Global Smart Pillow Market By Product Type (Anti-Snoring Pillows, Multifunctional Pillows, and Other Product Type), By Fill Material (Down and Feather Pillow, Latex Pillow, Foam Pillow, Wool/Cotton Pillow, Polyester Pillow, and Other Fill Materials), By Application (Residential, Commercial), By Distribution Channel (Online and Offline), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2023-2032

Report Overview

The global smart pillow market size is expected to be worth around USD 4,559 million by 2032 from USD 656 million in 2022, growing at a CAGR of 22% during the forecast period from 2023 to 2032.

Smart pillows are a result of product innovations by manufacturers. They are equipped with numerous features such as shape adjustments, snoring control features, sleep tracking, and many more. Smart pillows are beneficial for an individual who is suffering from diabetes, heart disease, and others, as it improves the quality of sleep.

Due to the numerous benefits, including controlling and detecting snoring, the growth of the market will accelerate. They have an in-built mechanism for detecting snoring and further controlling it. The mechanism varies from product to product. For instance, the mechanism of vibration after the individual starts snoring is the effective one. Also, another mechanism includes position readjusting.

Additionally, they measure sleep motion and other features to create a daily report on restfulness and sleep duration. Other features that are included in a smart pillow are cooling technology, ergonomic support, guided meditation, and deep sleep mode. All these features play a crucial role in the development of the market.

Driving Factors

Significant Increase in Sleep-Related Problems

The sleep-related problems are increasing day by day. This is due to several factors, such as the increasing prevalence of mental issues, increase in screen time, overthinking, increasing cases of insomnia, hectic schedules, and others.

Also, the increasing geriatric population accelerates the demand for smart pillows. Furthermore, growing demand from hotels and hospitals is estimated to propel the growth of the global smart pillow market.

Restraining Factors

High-Cost Maintenance

The increasing expenses for maintenance will likely hinder the growth of the market during the forecast period. Also, increased changes and complexity in the cost of the material will probably limit the development of the market.

Growth Opportunities

New Innovations in the Market

Several innovations in the development of the smart pillow market will benefit the market growth and create new opportunities for the product in the market. In the smart pillow, companies are introducing new technologies where the pillow can adjust its height automatically to accommodate a sleep position for the best sleep quality of back-sleeping and side-sleeping.

It is most suitable for people who value healthy sleep, professional athletes, post-rehabilitation patients of cervical neck surgery, and others. Smart pillows with height improve deep sleeping time for both back-sleeping and side-sleeping.

Trending Factors

Technological Advancements in the Market

The technological advancements in the field of sensors and electronics are estimated to improve the growth of the market. The sensors that are used in the smart pillow can track sleep patterns, and they also provide the needed information to the user.

Also, the sensors are capable of detecting body movements, and they can also provide the necessary support to the neck and head. This feature provides a comfortable sleep and decreases snoring chances. Smart pillow market are estimated to benefit the growth of the market because of this trend, as they provide necessary comfort and support to the user.

Additionally, the changing lifestyles of people and increasing disposable incomes will likely accelerate the market growth during the forecast period because people are now ready to spend their money on products that provide them with calm sleep.

Type Analysis

The Anti-Snoring Pillows Segment Held the Largest Share of the Market

The product type segment is divided into anti-snoring pillows, multifunctional pillows, and others. The anti-snoring pillows are estimated to collect the highest revenue share of 42%. These pillows are lightweight and come in a wide range of premium materials.

It is estimated that increased willingness to control snoring habits among people, increasing snoring problems with aging, and increasing awareness about the efficiency of anti-snoring pillows will likely propel the growth of the market during the forecast period.

Fill Material Analysis

The Down and Feather Pillow Segment Dominated the Market

The fill material segment is divided into down and feather pillows, latex pillows, foam pillows, wool/cotton pillows, polyester pillows, and others. The down and feather pillow accounted for the largest share of 31%. Consumers are prioritizing the pillows, which are made up of down and feather.

The procedures of their manufacturing are also improving significantly. Also, a down and feather pillow is the best insulator. This fill material offers more warmth as compared to others. Additionally, its lightweight is another factor that drags the attention of customers.

