Global Electric Grill Market By Product Type (Electric Smokers, Electric Griddles, Indoor Electric Grills, Outdoor Electric Grills, Hybrid Electric Grills, Portable Electric Grills, Others), By Power Source (Corded Electric Grills, Cordless Electric Grills, Hybrid Electric Grills), By Application, By Distribution Channel, By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2024-2033

Report Overview

The Global Electric Grill Market size is expected to be worth around USD 9.0 Billion by 2033, from USD 4.5 Billion in 2023, growing at a CAGR of 7.2% during the forecast period from 2024 to 2033.

An electric grill is a cooking device powered by electricity to grill food indoors or outdoors. It uses heated plates or grates to cook food evenly without using gas or charcoal. Electric grills are compact, easy to use, and designed for convenience in homes and small spaces.

The electric grill market refers to the global industry involved in producing, marketing, and selling electric grilling appliances. This market caters to residential and commercial users, offering products with different sizes and features. It includes manufacturers, suppliers, and distributors focused on meeting the demand for convenient cooking solutions.

The electric grill market is growing steadily, with 80% of American households owning a grill or smoker, according to HPBA. Gen Z (50%) and Millennials (25%) are key drivers, influenced by warmer weather (48%) and healthier eating (35%). Electric grills appeal to urban consumers due to their convenience and eco-friendliness.

Government policies promoting energy-efficient smart kitchen appliances support the electric grill market. Compact and smokeless designs align with sustainability goals, attracting environmentally conscious buyers. Additionally, the rising cost of meat, which impacts 10% of consumers, encourages the use of versatile grills for vegetarian and cost-effective meal options.

Locally, electric grills cater to urban households with limited outdoor space, ensuring year-round usability. Globally, markets with low grill ownership present growth opportunities. Emerging regions demand affordable models, while mature markets prefer advanced features like app connectivity and temperature control for a personalized experience.

Key Takeaways

• The Electric Grill Market was valued at USD 4.5 billion in 2023 and is expected to reach USD 9.0 billion by 2033, with a CAGR of 7.2%.
• In 2023, Electric Smokers led product type with 58.4%, catering to slow-cooking enthusiasts.
• In 2023, Commercial Use was prominent, driven by restaurant and catering demands.
• In 2023, Offline Stores dominated distribution with physical demonstrations driving sales.
• In 2023, North America held the largest share, 36.7%, driven by grilling traditions and premium product preferences.

Business Environment Analysis

The electric grill market shows moderate saturation in North America and Europe but significant growth potential in emerging regions. Demand rises with urbanization and eco-friendly preferences. Kenyon International innovated with ADA-accessible handles, signaling opportunities in niche accessibility segments.

This market is driven by convenience, eco-consciousness, and technological advances. Compact designs and features like temperature control attract urban buyers. According to AEI Corporation, 68% of Americans grill on the Fourth of July, emphasizing cultural demand peaks.

Target consumers are urban households and environmentally conscious users aged 25–50, including women experimenting with grilling. A survey by Applegate reveals 73% of women marinate foods, showing their preference for enhancing grilling experiences.

Product differentiation focuses on smart appliances, portability, and eco-friendly materials. Brands adopting unique grilling features like marination tools appeal to adventurous consumers, especially women.

The value chain spans from raw material providers to retailers. Companies like Kenyon International streamline manufacturing with high-quality components. Efficient logistics ensure accessibility for global consumers, supporting competitive pricing and market penetration.

Investment opportunities lie in smart electric grills, targeting urban buyers and sustainability-conscious consumers. Expanding markets in Asia-Pacific and South America offer high growth potential for companies entering these regions with localized products.

Product Type Analysis

Electric Smokers dominate with 58.4% due to growing demand for convenient, flavorful cooking options.

The electric grill market can be segmented by product type, which includes various categories such as electric smokers, electric griddles, indoor electric grills, outdoor electric grills, hybrid electric grills, portable electric grills, and others (such as built-in or tabletop units). Among these, electric smokers are the dominant product type, representing 58.4% of the market share.

The rise in popularity of electric smokers can be attributed to the growing consumer preference for flavorful, slow-cooked food without the need for traditional charcoal or gas grilling. These devices offer users the convenience of smoking food indoors or outdoors, with less hassle compared to conventional smokers that require wood or charcoal.

