Global Rice Market, By Type (Red Rice, Arborio Rice, Black Rice, Grain Fragrance Rice, Brown Rice, Rosematta Rice, Grain Parboiled Rice, and Sushi Rice), By Size (Long-Grain, Medium-Grain, Short-Grain), By Distribution Channel (Offline, Online), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2023-2032

Report Overview

In 2022, the global Rice market accounted for USD 270.7 billion. Between 2023 and 2032, this market is estimated to register a CAGR of 3.6%. It is expected to reach USD 382.2 billion by 2032.

Rice is an integral part of the global food supply, serving billions around the world – particularly in Asia where it forms part of many traditional cuisines. As such, the rice market plays a pivotal role in meeting global food demands. Rice market dynamics are fierce and diverse, offering consumers an extensive choice of varieties and qualities. Produced in countries around the world such as China, India, Indonesia, Vietnam, and Thailand – rice is traded on global commodity exchanges for global consumption.

The market is distinguished by the presence of both large multinational corporations and small-scale producers, creating a complex supply chain with multiple stakeholders. The rice market faces numerous challenges, such as climate change and sustainability concerns, in addition to competition from other staple foods. On the other hand, it also presents numerous opportunities for growth and innovation in technology, sustainability, and traceability – areas that will continue to play an increasingly significant role in global food security and economic development over the coming years.

Key Takeaways

1. Market Growth and Outlook: The global Rice market was valued at USD 270.7 billion in 2022 and is expected to exhibit a Compound Annual Growth Rate (CAGR) of 3.6% between 2023 and 2032, with a projected market value of USD 382.2 billion by 2032.
2. Significance of Rice in Global Food Supply: Rice is a fundamental component of the global food supply, particularly in Asian countries where it is a staple in traditional cuisines.
3. Driving Factors for Rice Market: Population growth, especially in Asia and Africa, is a major driver of rice market growth. Changing consumer preferences, including a demand for premium rice varieties like basmati and sushi rice. An increased focus on sustainability and traceability within the food industry. Technological innovation, such as precision agriculture and digital tools for improving rice production.
4. Challenges in the Rice Market: Competition from other staple foods like wheat and maize. Climate change and its impact on crop yields. Sustainability concerns, including deforestation and land use changes. Social responsibility issues, such as labor conditions in the rice supply chain.
5. Type Analysis: Arborio rice, known for its versatility and creamy texture, accounted for the largest revenue share in the rice market in 2022. Sushi rice is the fastest-growing type segment due to its popularity in Japanese cuisine.
6. Size Analysis: Long-grain rice is the dominant size segment, with a market share of 46.2%, driven by demand for specialty rice varieties. Medium-grain rice is the fastest-growing size segment due to its use in various dishes and the popularity of Japanese cuisine.
7. Distribution Channel Analysis: Offline sales accounted for the largest revenue share in 2022, driven by consumers’ preference for physically inspecting product quality. The online segment is the fastest-growing distribution channel, reflecting the growing demand for e-commerce.
8. Growth Opportunities: Developing climate-resilient rice varieties and utilizing precision agriculture technologies. Meeting the rising demand for sustainable and traceable rice through certification schemes and labeling.
9. Latest Trends: Growing focus on sustainability and traceability. Increasing use of technology in rice production, including precision agriculture and blockchain.
10. Regional Analysis: Asia-Pacific is the most lucrative market, with major producers and consumers like India and China. North America is the fastest-growing region, driven by the demand for fragrant and specialty rice.
11. Key Market Players Key players in the rice market include Kohinoor Foods Ltd., Adani Wilmar Ltd., LT Foods Ltd., and others.

Driving Factors

Increasing Population, Changing Consumer Preferences, Increasing Focus on Sustainability.

Rice market growth and development are driven by several factors. One major driver is population growth, particularly in regions like Asia or Africa where rice is a staple food. As the global population continues to expand, so too does rice demand.

Another factor driving growth in this market is changing consumer preferences – particularly for premium varieties such as basmati, jasmine, and sushi rice. This trend is driven by an increase in gourmet and ethnic foods, as well as rising disposable income in some regions that allows consumers to afford higher-quality rice.

Additionally, the rice market is being driven by an increasing focus on sustainability and traceability within the food industry. Consumers are becoming more conscious of the environmental and social effects of the products they consume, often seeking out rice produced with sustainable practices. This has sparked the development of certification schemes and labeling programs to assist shoppers in making informed decisions about which type of rice to buy.

Finally, the rice market is driven by technological innovation, especially the application of precision agriculture and other tools to maximize yields and minimize waste. This includes sensors, drones, and other technologies for crop growth monitoring as well as blockchain and other digital technologies used to improve transparency and traceability throughout the rice supply chain.

Restraining Factors

Growing Competition From Other Staple Foods, Climate Change, Sustainability, and Social Responsibility.