Application Analysis

The residential segment held the Majority of the Share

The application segment is divided into residential, and commercial. The residential segment accounted for the largest share owing to the increasing awareness for better sleep among the people. The smart pillow was expected to have a positive impact on sleep.

Thus, doctors and medical institutions recommend this product for better sleep. Hence, smart pillows are estimated to gain attention among residential consumers. Whereas the commercial segment grows at the fastest CAGR owing to the increasing adoption of the product by hotels. Hotels are willing to provide luxurious services to their customers, and this product has created a path to increase the standard of service.

Distribution Channel Analysis

Online Channels Accounted for the Maximum Market Share

The distribution channel was divided into online and offline. Online channels held the largest share of the market. To expand their buyer reach and launch their products, the manufacturers have constantly been using the channel, with the help of these channels to enhance their sales by reaching the global target audience.

Additionally, among consumers, there is a shifting trend to online payment noticed; this means there is a negligible chance for pending trade receivables.

Key Market Segments

Based on Product Type

• Anti-Snoring Pillows
• Multifunctional Pillows
• Other Product Type

Based on Fill Material

• Down and Feather Pillow
• Latex Pillow
• Foam Pillow
• Wool/Cotton Pillow
• Polyester Pillow
• Other Fill Materials

Based on Application

• Residential
• Commercial

Based on the Distribution Channel

• Online
• Offline

Regional Analysis

North America Dominated the Global Smart Pillow Market

North America has accounted for the largest share of 39% of the market, and dominance was estimated to continue during the forecast period of 2023-2032. The factor that influences the growth of the market in this region is the demand for higher levels of comfort.

Factors such as obesity, narcolepsy, behavioral sleep disorders, restlessness, sleep apnea, and irregular sleep are the primary reasons why medical practitioners recommend the use of smart pillows. With the regular use of smart pillows, there is a reduction in the occurrence of numerous disorders because it provides relaxed and better sleep.

Asia Pacific is estimated to be the fastest growing region during the forecast period owing to the increasing preference for health-related products and high income. Japan and China have the largest smart pillows market. The numerous benefits of smart pillows and technological developments in the market offer new opportunities, which will propel the market growth in this region.

Key Regions

• North America
  • The US
  • Canada
  • Mexico
• Western Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Portugal
  • Ireland
  • Austria
  • Switzerland
  • Benelux
  • Nordic
  • Rest of Western Europe
• Eastern Europe
  • Russia
  • Poland
  • The Czech Republic
  • Greece
  • Rest of Eastern Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Australia & New Zealand
  • Indonesia
  • Malaysia
  • Philippines
  • Singapore
  • Thailand
  • Vietnam
  • Rest of APAC
• Latin America
  • Brazil
  • Colombia
  • Chile
  • Argentina
  • Costa Rica
  • Rest of Latin America
• Middle East & Africa
  • Algeria
  • Egypt
  • Israel
  • Kuwait
  • Nigeria
  • Saudi Arabia
  • South Africa
  • Turkey
  • United Arab Emirates
  • Rest of MEA

Key Players Analysis

Innovation in the Bed-Time Light

There is growth in the smart pillow market because of the inclusion of features which was based on artificial learning. Also, the market is driving due to continuous product renovations. For instance, the development is carried out in the product with light which is used for the bedtime reading to slowly dim out the light as the individual falls asleep.

Many companies are providing customizable memory foam clusters which were suited to the comfort needs of consumers. Additionally, the developing features are gaining traction among parents who need assistance for their kids for the bedtime storyteller.

Market Key Players

Listed below are some of the most prominent smart pillow market players.

• ADVANSA Marketing GmbH
• Mediflow USA
• Sunrise Smart Pillow
• Smart Nora
• SleepSmart
• MOONA
• REM-Fit
• 10minds
• GioClavis Co. Ltd.
• Other Key Players

Recent Developments:

• In December 2022- 10minds launched a smart pillow. It detects the snoring while a user is sleeping and then physically moves their head in a bid to stop the noise. It uses machine learning to detect the snoring sound of the user.
• In September 2022- Xiaomi launched the new Xiaomi smart pillow that uses AI algorithms for fitness and health tracking. It gave all the necessary information about the sleep status along with the sleep score. This pillow needs to be charged, and it includes 4 AAA batteries which provide power for up to 60 days of use.

Report Scope: