Global Gummy Supplements Market Size, Share, Strategic Business Review By Type (Vitamin Gummies, Omega Fatty Acid Gummies, CBD Gummies, Collagen Gummies, Others), By Starch Ingredient (Supplements With Starch, Starchless Systems), By Functionality (Immunity, Skin Hair, and Nails, Fertility, Bone Health, Others), By End User (Children, Adults), By Distribution Channel (Hypermarkets and Supermarkets, Pharmacies and Drugstores, Convenience Stores, Online Retail Stores, Others) , By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2024-2033

Report Overview

The Global Gummy Supplements Market size is expected to be worth around USD 57.2 Bn by 2033, from USD 19.8 Bn in 2023, growing at a CAGR of 11.2% during the forecast period from 2024 to 2033.

Gummy Supplements refer to chewable vitamins, minerals, or other dietary supplements in the form of gummy candies. These products are formulated with the same active ingredients as traditional pills or capsules, but are designed to be more enjoyable to consume.

Typically made from gelatin or pectin, gummy supplements often come in various shapes, flavors, and sizes, making them an appealing option for individuals who may have difficulty swallowing pills or those who prefer a more palatable supplement option. These supplements are widely available for a range of health benefits, including immunity support, digestive health, and hair, skin, and nail care.

Government regulations play a significant role in shaping the gummy supplements market. In the United States, the FDA (Food and Drug Administration) has been actively involved in regulating dietary supplements, including gummies.

In 2023, the FDA issued updates to its guidelines on the labeling and safety of supplements, ensuring transparency and quality control. Additionally, European countries have stringent regulations under the European Food Safety Authority (EFSA), which ensures that gummy supplements meet safety standards for consumer consumption.

From an import-export perspective, countries like the United States, Germany, and China dominate the global trade of gummy supplements. The US exported over USD 900 million worth of vitamin gummies in 2023, with the demand steadily rising, especially in Asian markets. In particular, India has emerged as a key export destination for gummy supplements, with the market for nutritional gummies in India growing by 18% year-on-year.

Innovation in formulation and ingredients is another major driver. Many gummy supplements now feature vegan, gluten-free, and sugar-free options, catering to health-conscious consumers. For example, SmartyPants, a leading brand, introduced a line of sugar-free, plant-based gummy vitamins in 2023, which saw a 35% increase in sales in the first quarter of that year. This shift towards more personalized, clean-label products is expected to continue to gain momentum in the coming years.

Private investments and partnerships also play a crucial role in the market’s development. In 2023, companies like Nestlé and Herbalife expanded their gummy supplement offerings by acquiring smaller health-focused brands. For example, Nestlé Health Science completed its acquisition of Aimmune Therapeutics to strengthen its position in the gummy supplement market for specialized health products, particularly those aimed at digestive health and immunity.

Key Takeaways

• Gummy Supplements Market size is expected to be worth around USD 57.2 Bn by 2033, from USD 19.8 Bn in 2023, growing at a CAGR of 11.2%.
• Vitamin Gummies held a dominant market position in the gummy supplements industry, capturing more than a 45.4% share.
• Supplements With Starch held a dominant market position in the gummy supplements industry, capturing more than a 67.2% share.
• Immunity held a dominant market position in the gummy supplements market, capturing more than a 37.8% share.
• Adults held a dominant market position in the gummy supplements market, capturing more than a 56.7% share.
• Hypermarkets and Supermarkets held a dominant market position in the gummy supplements market, capturing more than a 44.5% share.
• Asia-Pacific region is the most dominant, holding approximately 46.8% of the market share and valued at USD 9.2 billion.

Strategic Business Review

A strategic business review of the gummy supplements market reveals significant insights and trends, shaping the industry’s future. Gummy supplements are popular for their convenience and palatable taste, making them an attractive choice for consumers across various age groups.

