Global Pet Grooming Products Market Size, Share, Growth Analysis By Type (Shampoo & Conditioner, Shear & Trimming Tools, Comb & Brush, Others), By Distribution Channel (Offline, Online), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Statistics, Trends and Forecast 2025-2034

Report Overview

The Global Pet Grooming Products Market size is expected to be worth around USD 27.1 Billion by 2034, from USD 14.7 Billion in 2024, growing at a CAGR of 6.3% during the forecast period from 2025 to 2034, driven primarily by rising pet adoption rates and increasing awareness of pet hygiene worldwide.

Key Takeaways

• The Global Pet Grooming Products Market is projected to reach USD 27.1 Billion by 2034, growing from USD 14.7 Billion in 2024 at a CAGR of 6.3%.
• In 2024, Shampoo & Conditioner dominated the By Type segment with a 54.3% market share.
• Offline distribution channels held a leading position in 2024 with a 76.2% share of the market.
• North America led the market in 2024 with a 45.3% share, valued at approximately USD 6.6 Billion.

The Pet Grooming Products Market refers to the sector that encompasses products designed for cleaning, maintaining, and enhancing the appearance and health of pets. These products range from shampoos, conditioners, brushes, clippers, to specialty skincare items. This market supports both professional grooming services and at-home pet care.

In recent years, the market has witnessed robust growth, driven by rising pet ownership and increased spending on pet care. According to coolest-gadgets, American pet owners aged 35 to 54 are willing to invest between US$29.04 and US$44.50 on professional grooming services, highlighting a strong demand for quality grooming solutions. This willingness to spend translates into steady growth opportunities for grooming product manufacturers and service providers.

Further supporting this trend, the USA hosts approximately 65.1 million households owning dogs as of 2024, according to coolest-gadgets. This significant pet population creates a substantial consumer base for pet grooming products. Consequently, businesses are increasingly focusing on product innovation and convenience to capture this expanding market segment.

Moreover, the profitability of pet grooming businesses is notably attractive, with an average profit margin ranging from 20% to 35%, as per qcpetstudies. This margin reflects efficient operational models and growing consumer preference for premium grooming services. Thus, investors and entrepreneurs see the pet grooming sector as a promising area for expansion.

Government regulations and investments also influence market dynamics. Many regions are implementing guidelines to ensure pet safety and product quality, fostering consumer trust. Additionally, some governments provide incentives or grants for pet care startups, further propelling innovation and market penetration.

Furthermore, the increasing humanization of pets and rising awareness about pet health contribute to consistent demand. This trend encourages companies to develop organic and hypoallergenic grooming products, tapping into the wellness niche within the market.

In addition, the digital transformation of retail channels, including e-commerce platforms, has broadened market reach. Consumers increasingly prefer online purchasing for pet grooming essentials, driving market expansion and enhancing product accessibility.

Type Analysis

Shampoo & Conditioner leads with 54.3% share driven by their essential role in pet hygiene and frequent usage.

In 2024, Shampoo & Conditioner held a dominant market position in the By Type Analysis segment of the Pet Grooming Products Market, accounting for a commanding 54.3% share. These products are widely preferred due to their fundamental role in maintaining pet cleanliness and skin health, which drives repeat purchases.

Shear & Trimming Tools form the next significant segment, reflecting the growing trend of at-home grooming and professional grooming salons. These tools cater to both routine trims and styling, emphasizing their importance in the market.

Comb & Brush products represent an essential category that supports daily grooming practices. Their adoption is increasing, fueled by pet owners’ awareness about preventing matting and promoting coat health.

The Others segment includes ancillary grooming products such as nail clippers and ear cleaners. Though smaller in market share, this category is expected to witness steady growth as pet owners seek comprehensive grooming solutions.

The dominance of Shampoo & Conditioner highlights consumer preference for fundamental grooming necessities, positioning this segment as a key revenue driver within the pet grooming products market.

Distribution Channel Analysis

Offline dominates with 76.2% share due to extensive retail reach and consumer trust in physical stores.

