Daimler AG Statistics: Daimler AG is engaged in the development, manufacturing, distribution, and sale of a wide range of automotive products. The company is one of the largest manufacturers of premium cars and a leading producer of trucks above six tons. Its product portfolio includes premium automotive brands such as Mercedes-Benz, Western Star, Mercedes-AMG, Brand Smart, EQ, Freightliner, FUSO, BharatBenz, Setra, Thomas Built Buses, and Mercedes-Maybach and Mercedes me.
Mercedes-Benz is a leading premium brand in the automotive sector. The company is engaged in the research and development of EQA and smart vision EQE concept vehicles. The EQ is an electric mobility brand that includes large SUVs. The company is planning to offer all-electric models in the passenger vehicle segment by 2022. Through its brand smart, Daimler offers its vehicles with combustion engines as well as all-electric battery drive systems. The company launched a future-oriented initiative – adVANce – in order to transform itself from a division that only manufactures globally successful vans to a provider of holistic transportation and mobility solutions.
Five Strategic ‘5C’ Strategies, the Company Focuses On –
- Strengthening our global core business (CORE)
- Leading in new future fields (CASE)
- Adapting our corporate culture (CULTURE)
- Strengthening our customer- and market-focused structure (COMPANY)
- C: the customer (CUSTOMER)
Daimler Group Structure 2020
Under this division, the company is engaged in the development and production of vehicles under the brands FUSO, Mercedes Benz, Western Star, BharatBenz, and Freightliner. The company’s 26 production facilities are located in the NAFTA region, Europe, Asia, and South America. The products offered via this division include light, medium, and heavy-duty trucks for long-distance, distribution, and construction-site haulage, and special vehicles that are used mainly for municipal applications.
- NA region accounted for the highest number of sales with 39.0% market share, Asia region with 37%, and EU30 with 17% share in the financial year 2020.
This business division comprises a broad spectrum of premium vehicles under the brands of Mercedes-Benz, the Mercedes-Maybach luxury, and the Mercedes-AMG high-performance. These vehicles range from compact models to a highly varied portfolio of off-road vehicles, coupes, roadsters, S-Class luxury sedans, and convertibles. The Mercedes-Benz Cars division is continuously focusing on refining its production network and plants are located in over 30 locations on four continents of the globe.
- The cars sold in China were 36% of unit sales followed by Germany accounting for 14% and in the US 12% of cars were sold.
Through this business division, the company offers a wide range of vans and related services. Its manufacturing facilities are located in Germany, Spain, Argentina, China, Russia, and the US.
- The most important markets for vans are the EU30 region, which accounted for 65% of unit sales in the year 2020, the North America region 15%, and Asia 10%.
The company’s buses are sold under the brands Mercedes-Benz and Setra. The manufacturing plants are located in the EU30 region, India, Brazil, Argentina, and Mexico. Product offerings include a wide range of city and inter-city buses, bus chassis, and touring coaches.
- Daimler Buses most of the market share was held by the EU30 region with 37% and Latin America with 38%. Whereas it mainly sells complete buses in Europe, and business in Latin America, Mexico, Africa, and Asia focuses on the production and distribution of bus chassis.
- Daimler is one of the world’s first automakers to launch an AR app on the market in 2018.
- In June 2019, Daimler India and Hindustan Petroleum Corporation Limited launched a co-branded fleet card, to offer its service for the entire range of trucks
- In May 2019, the company opened a dealership in Phuentsholing, Bhutan, in order to offer Daimler’s commercial vehicle brands of BharatBenz trucks and Fuso buses
- In April 2019, the company opened a Mercedes-Benz plant in Russia; the plant covers all production stages, from the paint shop to the final assembly
Daimler Group Structure 2019 Highlights
- Daimler Trucks: NAFTA region accounted for the highest number of sales with 37.0% market share, the Asia region with 135,000 sales, and EU30 with 80,000 sales in the financial year 2019.
- Mercedes-Benz Cars: The cars sold in China were 694 thousand units followed by Germany accounting for 335,000 sales and in the US 313 thousand units of cars were sold.
- Mercedes-Benz Vans: The most important markets for vans are the EU30 region, which accounted for 68% of unit sales in the year under review, the NAFTA region 13%, and Asia 9%.
- Daimler Buses: Daimler Buses generated 68% of its revenue in the EU30 region and 15% in Latin America (excluding Mexico).
Recent News: The year 2020
- In August, Daimler’s subsidiary, Mercedes-Benz, and Contemporary Amperex Technology entered into a partnership to accelerate the development and industrialization of battery technologies in Germany.
- In September, Daimler joined with Terre des Hommes and the Responsible Mica Initiative to improve working conditions in India’s mica mining regions and eradicate child labor.