Rice market prospects are clouded by several potential issues that could restrict its future growth. These include competition from other staple foods like wheat and maize, which has caused a decrease in consumption; climate change causing more frequent and severe weather events which could cause crop losses or reduce yields; water-intensive irrigation methods used for rice production could put additional strain on scarce water resources; as well as challenges related to sustainability and social responsibility.

Rice production can often be linked to deforestation and land use changes that have detrimental effects on biodiversity and ecosystem services. Furthermore, labor issues like child labor and poor working conditions within the rice supply chain should be taken into account, particularly in developing countries where labor standards may not be as stringent.

Type Analysis

The Arborio Rice Accounted for the Largest Revenue Share in Rice Market in 2022.

Based on source, the market is segmented into red rice, arborio rice, black rice, grain fragrance rice, brown rice, rosematta rice, grain parboiled rice, sushi rice, and other types. Among these types, the arborio rice segment is expected to be the most lucrative segment in the global rice market, with the largest revenue share of 24.3 and a projected CAGR of 21.8% during the forecast period.

Arborio rice is a short-grain type of rice with high starch content and firm texture, which enables it to absorb liquid slowly for an incredibly creamy & tender dish. Arborio rice’s versatility also extends beyond that; you can use it in recipes like rice pudding or paella; plus, this versatile grain is easily available at supermarkets and specialty stores across the country.

The Sushi Segment is Fastest Growing Type Segment in Rice Market.

The sushi segment is projected as the fastest growing type segment with a CAGR of 22.4% in the rice market from 2022 to 2031. Owing to sushi rice has seen a meteoric rise in popularity worldwide due to its sticky and slightly sweet nature – perfect for sushi rolls and other Japanese dishes.

Plus, it takes less time than other rice varieties to prepare, making it the go-to choice when looking for an easy lunch or dinner idea. As demand for sushi and other Japanese cuisine continues to expand globally, so too should sushi rice’s supply increase.

Size Analysis

Long-Grain Segment Holds the Significant Share in Size Segment in Rice Market.

Based on the size, the market is divided into long-grain, medium-grain, and short-grain. Among these, long-grain is dominant in the size segment of the rice market, with a market share of 46.2% and a CAGR of 4.6. Due to the demand for specialty rice varieties, the trade in long-grain rice has seen a boost.

Furthermore, changing lifestyles and eating habits of consumers are fueling fast-food industry expansion which is predicted to drive significant growth in the rice market during the forecasted period. Furthermore, an aging global population with increasing disposable income is further fueling market expansion worldwide.

Medium-Grain Segment is Identified as Fastest Growing Size Segment in Projected Period.

Medium-grain is also an important size segment in the rice market and it is expected to grow faster in the size segment rice market with a CAGR of 3.7% and a market value is 34.7.%. It is the fastest growing, as it is often used in dishes like risotto, sushi, and paella, and is also known for its sticky & tender texture.

In some regions like U.S. medium-grain rice is commonly used or consumed as a staple food and has gained popularity due to its versatility in various recipes. Additionally, the increasing popularity of Japanese cuisine & sushi worldwide has also contributed to the growing demand for medium-grain rice.

Distribution Channel Analysis

The Offline Segment Accounted for the Largest Revenue Share in Rice Market in 2022.

Based on the distribution channel, the market is segmented into offline and online. Among these types, the offline segment is expected to be the most lucrative segment in the global Rice market, with the largest revenue share of 81.2 and a projected CAGR of 3.7% during the forecast period.

Consumers are increasingly opting for the offline channel when buying consumer goods, groceries, and food items such as grains. This preference stems from consumers’ ability to physically inspect product quality and easy access & searchability of different grains through stores – factors that are expected to drive growth in this distribution channel segment.

The Online Segment is Fastest Growing Distribution Channel Segment in Rice Market.

The online segment is projected as the fastest growing distribution channel segment in the rice market with a market share of 18.8% from 2022 to 2031. Internet penetration rates have seen impressive increases in recent years, fuelling significant demand for the e-commerce sector.

Manufacturers are offering their goods both directly on their websites and through e-commerce platforms, which is expected to fuel market expansion during the forecasted period.

Key Market Segments:

Based on Type

• Red Rice
• Arborio Rice
• Black Rice
• Grain Fragrance Rice
• Brown Rice
• Rosematta Rice
• Grain Parboiled Rice
• Sushi Rice
• Other Types

Based on Size

• Long-Grain
• Medium-Grain
• Short-Grain

Based on Distribution Channel

• Offline
• Online

Growth Opportunities

Development of New Rice Varieties, Use of Precision Agriculture Technologies.

In the future, there are numerous growth and innovation prospects for the rice market. One particular opportunity lies in creating new rice varieties that are climate change resilient and can adapt to shifting environmental conditions. This could involve creating drought-tolerant varieties or those resistant to pests and diseases, which could help reduce crop losses and boost yields.

Another opportunity lies in the application of precision agriculture and other technologies to increase production efficiency and sustainability for rice production. Sensors, drones, and other tools can be utilized to optimize irrigation and fertilizer application, reduce waste production, and boost yield estimates.