As of recent market studies, the global gummy supplements market is projected to grow at a compound annual growth rate of approximately 5.5% over the next five years. This growth is primarily driven by increasing health consciousness among consumers and the rising demand for nutritional supplements that are easy to consume.

In terms of market segmentation, adult vitamins constitute the largest share, accounting for about 60% of the overall market. Children’s vitamins follow, capturing around 30% of the market. This distribution highlights the broad appeal of gummy supplements across different age demographics. Notably, the demand for organic and vegan gummy supplements is on the rise, with these products experiencing a higher growth rate of about 8% annually. This shift is influenced by growing consumer preferences for natural and environmentally friendly products.

Revenue-wise, the United States leads the global market, contributing over 40% to the total market revenue. This dominance is attributed to higher consumer spending on health and wellness products and a well-established dietary supplement market. Other significant markets include Europe and Asia-Pacific, with Europe showing a steady growth rate of 4.5% due to increasing awareness of dietary supplements and Asia-Pacific experiencing a faster growth rate of 6.5%, spurred by expanding middle-class populations and rising health awareness.

Challenges in the market include regulatory hurdles and concerns over the safety and efficacy of gummy supplements. The Food and Drug Administration (FDA) and similar regulatory bodies in other countries closely monitor the supplements market to ensure product safety and compliance with health claims. Manufacturers are continually researching and developing new formulations to meet these regulations and cater to the evolving consumer preferences for high-quality and effective products.

By Type

In 2023, Vitamin Gummies held a dominant market position in the gummy supplements industry, capturing more than a 45.4% share. This segment’s prominence is due to the widespread consumer preference for vitamin supplements that provide essential nutrients in a convenient and enjoyable format.

Vitamin gummies have become increasingly popular among all age groups for their taste and ease of use, making them a preferred choice over traditional vitamin pills or capsules. They are especially popular in households with children, as they provide a way to deliver vitamins in a form that children are happy to take.

Following closely, Omega Fatty Acid Gummies have also carved out a significant niche. These gummies are favored for their cardiovascular and cognitive health benefits, appealing particularly to older adults who are focused on heart health and brain function.

Meanwhile, CBD Gummies have seen a rapid rise in popularity, driven by the growing acceptance of CBD for stress relief, sleep, and pain management. The legalization of hemp-derived products in various regions has further boosted their market share.

Collagen Gummies are another emerging segment, gaining traction particularly within the beauty and personal care market. These gummies are marketed for their benefits to skin, hair, and nails, aligning with the increasing consumer interest in beauty and wellness products that offer functional benefits.

By Starch Ingredient

In 2023, Supplements With Starch held a dominant market position in the gummy supplements industry, capturing more than a 67.2% share. This segment’s prominence is largely due to the traditional use of starch as a gelling agent in gummy formulations, which offers a cost-effective and efficient method for producing gummy supplements.

Starch-based gummies are popular for their smooth texture and ability to effectively encapsulate various flavors and nutrients without compromising stability. They are widely accepted in both children’s and adult’s formulations, providing a familiar chewy texture that consumers enjoy.

On the other hand, Starchless Systems represent a newer and rapidly growing segment within the gummy supplement market. These systems use alternative gelling agents such as pectin, gelatin, or agar-agar, which cater to specific dietary needs, such as vegan or vegetarian lifestyles, that require gelatin-free products. Starchless gummies are particularly appealing in markets with a strong health focus, as they often feature cleaner labels and can be adapted to reduce sugar content, aligning with consumer demands for healthier dietary options.

Despite the growing popularity of starchless gummies, the traditional starch-based supplements continue to dominate the market due to their established manufacturing processes, widespread consumer acceptance, and cost-effectiveness.

However, as consumer preferences shift towards more specialized health and dietary needs, the starchless segment is expected to grow, driven by innovations in gummy formulations that cater to niche markets. This evolution in the gummy supplement market reflects broader trends in the food and pharmaceutical industries towards customization and health-oriented products.

By Functionality

In 2023, Immunity held a dominant market position in the gummy supplements market, capturing more than a 37.8% share. This segment’s prominence has been significantly driven by increased health consciousness among consumers, particularly in response to the global focus on health and wellness following recent public health concerns.

Immunity-boosting gummy supplements typically contain vitamins such as Vitamin C, Vitamin D, zinc, and elderberry, ingredients known for their effectiveness in supporting the immune system. The convenience and appealing taste of these gummies have made them particularly popular among all age groups, further fueling their demand.

Following immunity, the Skin, Hair, and Nails segment also showed strong performance. These gummy supplements, often enriched with biotin, collagen, and antioxidants, cater to consumers looking for beauty-from-within products. The increasing interest in personal appearance and wellness routines has helped this segment grow, with a considerable consumer base attracted to the promise of enhanced beauty benefits through regular supplementation.

Fertility supplements have also carved out a niche in the gummy supplement market, with an increasing number of couples seeking natural support for reproductive health. These gummies are formulated with key nutrients such as folic acid, omega-3 fatty acids, and CoQ10, which are essential for reproductive health. Although a smaller segment, its growth is indicative of the broader trend towards personalized and life-stage specific supplements.

Bone Health is another important segment, with gummies containing calcium, vitamin D, and magnesium to support bone density and overall skeletal strength. As populations age, particularly in developed countries, the demand for bone health supplements continues to rise, supporting growth in this market segment.

By End User

In 2023, Adults held a dominant market position in the gummy supplements market, capturing more than a 56.7% share. This can be attributed to the growing consumer awareness of health and wellness among adults, particularly in developed markets. Adults are increasingly turning to gummy supplements as a convenient and enjoyable way to meet their nutritional needs.

These supplements, which often target specific health concerns like immunity, skin care, bone health, and energy, have become part of daily routines for many individuals. Additionally, the appeal of gummies over traditional pill forms is a key factor driving their popularity among adults. As the focus on personalized nutrition grows, more adults are opting for supplements that align with their specific health goals, contributing to the continued growth of this segment.

The Children segment has also shown strong growth, although it accounted for a smaller share compared to adults. The demand for children’s gummy supplements has risen as parents increasingly seek ways to support their children’s health, particularly in areas such as immunity, bone health, and cognitive development.

Gummy supplements are a popular choice for children because of their fun flavors and chewable form, making them easier to consume compared to pills or liquids. In 2023, this segment has seen an increase in products formulated with essential vitamins and minerals like Vitamin D, calcium, and omega-3 fatty acids, all aimed at supporting children’s growth and development.

By Distribution Channel

In 2023, Hypermarkets and Supermarkets held a dominant market position in the gummy supplements market, capturing more than a 44.5% share. This large market share can be attributed to the widespread availability of gummy supplements in these large retail chains, which offer consumers a wide range of health products under one roof.

These stores benefit from high foot traffic and convenience, making them a go-to destination for customers seeking nutritional supplements. Furthermore, the ability to browse different brands and product types, often at competitive prices, makes hypermarkets and supermarkets a preferred choice for consumers. The retail promotions, seasonal discounts, and the growing health and wellness trend also contribute to the higher sales volumes in this channel.

The Pharmacies & Drugstores segment also holds a significant share of the market, driven by the trust consumers place in these stores for health-related products. These retail outlets are crucial for consumers seeking more specialized or medically-oriented gummy supplements, such as those for immunity or bone health. In 2023, pharmacies and drugstores continue to grow as trusted sources for vitamin-based and wellness-focused gummy supplements, though they captured a smaller portion of the market compared to hypermarkets and supermarkets.

Meanwhile, the Online Retail Stores segment is seeing a surge in popularity, especially with the ongoing growth of e-commerce. Online platforms provide convenience and easy access to a wide range of gummy supplements, which is particularly appealing for customers who prefer shopping from home. The online retail market for gummy supplements is growing as more consumers turn to digital platforms for product research and purchases, particularly in the wake of the global shift toward online shopping.

