Global Natural Bitterness Blockers Market Size, Share, And Enhanced Productivity By Form (Powder, Liquid, Granules, Others), By Product Type (Plant-Based Bitter Blockers, Protein-Based Bitter Blockers, Synthetic Bitter Blockers, Others), By Application (Food and Beverages, Pharmaceuticals, Nutraceuticals, Animal Feed, Others), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2025-2034

Report Overview

The Global Natural Bitterness Blockers Market is expected to be worth around USD 2.3 billion by 2034, up from USD 1.2 billion in 2024, and is projected to grow at a CAGR of 6.7% from 2025 to 2034. Natural Bitterness Blockers Market in North America captured 45.20% share worth USD 0.5 Bn regionally.

Natural Bitterness Blockers are naturally derived ingredients used to reduce or mask unpleasant bitter tastes in food, beverages, and nutrition products. They work by interacting with taste receptors on the tongue, helping improve flavor without adding sweetness or artificial additives. These solutions are commonly sourced from plants, fruits, or fermentation-based compounds and are valued for maintaining original product taste while improving overall mouthfeel and acceptance.

The Natural Bitterness Blockers Market refers to the commercial landscape where such ingredients are developed, produced, and applied across consumable products. This market supports manufacturers seeking better taste balance, especially in products containing plant proteins, functional ingredients, or fortified nutrients. As formulation complexity increases, bitterness blockers help maintain sensory quality while meeting natural and clean-label expectations.

Growth factors for this market are closely linked to rising innovation and investment across food and agriculture ecosystems. Countries committing USD 890 Million to accelerate agricultural innovation and address climate and food crises support ingredient development at the source level. Strategic business moves, such as Krishival Foods acquiring a 52.94% stake in Melt ‘N’ Mellow Foods and New-look Olam securing a US$745 million financing facility for UAE growth, indicate stronger downstream demand for taste-improving solutions.

Demand is driven by increased focus on reducing food waste and improving product usability. Initiatives like £15 million allocated to charities to save surplus farm food and major agri-food collaborations highlighted during AgriFoodTech funding activities show how better taste solutions help extend product usability and consumer acceptance. At the same time, funding shifts such as the USDA cancelling USD 1 billion for local food purchasing are reshaping sourcing and formulation priorities.

Opportunities are expanding as technology and food innovation intersect. Notable funding events include MycoTechnology raising USD 85 million in Series E, supporting ingredient innovation that improves taste perception, and broader agri-tech investments such as Japan’s DAIZ securing USD 47 million.

Key Takeaways

• The Global Natural Bitterness Blockers Market is expected to be worth around USD 2.3 billion by 2034, up from USD 1.2 billion in 2024, and is projected to grow at a CAGR of 6.7% from 2025 to 2034.
• Powder form leads the Natural Bitterness Blockers Market with 52.6% share due to stability convenience.
• Plant-based bitter blockers dominate the Natural Bitterness Blockers Market holding 47.1% driven by clean-label demand.
• Food and beverages application leads the Natural Bitterness Blockers Market with 53.8% usage globally worldwide.
• North America accounted for 45.20% of Natural Bitterness Blockers Market, reaching USD 0.5 Bn value.

By Form Analysis

Powder form leads Natural Bitterness Blockers Market with 52.6% share globally today.

In 2024, Powder held a dominant market position in By Form segment of Natural Bitterness Blockers Market, with a 52.6% share, reflecting strong industry preference for formats that integrate smoothly into manufacturing workflows. Powdered solutions are widely valued for their stability during processing, consistent dispersion in formulations, and ease of handling across large-scale production environments. These characteristics make powder forms suitable for standardized dosing and reliable performance, supporting their broad adoption within commercial food and ingredient manufacturing operations.

The dominance of powder also indicates its compatibility with diverse formulation needs where uniformity and shelf stability are critical. Manufacturers favor this form to maintain taste consistency while optimizing storage, transportation, and blending efficiency. The 52.6% share highlights how powder-based bitterness blockers align with industrial requirements for scalability, cost control, and predictable functional outcomes, reinforcing their leading role within the Natural Bitterness Blockers Market.

By Product Type Analysis

Plant-based bitter blockers dominate Natural Bitterness Blockers Market, holding 47.1% share worldwide.

In 2024, Plant-Based Bitter Blockers held a dominant market position in By Product Type segment of Natural Bitterness Blockers Market, with a 47.1% share, underlining the market’s growing focus on naturally derived solutions. Plant-based options are increasingly selected due to their alignment with clean-label positioning and consumer expectations for ingredients sourced from natural origins. This segment’s strong share reflects steady demand for solutions that balance taste improvement with perceived ingredient transparency.

The 47.1% share also signals manufacturers’ confidence in plant-based bitterness blockers to deliver effective flavor masking without compromising formulation integrity. Their acceptance across multiple product categories supports consistent sensory performance while meeting regulatory and labeling expectations. As a result, plant-based bitter blockers continue to anchor product development strategies, reinforcing their importance as a core product type within the Natural Bitterness Blockers Market.

By Application Analysis

Food and beverages application drives Natural Bitterness Blockers Market with 53.8% usage.

In 2024, Food and Beverages held a dominant market position in By Application segment of Natural Bitterness Blockers Market, with a 53.8% share, emphasizing the critical role of taste optimization in consumable products. Bitterness management is essential in food and beverage formulations, where flavor directly influences consumer acceptance and repeat purchases. The segment’s leading share reflects widespread use of bitterness blockers to improve palatability without altering core nutritional or functional profiles.

Holding 53.8% of the application segment, food and beverages demonstrate consistent reliance on bitterness blockers to support product reformulation and taste consistency. This dominance highlights how manufacturers prioritize sensory quality alongside ingredient functionality. As taste remains a key differentiator in competitive food and beverage markets, the application segment continues to drive sustained demand within the Natural Bitterness Blockers Market.

Key Market Segments

By Form

• Powder
• Liquid
• Granules
• Others

By Product Type

• Plant-Based Bitter Blockers
• Protein-Based Bitter Blockers
• Synthetic Bitter Blockers
• Others

By Application

• Food and Beverages
• Pharmaceuticals
• Nutraceuticals
• Animal Feed
• Others

Driving Factors

Rising Nutraceutical Innovation Driving Bitterness Blocker Demand

The Natural Bitterness Blockers Market is strongly driven by rapid growth in nutraceutical and gut-health product development, where taste improvement is critical for consumer acceptance. Many nutraceutical ingredients naturally carry bitter notes, making bitterness blockers essential for successful formulation. This demand is reinforced by strong funding activity supporting innovation and scale-up. Zeus Hygia raised USD 2.5 million to develop advanced nutraceutical ingredients, while Resbiotic secured USD 14.5 million to expand its science-backed Gut-X Axis health platform, both highlighting the push for better-tasting health solutions. In India,

The Good Bug raised INR 100 crore, and an Indian nutraceutical firm raised USD 30 million for expansion, signaling rising production of functional products that require taste-masking solutions. As nutraceutical brands focus on repeat consumption and daily-use products, bitterness blockers become a functional necessity rather than an optional additive.

Restraining Factors

High Development Costs Restrain Wider Market Adoption

The Natural Bitterness Blockers Market faces restraint from high formulation and development costs, especially for natural and science-backed solutions. Developing effective bitterness blockers requires advanced research, repeated trials, and sensory testing, which increases costs for manufacturers. This challenge is visible even as nutraceutical companies secure funding but still face pressure to balance innovation spending with affordability.

Around 20 nutraceutical firms collectively raised USD 22 million, showing strong interest but also fragmented investment that may limit large-scale cost reduction. Wellbeing Nutrition raised USD 2.2 million in Series A, ARTAH Nutrition secured £2.85 million, and Bactolife raised over USD 32.9 million to strengthen gut microbiome products, highlighting that significant capital is needed just to sustain development. Smaller players may struggle to absorb these costs, slowing wider adoption of natural bitterness blockers across price-sensitive markets.

Growth Opportunity

Expanding Functional Nutrition Creates Strong Market Opportunity

The Natural Bitterness Blockers Market has a clear growth opportunity from the rapid expansion of functional nutrition and wellness products, where taste plays a key role in repeat consumption. As brands scale protein, vitamin, and wellness formulations, bitterness from active ingredients becomes a major challenge, increasing the need for effective natural taste-masking solutions. This opportunity is reinforced by major funding activity across the nutrition ecosystem.

HealthKart raised USD 153 million, reaching a USD 500 million valuation, signaling large-scale growth in nutrition products that require improved palatability. Revyve secured €24 million to scale egg-replacing yeast proteins, which often carry bitter notes, and Pure Nutrition closed INR 40 million seed funding, supporting new nutraceutical formulations. As production volumes rise, manufacturers increasingly invest in bitterness blockers to protect taste quality and brand trust.

Latest Trends

Phytonutrient Innovation Shapes Next-Generation Taste Solutions

A key latest trend in the Natural Bitterness Blockers Market is the use of advanced phytonutrient research and new nutraceutical formats to improve taste naturally. Companies are increasingly developing gummies, powders, and functional foods that rely on plant-based actives, which often introduce bitterness. This trend is supported by strong funding activity. Power Gummies raised USD 6 million to expand its product lines, highlighting demand for better-tasting nutraceutical formats.

HealthKart raised USD 153 million from ChrysCapital and Motilal Oswal Alternates, showing large-scale expansion of nutrition products where taste consistency is critical. At the technology level, Brightseed raised USD 27 million to advance phytonutrient identification technology, helping discover natural compounds that can reduce bitterness. Together, these developments show how science-led ingredient discovery and consumer-friendly formats are reshaping bitterness control strategies.

Regional Analysis

North America led Natural Bitterness Blockers Market with 45.20% share, valued USD 0.5 Bn region.

North America dominated the Natural Bitterness Blockers Market, holding a 45.20% share and reaching a value of USD 0.5 Bn, reflecting its strong position as the leading regional market. This dominance is supported by high adoption of taste-modulation ingredients across mature food and beverage manufacturing ecosystems, where product palatability and formulation consistency are critical. The region benefits from advanced processing capabilities and widespread use of natural ingredient solutions, reinforcing its leadership position.

Europe represents a well-established regional market, driven by strong emphasis on ingredient quality, clean formulation practices, and regulatory focus on natural additives, supporting steady demand for bitterness-blocking solutions. Asia Pacific shows notable market activity due to expanding food processing industries and increasing use of functional ingredients to improve taste profiles across diverse cuisines.

The Middle East & Africa market reflects gradual adoption, supported by growing packaged food consumption and evolving formulation practices. Latin America contributes through rising awareness of flavor optimization in food and beverage products, particularly as manufacturers focus on improving consumer taste acceptance.

Collectively, these regions shape a balanced global market structure, with North America clearly emerging as the dominant region by share and value, while other regions provide stable and developing demand dynamics within the Natural Bitterness Blockers Market.

Key Regions and Countries

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of MEA

Key Players Analysis

Firmenich SA continues to play a strategic role in the global Natural Bitterness Blockers Market in 2024 through its deep expertise in taste modulation and sensory science. The company focuses on developing natural solutions that help reduce bitterness while preserving original flavor profiles, which is critical for food and beverage manufacturers. Firmenich’s strength lies in its application-driven approach, where bitterness blocking is integrated seamlessly into broader flavor systems. This positions the company as a trusted partner for brands aiming to improve taste without compromising natural positioning or product integrity.

Givaudan SA maintains a strong analyst outlook in 2024 due to its emphasis on natural ingredient innovation and consumer-centric taste solutions. The company leverages advanced sensory research to address bitterness challenges in complex formulations. Givaudan’s bitterness blockers are often designed to work across multiple applications, supporting consistent taste outcomes. Its focus on clean-label compatible solutions aligns well with evolving formulation strategies, strengthening its relevance in the Natural Bitterness Blockers Market.

International Flavors & Fragrances Inc. (IFF) remains a key player by combining ingredient science with flavor expertise to address bitterness at both formulation and sensory levels. In 2024, IFF’s approach centers on delivering scalable natural bitterness-blocking solutions that fit industrial production needs. The company’s strong technical support and formulation knowledge enhance its ability to meet manufacturer expectations, reinforcing its competitive position within the global market.

Top Key Players in the Market

• Firmenich SA
• Givaudan SA
• International Flavors & Fragrances Inc. (IFF)
• Kerry Group plc
• Tate & Lyle PLC
• Cargill, Incorporated
• Archer Daniels Midland Company (ADM)
• Roquette
• Blue Pacific Flavors
• Flavorchem Corporation
• Synergy Flavors

Recent Developments

• In June 2025, Givaudan announced that it would acquire a majority stake in Brazilian fragrance house Vollmens Fragrances Ltda, aiming to strengthen its reach with local and regional customers in Latin America, Central America, Africa, and North America. This partnership builds on Givaudan’s regional expansion strategy and supports its capability to deliver tailored fragrance and flavour solutions. The deal was completed in September 2025, bringing Vollmens’ experienced team and regional expertise into Givaudan’s business framework.
• In March 2025, dsm-firmenich introduced a new portfolio of taste solutions designed to improve the palatability of pharmaceutical formulations. These solutions include flavors, maskers, bitterness blockers, and sensates tailored for solid, liquid, and semi-solid drug products. The launch helps drug developers overcome unpleasant bitterness and improve patient acceptance of medicines.

Report Scope