Global Turmeric Market By Nature (Organic, Conventional), By Product Form (Whole Turmeric, Processed Turmeric, Powder, Oleoresin, Curcumin, Turmeric Oil), By End Use (Food and Beverage Processing, Pharmaceuticals and Dietary Supplements, Cosmetics and Personal Care, Textiles, Others), By Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Convenience Stores, Online Retail, Others), By Sales Channel (B2B, Ho-Re-Ca, B2C), By Region And Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, And Forecast 2024-2033

Report Overview

The Global Turmeric Market size is expected to be worth around USD 34.8 Billion by 2033, from USD 4.4 Billion in 2023, growing at a CAGR of 5.9% during the forecast period from 2024 to 2033.

The turmeric market has experienced significant growth in recent years, driven by rising consumer demand for natural ingredients in food, cosmetics, and health supplements. Known for its vibrant yellow color and commonly used in South Asian cuisines, turmeric is gaining global popularity, particularly due to the potential health benefits of its active compound, curcumin.

Curcumin is widely recognized for its anti-inflammatory and antioxidant properties, making it a sought-after ingredient in dietary supplements and skincare products.

India, as the world’s largest producer and exporter of turmeric, plays a central role in the global market, accounting for approximately 80% of global production and export. In 2022, India’s turmeric exports were valued at around USD 282 million, with key markets including the United States, the European Union (EU), the Middle East, and Southeast Asia.

The U.S. is the second-largest importer, with imports valued at approximately USD 70 million in the same year, while the EU imports about 30,000 tons of turmeric annually. These strong international demands for turmeric have fueled growth in production and trade.

Regulations surrounding turmeric are primarily focused on ensuring food safety and quality. In the U.S., the Food and Drug Administration (FDA) monitors imports to meet established food safety standards, particularly regarding pesticide residues and contaminants.

In India, the Food Safety and Standards Authority (FSSAI) sets pesticide residue limits to ensure the quality of domestic and exported turmeric. Similarly, the EU maintains strict regulations on pesticide residues for imported turmeric, ensuring compliance with food safety norms.

Government initiatives in India support the turmeric industry, including schemes to improve domestic production and promote exports. For instance, the Spices Board of India and the National Agricultural Market (NAM) have been involved in enhancing turmeric quality and global competitiveness. Additionally, the Indian government allocated around USD 60 million under the Pradhan Mantri Kisan Sampada Yojana to develop infrastructure for turmeric processing and boost exports.

Private sector investments are also driving growth in the turmeric market. Notable investments include Kancor Ingredients, which announced a USD 30 million investment in a new processing plant in India in 2023, increasing its annual capacity by 20,000 tons. Similarly, global pharmaceutical companies are investing in turmeric-based nutraceuticals, with companies like Sabinsa Corporation expanding their production capacity for curcumin extracts.

Innovation in turmeric products is another key driver. Turmeric-infused beverages, such as health shots and teas, are gaining popularity, with companies like Sambazon and Golden Tonic investing in research and development. Additionally, turmeric-based cosmetic products, particularly those targeting skincare, are growing as consumers become more aware of curcumin’s anti-inflammatory benefits. This innovation, coupled with strategic acquisitions and partnerships, further strengthens the market’s growth trajectory.

Key Takeaways

• The Global Turmeric Market size is expected to be worth around USD 7.8 Billion by 2033, from USD 4.4 Billion in 2023, growing at a CAGR of 5.9% during the forecast period from 2024 to 2033.
• Conventional turmeric dominated the By Nature segment with an 84.5% market share.
• Processed Turmeric dominated the By Product Form segment with 75.3% market share.
• Food and Beverage Processing dominated the end-use segment with a 38.2% market share.
• Hypermarkets/Supermarkets dominated the By Distribution Channel segment with 38.1% market share.
• APAC dominates the global turmeric market with a 51.2% share, valued at $2.2 billion.

By Nature Analysis

Conventional turmeric dominated the By Nature segment with an 84.5% market share.

In 2023, Conventional Turmeric held a dominant market position in the By Nature segment of the global turmeric market, capturing more than 84.5% of the market share. This segment’s large share is primarily driven by the widespread use of conventional turmeric in a variety of applications, including culinary, cosmetic, and pharmaceutical industries. Conventional turmeric is favored for its cost-effectiveness and the large-scale availability of raw materials, making it the preferred choice for mass-market products.

The Organic turmeric segment, while smaller, is experiencing rapid growth. Organic turmeric accounted for a growing but still modest share, driven by rising consumer awareness of health and sustainability issues. As demand for clean-label and organic products in the food, cosmetics, and wellness industries increases, this segment is expected to continue expanding.

