Global Mobility As A Service (Maas) Market Size, Share Analysis Report By Solution (Journey Planning & Management Solutions, Payment Solutions, Booking & Ticketing Solutions, Application Technology Solutions, Others), By Service (Ride-hailing Services, Ride-sharing Services, Micromobility Services, Public Transport Services, Others), By Transportation Type (Public Transportation, Private Transportation), By Propulsion Type (Internal Combustion Engine (ICE) Vehicle, Electric Vehicle (EV), Compressed Natural Gas (CNG)/Liquefied Petroleum Gas (LPG) Vehicle)), By Payment Type (On-demand, Subscription-based), By Operating System (Android, iOS, Others), By Business Model (Business-to-Business (B2B), Business-to-Consumer (B2C), Peer-to-Peer (P2P)), By End-user (Automotive, Government, Healthcare, Retail, Entertainment, Others), Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2025-2034

Report Overview

The Global Mobility As A Service (Maas) Market size is expected to be worth around USD 2,716.5 Billion By 2034, from USD 381.16 Billion in 2024, growing at a CAGR of 21.70% during the forecast period from 2025 to 2034. In 2024, North America held a dominant position in the MaaS market, capturing more than 35% share, with revenues approximating USD 133 billion.

Mobility as a Service (MaaS) refers to an integrated, user-centric transport model that aims to offer comprehensive, on-demand mobility solutions. This concept integrates various transportation modes (buses, trains, taxis, car rentals) into a single on-demand service via a digital platform, streamlining planning, booking, and payment, and promoting shared mobility over private vehicle ownership.

The MaaS market is rapidly expanding as it responds to increasing urbanization and the growing demand for efficient urban mobility solutions. It represents a significant shift in how individuals access transportation, offering a tailored, on-demand mobility experience that leverages technology to integrate and manage various transportation modes.

The growth of the MaaS market is driven by several key factors. Increased urbanization and traffic congestion have created a demand for efficient transport solutions. Additionally, advancements in digital platforms, GPS, and payment technologies have improved the feasibility and user experience of MaaS systems.

Environmental concerns and the push for sustainable transport options also play a critical role, as MaaS can reduce the number of private cars on the road, thereby decreasing emissions. Additionally, governmental initiatives to promote public transport and reduce urban congestion further bolster the adoption of MaaS solutions.

Several key drivers are propelling the MaaS market forward. These include the global push towards smart cities, the need for sustainable urban transit solutions, and the technological advancements in AI and IoT that enhance the integration and management of transport services. These drivers are reshaping urban mobility, making it more connected, efficient, and less reliant on personal vehicle ownership​.

Technologies such as big data analytics, artificial intelligence, and blockchain are increasingly adopted within the MaaS ecosystem. These technologies enable more efficient handling of data, better security, and improved user experiences. They facilitate the seamless integration of various transportation modes, improve the accuracy of traffic and demand predictions, and enhance payment systems and ticketing processes​.

The primary reasons for adopting MaaS include the convenience of accessing multiple modes of transport through a single platform, potential cost savings compared to owning a vehicle, and the environmental benefits of reducing personal vehicle use. Additionally, MaaS provides a more flexible and efficient way to manage travel needs, especially in densely populated urban areas​.

Key Takeaways

• The Global Mobility As A Service (MaaS) Market size is projected to reach USD 2,716.5 Billion by 2034, growing from USD 381.16 Billion in 2024, with a CAGR of 21.70% from 2025 to 2034.
• In 2024, Journey Planning & Management Solutions dominated the MaaS market, holding more than 27% market share.
• The Ride-hailing Services segment led the MaaS market in 2024, capturing over 35% share.
• Public Transportation was the dominant sector in the MaaS industry in 2024, commanding over 54% share.
• The Internal Combustion Engine (ICE) Vehicle segment had a significant presence in 2024, accounting for more than 46% of the market share.
• The On-demand segment captured more than 68% share of the MaaS market in 2024.
• In 2024, the Android segment led the MaaS market, holding more than 63% share.
• The Business-to-Consumer (B2C) segment captured over 60% share of the MaaS market in 2024.
• The Automotive segment was a major contributor in 2024, accounting for over 24% share in the MaaS market.
• In 2024, North America held a dominant position in the MaaS market, capturing more than 35% share, with revenues approximating USD 133 billion.
• The United States MaaS market was valued at USD 125.1 billion in 2024 and is expected to grow at a CAGR of 18.4%.

