Global Pet Calming Products Market Size, Share, Growth Analysis By Pet Type (Dogs, Cats, Small Mammals, Birds), By Product (Food and Supplements, Snack and Treats, Gel and Ointment, Chews and Toys, Spray and Mist, Others), By Ingredient Type (Natural Ingredients, Synthetic Ingredients, Essential Oils, Vitamins and Supplements), By Distribution Channel (Online Retail, Offline Retail (Pet Specialty Stores, Supermarkets or Hypermarkets, Pharmacies)), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Statistics, Trends and Forecast 2025-2034

Report Overview

The Global Pet Calming Products Market size is expected to be worth around USD 29.2 Billion by 2034, from USD 16.6 Billion in 2024, growing at a CAGR of 5.8% during the forecast period from 2025 to 2034.

Pet calming products are items designed to help reduce stress and anxiety in pets, such as dogs and cats. These products include calming collars, sprays, treats, and beddings. They aim to provide comfort and relaxation to pets during stressful situations like travel, storms, or separation.

The pet calming products market focuses on the development and sale of products that help soothe anxious pets. This market includes manufacturers and retailers offering a wide range of products designed to improve the well-being of pets. The demand for such products is driven by pet owners’ growing concern for their pets’ mental health.

The pet calming products market is expanding as more pet owners seek solutions for their pets’ stress and anxiety. According to the American Pet Products Association, 86.9 million U.S. households own a pet, showing a growing customer base. With pets becoming a bigger part of family life, demand for these products is on the rise.

The market’s growth is fueled by increased awareness of pet care and the rising number of households owning pets. Pet calming products are designed to address common issues like separation anxiety or noise phobia in pets. For example, Petco has committed to increasing its sustainable pet product offerings to 50% by 2025, reflecting growing consumer demand for eco-friendly solutions.

Competition in the pet calming market is intensifying, with new players entering the space and established brands expanding their product lines. As demand grows, the market is becoming more saturated, making it harder for new companies to stand out. However, there are still significant opportunities for innovation, especially in natural and sustainable product offerings.

On a broader scale, as pet ownership continues to grow, there is a direct impact on the market. For instance, the UK has seen a 9% increase in pet ownership, particularly among dogs and cats. This trend boosts demand for calming products, benefiting brands that cater to pet owners looking for solutions to improve their pets’ lives.

Key Takeaways

• Pet Calming Products Market was valued at USD 16.6 billion in 2024 and is expected to reach USD 29.2 billion by 2034, with a CAGR of 5.8%.
• In 2024, Dogs dominate the pet type segment with 48.6%, as they are the primary target for calming products.
• In 2024, Snacks & Treats dominate the product segment with 36.7%, offering easy-to-administer calming effects for pets.
• In 2024, Natural Ingredients lead the ingredient segment with 45.2%, appealing to health-conscious pet owners.
• In 2024, Offline Retail dominates the distribution channel segment with 61.5%, as pet owners prefer in-store purchases for immediate product access.
• In 2024, North America is the dominant region with 39.5% share, contributing USD 6.56 billion, due to high pet ownership and demand for calming solutions.

Pet Type Analysis

Dogs dominate with 48.6% due to their higher anxiety levels and greater demand for calming products.

In the Pet Calming Products Market, dogs make up the largest segment, holding 48.6% of the market share. This dominance is primarily driven by the higher prevalence of anxiety and stress-related behaviors in dogs, which can result from various factors like separation anxiety, noise phobia, and unfamiliar environments.

As dogs are often the primary companions for pet owners, the demand for calming products tailored to them is particularly high. These products, which include calming treats, sprays, and diffusers, are specifically designed to help alleviate anxiety and ensure pets remain calm in stressful situations.

Cats also represent a significant portion of the market, though they make up a smaller share compared to dogs. Cats tend to be more independent, but they also experience stress due to changes in their environment or routine.

Small mammals, such as rabbits and guinea pigs, have specific needs for calming products, but this segment holds a much smaller share in the market. Birds, too, require calming products but in even lesser quantities, as they generally experience less anxiety compared to mammals like dogs and cats.

Product Analysis

Snacks & Treats dominate with 36.7% due to their convenience and effectiveness in calming pets.

Snacks and treats hold the largest share in the pet calming products market at 36.7%. These products are popular due to their ease of use and effectiveness in calming pets. Pet owners prefer calming snacks and treats because they can quickly be incorporated into their pet’s daily routine.

These products are often infused with ingredients like CBD, valerian root, or chamomile, which are known for their calming effects. The chewable form is also easy for pets to consume and can offer immediate relief in stressful situations, such as thunderstorms or trips to the vet.

Food and supplements follow closely behind, as they provide longer-term solutions for anxiety management. These products are designed to be added to a pet’s regular diet and may offer gradual calming effects.

Gel and ointment products serve a more specific purpose and are less commonly used but are effective for targeted relief, such as calming certain areas of the body. Chews and toys are also effective in providing relief, though they focus more on providing entertainment and distraction. Sprays and mists have a niche role in the market, often used to create a calming environment for pets by spraying calming scents in their living space.

Ingredient Type Analysis

Natural Ingredients dominate with 45.2% due to increasing consumer preference for chemical-free solutions.

Natural ingredients dominate the Pet Calming Products Market, capturing 45.2% of the market share. Consumers are becoming more health-conscious, not only about their own products but also about the products they use for their pets.

Natural ingredients such as valerian root, chamomile, and lavender are commonly used in calming products for pets. These ingredients are preferred because they are perceived as safer and less likely to cause adverse reactions compared to synthetic alternatives.

Synthetic ingredients are still commonly used in pet calming products but make up a smaller share of the market. These ingredients are typically used to create more potent formulas that can offer quicker relief, though they are often seen as less natural or organic.

Essential oils are also popular, especially for products like sprays and diffusers, where calming scents are released into the pet’s environment. Vitamins and supplements, while important, contribute a smaller share of the market but are growing as pet owners recognize the importance of overall wellness in managing anxiety.

Distribution Channel Analysis

Offline Retail dominates with 61.5% due to the traditional preference for in-store shopping and immediate availability.

Offline retail holds the largest share in the pet calming products market, accounting for 61.5%. This dominance is largely due to pet owners’ traditional shopping habits. Many pet owners prefer to buy calming products in physical stores where they can see the product and speak with a store associate to ensure it’s suitable for their pet.

Pet specialty stores, supermarkets, and pharmacies are key players in this segment. Physical stores offer the benefit of immediate availability, which is essential when pet owners need calming products urgently, such as for an anxious pet during a storm.

Online retail, though growing, makes up a smaller share of the market. It offers the advantage of convenience, with a wider variety of products and the ability to compare prices.

However, some pet owners still prefer the in-store experience, especially when it comes to products that they want to test for efficacy or see in person. Despite this, online retail is expected to grow significantly as e-commerce continues to expand and more pet owners turn to the internet for their shopping needs.

Key Market Segments

By Pet Type

• Dogs
• Cats
• Small Mammals
• Birds

By Product

• Food & Supplements
• Snack & Treats
• Gel & Ointment
• Chews & Toys
• Spray & Mist
• Others

By Ingredient Type

• Natural Ingredients
• Synthetic Ingredients
• Essential Oils
• Vitamins & Supplements

By Distribution Channel

• Online Retail
• Offline Retail
  • Pet Specialty Stores
  • Supermarkets/Hypermarkets
  • Pharmacies

By Type

• Prescription
• Over-the-Counter (OTC)

Driving Factors

Rising Pet Ownership and Holistic Health Trends Drive Market Growth

The increasing number of pet owners and stronger emotional bonds with pets are driving demand for innovative pet calming solutions. As more households consider pets as family members, owners are seeking effective ways to reduce stress and anxiety in their animals. This shift has led to higher spending on pet wellness products, particularly calming solutions.

Escalating incidences of pet anxiety due to environmental and lifestyle changes further fuel market growth. Factors like urbanization, noise pollution, and frequent travel contribute to stress in pets, making calming products a necessity. Pet owners are now actively looking for solutions that can ease separation anxiety, travel-related stress, and sensitivity to loud noises.

A growing preference for natural and holistic pet health products is shaping purchasing decisions. Many consumers now opt for herbal supplements, pheromone diffusers, and CBD-infused products as safer alternatives to pharmaceutical solutions. This demand encourages brands to focus on organic and plant-based calming remedies.

Advancements in veterinary research and behavioral science are also informing the development of effective calming products. New formulations and product innovations are designed to align with animal behavior patterns. These scientific advancements boost market credibility and offer pet owners more reliable options, enhancing overall trust in pet calming solutions.

Restraining Factors

Cost, Skepticism, and Regulations Restrain Market Growth

Regulatory challenges and compliance variations across regions are slowing the introduction of new pet calming products. Different countries have varying guidelines for pet health supplements, making it difficult for companies to expand globally. These restrictions create additional costs and delays in product approvals.

Skepticism regarding the effectiveness of calming solutions also affects consumer trust and adoption. Many pet owners question whether these products truly work due to the lack of standardized testing and regulatory oversight. Without universal efficacy benchmarks, some buyers remain hesitant to invest in pet calming solutions.

High production costs and premium pricing further limit market penetration. Scientifically formulated calming products require extensive research, testing, and high-quality ingredients, making them more expensive than conventional pet products. Budget-conscious consumers often opt for lower-cost alternatives or avoid these products altogether.

A lack of comprehensive clinical trials and scientific endorsements further restricts market growth. Unlike human health supplements, pet calming products often lack large-scale studies that validate their effectiveness. This limitation reduces consumer confidence and slows the adoption of new calming solutions in the pet care industry.

Growth Opportunities

Innovation and Global Expansion Provide Opportunities

Expanding product portfolios with multi-sensory calming solutions presents a significant opportunity for growth. Brands are now incorporating sound therapy, aromatherapy, and innovative delivery mechanisms like edible treats, wearable diffusers, and calming sprays to provide comprehensive anxiety relief for pets. These innovations cater to a wider range of pet needs.

Strategic alliances with veterinary professionals and animal behaviorists enhance the credibility and effectiveness of calming products. Collaborations with pet health experts allow brands to refine their formulations and gain endorsements that improve consumer trust. Veterinarian-recommended solutions often perform better in the market due to their perceived reliability.

Leveraging digital platforms and telemedicine expands consumer awareness of pet calming solutions. Online education campaigns, expert consultations, and social media engagement help inform pet owners about the benefits and proper use of calming products. Digital marketing strategies also create a direct connection between brands and pet owners, increasing product adoption.

Penetrating emerging markets offers another major growth avenue. The rising middle-class population in regions like Asia and Latin America is leading to increased pet ownership and higher spending on pet wellness. As disposable incomes grow, more pet owners are willing to invest in premium calming products, creating untapped market potential.

Emerging Trends

Natural Ingredients and Smart Technologies Are Latest Trending Factor

The demand for natural and organic pet calming ingredients is surging, reflecting broader health and wellness trends. Consumers now prefer plant-based solutions such as chamomile, valerian root, and CBD, believing them to be safer and more effective. This trend pushes companies to develop eco-friendly and chemical-free formulations.

The adoption of smart technologies in pet calming solutions is also growing. Devices that monitor pet behavior and provide responsive calming interventions, such as automated pheromone diffusers and AI-driven pet cameras, are becoming increasingly popular. These innovations offer real-time data and personalized care for anxious pets.

Social media and influencer endorsements are playing a major role in increasing awareness and acceptance of pet calming products. Pet-focused content creators and veterinarians on platforms like Instagram, TikTok, and YouTube are helping drive product visibility and credibility. Positive reviews and testimonials encourage hesitant buyers to try calming solutions.

Subscription-based and customizable pet calming kits are also emerging as a trending factor. Pet owners can now receive personalized products tailored to their pet’s anxiety levels, size, and preferences. These subscription models provide ongoing support, ensuring consistent usage and effectiveness while increasing customer loyalty and brand engagement.

Regional Analysis

North America Dominates with 39.5% Market Share

North America leads the Pet Calming Products Market with a dominant 39.5% share, valued at USD 6.56 billion. This market leadership is largely driven by pet owners’ growing focus on pet health and well-being, the increasing number of pets in households, and a rising awareness about pet anxiety. The region’s significant market share reflects the widespread availability of pet calming products like anxiety wraps, pheromone diffusers, and calming sprays.

Key factors contributing to North America’s dominance include the increasing number of pet adoptions and higher spending on pets due to the growing pet care industry. Additionally, the region’s strong pet-loving culture and increasing awareness of the impact of anxiety on pets’ health have led to an uptick in demand for calming solutions.

Market dynamics show that North American consumers are increasingly prioritizing natural and effective pet calming products. The region has a developed retail ecosystem, where pet stores and e-commerce platforms provide easy access to a variety of calming solutions. The growing number of veterinary clinics and pet care professionals recommending these products has also helped boost sales.

Regional Mentions:

• Europe: Europe is steadily growing in the Pet Calming Products Market, with rising pet adoption rates in countries like Germany and the UK. Increased awareness of pet anxiety and growing availability of specialized products are boosting the market in the region.
• Asia Pacific: The Asia Pacific region is seeing a rise in demand for pet calming products, driven by increased pet ownership, particularly in China and Japan. As pet owners become more concerned about their pets’ emotional health, the market for calming solutions is expanding.
• Middle East & Africa: The Middle East & Africa is gradually catching up in the Pet Calming Products Market, especially in the UAE and South Africa. Pet ownership is increasing, and consumers are becoming more open to investing in products that enhance their pets’ well-being.
• Latin America: Latin America is beginning to see moderate growth in pet calming products, with Brazil and Mexico leading the way. As the pet care market continues to grow, more pet owners in the region are turning to calming solutions for their pets’ anxiety.

Key Regions and Countries Covered in the Report

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA

Competitive Landscape

The Pet Calming Products Market has seen significant growth, led by ThunderWorks (ThunderShirt), Ceva Animal Health (Adaptil, Feliway), Pet Acoustics, and Zesty Paws. These companies have been instrumental in developing and marketing products that reduce anxiety and stress in pets.

ThunderWorks (ThunderShirt) is best known for its ThunderShirt, a wrap for dogs and cats that applies gentle, constant pressure to calm anxiety, fear, and over-excitement in pets. Their innovative approach to non-drug solutions has made them a household name in pet anxiety relief.

Ceva Animal Health offers a range of pheromone-based products under the Adaptil and Feliway brands, which are scientifically proven to help reduce stress behaviors in dogs and cats. Their products are widely recommended by veterinarians and are considered effective for dealing with anxiety-related behaviors.

Pet Acoustics specializes in products that deliver calming sounds and music specifically tuned to soothe pets. Their unique approach targets auditory stress relief, which is particularly effective in managing noise phobias in dogs and cats.

Zesty Paws produces supplements that include calming bites and chews, which are formulated with ingredients like chamomile, L-tryptophan, and melatonin to promote relaxation without the use of drugs. Their products are favored for ease of use and palatability.

These leading companies in the pet calming products market are distinguished by their focus on innovative, non-invasive solutions to pet anxiety and stress, catering to the growing demand among pet owners for effective and safe options.

Major Companies in the Market

• ThunderWorks (ThunderShirt)
• Ceva Animal Health (Adaptil, Feliway)
• Pet Acoustics
• Zesty Paws
• PetHonesty
• Comfort Zone
• NaturVet
• Sentry Pet Care
• RelaxoPet
• Vetoquinol

Recent Developments

• Comfort Zone: On December 2024, Comfort Zone, part of the Central Garden & Pet portfolio, launched a campaign celebrating “Cat Dads” in the dating scene. The campaign, featuring a limited-edition holiday gift box, aims to challenge stereotypes and highlight the positive qualities of men who own cats.
• Sky, NOW, and Dogs Trust: On October 2024, Sky and NOW collaborated with Dogs Trust to create a pop-up TV channel, ‘BonfireNight,’ designed to calm anxious pets during firework season. The channel, airing from November 1 to November 6 on Sky channel 310, features soothing movies to help ease dogs’ stress during Bonfire Night.

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