Finally, Convenience Stores and Other Distribution Channels contribute to the overall market, but they capture smaller portions of the market share, often driven by impulse buying and regional preferences. Overall, while hypermarkets and supermarkets dominate the distribution landscape, the e-commerce boom and the strong presence of pharmacies and drugstores are also key drivers in the growing market for gummy supplements.

Key Market Segments

By Type

• Vitamin Gummies
• Omega Fatty Acid Gummies
• CBD Gummies
• Collagen Gummies
• Others

By Starch Ingredient

• Supplements With Starch
• Starchless Systems

By Functionality

• Immunity
• Skin Hair, and Nails
• Fertility
• Bone Health
• Others

By End User

• Children
• Adults

By Distribution Channel

• Hypermarkets & Supermarkets
• Pharmacies & Drugstores
• Convenience Stores
• Online Retail Stores
• Others

Drivers

Rising Demand for Convenient and Easy-to-Consume Health Products

One of the major driving factors for the gummy supplements market is the increasing consumer demand for convenient and easy-to-consume health products. This trend has been rapidly gaining momentum in recent years, especially among individuals who are looking for practical ways to maintain a healthy lifestyle.

Consumers today are increasingly turning to supplements that can provide essential vitamins, minerals, and other nutrients in an easy-to-consume format. Gummies offer a unique advantage over traditional pill-based supplements, especially for people who have difficulty swallowing pills, such as children and elderly adults.

The consumer shift towards gummy supplements is also being driven by the increasing awareness of health and wellness, with an emphasis on preventive care and self-care. For example, in 2023, the global market for vitamin gummies alone accounted for over 45.4% of the gummy supplement market share, highlighting the consumer preference for easily accessible and digestible health solutions.

In addition, the convenience of gummy supplements has made them especially popular among millennials and Generation Z, who prioritize wellness but often have busy lifestyles. As more consumers seek quick, effective, and enjoyable ways to meet their health needs, gummy supplements are positioned as a convenient choice.

According to a report by Nutraceuticals World, the trend toward “on-the-go” nutrition is becoming a defining characteristic of modern dietary habits. The expansion of online retail platforms, such as Amazon and Walmart, which offer a wide variety of gummy supplements, has further bolstered the accessibility of these products.

Government initiatives also support this trend. In countries like the United States, the FDA (Food and Drug Administration) has recognized the increasing demand for dietary supplements and has implemented regulations to ensure their safety and efficacy. These regulations have created a safer environment for both manufacturers and consumers, encouraging more companies to enter the market with innovative and high-quality products.

As a result of these factors, the demand for gummy supplements has shown exponential growth. Market statistics from Euromonitor International show that the global gummy supplement market was valued at USD 7.1 billion in 2023 and is projected to grow steadily at a (CAGR) of 8.5% through 2028. This substantial growth reflects a significant consumer shift toward more accessible, enjoyable, and functional health products.

Restraints

High Sugar Content and Health Concerns

One of the major restraining factors for the gummy supplements market is the growing health concerns regarding the high sugar content in many of these products. Although gummy supplements are often marketed as a convenient and tasty way to consume vitamins and other nutrients, many contain added sugars or artificial sweeteners, which may deter health-conscious consumers from purchasing them.

According to data from the World Health Organization (WHO), excessive sugar intake is a leading contributor to health issues such as obesity, diabetes, and heart disease. In fact, the WHO recommends that no more than 10% of total daily calorie intake should come from added sugars, with an ideal target of 5% for additional health benefits.

In the context of gummy supplements, the high sugar content can be especially problematic. The FDA (Food and Drug Administration) has highlighted the issue of sugar in dietary supplements, including gummy vitamins, as one of the concerns in consumer health. Many gummy supplement brands add sucrose, glucose, or fructose to improve taste and texture.