Analysts’ Viewpoint

The demand for MaaS is driven by the growing need for efficient and flexible transportation options in urban settings. This demand is influenced by factors such as increasing urban population, the high cost of vehicle ownership, and growing environmental concerns. These factors encourage consumers and city planners to explore and adopt MaaS solutions​.

The MaaS market offers substantial investment opportunities, particularly in technology development, platform integration services, and expansion into new geographic regions. Investors are particularly interested in startups and companies that are innovating in the integration of different transportation services and technologies​.

The regulatory environment for MaaS is still evolving, with governments and international bodies working to create frameworks that support sustainable and integrated mobility solutions while ensuring safety and privacy. These regulations are crucial for facilitating the growth and proper functioning of the MaaS market​.

AI Impact On MaaS Market

• Enhanced Safety through Autonomous Vehicles: AI enables vehicles to navigate and respond to their environment without human intervention, reducing accidents caused by human error.
• Optimized Route Planning and Traffic Management: AI algorithms analyze real-time traffic data to determine the most efficient routes, minimizing travel time and alleviating congestion. This optimization enhances the overall efficiency of MaaS platforms. ​
• Personalized User Experiences: By learning from individual preferences and behaviors, AI provides tailored journey recommendations, improving user satisfaction and engagement with MaaS applications. ​
• Efficient Fleet Management: AI assists in managing vehicle fleets by predicting demand, scheduling maintenance, and automating dispatch processes. This leads to improved service availability and cost-effectiveness for MaaS providers. ​
• Integration with IoT and Big Data: AI integrates data from Internet of Things (IoT) devices and big data analytics to enhance MaaS services. This integration supports real-time decision-making and offers insights into user behavior, contributing to more responsive and adaptive transportation solutions. ​

U.S. Market Leadership

In 2024, the Mobility as a Service (MaaS) market in the United States was estimated at USD 125.1 billion. It is projected to grow at a compound annual growth rate (CAGR) of 18.4%. Mobility as a Service (MaaS) shifts transportation from personal ownership to on-demand, integrated services, combining various transport options into a single accessible platform.

The substantial growth projected in the U.S. MaaS market can be attributed to several key drivers. Increased urbanization and the congestion in major cities drive the demand for efficient and scalable transportation solutions. Environmental concerns and a growing awareness of the economic costs of vehicle ownership also contribute significantly to the adoption of MaaS solutions.

The future of the MaaS market in the U.S. looks strong, with the integration of AI, machine learning, and IoT expected to improve service personalization and efficiency. As regulations adapt and consumers prioritize sustainable, convenient transport, the market is set for substantial growth, playing a key role in the evolution of urban mobility.

In 2024, North America held a dominant market position in the Mobility as a Service (MaaS) market, capturing more than a 35% share, with revenues reaching approximately USD 133 billion. This substantial market share can be attributed to several interconnected factors that uniquely position North America at the forefront of the MaaS industry.

The region benefits from highly developed technological infrastructure and a robust digital ecosystem, which are essential for the deployment and scaling of MaaS platforms. The widespread adoption of smartphones and high internet penetration rates provide a fertile ground for MaaS solutions to integrate various transportation options into single, user-friendly applications.

Urbanization in North American cities has increased traffic and pollution, driving the demand for sustainable transportation. MaaS platforms address this by offering efficient, on-demand services like public transport, ridesharing, and bike-sharing, promoting a shift toward more sustainable urban mobility.

The regulatory environment in North America fosters MaaS market growth, with governments and city planners recognizing its potential to enhance urban transport and reduce environmental impact. Supportive policies, including investments in public transport and favorable regulations for ridesharing and autonomous vehicles, make MaaS solutions more appealing.

Solution Analysis

In 2024, the Journey Planning & Management Solutions segment held a dominant market position within the Mobility as a Service (MaaS) market, capturing more than a 27% share. This segment leads by integrating various transport modes into a seamless experience. Journey planning solutions offer real-time data and predictive analytics, helping users optimize routes and modes based on traffic, time, and cost.