By Product Form Analysis

Processed Turmeric dominated the By Product Form segment with 75.3% market share.

In 2023, Processed Turmeric held a dominant market position in the By Product Form segment of the global turmeric market, capturing more than 75.3% of the market share. This strong performance is largely attributed to the versatility and convenience of processed turmeric, which includes turmeric powder, oleoresins, and curcumin. Processed turmeric is widely used across multiple industries, including food and beverage, cosmetics, and pharmaceuticals, owing to its ease of incorporation into various formulations and products. Turmeric powder remains the most common processed form, used extensively in cooking, as well as in nutraceutical and functional food products.

Whole Turmeric, while a significant component of the market, holds a smaller share compared to processed forms. Its use is primarily in the form of fresh or dried roots, favored by traditional markets and niche consumers, particularly in regions like India where turmeric is consumed in its natural form.

The Powder segment, as part of processed turmeric, continues to lead due to its widespread application in both consumer and industrial markets. It is often used as a spice in culinary products and is the base for many health supplements.

Oleoresin and Curcumin are growing segments, particularly in the natural colorant and nutraceutical sectors. Turmeric oleoresin, with its concentrated extract, is used in food coloring, while curcumin, the active compound in turmeric, is highly valued for its antioxidant and anti-inflammatory properties.

Finally, Turmeric Oil remains a niche product, used primarily in aromatherapy, skincare, and as a fragrance ingredient in personal care products, driving a smaller, but steady demand in the overall turmeric market.

By End-Use Analysis

Food and Beverage Processing dominated the end-use segment with a 38.2% market share.

In 2023, Food and Beverage Processing held a dominant market position in the By End Use segment of the global turmeric market, capturing more than 38.2% of the market share. This is primarily due to turmeric’s widespread use as a spice, colorant, and health-boosting ingredient in food products. Turmeric is a key component in various culinary applications, from curries and sauces to beverages and snacks. The increasing consumer demand for functional foods, natural ingredients, and health-conscious products has driven growth in this segment. Additionally, turmeric’s role in plant-based diets, with its antioxidant and anti-inflammatory properties, has bolstered its use in ready-to-eat meals and beverages.

The Pharmaceuticals & Dietary Supplements segment is the second-largest end-use category, benefiting from turmeric’s growing reputation as a natural remedy for inflammation, joint health, and digestive issues. The demand for curcumin-based supplements, which capitalize on the active compound’s therapeutic benefits, is particularly high in Western markets.

Cosmetics & Personal Care is another rapidly expanding segment, driven by turmeric’s anti-inflammatory, antibacterial, and skin-brightening properties. It is widely used in skincare products such as creams, masks, and lotions, particularly in markets focused on natural and organic beauty.

In the Textile segment, turmeric is used as a natural dye, with growing interest in sustainable and eco-friendly textile production.

By Distribution Channel Analysis

Hypermarkets/Supermarkets dominated the By Distribution Channel segment with 38.1% market share.

In 2023, Hypermarkets/Supermarkets held a dominant market position in the By Distribution Channel segment of the global turmeric market, capturing more than 38.1% of the market share. This dominance is largely attributed to the wide accessibility and convenience that these large retail outlets offer to consumers. Hypermarkets and supermarkets have extensive shelf space dedicated to turmeric products, ranging from whole turmeric and powders to turmeric-based supplements and food products.

Specialty Stores represent the second-largest distribution channel, benefiting from the growing consumer preference for high-quality, organic, and premium turmeric products. These stores often cater to health-conscious shoppers looking for turmeric in specialized forms such as organic powders, curcumin supplements, or beauty products, which are not always available in mass-market retailers.

Convenience Stores offer quick access to turmeric products, but they capture a smaller share of the market due to their limited product variety. Still, they play an important role in catering to on-the-go consumers who seek smaller quantities of turmeric-based snacks and beverages.

The Online Retail segment is also growing rapidly, driven by the increasing shift towards e-commerce. Online platforms allow consumers to browse a wide range of turmeric products, compare prices, and read reviews, offering a convenient shopping experience.

Key Market Segments

By Nature

• Organic
• Conventional

By Product Form

• Whole Turmeric
• Processed Turmeric
• Powder
• Oleoresin
• Curcumin
• Turmeric Oil

By End Use

• Food and Beverage Processing
• Pharmaceuticals & Dietary Supplements
• Cosmetics & Personal Care
• Textiles
• Others

By Distribution Channel

• Hypermarkets/Supermarkets
• Specialty Stores
• Convenience Stores
• Online Retail
• Others

Driving factors

Growing Consumer Demand for Natural Products

The increasing consumer preference for natural and organic products has significantly contributed to the growth of the turmeric market. This trend is part of a broader shift in consumer behavior, where there is a notable shift away from synthetic or chemically processed goods towards products perceived as healthier, more sustainable, and safer. Consumers are increasingly seeking out natural ingredients for both their dietary and personal care needs, which aligns with the rise in turmeric’s popularity.

Turmeric, as a natural product, offers the combined appeal of being a plant-based, non-synthetic ingredient that resonates with health-conscious and environmentally aware-consumers. This growing demand has been further fueled by the increasing awareness of the potential risks associated with synthetic additives in food, skincare, and wellness products. As consumers become more educated about the benefits of natural alternatives, products containing turmeric have seen a marked increase in demand across various sectors, particularly in food, beverages, and personal care products.

The market’s expansion is also supported by an increasing global demand for natural food colors and flavorings, where turmeric plays a critical role as a natural coloring agent and flavor enhancer. The overall trend toward natural products has not only bolstered turmeric’s appeal in established markets but has also spurred demand in emerging markets where consumer interest in natural ingredients is rising.

Health Benefits and Medicinal Properties

Turmeric’s widespread use can largely be attributed to its health benefits and medicinal properties, which have been validated by a growing body of scientific research. Central to turmeric’s health benefits is curcumin, the active compound that has been shown to possess anti-inflammatory, antioxidant, and potential anticancer properties. These benefits are driving the use of turmeric in dietary supplements, functional foods, and beverages, especially among health-conscious consumers.

As consumers become more proactive about maintaining their health and wellness, there has been a marked rise in the consumption of turmeric-based products, particularly for managing conditions such as arthritis, digestive disorders, and skin conditions. The increasing awareness of the link between diet and health has positioned turmeric as a popular ingredient in functional foods and nutraceuticals.

The rise of chronic diseases, including diabetes and cardiovascular diseases, has further accelerated the demand for turmeric as a natural remedy. For instance, clinical studies have supported the use of curcumin for its potential to manage inflammation, promote joint health, and assist in digestive health, making it an appealing ingredient in both pharmaceutical products and supplements.

Rising Adoption of Personal Care and Cosmetics

The rising adoption of turmeric in the personal care and cosmetics industry is another critical factor driving the growth of the turmeric market. Turmeric’s natural antimicrobial, anti-inflammatory, and antioxidant properties have made it a highly sought-after ingredient in skincare products. As consumers increasingly prioritize clean and natural beauty products, turmeric has found its place in a wide array of personal care products, including face masks, lotions, soaps, and hair care treatments.

Turmeric’s ability to brighten the skin, reduce redness, and combat acne has made it particularly popular in skincare applications. In addition to its skin benefits, turmeric is used in hair care for its purported ability to stimulate scalp health and promote hair growth. As more brands capitalize on the clean beauty movement and consumer demand for non-toxic ingredients, the use of turmeric in personal care formulations is expected to continue its upward trajectory.

The expanding global market for organic and natural beauty products, combined with the increasing consumer interest in wellness-oriented cosmetics, has created a favorable environment for turmeric-based beauty and grooming products. Furthermore, social media and influencers have played a role in amplifying turmeric’s visibility in the beauty industry, further driving consumer interest and demand.

Restraining Factors

High Price Fluctuations

High price fluctuations pose a significant restraint to the turmeric market, impacting both consumer demand and producer profitability. The price of turmeric is subject to considerable volatility due to factors such as weather conditions, harvest yields, and regional supply chain disruptions. For instance, if crop yields are low due to adverse weather or diseases, prices can spike dramatically, limiting access to turmeric for both manufacturers and consumers. This price volatility also makes it challenging for manufacturers to maintain consistent pricing for turmeric-based products, especially in industries like food, cosmetics, and supplements, where cost stability is key.

The economic uncertainty caused by fluctuating prices can discourage both small and large-scale producers from investing in turmeric-based products. Moreover, volatility can lead to price-sensitive consumers opting for more affordable alternatives, especially in competitive markets where turmeric products are positioned against lower-cost synthetic substitutes.

Challenges in Cultivation

The challenges inherent in cultivating turmeric further constrain market growth. Turmeric is a labor-intensive crop that requires specific climatic conditions, making it susceptible to fluctuations in agricultural productivity. The crop’s reliance on specific soil types, as well as its vulnerability to pests and diseases, often results in inconsistent yields. Additionally, the long growing period (typically 7-10 months) increases the risk of crop failure due to unforeseen environmental factors, further contributing to price instability.

