open platform for people, design, and a vibrant urban life. The brand’s unconventional approaches traditionally attracted people with a high level of individuality and creativity. As a result of that approach, the company appears to constantly evolve with its customers. The MINI brand is an icon in the premium small car segment. Rolls-Royce is the ultimate marque in the ultra-luxury segment with a tradition stretching back over a century. Rolls-Royce Motor Cars specialize in bespoke customer experiences and offer the highest levels of quality and service.
The most exclusive luxury automobile manufacturer in the world, Rolls-Royce is renowned for its supreme quality, exquisite handcraftsmanship, and meticulous attention to detail. Rolls-Royce is a sophisticated luxury in perfection. The Rolls-Royce Phantom’s unique Starlight Headliner consists of 1,440 fiber optics, drilled and placed by hand, which can even be tailored to suit a customer’s specific request such as the star constellation on the night they were born. The constellation of each Starlight Headliner is completely unique to the owner.
The Motorcycles business is also clearly focused on the premium segment. The model range currently comprises motorcycles for the Sport, Tour, Roadster, Heritage, Adventure, and Urban Mobility (with scooter models) segments. BMW Motorrad also offers a broad range of equipment options to enhance rider safety and comfort. The motorcycles business sales network is organized similarly to that of the automobile business. Currently, BMW motorcycles are sold by more than 1,200 dealerships and importers in over 90 countries.
The BMW Group is also a leading provider of financial services in the automobile sector, operating more than 50 entities and cooperation arrangements with local financial services providers and importers worldwide. The segment’s main business is credit financing and the leasing of BMW Group brand cars and motorcycles to retail customers. Customers can also choose from an attractive array of insurance and banking products. Operating under the brand name Alphabet, the BMW Group’s international multi-brand fleet business provides financing and widespread management services for corporate car fleets in 19 countries. In addition, international customers are serviced by Alphabet cooperation partners in other countries. Through its multi-brand business Alphera, the BMW Group provides credit financing, leasing, and other services to retail customers.
BMW Welt is located near the main BMW factory, the company’s headquarters in the legendary BMW Tower, and the BMW Museum. BMW Welt was established in 1973, and is a combined exhibition, delivery, adventure, museum, and event venue, and showcases an automobile museum of BMW history. The museum was established shortly after the Summer Olympics opened Experience the history of a global brand. The spectacular open architecture of BMW Welt, designed by Coop Himmelb(l)au, instantly draws in visitors. It also demonstrates that transparency and a communicative experience are the focus of BMW Welt.
BMW i sub-brand of BMW to design plug-in electric vehicle combining electric drives, innovative materials, and technologies in innovative concepts for the future. BMW i electric vehicles lead the way in alternative drive trains, lightweight construction. The advanced shapes and forms combine recycled and renewable materials in an attractive design. BMW i has some features namely electromobility, autonomous driving, high-end connectivity, and digital services are combined. The BMW i offers not only trendsetting vehicle concepts but also connected mobility services and a new understanding of premium, which is determined in particular by sustainability.
BMW i is our incubator for visionary mobility: It’s where the major future technologies come together for the first time. In addition to electromobility, autonomous driving, high-end connectivity, and digital services are combined in BMW i to show how we’ll be traveling in the future before these technologies are implemented in the other BMW Group brands.
BMW M is a Part of an outstanding motorsports heritage and stands for high performance out of passion. Power and strength are also seen with the principle of Efficient Dynamics at a very high level. The year 2018 was very successful in the history of BMW M GmbH. The main contributors to BMW M deliveries in the high-performance segment, apart from the M2, were once again the BMW M3 and M4 models as well as the new BMW M5. Besides the M vehicles, BMW M GmbH also offers special driving safety training courses under the brand name BMW Driving Experience.
Technology & Mobility:
- Automatic Car Parking:
Automated car parking in multi-store car- park, four laser scanner scan all the areas around the vehicle and generate an accurate image of the surroundings. The fully automated remote valet parking assistant links this information with a digital plan of the car-park and is then able to use this data to navigate and operate the BMW i3- independently, dynamically, and safely.
- Virtual Innovation Agency:
BMW Group is continuously looking for and exploring unusual innovations on the subject “mobile future”. The focuses not only on its own research and development departments but also on creative minds outside the BMW Group.
BMW Group maintains its innovative drive and technological leadership over the long term, and to achieve this objective, is constantly looking for new and unconventional ideas for every aspect of future mobility.
- The Exterior:
The steering wheel and displays in the driver’s area, there are no other screens or controls to be seen in the BMW Vision iNEXT in order to preserve the comfortable character of the rear compartment, and therefore keep the people on board at center stage, the intelligent technology is integrated out of sight.
- The Interior:
The BMW Vision iNEXT can be a place of relaxation, interaction, entertainment, or concentration – the possibilities are as manifold as the occupants’ needs.
1916–1923: Aircraft engine production
- BMW’s first product was the BMW IIIa aircraft engine
- In April 1917, the company was renamed Bayerische Motoren Werke (BMW)
1923–1939: Motorcycle and car production
- In 1928, BMW began the production of automobiles
- In 1930, the company expanded its model range into sedans, coupes, convertibles, and sports cars
1959–1968: Near bankruptcy and New Class
- In 1965, BMW expanded its new class range with the 2000 C and 2000 CS luxury coupes
- In 1966, BMW acquired Germany-based Hans Glas company
1968–1978: New Six, 3 Series, 5 Series, 7 Series
- In 1972, the 5 Series range of mid-size sedans were introduced by BMW
- In 1975, the 3 Series range of compact sedans/coupes introduced by BMW
- In 1978, 7 Series large sedans were introduced by BMW
1978–1989: M division
- In 1978, BMW launched its BMW M1, which was BMW’s first mid-engined sports car and was developed in conjunction with Lamborghini
1989–1994: 8 Series, hatchbacks
- In 1988, BMW introduced E34 5 Series
- In 1993, BMW 3 Series Compact was BMW’s first hatchback model
1994–1999: Rover ownership, Z3
- In 1994, BMW bought Rover Group and owned it for six years
- In 1995, BMW launched BMW Z3 two-seat convertible and coupe models
1999–2006: SUV models, Rolls-Royce
- In 1999, BMW introduced the first SUV the BMW X5 (E53)
- In 2002, Z4 two-seat coupe/convertible replaced the Z3
2006–2013: Shift to turbocharged engines
- In 2008, BMW introduced its first turbocharged V8 engine, the BMW N63
- In 2009, BMW introduced the BMW X1 compact SUV
2013: Electric/hybrid/fuel-cell power
- In 2013, BMW released its first electric car, the BMW i3 city car
2018: BMW Group has acquired Parkmobile, LLC, the largest provider of mobile parking services in North America.
2019: BMW 1 Series Revealed
- The new 1 Series gets cosmetic and mechanical updates, and for the first time in 15 years, sports a front-wheel-drive layout.
Revenue by Segment (US$ Mn):
- Revenue of BMW vehicles
2015: 2249,361.5 Mn
2016: 2344,713.7 Mn
2018: 2385,968.6 Mn
- Revenue by MINI vehicles
2016: 404,467.8 Mn
2017: 417,546.1 Mn
2018: 405,925.2 Mn
- Revenue by Rolls-Royce vehicles
2016: 4,503.5 Mn
2017: 3,774.8 Mn
2018: 4,611.3 Mn
- BMW is the first to make use of AR in the Automotive industry