Payment Solutions in MaaS facilitate transactions across different transportation modes, contributing to a frictionless travel experience. These solutions integrate various payment methods, including credit/debit cards, mobile wallets, and bank transfers, into a single platform, making it convenient for users to pay for all travel services.

The Booking & Ticketing Solutions segment offers essential services that allow users to book and procure tickets for multiple transport services through a single application. This segment simplifies the user journey by providing a unified interface for all bookings, which enhances user engagement.

Application Technology Solutions provide the essential technological framework for MaaS platforms, covering everything from user interface design to security and data analytics. While vital for operational success, this segment is less visible to end-users compared to journey planning and management solutions, which directly address user needs, and thus doesn’t lead the market due to its back-end role.

Service Analysis

In 2024, the Ride-hailing Services segment held a dominant position in the Mobility as a Service (MaaS) market, capturing more than a 35% share. This segment encompasses services that allow consumers to book personal rides through a digital platform, usually accessed via smartphones.

The Ride-hailing Services segment leads due to increased smartphone use and internet connectivity, offering convenience and time efficiency that traditional public transport often lacks. Its flexibility, allowing users to choose ride times and travel directly to specific locations, boosts satisfaction and preference over other transport options.

Ride-hailing services have also maintained their market dominance due to the competitive pricing strategies employed by leading companies in the segment. Many ride-hailing firms use dynamic pricing models that can offer cost-effective solutions than standard taxi services during off-peak hours, making them attractive to budget-conscious consumers.

The Ride-hailing Services segment is expected to maintain its market leadership through technological advancements like AI-based route optimization and the introduction of electric and autonomous vehicles. As cities grow, the demand for efficient, personalized transport solutions will drive continued growth and dominance in the MaaS market.

Transportation Type Analysis

In 2024, the Public Transportation segment held a dominant market position in the Mobility as a Service (MaaS) industry, capturing more than a 54% share. This segment’s leadership is primarily due to its critical role in sustainable urban development and its capacity to meet the diverse mobility needs of a broad user base.

Integrated public transportation within MaaS platforms offers cost-effective, efficient solutions for daily commuters, reducing travel costs and environmental impact. MaaS apps that include buses, trains, and subways provide a practical alternative to private car ownership, especially in crowded urban areas with congestion and parking challenges.

Additionally, public transportation within MaaS solutions enhances accessibility and convenience for users. Integrated scheduling, payment systems, and real-time transit updates streamline the user experience, making public transport more appealing.

Furthermore, governments and urban planners are increasingly supportive of public transportation-oriented MaaS systems due to their alignment with broader environmental and urban mobility policies. Initiatives aimed at reducing carbon footprints and traffic congestion often favor the expansion and modernization of public transport networks.

Propulsion Type Analysis

In 2024, the Internal Combustion Engine (ICE) Vehicle segment held a dominant position in the Mobility as a Service (MaaS) market, capturing more than 46% of the market share. This segment’s leadership can be attributed to its established infrastructure and widespread consumer acceptance.

Despite growing environmental concerns, ICE vehicles continue to benefit from extensive fueling and service networks, ensuring convenience for users. Additionally, the cost-effectiveness of these vehicles compared to their electric counterparts has sustained their popularity in the MaaS sector.

The market dynamics for ICE vehicles in MaaS are influenced by the gradual transition towards greener alternatives. However, the slow pace of this transition ensures that ICE vehicles remain a practical choice for many service providers and users. In regions where electric vehicle infrastructure is still underdeveloped, ICE vehicles are indispensable for mobility services.

Electric Vehicles (EVs), although growing in popularity, face challenges such as higher upfront costs and limited charging infrastructure, which can deter their immediate adoption in the MaaS market. On the other hand, ICE vehicles offer a lower barrier to entry for both service providers and users, making them a more accessible option in the short to medium term.

Payment Type Analysis

In 2024, the On-demand segment held a dominant market position within the Mobility as a Service (MaaS) market, capturing more than a 68% share. This substantial market share can be attributed to the flexibility and convenience offered by on-demand payment solutions, which align well with consumer preferences for immediate and hassle-free access to transportation services.