For instance, some popular brands can contain as much as 2-3 grams of sugar per gummy serving, which, over time, can contribute to negative health outcomes if consumed in excess. Consumers are increasingly aware of these risks and are becoming more selective in choosing sugar-free or low-sugar alternatives.

This issue is reflected in market trends. The growing demand for sugar-free and natural supplements is prompting manufacturers to adapt their formulations. Sugar-free gummy supplements have seen a notable increase in popularity, driven by the increasing concern about sugar-related health risks. As per Mintel, sales of sugar-free gummies in North America grew by 8.6% in 2023, as consumers seek healthier alternatives.

However, these sugar-free products are often priced higher, which may limit their accessibility to a broader consumer base. Consumer preferences are shifting towards more natural, low-sugar alternatives, which puts pressure on manufacturers to find innovative solutions to meet both demand and health standards.

Additionally, government regulations are being updated to ensure the safety of supplements, which also impacts the gummy supplement sector. For example, the European Food Safety Authority (EFSA) has stringent regulations on the sugar content of food products marketed as healthy.

These regulations aim to reduce the intake of sugar in daily diets and promote healthier food alternatives. In response to such regulations, manufacturers are increasingly investing in the development of sugar substitutes like Stevia or Monk Fruit, although these alternatives come with their own challenges, such as cost and taste.

Opportunity

Growing Demand for Plant-Based and Vegan Gummy Supplements

One of the key growth opportunities for the gummy supplements market is the rising demand for plant-based and vegan alternatives. As more consumers adopt plant-based diets and seek natural products, the market for vegan gummy supplements has expanded significantly.

According to data from the Plant Based Foods Association (PBFA), the plant-based food sector in the United States grew by 27% in 2023, reaching a market value of USD 7 billion. This surge is a direct reflection of the growing shift towards vegan and plant-based lifestyles, with more consumers opting for products that align with their dietary preferences.

In the gummy supplements sector, this trend is evident in the increasing availability of vegan options that exclude animal-derived ingredients like gelatin, which is commonly used in traditional gummies. Instead, vegan gummies are formulated with plant-based ingredients such as agar-agar or pectin, offering consumers a cruelty-free alternative.

According to Mintel, vegan gummy supplements accounted for 18% of the total gummy supplements market in 2023 and are projected to grow at a CAGR of 9.3% over the next five years. This growth is fueled by the increasing awareness of ethical, environmental, and health considerations among consumers.

The demand for vegan supplements is not limited to just dietary preferences. The shift towards plant-based products is also driven by health-conscious consumers seeking natural, chemical-free ingredients.

According to the Vegan Society, 80% of people who switch to vegan diets cite health benefits as their primary motivation. As such, gummy supplement manufacturers are increasingly reformulating their products to meet this demand, focusing on natural ingredients, vitamins, and minerals derived from plants.

Furthermore, government initiatives supporting plant-based foods are creating an enabling environment for growth. For example, the European Union has launched several initiatives to promote plant-based diets, including subsidies for plant-based farming and innovations in food production.

Similarly, in the U.S., the Department of Agriculture (USDA) has been actively promoting plant-based food as part of its MyPlate initiative to encourage healthier eating habits.

Market players are capitalizing on this trend by launching new vegan gummy products. In 2023, major companies like Herbalife and SmartyPants introduced vegan gummy vitamins that cater to the growing consumer base. In fact, Herbalife Nutrition reported a 15% increase in sales of plant-based products in 2023, highlighting the strength of the vegan product line.

This growth opportunity is also supported by an increasing number of consumers seeking clean-label products that are free from artificial additives, colors, and preservatives. Vegan gummy supplements, which often boast cleaner ingredient lists, align perfectly with the trend toward transparency and wellness in the food industry.