In 2024, Offline held a dominant market position in the By Distribution Channel Analysis segment of the Pet Grooming Products Market, commanding a substantial 76.2% share. Traditional retail stores, pet specialty shops, and veterinary clinics continue to be the preferred purchasing avenues for pet owners.

The strong offline presence is supported by consumers’ preference to physically examine products before purchase, especially for grooming tools and shampoos. Moreover, offline channels often offer personalized advice and immediate availability, which bolsters consumer confidence.

Online distribution channels are gradually expanding, driven by the convenience of doorstep delivery and increasing digital penetration. The online segment is gaining traction, especially among tech-savvy consumers seeking variety and competitive pricing.

However, offline channels currently maintain a significant lead due to their established networks and brand visibility. Continued growth in online sales is expected, but offline retail will remain pivotal in the near term.

Key Market Segments

By Type

• Shampoo & Conditioner
• Shear & Trimming Tools
• Comb & Brush
• Others

By Distribution Channel

• Offline
• Online

Drivers

Rising Global Pet Adoption Boosts Demand for Grooming Products

In recent years, pet adoption rates have surged worldwide. This rise is driving increased demand for various pet grooming products. More pets in households mean more owners are investing in shampoos, conditioners, brushes, and other grooming essentials to maintain their pets’ hygiene.

Additionally, pet owners are becoming more aware of the importance of proper pet hygiene and wellness. This growing consciousness encourages regular grooming practices, further fueling the market for grooming items that support pets’ health and cleanliness.

The expansion of online retail channels also plays a crucial role. With easier access to a wide range of grooming products through e-commerce platforms, consumers can conveniently find and purchase items tailored to their pets’ needs.

Moreover, there is a noticeable shift toward organic and natural pet grooming formulations. Pet owners increasingly prefer products made with natural ingredients, avoiding harsh chemicals. This trend supports the growth of grooming products that offer safer, eco-friendly options.

Together, these factors create a strong foundation for the pet grooming products market, reflecting changing consumer behavior and evolving pet care preferences.

Restraints

High Costs and Regulatory Challenges Limit Pet Grooming Market Growth

One major challenge in the pet grooming products market is the high price of premium products. In developing regions, many consumers find these prices prohibitive, which restricts their ability to purchase high-quality grooming items.

Another restraint is the lack of awareness about the benefits of regular pet grooming, especially in rural areas. Without proper knowledge, many pet owners do not prioritize grooming, limiting market penetration in these regions.

Furthermore, strict regulatory requirements impact how grooming products are formulated and marketed. Companies must navigate complex laws, which can delay product launches or increase costs, affecting market growth.

Counterfeit and low-quality grooming products also pose a problem. These fake items damage consumer trust and can lead to negative experiences, hampering the overall reputation of the market.

Collectively, these factors slow down the expansion of the pet grooming products industry despite rising demand.

Growth Factors

Innovative Products and Emerging Markets Present Growth Opportunities

The pet grooming market has promising growth prospects driven by new product developments. Multifunctional grooming products that combine health and cosmetic benefits are gaining popularity, offering convenience to pet owners.

There is also rising demand for specialized grooming products designed for different breeds and types of pets. This trend encourages companies to develop tailored solutions that address unique grooming needs.

Emerging markets with increasing pet ownership present vast opportunities. As more people in these regions adopt pets, the need for quality grooming products grows significantly.

Moreover, the introduction of smart grooming devices integrated with technology adds a futuristic dimension to the market. These devices provide enhanced functionality and ease, appealing to tech-savvy consumers.

Such innovations and market expansions are key drivers for future growth in the pet grooming sector.

Emerging Trends

Eco-Friendly Products and Digital Influence Shape Pet Grooming Trends

A strong trend in pet grooming is the growing preference for eco-friendly and cruelty-free products. Consumers are increasingly choosing items that are kind to animals and the environment, pushing brands to adopt sustainable practices.

The popularity of DIY pet grooming kits is also rising. As more pet owners care for their pets at home, these kits provide accessible and convenient solutions.

In addition, the integration of aromatherapy and herbal ingredients in grooming formulations is becoming common. These natural additives promote wellness and offer a soothing experience for pets.

Social media and pet influencers have a significant impact on grooming routines. They create awareness and inspire owners to adopt better grooming habits, boosting market demand.

Together, these trends reflect changing consumer values and digital engagement shaping the future of pet grooming products.

Regional Analysis

North America Dominates the Pet Grooming Products Market with a Market Share of 45.3%, Valued at USD 6.6 Billion

In 2024, North America leads the pet grooming products market with a commanding 45.3% share, valued at approximately USD 6.6 billion. This dominance is fueled by high pet ownership rates and increased spending on premium grooming products. The region benefits from advanced retail channels and strong consumer preference for organic and specialized pet care items.

Europe Pet Grooming Products Market Overview

Europe maintains a strong position with steady demand supported by rising pet adoption and health-conscious consumers. Increased focus on organic and natural grooming formulations is influencing market dynamics. Regulatory frameworks and stringent quality standards further shape the product landscape in this region.

Asia Pacific Pet Grooming Products Market Trends

Asia Pacific is witnessing rapid growth due to rising urbanization, expanding middle-class population, and growing pet ownership, especially in countries like China and India. The expansion of e-commerce platforms is improving product accessibility. Increasing awareness about pet wellness is expected to fuel market demand.

Middle East and Africa Pet Grooming Products Market Insights

The Middle East and Africa region is gradually emerging as a potential market with increased adoption of pets in urban centers. Awareness campaigns and rising disposable incomes are fostering demand for grooming products. However, the market is still in nascent stages compared to other regions.

Latin America Pet Grooming Products Market Scenario

Latin America shows moderate growth driven by increasing pet adoption and expanding retail networks. The market is benefiting from the introduction of innovative grooming products and rising consumer interest in pet care. Economic fluctuations and regulatory challenges pose some constraints in the region.

Key Regions and Countries

North America

• US
• Canada

Europe

• Germany
• France
• The UK
• Spain
• Italy
• Rest of Europe

Asia Pacific

• China
• Japan
• South Korea
• India
• Australia
• Rest of APAC

Latin America

• Brazil
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC
• South Africa
• Rest of MEA

Key Pet Grooming Products Company Insights

In 2024, the global Pet Grooming Products Market is shaped significantly by a handful of influential players, each adopting unique strategies to capture market share and meet evolving consumer demands.

Vet’s Best continues to lead with its focus on natural and organic formulations, appealing to health-conscious pet owners who prioritize safe and chemical-free grooming products. Their commitment to innovation and sustainability helps them maintain a strong presence in premium market segments.

Spectrum Brands leverages its extensive distribution network and diverse product portfolio, ranging from shampoos to grooming tools, to solidify its global footprint. The company’s emphasis on product quality and brand recognition supports its consistent growth, particularly in North America and Europe.

World 4 Pets distinguishes itself through strategic partnerships and a broad range of grooming products tailored for various pet types. Their market agility and ability to quickly respond to regional preferences have enabled them to expand effectively in emerging markets.

Coastal Pet Products focuses heavily on innovation in grooming accessories and tools, combining quality craftsmanship with competitive pricing. Their strong presence in retail chains and online platforms positions them well to benefit from the rising trend of pet humanization and increased grooming frequency.

Together, these key players are driving growth in the pet grooming sector by focusing on product innovation, sustainability, and expanding distribution channels. Their efforts reflect the increasing global awareness about pet health and wellness, fostering sustained market expansion in 2024.

Top Key Players in the Market

• Vet’s Best
• Spectrum Brands
• World 4 Pets
• Coastal Pet Products
• Groomer’s Choice
• Earthbath
• Resco
• SynergyLabs
• 4-Legger
• Petco Animal Supplies, Inc.

Recent Developments

• In February 2024, Papa Pawsome successfully raised US$400K in a seed funding round led by IAN, aiming to accelerate its product development and market entry. This investment is expected to support the company’s initial growth and innovation in pet care solutions.
• In February 2025, Goose secured a significant seed funding of US$13.4 million to transform operations within the pet care business sector. The capital infusion will enable Goose to scale its technology platform and expand its market reach.
• In March 2025, OurPetsLife obtained a £300K investment to fuel its global expansion strategy. This funding round is designed to enhance the company’s international presence and improve its service offerings worldwide.

Report Scope