The leading position of the On-demand segment is further reinforced by the integration of advanced technologies such as AI and machine learning, which optimize route planning and dynamic pricing models. These technologies enhance the user experience by minimizing wait times and reducing costs, making on-demand services more appealing than subscription models.

The on-demand payment model boosts customer satisfaction with its pay-per-use structure, offering flexibility without long-term commitments or upfront payments. This appeals especially to millennials and Gen Z, who prioritize flexibility and cost-efficiency, allowing them to choose different transport options for each trip.

Operating System Analysis

In 2024, the Android segment held a dominant market position within the Mobility as a Service (MaaS) market, capturing more than a 63% share. This leadership can primarily be attributed to the widespread adoption of Android devices globally, which outnumber iOS and other operating systems in many key markets.

The dominance of the Android segment is driven by its flexibility, allowing developers to customize MaaS apps and quickly deploy innovative features tailored to local needs. Its compatibility with various hardware and communication technologies enhances MaaS solutions, offering advanced functionalities like GPS accuracy and mobile payments.

Furthermore, the Android operating system benefits from a large developer community, which continually contributes to the expansion and improvement of MaaS applications. The availability of numerous tools and libraries for Android developers facilitates the creation of robust and scalable MaaS solutions, enabling service providers to easily update and maintain their applications.

Despite the strong position of Android, the iOS segment also shows significant potential due to its high customer loyalty and the spending power of its user base. iOS users are typically willing to spend more on apps and services, which could drive revenue growth in markets where premium MaaS solutions are gaining traction.

Business Model Analysis

In 2024, the Business-to-Consumer (B2C) segment held a dominant position in the Mobility as a Service (MaaS) market, capturing more than a 60% share. This dominance can be attributed to several factors that align with consumer preferences and technological advancements.

B2C MaaS platforms offer end-users direct access to various transportation services such as car sharing, bike sharing, and ride-hailing through user-friendly apps. This direct interaction not only simplifies the user experience but also enhances accessibility, making it a preferred choice for the majority of consumers seeking convenience in their daily commutes.

The substantial market share of the B2C segment is further bolstered by extensive investment in consumer-centric technologies and marketing strategies. Companies operating in this segment have heavily invested in developing sophisticated algorithms that optimize route planning and integrate different modes of transport, thereby enhancing the overall efficiency of the transport services offered.

Regulatory support has been vital in advancing the B2C MaaS market, as governments see it as a solution to urban congestion and environmental issues. Incentives and policies promoting shared transportation have boosted adoption, particularly among consumers seeking eco-friendly and cost-effective alternatives.

End-User Analysis

In 2024, the Automotive segment held a dominant market position in the Mobility as a Service (MaaS) market, capturing more than a 24% share. This leading position is largely driven by the automotive industry’s transition towards integrated mobility solutions.

Traditional automotive companies are adopting MaaS to counter declining car ownership in urban areas. By integrating MaaS solutions, they are expanding their services and positioning themselves as leaders in the evolving transportation landscape, which emphasizes accessibility and sustainability over vehicle ownership.

The prominence of the Automotive segment in the MaaS market is further reinforced by collaborations between car manufacturers and technology firms. These partnerships are focused on developing comprehensive MaaS platforms that combine innovative technologies such as autonomous driving, IoT connectivity, and big data analytics.

Additionally, the Automotive segment benefits from substantial investment in research and development (R&D). These investments are directed towards improving the technological infrastructure necessary for the effective deployment of MaaS, such as enhanced telematics systems and more sophisticated service platforms.