Electric griddles, while a smaller sub-segment, also contribute to the market’s growth. These appliances are highly valued for their versatility and ability to cook a variety of foods quickly and evenly.

Indoor and outdoor electric grills also play significant roles in the market. Indoor electric grills provide a convenient solution for grilling indoors, making them especially popular in regions with colder climates or where outdoor grilling is less feasible year-round. Outdoor electric grills, meanwhile, continue to benefit from the growing trend of backyard cooking and outdoor entertaining.

Portable electric grills, which are compact and easy to carry, cater to consumers who enjoy grilling on-the-go, such as for camping or picnics. These grills are gaining in popularity as people seek more flexibility and mobility in their cooking appliances.

Power Source Analysis

Corded Electric Grills dominate due to their reliability, consistent performance, and easy availability.

The power source segment of the electric grill market is divided into corded electric grills, cordless electric grills, and hybrid electric grills. Corded electric grills are the dominant sub-segment, largely due to their consistent performance and reliability. Corded electric grills are powered directly by an electrical outlet, ensuring a continuous, steady supply of energy for grilling.

Cordless electric grills, while representing a smaller segment, continue to grow in popularity due to their convenience and portability. These grills are powered by rechargeable batteries, offering flexibility in usage without the need for an electrical outlet.

Hybrid electric grills, which combine both corded and cordless power sources, offer the best of both worlds. These grills can be plugged into an outlet for home use or run on battery power for portable, outdoor use. This flexibility is particularly attractive to consumers who enjoy grilling in multiple settings, from the backyard to the campsite.

The corded electric grill remains the most widely used and trusted option in the market, as it ensures a reliable cooking experience without the limitations associated with battery life or recharging.

Application Analysis

Commercial segment dominates due to higher demand for efficient, high-capacity grilling in restaurants and foodservice.

The electric grill market is segmented by application into residential and commercial categories. The commercial segment is the dominant one, driven by the increased demand for efficient, high-capacity grilling solutions in the foodservice industry.

Electric grills in commercial settings, such as restaurants, hotels, and catering businesses, need to provide fast, consistent cooking performance to handle high volumes of food preparation. These grills are typically designed for larger-scale operations, offering superior heat distribution, durability, and energy efficiency to meet the demands of busy kitchens.

Moreover, the increasing focus on energy efficiency and health-conscious cooking options has led many restaurants to adopt electric grills as an alternative to gas or charcoal bbq grill models, which can be less environmentally friendly.

The residential segment, while smaller, remains an essential part of the market, driven by the growing trend of home cooking and urbanization. As more people move into apartments or smaller homes, the demand for compact, indoor-friendly appliances like electric grills has increased.

Although the commercial segment holds the largest share, the residential segment is expected to grow steadily, fueled by trends in home cooking, healthier eating, and the increasing number of smaller living spaces that benefit from compact cooking solutions.

Distribution Channel Analysis

Offline stores dominate due to consumer preference for in-person shopping and hands-on product evaluations.

The electric grill market is divided into two primary distribution channels: offline stores and online stores. Offline stores dominate this segment due to the consumer preference for in-person shopping experiences, where they can physically examine products before making a purchase. Consumers often want to touch and feel the grill, assess its build quality, and receive personalized assistance from sales staff.

Additionally, offline stores offer immediate product availability, allowing customers to take home their purchase right away, which is a significant advantage over online shopping for larger appliances. Multi-brand stores and specialized appliance stores play key roles in the offline distribution of electric grills, offering a wide range of options for consumers to choose from.

Online stores, however, are growing rapidly as more consumers shift towards e-commerce for the convenience and ease of browsing multiple brands from home. The online channel allows for easy comparison of prices, reading of customer reviews, and better access to promotions.

Key Market Segments

By Product Type

• Electric Smokers
• Electric Griddles
• Indoor Electric Grills
• Outdoor Electric Grills
• Hybrid Electric Grills
• Portable Electric Grills
• Others (e.g., Built-in, Tabletop)

By Power Source

• Corded Electric Grills
• Cordless Electric Grills
• Hybrid Electric Grills

By Application

• Residential Electric Grills
• Commercial Electric Grills

By Distribution Channel

• Offline Stores
• Online Stores

Driving Factors

Health-Conscious Cooking Drives Market Growth

The Electric Grill Market is experiencing significant growth due to the increasing shift towards healthier cooking options. Consumers are becoming more conscious of their dietary choices and are actively seeking ways to reduce fat and calories while enjoying grilled foods.

Electric grills, which provide a healthier alternative to traditional grilling methods, enable users to cook without the need for excess oils or fats. This trend is particularly evident among health-conscious consumers, including those with dietary restrictions, as electric grills allow for precise temperature control, promoting even cooking and retaining more nutrients in food.

Additionally, the growing demand for easy-to-use, smoke-free cooking appliances in urban settings further supports this trend. With the convenience, health benefits, and ease of use offered by electric grills, they are becoming a preferred choice for both home cooks and busy professionals looking to maintain a healthy lifestyle.

Restraining Factors

High Initial Costs and Limited Cooking Capacity Restrain Market Growth

The Electric Grill Market faces certain restraints that can limit its growth. One of the primary factors is the high initial cost of electric grills, particularly for advanced models that offer smart features or larger cooking capacities. This can deter budget-conscious consumers from making a purchase.

Additionally, while electric grills are more convenient than traditional grills, they are generally smaller in size, limiting their capacity to cook large meals at once. For consumers with larger households or those who frequently entertain guests, this can be a significant drawback.

Moreover, the perception that electric grills do not provide the same smoky flavor as gas or charcoal grills can also limit their appeal to purists or those who value traditional grilling experiences. These challenges can slow down the widespread adoption of electric grills, especially in markets where price sensitivity and traditional cooking methods dominate.

Growth Opportunities

Compact Design and Smart Features Provide Opportunities

There are several promising opportunities for the Electric Grill Market, especially in the realm of compact design and smart technologies. As urbanization continues to grow, consumers are looking for smaller, space-efficient appliances that fit into modern kitchens. This provides an opportunity for manufacturers to focus on compact electric grills that can deliver powerful grilling performance in a smaller footprint.

Additionally, the integration of smart features, such as app connectivity and programmable cooking settings, opens new doors for innovation. These features cater to the growing demand for convenience and control, allowing users to remotely monitor cooking times and temperatures, enhancing the overall grilling experience.

As consumers seek appliances that offer both performance and modern convenience, electric grill manufacturers who prioritize compact, smart, and multifunctional designs will have a significant advantage in capturing market share.

Major Challenges

High Competition and Consumer Preferences Challenge Market Growth

The Electric Grill Market faces intense competition, which presents both challenges and barriers to growth. Established players in the market often dominate, and new entrants struggle to differentiate themselves amidst the variety of available options.

Consumer preferences also vary widely, with some prioritizing quick and easy grilling, while others seek more advanced features, such as multi-zone cooking or higher temperature settings. Additionally, the relatively niche nature of electric grills compared to more traditional grilling options—such as gas or charcoal—means that some consumers may be hesitant to adopt this technology.

With numerous options available, companies may struggle to meet the diverse needs of consumers while maintaining competitive prices. High competition and shifting consumer expectations make it challenging for companies to consistently offer innovative products that appeal to a broad audience.

Emerging Trends

Energy-Efficiency and Multi-Functionality Are Latest Trending Factor

Energy efficiency and multi-functionality are becoming key trends in the Electric Grill Market, as consumers increasingly seek appliances that offer both sustainability and versatility. As the demand for eco-friendly products continues to rise, electric grills that consume less power while providing effective cooking results are gaining popularity.

Many consumers now expect their kitchen appliances to perform multiple functions beyond grilling, such as baking or searing. Manufacturers are responding by creating multi-functional electric grills that can handle a variety of cooking tasks, making them more attractive to consumers looking for space-saving solutions.

Furthermore, the growing awareness of environmental impact is pushing consumers to choose appliances that consume less electricity and produce fewer emissions. These trends reflect a shift towards energy-conscious and multifunctional home appliances, driving demand for electric grills that align with these preferences.

