Global Barbeque Grill Market By Type (Charcoal, Gas, Electric), By Application (Household, Commercial), By Region and Key Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2024–2033

Report Overview

The Global Barbeque Grill Market size is expected to be worth around USD 8.2 Billion by 2033, from USD 5.2 Billion in 2023, growing at a CAGR of 4.6% during the forecast period from 2024 to 2033.

A barbeque grill is an outdoor cooking device used to prepare food by applying direct heat. It typically consists of a metal grate over a heat source, such as charcoal, gas, or electricity, allowing for cooking, grilling, or smoking various types of food like meats, vegetables, and seafood.

The barbeque grill market refers to the global industry focused on the manufacturing, distribution, and sales of barbeque grills. It encompasses a variety of product types, including charcoal, gas, electric, and pellet grills, and targets both residential consumers and commercial establishments like restaurants, hotels, and outdoor event organizers.

The barbeque grill market is driven by several growth factors. Increasing interest in outdoor leisure activities, rising disposable income, and changing lifestyles have contributed to the surge in demand for barbeque grills.

The growing popularity of outdoor dining, fueled by trends such as backyard cooking and recreational events, is boosting market growth. Innovations like smart grills with Wi-Fi connectivity and digital temperature controls are further attracting consumers, enhancing their grilling experience.

The demand for barbeque grills is escalating due to evolving consumer preferences toward grilled and smoked food. The convenience offered by gas and electric grills, coupled with their quick setup and easy operation, appeals to urban households.

The rise of food festivals, camping events, and outdoor parties has further propelled the market. Additionally, the growing influence of food bloggers and social media showcasing barbeque cooking has amplified consumer interest.

Significant opportunities exist for manufacturers to expand their product portfolio through technological advancements and product innovations. Emerging markets, especially in Asia Pacific and Latin America, offer untapped potential due to the increasing adoption of Western cooking habits.

Moreover, sustainable grills, such as those utilizing renewable energy sources or eco-friendly materials, present new growth avenues as consumers become more environmentally conscious. Collaborations with culinary influencers and outdoor event organizers can also enhance market penetration. In 2023, about 9% of U.S. grill owners primarily used natural gas grills, according to a study.

According to The Food Institute, one in five consumers plans to grill more this summer, driven largely by Gen Z 50% and millennials 25%. Warmer weather 48%, exploring new foods 42%, entertaining 36%, and healthier eating 35% are key motivators, while 10% expect to grill less due to rising meat costs.

Chicken 83%, hot dogs 82%, and new foods 84% are favored, with 28% of millennials trying plant-based options. BBQ sauce 68%, salt and pepper 58%, marinades 57%, and dry rubs 55% lead seasoning choices, while 68% grill corn and 20% of millennials grill fruit like pineapple.

According to Harvard Online, grilling remains a core American tradition, with 80% of households owning a grill or smoker, as reported by the 2023 HPBA. Grilling now extends beyond dinner to brunch (12%) and breakfast 7%.

Key drivers include flavor 57%, lifestyle 40%, entertainment 33%, convenience 29%, and hobby interest 23%. The surge in fall and winter grilling highlights its growing appeal as both a culinary and social experience.

According to TraQline, the Barbeque Grill Market reveals a preference shift with gas grills at 43% and charcoal grills at 33%, both experiencing declines (gas by 1.3 points and charcoal by 0.9 points).

Conversely, electric grills are witnessing an uptick in popularity, increasing by 1.5 points year-over-year. The market is heavily inclined towards full-size models, evidenced by their dominance in gas grill purchases at 86% and electric grill purchases at 62%.

Key Takeaways

• The Global Barbeque Grill Market is projected to grow from USD 5.2 billion in 2023 to USD 8.2 billion by 2033, driven by a CAGR of 4.6% during the forecast period.
• Gas segment led the product type segment in 2023 with a 57.1% market share, driven by convenience, faster cooking, and ease of temperature control.
• Commercial segment dominated the application segment in 2023, capturing a 59.0% share, fueled by demand from restaurants, catering services, and outdoor events.
• North America led the regional segment with a 52.5% share in 2023, valued at USD 2.73 billion, supported by a strong culture of outdoor cooking and high disposable incomes.