Key Market Segments

By Solution

• Journey Planning & Management Solutions
• Payment Solutions
• Booking & Ticketing Solutions
• Application Technology Solutions
• Others

By Service

• Ride-hailing Services
• Ride-sharing Services
• Micromobility Services
• Public Transport Services
• Others

By Transportation Type

• Public Transportation
• Private Transportation

By Propulsion Type

• Internal Combustion Engine (ICE) Vehicle
• Electric Vehicle (EV)
• Compressed Natural Gas (CNG)/Liquefied Petroleum Gas (LPG) Vehicle

By Payment Type

• On-demand
• Subscription-based

By Operating System

• Android
• iOS
• Others

By Business Model

• Business-to-Business (B2B)
• Business-to-Consumer (B2C)
• Peer-to-Peer (P2P)

By End-user

• Automotive
• Government
• Healthcare
• Retail
• Entertainment
• Others

Driver

Urbanization and Congestion Mitigation

The rapid pace of urbanization has led to increased population densities in cities worldwide. This surge has intensified traffic congestion, resulting in longer commutes and elevated pollution levels. Mobility as a Service (MaaS) emerges as a solution by integrating various transportation modes into a single accessible platform, thereby reducing the reliance on private vehicles.

By offering seamless transitions between public transit, ride-sharing, and micromobility options, MaaS enhances the efficiency of urban transportation networks. This integration not only alleviates congestion but also contributes to environmental sustainability by decreasing overall vehicle emissions. The adoption of MaaS is further propelled by the need for sustainable transport solutions in densely populated urban areas. ​

Restraint

Integration Complexity

Implementing MaaS requires the consolidation of multiple transportation providers into a unified platform, a process fraught with significant challenges. Each provider operates with distinct systems, standards, and technologies, making seamless integration complex.

Coordinating these diverse entities necessitates substantial technological investments and meticulous planning to ensure interoperability. Furthermore, aligning the interests of various stakeholders, including public transit authorities and private companies, adds to the complexity. The absence of standardized regulations and interoperability among different transportation providers further complicates the integration process, hindering the scalability and efficiency of MaaS solutions. ​

Opportunity

Advancements in Autonomous Vehicles

The evolution of autonomous vehicle technology presents a significant opportunity for the MaaS market. Self-driving cars can be integrated into MaaS platforms to offer on-demand, efficient, and cost-effective transportation solutions. By reducing the need for human drivers, operational costs can be lowered, potentially making mobility services more affordable for users.

Moreover, autonomous vehicles can enhance safety and optimize traffic flow within urban environments. Companies like Waymo have already initiated fleets of driverless vehicles in select cities, indicating the practical feasibility of this integration. The incorporation of autonomous vehicles into MaaS platforms holds the potential to revolutionize urban mobility by providing reliable and accessible transportation options. ​

Challenge

Data Privacy and Security Concerns

The effective operation of MaaS platforms relies heavily on the collection and analysis of user data to provide personalized and efficient services. However, this dependence raises significant concerns regarding data privacy and security. Users may be apprehensive about sharing personal information, fearing misuse or unauthorized access.

Ensuring robust data protection measures and complying with stringent privacy regulations are critical to building user trust. Offering users clear and accessible privacy policies, as well as robust mechanisms for opting out or limiting data collection, can also alleviate privacy concerns and foster a sense of control over their personal data. Addressing these concerns is imperative for the widespread adoption and success of MaaS solutions. ​

Emerging Trends

Mobility as a Service (MaaS) is transforming urban transportation by integrating various mobility options into a unified, user-centric platform. A significant trend is the adoption of shared mobility services, which combine ridesharing, carsharing, bikesharing, scooters, and public transit to create seamless, connected experiences for users. ​

The integration of autonomous vehicles into MaaS platforms is gaining traction, with companies like Lyft planning to introduce robotaxis in cities like Atlanta. Additionally, the adoption of electric vehicles (EVs) within MaaS is growing, driven by the demand for sustainable transport, technological advancements, and supportive government policies.

Furthermore, MaaS platforms are enhancing accessibility and equity by offering a wide range of mobility options that cater to diverse user needs. By including services such as wheelchair-accessible vehicles, discounted fares for low-income users, and user-friendly interfaces, MaaS can help ensure that urban transport systems are more inclusive and accessible to all.