Blockchain and other digital technologies could also be leveraged for greater transparency and traceability within the rice supply chain – ultimately building trust and confidence among consumers.

Additionally, there is increasing demand for sustainable and traceable rice, offering producers an opportunity to differentiate their products and command premium prices. To this end, they have implemented certification schemes and labeling programs that enable consumers to make better-informed decisions about what kind of rice they consume.

Latest Trends

Growing Focus on Sustainability and Traceability, Increasing Use of Technology.

Recently, the rice market has experienced several trends that have had an impact on its profitability. One notable development has been the growing demand for premium varieties like basmati, jasmine, and sushi rice. Consumer preferences have shifted, leading to an increasing interest in gourmet and ethnic foods.

Additionally, there has been an increasing focus on sustainability and traceability in the rice market; consumers seek out rice that has been produced using environmentally friendly practices and can be traced back to its source.

This has led to the establishment of certification schemes and labeling programs that enable consumers to make more informed decisions. Furthermore, technology is being increasingly utilized within the rice industry. Precision agriculture techniques have been employed to maximize crop yields and conserve inputs such as water and fertilizer. Furthermore, there has been an increasing interest in applying blockchain technology to enhance transparency and traceability within the rice supply chain.

Regional Analysis

Asia-Pacific Accounted for the Largest Revenue Share in Rice Market in 2022.

Asia-Pacific is estimated to be the most lucrative market in the global rice market, with the largest market share of 75.8%, and is expected to register a CAGR of 4.8% during the forecast period. Owing to the region is the presence of major producers and consumers like India, China, and Bangladesh which is having a huge population base for the consumption of food products, which is expected to drive the regional demand for rice.

Additionally, this region is expected to advance at a noticeable growth rate during the forecasted period. Also because the rising disposable income of consumers, coupled with the growing population in this region drives the regional demand for rice.

North America is Expected as Fastest Growing Region in Projected Period in Rice Market.

North America is expected as the fastest-growing region in the forecast period in the Rice market with a CAGR of 3.4. Many factors like the increasing demand for fragrant & specialty rice in the United States is fulfilling the growth of the rice market in North America.

Moreover, the increasing consumption of fast-food products in the United States & Canada because of the presence of high nutrition & high fiber in grain products is projected to drive regional growth for the rice market.

Key Regions and Countries

• North America
  • The US
  • Canada
  • Mexico
• Western Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Portugal
  • Ireland
  • Austria
  • Switzerland
  • Benelux
  • Nordic
  • Rest of Western Europe
• Eastern Europe
  • Russia
  • Poland
  • The Czech Republic
  • Greece
  • Rest of Eastern Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Australia & New Zealand
  • Indonesia
  • Malaysia
  • Philippines
  • Singapore
  • Thailand
  • Vietnam
  • Rest of APAC
• Latin America
  • Brazil
  • Colombia
  • Chile
  • Argentina
  • Costa Rica
  • Rest of Latin America
• Middle East & Africa
  • Algeria
  • Egypt
  • Israel
  • Kuwait
  • Nigeria
  • Saudi Arabia
  • South Africa
  • Turkey
  • United Arab Emirates
  • Rest of MEA

Key Players Analysis

The market consists of both established players and local manufacturers from across regions. Manufacturers & suppliers have been investing heavily in logistics development to expand their business operations. Such initiatives are anticipated to boost product acceptance among consumers worldwide. Furthermore, mergers & acquisitions, innovative packaging designs, and joint ventures are driving this sector’s growth.

Market Key Players

• Kohinoor Foods Ltd.
• Adani Wilmar Ltd.
• LT Foods Ltd.
• KRBL Limited
• Aeroplane Rice Ltd.
• Sridhar Agro Product P Ltd
• Gautam General Trading LLC
• Sri Sainath Industry Pvt. Ltd
• Shriram Food Industry Pvt. Ltd.
• Aashirvad Pharma Int. Pvt. Ltd.
• The Rice ‘n Spice International Ltd.
• Amira Nature Foods Ltd.
• Lundberg Family Farms
• Surya Foods
• G.S. International Rice Company
• Other Key Players

Recent Developments

• In September 2022, India has recently changed their export policy to ban broken rice exports, in an effort to increase domestic availability due to increasing demand from the poultry industry and increased ethanol production under the Ethanol Blended Petrol program in the country.
• In July 2022, UAE has announced an investment of over two billion dollars in India to create food parks and enhance food security throughout South Asia and the Middle East regions. These parks will utilize advanced climate technology to maximize yields on staple crops like rice, onion, and potatoes with a priority on sustainability.
• In June 2022, Vida Carbon Corp. has signed an Emission Reduction Purchase agreement with Core CarbonX Solutions Pvt. Ltd, a reputable climate and sustainability consulting firm with a base in India. This agreement aims to improve the cultivation & water management practices for rice farmers on more than 100,000 hectares of land in Telangana, in four phases and increase production.

Report Scope