By Product Type Analysis

Gas Segment Leads the Barbeque Grill Market with 57.1% Share

In 2023, Gas held a dominant market position in the product type segment of the Barbeque Grill Market, capturing more than a 57.1% share. The gas segment has experienced significant growth due to its convenience, faster cooking times, and ease of temperature control.

Gas grills are favored among consumers for their quick ignition, low maintenance, and ability to deliver consistent heat, making them highly popular in both residential and commercial settings. Additionally, manufacturers are introducing advanced gas grills with digital controls, smart connectivity, and energy-efficient designs, further enhancing consumer demand.

Charcoal grills, although traditional, hold a significant share in the market due to their ability to infuse a smoky flavor that appeals to grilling enthusiasts. The segment continues to attract a loyal consumer base, particularly among individuals seeking an authentic barbeque experience.

Innovations in charcoal grill design, such as better airflow systems and faster ignition, are driving the segment’s growth, particularly in the residential sector. Electric grills, on the other hand, are growing steadily, primarily due to increased adoption in urban areas where space constraints and regulations limit the use of open flame grills.

These grills offer a smoke-free cooking experience, making them ideal for indoor use and attracting health-conscious consumers. The segment benefits from the rising trend of indoor barbeque cooking, especially in apartments and smaller households, contributing to its expanding market presence.

By Application Analysis

Commercial Segment Leads the Barbeque Grill Market with 59.0% Share

In 2023, Commercial held a dominant market position in the application segment of the Barbeque Grill Market, capturing more than a 59.0% share. The commercial segment’s growth is driven by the increasing demand from restaurants, hotels, and catering services, which utilize barbeque grills to meet consumer preferences for grilled and smoked foods.

The rise of food festivals, outdoor events, and barbeque-themed restaurants has also contributed to the segment’s strong market presence. Additionally, the adoption of large-capacity, energy-efficient grills in commercial kitchens is boosting demand, with manufacturers focusing on product innovation to cater to the high-volume cooking requirements of this segment.

Household applications also represent a significant portion of the market, driven by growing consumer interest in backyard cooking, weekend barbeques, and leisure activities. The popularity of portable grills, combined with features like ease of use and quick cooking, is encouraging higher adoption among households.

Furthermore, the trend of home parties and increased spending on home improvement has supported the demand for household barbeque grills, making it an important segment in the overall market.

Key Market Segments

By Product Type

• Charcoal
• Gas
• Electric

By Application

• Household
• Commercial

Driver

Increasing Popularity of Outdoor Cooking and Recreational Activities

The growing trend of outdoor cooking and recreational activities is a major driver of the global barbeque grill market in 2024. As lifestyles become more leisure-focused, consumers are increasingly engaging in outdoor events like backyard barbeques, camping trips, and beach gatherings.

These activities have become not only popular leisure options but also significant cultural phenomena, especially in North America and parts of Europe. The convenience and social aspects of grilling, coupled with its ability to cater to large groups, have amplified demand for barbeque grills.

The flexibility offered by modern barbeque grills whether gas, charcoal, or electric—aligns well with this lifestyle, encouraging more consumers to invest in grilling equipment for both household and recreational use.

Moreover, a shift in consumer spending patterns towards home-based entertainment has further fueled the adoption of barbeque grills. With the rise of staycations and home-centered leisure activities, people are increasingly investing in home improvement and outdoor equipment, including barbeque grills, to enhance their living experiences.

This is complemented by the rising influence of social media, where barbeque-related content is frequently shared, inspiring more people to embrace grilling. As a result, barbeque grills have transcended traditional cooking to become a symbol of social gatherings, further driving market growth.

The increasing focus on outdoor cooking as a lifestyle choice is expected to sustain demand in the coming years, supporting the market’s expansion across various regions.