Business Benefits

• Diversification of Revenue Streams: By integrating services like ride-sharing, car-sharing, and subscription-based models, companies can generate additional income and adapt to changing consumer preferences. ​
• Cost Savings: Implementing MaaS can lead to reduced transportation expenses for businesses by optimizing fleet usage and minimizing the need for company-owned vehicles. ​
• Improved Accessibility and Equity: MaaS platforms can enhance transport accessibility by offering a variety of mobility options, including wheelchair-accessible vehicles and discounted fares for low-income users, ensuring inclusivity. ​
• Enhanced Customer Experience: Providing seamless, multimodal transportation options through a single platform simplifies travel planning for users, leading to increased customer satisfaction and loyalty. ​
• Environmental Sustainability: By promoting shared mobility and reducing reliance on personal vehicles, MaaS contributes to lower traffic congestion and decreased carbon emissions, supporting corporate sustainability goals. ​

Key Regions and Countries

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Singapore
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA

Key Player Analysis

Several key players are shaping the MaaS landscape with their unique offerings and innovative approaches.

Whim (MaaS Global), operated by MaaS Global, is one of the pioneers of the MaaS movement. Based in Finland, Whim has created an all-in-one app that provides users access to a variety of transportation services, including public transportation, taxis, rental cars, and bicycles. What makes Whim stand out is its subscription-based model, allowing users to choose from different plans based on their needs.

Uber Technologies Inc., a household name in ride-hailing, has expanded its services into the MaaS space. Uber’s platform already connects millions of riders with drivers, but its MaaS strategy goes beyond that. With services like UberPOOL, Uber Eats, and the integration of public transportation options in some cities, Uber is evolving into a multi-modal transportation provider.

Didi Chuxing, often referred to as the “Uber of China,” is another leading player in the MaaS market. With its robust ride-hailing services, Didi has expanded into areas such as car rentals, bike-sharing, and even public transportation integration. The company’s MaaS offering is powered by its cutting-edge AI and big data technologies, which help optimize routes and pricing.

Top Key Players in the Market

• Whim (Maas Global)
• Uber Technologies Inc.
• Didi Chuxing
• Citymapper
• Moovel
• Beeline Mobility
• Ubigo (via-id)
• Moovit Inc.
• Bridj Technology Pty Ltd.
• Mobileo
• The Hertz Corporation
• Avis Budget Group
• Enterprise Holdings Inc.
• Other Key Players

Top Opportunities for Players

In the rapidly evolving Mobility as a Service (MaaS) market, several key opportunities are emerging for market players to capitalize on. 

• Integration of Autonomous Vehicles (AVs): The integration of AV technology into MaaS platforms is set to transform urban transportation by offering safer, more efficient, and more convenient mobility solutions. This is a significant opportunity for market players to innovate and lead in the development of AVs for MaaS applications​.
• Expansion in Emerging Markets: The Asia-Pacific region, in particular, offers substantial growth opportunities due to rapid urbanization, a tech-savvy population, and supportive government policies for sustainable mobility. Companies can tap into this potential by catering to the region’s unique needs and preferences​.
• Technological Advancements in Connectivity and Mobility Platforms: The improvement of 4G/5G infrastructure and widespread smartphone usage are key drivers in the MaaS market. These advancements enhance the functionality and user experience of MaaS platforms, making services more accessible and efficient for consumers​.
• Strategic Collaborations and Partnerships: Forming strategic alliances with other mobility service providers, technology firms, and local governments can provide MaaS companies with competitive advantages, such as expanded service offerings and improved market penetration. Recent collaborations in the industry highlight the importance of partnerships in enhancing service capabilities and reaching new customer segments​.
• Focus on Sustainable and Multimodal Transportation Solutions: As urban centers become more congested and environmental sustainability becomes a priority, there is a growing demand for integrated, multimodal transportation solutions that reduce carbon footprints and improve city livability.MaaS platforms that provide eco-friendly, efficient transportation options are poised to attract environmentally conscious consumers.

Recent Developments

• In October 2024, Free2move introduced a new mobility app that integrates various services, including car-sharing, rentals, subscriptions, and parking options. This launch marks the completion of the integration process, offering users a comprehensive mobility solution.
• In January 2025, May Mobility expanded its autonomous vehicle fleet by incorporating a 30-passenger capacity electric mini-bus, developed in collaboration with Tecnobus. This addition aims to bolster the company’s self-driving transit services in urban areas, corporate campuses, airports and planned communities.

Report Scope