Regional Analysis

North America Dominates with 36.7% Market Share

North America leads the Electric Grill Market with a 36.7% share and valuation of USD 1.65 Bn. This dominance is supported by a strong culture of outdoor cooking, high disposable incomes, and growing urban lifestyles. The rising popularity of electric grills for indoor use due to convenience and environmental considerations further strengthens the market position.

The market benefits from advanced electric grill models that offer portability, energy efficiency, and smoke-free cooking. Increasing health-consciousness and interest in grilling healthier foods also fuel demand. The presence of established brands and innovative product launches boosts sales across the region.

North America’s dominance is likely to persist, driven by ongoing innovations in electric grills, including smart features. Rising awareness about eco-friendly and energy-efficient appliances will further support the region’s influence in the global market.

Regional Mentions:

• Europe: Europe showcases significant growth in the Electric Grill Market, driven by urban living and compact outdoor spaces. Rising demand for sustainable and easy-to-use cooking appliances enhances the market.
• Asia Pacific: Asia Pacific is expanding due to urbanization, increasing disposable incomes, and interest in Western cuisines. Demand for compact and affordable electric grills is particularly strong in countries like China and India.
• Middle East & Africa: The Electric Grill Market in the Middle East & Africa is growing steadily, driven by rising interest in innovative cooking solutions and expanding urban populations. Luxury housing developments further support adoption.
• Latin America: Latin America is witnessing growth due to increasing awareness of modern cooking appliances and outdoor grilling trends. Brazil and Argentina, with strong grilling cultures, lead the regional market adoption.

Key Regions and Countries covered in the report

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA

Competitive Landscape Analysis

The Electric Grill Market is driven by innovation and convenience, with leading companies establishing themselves as industry pioneers. Weber Inc. leads the market with its premium-quality electric grills designed for both indoor and outdoor use. Known for durability and advanced temperature control, Weber appeals to consumers seeking high-performance grills.

George Foreman (Spectrum Brands) is a key player in the segment of compact and user-friendly electric grills. The brand is synonymous with health-focused grilling solutions. Its focus on simplicity, affordability, and ease of use has made it a household name. Their commitment to innovation, such as fat-reducing technologies, maintains strong consumer trust.

Philips Electronics excels in offering advanced electric grills with patented technologies like infrared heat systems. These grills are designed to deliver optimal cooking results while being energy-efficient. Philips’ strong global presence and focus on premium appliances ensure a significant share of the market.

Cuisinart, renowned for its versatile kitchen appliances, brings its expertise to the Electric Grill Market with innovative and stylish products. Their multi-functional electric grills are favored for home use. The brand’s emphasis on quality and accessibility positions it strongly in this competitive market.

These top players—Weber, George Foreman, Philips, and Cuisinart—leverage their strengths in brand reputation, product innovation, and consumer satisfaction. By addressing evolving consumer preferences for convenience, health, and smart features, they drive market growth. Their focus on advanced technologies, diverse product portfolios, and strategic marketing ensures sustained competitiveness and leadership in the Electric Grill Market.

Top Key Players in the Market

• Weber Inc.
• George Foreman (Spectrum Brands)
• Cuisinart
• Breville Group Ltd.
• Philips Electronics
• Char-Broil
• Hamilton Beach Brands
• T-fal (Groupe SEB)
• Kenmore (Sears)
• Masterbuilt
• Lava Grill
• Black+Decker (Stanley Black & Decker)
• Ninja (SharkNinja)
• Meco
• Camp Chef

Recent Developments

• Current Backyard: In February 2024, Current Backyard launched the Model G Dual-Zone Electric Grill and Electric Griddle. Offering smart home connectivity and dual-zone cooking at temperatures up to 700°F, these appliances include app-based recipe access for enhanced convenience.
• Weber: In December 2024, Weber introduced the Lumin Electric Barbecue, a multifunctional grill designed for compact spaces. It reaches over 315°C and supports grilling, steaming, smoking, and more. Priced at $649, it targets restricted outdoor environments.
• Current Backyard: In January 2024, Current Backyard’s Model G Dual-Zone Electric Grill received the CES 2024 Innovation Award in the Smart Home category for its blend of smart technology and high-performance cooking features.

Report Scope