- In October, Daimler’s subsidiary, Mercedes-Benz AG announced to launch electric scooter.
- In October, Daimler entered into a strategic partnership with Swiss Re to launch a new joint venture, Movinx.
- In October, Daimler’s subsidiary, Mercedes-Benz entered into an agreement to acquire a 20% stake in Aston Martin Lagonda.
- In October, Daimler Trucks and Waymo entered into a partnership to build an autonomous version of the Freightliner Cascadia truck.
- In November, Daimler entered into an agreement with AB Volvo to develop and produce fuel cell systems for use in heavy-duty trucks.
- In November, Daimler’s subsidiary, Mercedes-Benz introduced the new GLC 43 4MATIC Coupe.
- In November, Daimler entered into a partnership with Geely to build a next-generation combustion engine for use in hybrid vehicles.
- In October, Daimler entered into a license agreement with Sharp for wireless communication standard essential patents (SEPs) relating to LTE.
- In December, Daimler sold its Smart car factory in Hambach, France to Ineos.
- In December, Daimler and Linde entered into an agreement to jointly develop hydrogen refueling technology for fuel cell-powered heavy-duty vehicles.
- In December, Daimler announced to produce a fully-electric compact SUV in Hungary by investing EUR100 million.
- In December, Daimler entered into a long-term strategic partnership with Infosys to drive hybrid Cloud-powered innovation in the automotive sector.
- In January, the company recalled 744,000 Mercedes-Benz vehicles in the US, from the 2001 through 2011 model years, for faulty sunroof glass panels.
- In January, Daimler entered into a joint venture agreement with Volvo to develop combustion engines.
- In January, the company’s Mercedes-Benz and Geely Holding collaborated to establish a joint venture company, Smart Automobile Co., Ltd.
- In January, the company entered into an agreement to divest Daimler Colombia S.A, the Mercedes-Benz passenger car and private van distribution operations in Colombia, to Inchcape.
- In January, Mercedes-Benz announced its plans to launch the V-Class Marco Polo camper van.
- In April, Daimler Truck AG and AB Volvo entered into an agreement to establish a new joint venture to produce, develop, and commercialize fuel cell systems in heavy-duty vehicles.
- In May, the company announced to invest of US$480 million in Farasis Energy’s planned IPO of shares.
Recent News: The year 2021
- In March, Daimler along with BMW agreed to sell their joint venture PARK NOW Group to EasyPark Group.
- In March, Daimler’s subsidiary, Mercedes-Benz India launched the A-Class Limousine in the country.
- In April, Daimler along with Volvo Group announced to launch of a new joint venture cell centric for heavy-duty fuel cell systems.
- In May, Daimler’s subsidiary, Mercedes-Benz acquired an equity stake in H2 Green Steel.
- In June, Daimler and Nokia entered into a patent licensing agreement, in which Nokia licenses mobile telecommunications technology to Daimler.
- In June, Daimler AG’s subsidiary, Mercedes-Benz secured a contract to deliver 100 Citaro hybrid buses to a Rome-based transport company, Atac.
- In June, Daimler along with Volkswagen Group, BASF, and Fairphone announced a new initiative for sustainable lithium mining.
- In June, Mercedes-Benz Korea launched the new Mercedes-Maybach S 580 4Matic in the Korean market.
- In June, Daimler announced a Merc EQS supply deal under which Fischer Automotive supplied a dashboard air vent set and cupholders to Daimler for the Mercedes EQS EV luxury saloon.
- In July, Daimler’s subsidiary, Daimler Trucks North America entered into a partnership with Decisiv Inc to integrate its SRM platform with DTNA’s Uptime Pro dealer service management platform.
- In January, Daimler secured a contract from Geldhauser Linien-und Reiseverkehr GmbH & Co to deliver 19 new setra buses.
- Mercedes-Benz cars division sold a total of 2,385,432 cars in 2020.
- Mercedes-Benz Cars accounted for 51.9%, Daimler Trucks 22.2%, Mercedes-Benz Vans 8.0%, Daimler Buses 2.6%, and Daimler Mobility 15.3% share of revenue generated in 2020.
- Mercedes-Benz product accounted for share as follows-A-/B-Class 22%, C-Class 18%, E-Class 18%, S-Class 3%, SUVs* 33%, Sports Cars 1%, smart 5%.
- The group’s revenue decreased by 11% for the financial year 2020.
- The latest generation of MBUX infotainment system was launched in 2020.
- Mercedes-Benz AG sold 2.5 million cars and vans in 2020.
- The group’s goal for the Mercedes-Benz Cars division is to become CO2 neutral by the year 2039.
- Daimler AG plans to reduce its capital expenditures and investments in R&D by more than 20% compared to its expenses in 2019.