Trends

Growing Popularity of Functional Gummies for Wellness

One of the latest trends in the gummy supplements market is the rising demand for functional gummies that target specific health benefits beyond basic nutrition. Consumers are increasingly looking for products that not only support general health but also address specific concerns such as immune support, skin health, mental wellness, and gut health. This trend is being driven by a shift in consumer behavior, where health and wellness have become top priorities, particularly after the COVID-19 pandemic.

In 2023, the market for functional gummy supplements experienced a significant growth rate of 17%, with immune support gummies being one of the leading categories. According to the Council for Responsible Nutrition (CRN), immune health gummies, which often contain vitamin C, zinc, and elderberry extract, were among the most popular products, with a growth of 25% in sales compared to the previous year. The increasing awareness of immune system health, especially post-pandemic, is pushing this segment to dominate the gummy supplements market.

A major driver for this trend is the rising consumer preference for natural ingredients and clean labels. According to Mintel, 38% of consumers prefer supplements that are free from synthetic colors and artificial additives, which has led manufacturers to focus on using organic ingredients and plant-based options. In 2023, this clean label trend also saw a notable rise, with the global clean-label food market projected to reach USD 72 billion by 2024, growing at a 7.8% CAGR.

Furthermore, mental wellness gummies have also gained traction, particularly those containing CBD and adaptogens. The global CBD-infused gummy market is expanding rapidly, with a projected value of USD 2.9 billion by 2025, growing at a 17.1% CAGR. As more people seek ways to manage stress, anxiety, and mental fatigue, companies are formulating gummies with ingredients like ashwagandha, melatonin, and CBD to address these concerns.

The gut health segment is another rapidly growing area, with prebiotics and probiotics gummies becoming increasingly popular. According to the International Probiotics Association (IPA), the global market for probiotic supplements was valued at USD 6.7 billion in 2023 and is expected to grow at a 9.7% CAGR over the next five years. Probiotic gummies, which combine the benefits of digestive health with the convenience of a gummy form, are becoming a preferred option for consumers who are conscious of their digestive well-being.

Government initiatives supporting the health and wellness industry are also helping to fuel this trend. For example, the U.S. Food and Drug Administration (FDA) has been actively involved in regulating the labeling and ingredients of dietary supplements to ensure consumer safety. Additionally, initiatives like the European Union’s Farm to Fork Strategy aim to promote sustainable and healthier food choices, which indirectly supports the growing demand for functional supplements, including gummies.

Regional Analysis

The Asia-Pacific region is the most dominant, holding approximately 46.8% of the market share and valued at USD 9.2 billion. This region’s growth is propelled by rising consumer health consciousness and increasing disposable incomes, particularly in China, Japan, and India. The expansion of retail and online distribution channels also significantly contributes to the accessibility and popularity of gummy supplements.

In North America, the market is driven by a growing consumer preference for convenient and enjoyable dietary supplements. The U.S. and Canada are prominent consumers, influenced by increasing health awareness and higher disposable incomes. Innovations in organic and vegan gummies are boosting demand, catering to a health-conscious populace. The region is poised for steady growth, although it faces stiff competition from more rapidly expanding markets.

Europe follows closely, with a robust market driven by similar health trends and stringent EU regulations ensuring high product quality and safety. Germany, the UK, and France lead in consumption, leveraging their well-established pharmaceutical and nutraceutical sectors. European consumers show a strong preference for supplements that support immune health, weight management, and energy levels, which fuels the demand for specialized gummy formulations.

The Middle East & Africa and Latin America regions, although smaller in comparison, are emerging markets with potential for rapid growth. Increased urbanization and the rising middle class, especially in countries like Brazil and South Africa, drive demand. These regions are increasingly attracting investments from major players aiming to capitalize on untapped market opportunities.

Key Regions and Countries

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA

Key Players Analysis

Abbott Laboratories, a leading player in the global gummy supplements market, continues to hold a prominent position. Known for its focus on health and nutrition, Abbott has been a key player in expanding the availability of its gummy products, especially for children and adults seeking essential vitamins. The company’s established distribution network and innovative approach towards supplement formulations have helped it cater to the growing demand for gummy vitamins and immunity-boosting products.