These cultivation challenges can lead to supply chain disruptions and affect the overall availability of turmeric in the market. As demand for turmeric increases globally, the ability to meet this demand is constrained by the limited availability of high-quality raw materials, which restricts market growth potential.

Competition from Synthetic Alternatives

Competition from synthetic alternatives is another key factor restraining the growth of the turmeric market. In both the food and cosmetics industries, synthetic substitutes or alternatives to turmeric, such as artificial colorants and flavorings, are often cheaper to produce. These alternatives can mimic some of the functional properties of turmeric (such as color or flavor) without the complexities of sourcing, cultivating, and handling the natural product.

For price-sensitive consumers, synthetic alternatives may seem like more attractive options, especially given their lower cost and greater availability. This competition also challenges turmeric’s positioning in personal care products, where synthetic chemicals often serve as more efficient or cost-effective substitutes for the natural benefits that turmeric provides.

Growth Opportunity

Turmeric in Functional Foods and Beverages

One of the most notable drivers of growth in the turmeric market is its increasing use in functional foods and beverages. As consumers become more health-conscious, there is a growing demand for ingredients that offer both nutritional benefits and functional properties.

Turmeric, with its active compound curcumin, is well-regarded for its anti-inflammatory, antioxidant, and digestive benefits. The market for turmeric-infused products such as teas, smoothies, and health supplements is expanding rapidly, particularly in North America and Europe.

Turmeric in Pain Management

Another key area of opportunity is turmeric’s growing application in pain management, particularly for chronic conditions such as arthritis. Turmeric’s natural anti-inflammatory properties are increasingly being recognized in both traditional and modern medical contexts.

The rise of alternative health practices, along with increasing consumer trust in herbal remedies, has led to greater adoption of turmeric-based supplements for pain relief. This trend is projected to continue, as more clinical research supports its efficacy in managing joint and muscle pain.

Rising Demand for Organic and Fair-Trade Turmeric

The demand for organic and ethically sourced turmeric is also on the rise. Consumers are increasingly concerned with sustainability and the environmental impact of their purchases. This trend is reflected in the growing popularity of fair-trade turmeric, particularly in developed markets. The organic segment is expected to experience strong growth, driven by both health-conscious consumers and sustainability-driven purchasing behavior.

Trending Factors

Eco-Friendly Packaging for Turmeric Products

Sustainability has become a central focus for both consumers and manufacturers, prompting a shift toward eco-friendly packaging solutions. In 2024, turmeric product companies are increasingly adopting biodegradable, recyclable, and compostable packaging options. This trend aligns with broader consumer demand for environmentally conscious products, particularly in the natural food and wellness sectors.

The growing preference for sustainable packaging is not only driven by regulatory pressures but also by an increasing number of eco-aware consumers who are making purchasing decisions based on the environmental footprint of the product packaging.

Turmeric as a Detox Agent

As consumers become more health-conscious, there is a growing interest in turmeric as a natural detox agent. Known for its antioxidant properties, turmeric is being integrated into detox beverages, supplements, and cleansing routines.

This trend is gaining momentum particularly in the wellness and beauty industries, where products designed to support internal detoxification and skin health are highly sought after. Turmeric’s ability to support liver function and enhance the body’s natural detox pathways positions it as a key ingredient in this rapidly growing category.

Turmeric in Immune-Boosting Products

The ongoing emphasis on health and wellness continues to fuel the demand for immune-boosting products, with turmeric playing a prominent role. With its natural anti-inflammatory and antioxidant properties, turmeric is increasingly being included in immune-boosting supplements, teas, and powders. The COVID-19 pandemic has heightened consumer awareness of the importance of maintaining a strong immune system, and turmeric’s potential to support immune health positions it as a key ingredient in this growing market.

Regional Analysis

APAC dominates the global turmeric market with a 51.2% share, valued at $2.2 billion.

The global turmeric market exhibits distinct regional dynamics, with the Asia Pacific (APAC) region dominating the market, holding a substantial share of 51.2%, valued at approximately $2.2 billion in 2024. This is largely due to the region’s historical and cultural reliance on turmeric, particularly in India, which accounts for over 80% of global turmeric production and consumption. In addition to culinary uses, turmeric’s growing integration into traditional medicine and wellness products has further bolstered its demand across APAC.

In North America, the turmeric market is experiencing robust growth, driven by increasing awareness of its health benefits, especially in the functional food and supplement segments. The market is expected to grow at a CAGR of 7.8% through 2027, with the United States leading the charge, supported by a rising demand for natural and organic products.