Restraint

Stringent Environmental Regulations on Charcoal Grills

One of the primary restraints impacting the barbeque grill market in 2024 is the enforcement of stringent environmental regulations, particularly concerning charcoal grills. Charcoal grilling, although highly popular due to the distinctive smoky flavor it imparts, has been scrutinized for its environmental impact, especially related to carbon emissions and deforestation linked to charcoal production.

Several regions, particularly in Europe and North America, have introduced regulations aimed at reducing emissions from outdoor cooking appliances, including barbeque grills.

This regulatory environment has led to a shift in consumer preference towards gas and electric grills, which are considered more eco-friendly options. However, this transition could pose challenges for manufacturers heavily invested in the production of traditional charcoal grills, potentially affecting the market dynamics.

Additionally, the increasing awareness of environmental issues among consumers has also contributed to a gradual decline in charcoal grill sales. Health and environmental organizations have raised concerns over the air quality and health risks associated with charcoal grilling, further limiting its demand.

While this shift aligns with a broader movement towards sustainability, it restricts market growth, particularly in regions with strong environmental advocacy.

As regulations become more stringent and consumer awareness grows, the demand for charcoal grills may continue to decline, necessitating a strategic shift for manufacturers towards more sustainable alternatives like electric or gas-powered grills. This restraint underscores the need for innovation and adaptation within the industry to comply with evolving environmental standards while sustaining market growth.

Opportunity

Rising Demand for Smart and Connected Grills

The increasing adoption of smart and connected devices presents a significant opportunity for growth in the barbeque grill market in 2024. With consumers seeking enhanced convenience and control, smart grills equipped with features such as Wi-Fi connectivity, smartphone integration, and automated temperature adjustments are becoming highly popular.

These technologically advanced grills allow users to monitor and control the cooking process remotely, making them ideal for both novice and experienced grillers. As a result, smart barbeque grills have attracted tech-savvy consumers who are willing to pay a premium for added convenience and precision in grilling.

The rise of the Internet of Things (IoT) and smart home technologies has paved the way for innovative barbeque grills that can sync with other smart devices, including voice assistants and home automation systems.

This integration not only enhances user experience but also provides manufacturers with new opportunities for product development and differentiation. Additionally, the expanding market for luxury and premium outdoor cooking equipment is driving demand for high-end smart grills.

As disposable incomes rise, particularly in regions like North America and Asia Pacific, consumers are more inclined to invest in advanced outdoor cooking solutions that offer both performance and connectivity. The growing inclination towards smart living and convenience-focused products makes this segment a lucrative opportunity for market expansion.

Trends

Increasing Demand for Eco-Friendly and Sustainable Grills

A major trend in the global barbeque grill market in 2024 is the growing consumer preference for eco-friendly and sustainable grilling solutions. As environmental awareness increases globally, consumers are actively seeking grills that minimize carbon emissions and energy consumption.

Electric grills, for instance, are gaining traction due to their lower environmental impact compared to traditional charcoal grills. These grills do not produce smoke, making them suitable for indoor use while addressing environmental concerns.

Furthermore, manufacturers are responding to this trend by introducing grills made from sustainable materials, including recycled metals and energy-efficient designs that use renewable energy sources, such as solar-powered grills.

This trend is also driven by the rising demand for health-conscious cooking methods, as eco-friendly grills are often associated with less harmful emissions and cleaner cooking processes. In addition, governments in various regions are encouraging the adoption of sustainable products, including barbeque grills, through incentives, subsidies, and public awareness campaigns.

As consumers become more environmentally conscious, the demand for green products is expected to grow, making eco-friendly grills a significant segment within the market. This shift not only aligns with global sustainability goals but also presents opportunities for manufacturers to innovate and expand their product offerings in line with consumer preferences for more sustainable lifestyles.

Regional Analysis

North America Leads the Barbeque Grill Market with 52.5% Share

In 2023, North America emerged as the leading region in the Barbeque Grill Market, capturing the largest market share of 52.5%, valued at approximately USD 2.73 billion. The region’s dominance can be attributed to the well-established culture of outdoor cooking, high disposable incomes, and widespread adoption of barbeque grills in both residential and commercial sectors.