Aesthetic Nutrition Pvt. Ltd (Power Gummies) is making waves in the gummy supplements market with its specialized range of health gummies. The company, with its strong presence in India, has attracted a loyal customer base by offering products designed for immunity, weight management, and beauty benefits. Power Gummies’ rapid expansion is fueled by increasing awareness of health and wellness among consumers, particularly millennials.

Amway Corporation is another major player, known for its Nutrilite brand, which includes a range of gummy supplements. Amway’s commitment to high-quality products and personalized nutrition has positioned it as a leader in the market, particularly in North America and Asia Pacific. The company’s focus on consumer health and wellness is reflected in its wide variety of gummy supplements that cater to different health needs.

Bayer AG, through its One A Day brand, offers an extensive range of gummy supplements, including vitamins for skin, hair, and nails, as well as general health products. Bayer’s strong reputation for scientific innovation and product efficacy has made it a key player in the gummy supplements market, particularly in Europe and North America.

Church & Dwight Co. Inc., known for its Vitafusion brand, has seen significant growth in the gummy supplements category. The company’s products, which range from multivitamins to specialty formulations, have made Vitafusion a household name. Church & Dwight’s innovation and focus on flavor-driven, consumer-friendly products have helped it capture a significant portion of the U.S. market.

H&H Group, a major global player, offers a range of gummy supplements through its brands, including Swisse and Hydroxycut. With a strong presence in both the European and Asia Pacific markets, H&H Group has been expanding its portfolio of gummy products, focusing on functional wellness, including joint care and immune support.

Haleon Plc., a relatively newer player formed from the spin-off of GSK’s consumer health business, has been quick to capitalize on the growing demand for gummy supplements, especially in the wellness and immunity categories. Haleon’s strong distribution and marketing strategies ensure wide consumer reach in North America and Europe.

Hero Nutritionals LLC is known for its premium gummy supplement brand, Yummi Bears, which is particularly popular among children. With a focus on organic and non-GMO ingredients, Hero Nutritionals has positioned itself as a top player in the health-conscious children’s gummy supplement space.

Jagzee Enterprises and Jamieson Vitamins have also been significant players in the gummy market, with Jamieson specializing in premium quality products aimed at general wellness and beauty. Nestlé SA, through its health and nutrition division, has been expanding its presence in the gummy market by offering products tailored to various consumer health needs.

Nordic Naturals has a strong presence in the Omega-3 gummy supplements category. Its commitment to providing sustainably sourced, high-quality products has made it a trusted name in the market, particularly in the U.S. and Europe.

Nutri Bears, with its range of gummy supplements that include multivitamins and health-focused options, has gained a loyal following, especially in North America, due to its focus on children’s health. The Clorox Company has expanded its portfolio to include gummy vitamins under its Renew Life brand, capitalizing on the growing trend of digestive health and probiotics in gummy form.

Top Key Players

• Abbott Laboratories
• Aesthetic Nutrition Pvt. Ltd (Power Gummies)
• Amway Corporation
• Bayer AG
• Church & Dwight Co. Inc.
• H&H Group
• Haleon Plc.
• Hero Nutritionals LLC
• Jagzee Enterprises
• Jamieson Vitamins
• Nestle SA
• Nordic Naturals
• Nutri Bears
• The Clorox Company
• Unilever PLC

Recent Developments

In 2023, Abbott’s health and nutrition division generated revenues of approximately USD 14.5 billion, with a significant portion of this coming from its vitamin and supplement offerings, including gummy vitamins.

In 2023, Amway’s Nutrilite brand, which offers a variety of dietary supplements, including gummy vitamins, reported a revenue of USD 5.8 billion, a significant portion of which is driven by the growing demand for convenient, on-the-go health solutions.

Report Scope