Europe is also seeing a notable uptick in turmeric consumption, particularly in health-conscious countries like Germany and the UK. The region is witnessing growing demand for turmeric-based beverages, supplements, and cosmetics, with the market projected to expand at a CAGR of 6.3% during the forecast period.

The Middle East and Africa (MEA) region, while smaller in comparison, is showing emerging potential, driven by the growing interest in natural remedies and Ayurvedic practices. Latin America’s market, though in its nascent stages, is expected to see gradual growth as the interest in functional foods and natural health products rises.

Key Regions and Countries

North America

• The US
• Canada
• Rest of North America

Europe

• Germany
• France
• The UK
• Spain
• Netherlands
• Russia
• Italy
• Rest of Europe

Asia-Pacific

• China
• Japan
• Singapore
• Thailand
• South Korea
• Vietnam
• India
• New Zealand
• Rest of Asia Pacific

Latin America

• Mexico
• Brazil
• Rest of Latin America

Middle East & Africa

• Saudi Arabia
• South Africa
• UAE
• Rest of the Middle East & Africa

Key Players Analysis

In 2024, the global turmeric market will remain highly competitive, with key players leveraging diverse strategies to maintain or expand their market presence. Four prominent companies Arjuna Natural, McCormick & Company, Sabinsa Corporation, and Synthite Industries Ltd. are significantly influencing the market landscape.

Arjuna Natural has established itself as a leading innovator in the turmeric space, particularly with its focus on curcumin-based products. The company is known for its research-driven approach and high-quality formulations, catering to the growing demand for natural ingredients in nutraceuticals and functional foods. Arjuna’s emphasis on sustainability and eco-friendly production processes positions it well in the premium market segment.

McCormick & Company, a global leader in spices, has expanded its turmeric offerings to cater to the increasing demand for ethnic and health-conscious products. Their strong distribution network and brand recognition enable them to capitalize on the global growth of turmeric consumption, especially in the seasoning and flavoring categories.

Sabinsa Corporation has a strong presence in both the food and pharmaceutical sectors, offering a wide range of turmeric-based products. Their focus on scientific validation and quality assurance has helped Sabinsa capture significant market share, particularly in the nutraceutical space. Sabinsa’s long-standing relationships with research institutions and regulatory bodies give it an edge in product development.

Synthite Industries Ltd. is another major player with a comprehensive portfolio of turmeric products, from raw materials to processed ingredients. With a significant global footprint, Synthite’s focus on quality control and large-scale production capacity allows it to serve a diverse range of industries, including food, cosmetics, and pharmaceuticals. Their robust supply chain and research into turmeric’s health benefits keep them at the forefront of market trends.

Market Key Players

• Arjuna Natural
• Biomax Life Sciences Ltd.
• BOS Natural Flavors (P) Limited
• Chr. Hansen A/S
• DDW The Colour House Corporation
• Everest Spices
• Frutarom Industries Ltd.
• Hansen A/S
• ITC Limited
• Kalsec Inc
• Kancor Ingredients Limited.
• McCormick & Company
• MDH Spices
• Naturex S.A.
• Roha Dyechem Pvt. Ltd
• Sabinsa Corporation
• Sensient Technologies Corporation
• Symrise AG
• Synthite Industries Ltd.
• The Archer Daniels Midland Company
• Universal Oleoresins
• Vigon International, Inc.
• Frutarom Industries Ltd.
• Vigon International Inc.

Recent Development

• In May 2024, Sabinsa Corporation entered into a strategic partnership with several leading research institutions to develop new turmeric-based therapeutic solutions targeting inflammation and metabolic disorders. The collaboration focuses on the scientific validation of turmeric’s health benefits, enhancing Sabinsa’s credibility in the nutraceutical market and expanding its product offerings in the wellness sector.
• In April 2024, McCormick & Company announced its acquisition of Kancor Ingredients, a leading supplier of turmeric and other spice extracts. This move strengthens McCormick’s position in the turmeric market, particularly in the area of natural colorants and health ingredients. The acquisition enables McCormick to enhance its supply chain and meet increasing consumer demand for clean-label products in both food and beverage categories.
• In March 2024, Arjuna Natural launched a new range of curcumin formulations specifically designed for the nutraceutical and functional food markets. The company’s latest innovation, a bioavailable curcumin extract, promises enhanced absorption and health benefits. This product expansion aligns with the growing demand for natural and high-potency ingredients in wellness and dietary supplements.

Report Scope