The U.S., in particular, has a strong affinity for outdoor leisure and backyard grilling, supported by a growing number of barbeque-themed restaurants, festivals, and events.

Europe also holds a significant share of the barbeque grill market, driven by increasing consumer interest in outdoor dining and a rising trend of using grills during summer holidays and camping activities. The region has seen a surge in demand for gas and electric grills, aligning with a preference for convenient and energy-efficient cooking methods.

Asia Pacific is witnessing rapid growth in the market, primarily due to changing lifestyles, urbanization, and increasing adoption of Western cooking habits. Countries like China, Japan, and Australia are contributing to the market’s expansion, with a growing number of food festivals and outdoor events driving demand for both commercial and household grills.

The Middle East & Africa and Latin America are experiencing gradual growth, propelled by rising disposable incomes and increasing consumer awareness of barbeque cooking. While the market share in these regions remains lower, efforts by manufacturers to introduce cost-effective and portable grilling options are expected to enhance adoption rates.

Key Regions and Countries

• North America
  • The US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Russia & CIS
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • ASEAN
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • United Arab Emirates

Key Players Analysis

The global barbeque grill market in 2024 is characterized by the presence of several prominent players, each contributing to the industry’s dynamic growth and competitive landscape. The Middleby Corporation, a leading name in the commercial cooking equipment sector, has established a strong foothold through innovative grill designs that cater to both residential and commercial segments.

Weber, a well-known household brand, continues to dominate the market with its broad range of gas, charcoal, and electric grills, leveraging its brand loyalty and global distribution network to maintain market leadership.

The Coleman Company, Inc., recognized for its portable grills, is expected to capitalize on the growing demand for outdoor cooking solutions, particularly among camping enthusiasts.

Broilmaster and Char-Broil LLC are actively focusing on product diversification, integrating advanced features like digital temperature control and energy-efficient grilling to cater to evolving consumer preferences.

Traeger Pellet Grills LLC, a pioneer in wood pellet grilling, is driving the premium segment of the market, appealing to consumers who prioritize flavor and smokiness in their cooking.

Kenmore and Royal Gourmet are also strengthening their market positions by offering versatile and cost-effective grilling options, targeting budget-conscious consumers. Landmann and Dansons are increasingly exploring sustainable manufacturing practices, introducing eco-friendly grill models to align with the growing demand for green products.

Other key players in the market are emphasizing partnerships with retail chains, e-commerce expansion, and marketing campaigns to boost visibility and capture a larger consumer base. The market is expected to witness sustained growth driven by technological advancements, product innovation, and strategic expansions by these leading brands.

Top Key Players in the Market

• The Middleby Corporation
• Weber
• The Coleman Company, Inc.
• Broilmaster
• Char-Broil LLC
• Traeger Pellet Grills LLC
• Kenmore
• Royal Gourmet
• Landmann
• Dansons
• Other Key Players

Recent Developments

• In 2024, Weber LLC, a recognized leader in premium outdoor cooking solutions, has unveiled an impressive new range of gas, wood pellet, and griddle cooking products aimed at enhancing the barbecue experience for the upcoming season. Among these innovations is the SUMMIT smart gas grill, which features the company’s first top-down infrared (IR) broiler. It also incorporates the SmartControl™ technology, allowing users to program, monitor, and automatically adjust cooking settings directly from their smartphones, ensuring a perfect grilling experience every time.
• In September 25, 2023, FAT Brands Inc. (NASDAQ: FAT), known for its diverse portfolio of restaurant brands, announced the acquisition of Smokey Bones Bar & Fire Grill from an affiliate of Sun Capital Partners, Inc. This acquisition represents FAT Brands’ initial venture into the barbecue sector, expanding its portfolio to include polished dining options alongside existing brands like Twin Peaks. The acquisition is projected to boost the company’s annual adjusted EBITDA by approximately $10 million and adds 61 corporate locations to its operations. The $30 million deal was financed through the company’s existing securitization facilities.

Report Scope